Monday, February 21, 2011

How to stay focused and make money on days you DON'T feel like it!

by Dr. Jeffrey Lant

Did you lay in bed this morning unwilling, unable to get up? Did every fibre of your body demand more time in the sack? Was it a struggle to open an eye... and get up?

Sure enough, if today wasn't like this, some of your many tomorrows will be. You need to be prepared for such inevitabilities... because they can and will occur and can and will sabotage your ability to make money. Here are some suggestions that'll help you rise and shine... suggestions I use myself when getting up and getting going are most decidedly NOT my first priority!

1) Create a "to do" list before you go to bed.

The key to making tomorrow organized, efficient, and profitable is what you do today. Make it a rule before you retire for the night to draw up a clear, clean, specific "to do" list. Write it, read it over, put it next to the bed... then turn off the lights.

While you're sleeping your subconscious mind will be busily at work helping you organize and implement the items on your list. Even when your body is screaming for more sleep and all the creature comforts it can get, the brain -- and your crucial "to do" list -- will be helping you get up and at 'em.

2) Take a cold shower.

The British empire, the largest the world has ever known, was practically built on a cascade of frigid water. Its young men, pillars of the imperium, were shipped off to prep schools and immediately subjected to the jarring temperatures which will work for you as well as it worked for them. Don't stand there and debate.... turn up the cold tap and plunge! You're about to be invigorated, rejuvenated, primed to run your empire.

3) Do some exercise.

Are you huddling in a corner of your kitchen, hands gripping a cup of joe, comfy in your bunny slippers? Whoa! This isn't helping getting your act together. You need some brisk, bracing exercise... the kind guaranteed to send vital oxygen to that all- important brain.

Put the steaming liquid down and kick up your heels... or quick-step around your back yard or up and down your street. With every step your brain will exult. The key isn't coffee... it's oxygen. Move bristly and infuse it where it must go for maximum good.

4) Give yourself an easy, immediate success.

Don't feel like doing anything? Then give yourself an easy, immediate success. This should, of course, have been indicated on your "to do" list. Before you go to bed be sure to post on your list an easy thing, a thing that will start today's sequence of successes. Once begun, as we say in New England, is half done.

What could this "easy" thing be?

It could be calling a long-time customer to get a nice re-order or following up with a new customer to whom you've already sent a proposal and quote.

One success engenders another. Even a small success is sufficient. Start successful, remain successful. It all begins when you least feel like it.

5) Put on your head phones and engage with some stirring music.

Still need help getting into gear? Go to the play list on your computer and choose something rousing. What? You don't have such a play list? Start it today. I can assure you, you are going to need it. Here are some of my sure-fire upbeat selections, guaranteed to get you going:

Wake up Little Suzie by the Everly Brothers (most appropriate, don't you think?)

Think by Aretha Franklin.

Natalie Cole's version of Pink Cadillac, and

J.P. Rameau's always motivating Tambourins I-II from Dardanus.

Your list may well be different from mine; the important thing is to have a list you can access at once. Turn up the sound... and move your body. Your uplifting selections are moving you towards another successful day.

6) Visualize what you'll get when you turn this day into a success.

All too often we work without conceptualizing why. We work today because we worked yesterday. This is not nearly good enough.

Remind yourself just why you're working and what special thing today's successes will help create.

In my case, for instance, I have a pile of auction catalogs stacked high next to my computer. I motivate myself on days when such motivation is needed by looking at the things I want from auctions coming up quickly. Getting myself focused and together is a precondition for maximum acquisition. Visualize success; then do what's necessary to achieve it.

7) Still not alert and moving? Then take the day off formally and properly.

Like most people these days, you are working more and longer than either your parents or grand parents. We are the most leisure-challenged generation ever.

The plain fact is, you may be unable to get up and resolutely face the day because you're just worn out. If so, take the day off... sleep in, sleep properly, sleep, relax and goof off without guilt. You'll be the better tomorrow if you take what is necessary and do not regard it as an indulgence but physical need. Enjoy!

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice. Dr. Lant is also the author of 18 best-selling business books.

Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com
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Monday, February 14, 2011

These Landing Page Mistakes Will Cost You Sales! Know Them. Avoid Them!

By Sandi Hunter

A landing page is a powerful way to generate leads for a product, service or company. Landing pages are a far more effective way of getting leads than promoting your website.

To get those Leads your Landing page must adhere to these sure-fire rules of marketing. Here's what you need to know to get the maximum results from your landing pages.

Most Common Mistakes

1. Boring headline.

Your headline must POP off the page with motivating words that will get the viewer's attention. You want to get their attention then draw them in to keep them reading. Headlines should be bold, easy to read, colorful and make an IMMEDIATE eye-grabbing impact.

2. Too fancy.

Fire your designer if they rely heavily on graphics and flash. Even video is sometimes not appropriate. You do not need your landing page to match your website. Landing pages do not need to be animated, blinking, jumping or annoying. Simple is best. Your Landing page has one purpose, and one purpose only - to generate a lead. It should be colorful, eye catching and use compelling rich copy.

3. No focus.

Effective landing pages are focused. Focused on purpose (lead generation) and focused on telling the reader exactly what they get and why they need to act now. Don't include any reason for distraction on your landing page. Make your marketing message ultra-clear.

4. No Offer.

If you want to generate a lead you MUST include an offer . People don't give away their contact information unless you give them VERY good reasons to do so. Make your pitch, and make it a great one - something for free, include a bonus, an incentive - something of value.

5. Forgetting about who the Landing Page is for!

Your Landing Page is for your Viewers. Yes, it's to market your company or product, but the page itself is about the viewer. Yes, your potential customers don't forget this. View your Landing pages from THEIR eyes. Is it obvious what you are offering? Is your offer enticing? Is your page focused or is it annoying to the point of distraction. Respect the experience and impression of your viewers. Make sure the page is not too long, the fonts are appropriate, the graphics not overdone and your opt-in form is quick and easy to complete.

To conclude, here is an Easy 1-2-3 Formula for creating effective Landing Pages.

1. Start with a powerful benefit-laden attention-grabbing headline.

2. Follow with compelling copy that motivates ACTION. Here is what you get, here is why you need it, here is how to get it RIGHT NOW!

3. Opt-in Form. Conclude with an easy to complete, simple form requesting contact details, being sure to list the bonuses/offer included. If you can add a value to these bonuses it makes your offer even more appealing.

Final words: Everything on your landing page should focus and compliment these things; simple theme-related graphics, well-written punchy copy, an irresistible offer, and an opt-in form. Your goal on a Landing page is to get the lead!

About the Author:

Sandi Hunter is the Director of Website Development at Worldprofit Inc., a Canadian company specializing in resources for small and home based business.

Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com
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Sunday, February 06, 2011

Article Writing and Submission to Directories—A Mini Lesson

Copyright © Rahimah Sultan

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Article writing, article marketing, is a very good method for getting targeted prospects to your websites. However, there are some common mistakes that people make before submitting content to directories.

They focus on getting backlinks to their sites from directories as opposed to giving good content that helps their readers, and they don’t maximize the promotional opportunities of article marketing.

You shouldn’t just plan for your article to be accepted by directories for the sake of a backlink, but to be used by publishers/webmasters who search the directories for website content. Don’t underestimate the potential that this can have on your promotional efforts, as many of these publishers may have hundreds of regular visitors who could view your article.

Even if a poorly written, non-informative article does get into a directory the potential , for being picked up by webmasters looking for beneficial content is, decreased. You want to get massive exposure from submitting a quality article. Then, that article will not only generate links back to your site from the article directories themselves, but it will also generate links from any sites that publish it from these directories.

Writing and effectively marketing your articles helps you position yourself as the expert in your field. So, take advantage of this fact by providing relevant keywords in strategic places throughout the article. Search Engines love article content. If yours are good and distributed properly, they can spread virally.

Your articles can later become content for newsletters, blogs and online networking groups or you can combine them into an eBook or info-product that can be sold or given away for your prospects contact information. You can also use them as free giveaways to those who purchase your products.

Remember, the main reason for writing an article is to inform your audience about a particular subject. It takes time, skill, and effort to write and effectively use articles. That’s why many people won’t do it. But, if you’re looking for an advantage, this is a way to share your knowledge and to draw prospects to you.

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