Why Great Content is the Best Online Marketing Strategy by T. J. Philpott

Although publishing content on the internet is a great online marketing strategy some people tend to shy away from it since it is somewhat labor intensive. On the other hand if these people were aware of what an effective advertising strategy circulating useful information was they may reconsider their reluctance to using it.

Take a look at how content marketing offers 3 compelling reasons why more people should use it to promote their online interests.

Attracts Targeted Traffic

Any content that you publish or circulate on line will of course be relevant to what it is you are promoting. The people who read your work and find it interesting will likely follow the link you have placed within your content back to your site. It is therefore safe to assume these same people will also have an interest in what it is you are promoting.

Branding Your Name

If you devote yourself to the same topic or niche when publishing content people will tend to associate your name and/or business with the topic you are writing about. This continual 'reinforcement' will in turn make you more or less synonymous with the subject matter. Over time this will tend to brand you and/or your business with the subject matter contained in the content you are circulating. All this will be based upon the consistency and longevity of your content marketing campaign.

Leverage Your Efforts

The content you produce can be put to work for you in a variety of ways allowing you to leverage the efforts you invest in the development of it. For instance an article can also be used for a newsletter or perhaps an ezine. A blog post can be expanded upon to create an article or even a series of articles. Any of the content you develop can also be 'pulled' together to produce an informational product for sale or to be given away as a free gift.

Producing content does involve an investment of time and effort but there is no reason not to take a 'one time effort' and let it serve multiple uses. The only thing that is limiting you here is your own imagination.

Producing and circulating content is an online marketing strategy that offers deep rooted benefits and at no cost. Publishing content on the internet can be a very effective advertising strategy as long as it contains useful information from which readers can benefit. Understandably however many choose not to employ this approach due to the labor intensity associated with it. Upon reviewing the 3 undeniable benefits of content marketing as we did above it would seem that this extra effort is well worth it.

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.

For tips about developing an Online Marketing Strategy that works best for you and to also receive a free instructional manual that teaches valuable niche research techniques simply visit:http://blogbrawn.com/

Article Source: Why Great Content is the Best Online Marketing Strategy

Making money online using Facebook while you work from home by kausarkhan

When Facebook was launched, it was intended for US college students to use it to stay in touch with each other. However, if you are conversant with the current Internet business you will realize that Facebook is not only used as a platform for advertising worldwide but also as a resource to conduct business online. Many people have had the opportunity to start online business is based solely on Facebook and have struck it rich.

Facebook enables users to connect and interact with millions of users worldwide. They can be broadly categorized according to their geographical location, ages, education, political views, interests, professions and workplace among others.

Using your account to make money

Any Facebook user is allowed to have an account. If you have an account, you can connect with other Facebookers and turn a social networking into a business networking. This is because Facebook allows you to use your profile both for personal and business use. Just the mere fact that you can have business associates in your Facebook friends list is enough to enable you conduct business on Facebook.

There are many strategies you can use to make Facebook your income source. Establishing networks with likeminded people and forming groups will allow you to easily share ideas, market and even sell online. To do this, you must conduct your research well and always see what your competitors are offering. By establishing your own network, it ensures that you have a greater influence and following. This way, you will be in a better position to reach many users at an instant.

To promote your business or business ideas in Facebook, one secret you must learn is that focusing on the business and ideals will not gather much audience to whatever you may have to say. Putting in too many links on your promotion page will look more of business minded than the social site it is.

One of the most effective ways to announce your new business developments, events and minor improvements is by making updates on the Facebook promotion page. Many people will be reached instantly and you do not have to pay hefty advertising fees.

Business website

Your Facebook promotion page is not enough to market your business and conduct all online business. You must have an active user-friendly website where Facebook users can be directed to get more information and conduct other businesses like buying and refereeing others.

There are also other social networking sites other than Facebook that can get you noticed at no charge. Twitter, which has been a hot social networking site for the last 12 months, is another great site. MySpace too has many tools and resources that can enable to reach many clients and business people by social networking.

Before choosing to promote your business using social networks, it is vital that your strategy be well planned and clear. The core quality of such strategy is that it has to be social, friendly and appealing. This will attract users to your page and you are on your way to building a social business.

My name is Kausar Khan. I love to write articles on various topics related to work from home business opportunities and affiliate marketing. Please do visit my website work from home and work from home online

Article Source: Making money online using Facebook while you work from home

Are You Looking at Internet Marketing Backwards? by Jason Lane

in Online Promotion (submitted 2009-12-07)

If you love guitars, stay away from Guitar Center! I accidentally went into one yesterday and the next thing I knew, 4 hours had passed. I played with their guitars all day! Suddenly my old beat up guitar doesn't seem so special anymore! I have a feeling that I'm going to sneak back over there today and buy a couple new ones....*ugh*

In this article I want to talk to you about products and how to pick the ones guaranteed to sell like mad...

So I was being interviewed for a book or magazine article or something last week and one of the questions asked was this:

If you had to start over tomorrow... what product would you choose to market?
....or something like that. That question got me to thinking. Most people look at things backwards when it comes to marketing. And it gets them into trouble, huge, massive, horrible, end of the world type trouble.

Let me explain....

You should never ask yourself "what product should I market" instead you should look at a group of people (a market) and ask yourself...what product are they desperate for.

You look at a group of people and determine what they all want or need....that's how you decide what to sell. That's the ONLY way you should ever decide which products to sell online.

Marketing isn't about products...it's about people and their wants and needs....find out what those are, and everything else drops into place as easy as pie!

Yet too many people look at it the other way around...they come up with a great "new idea" for a product...they plunk down a lot of money to develop it...they spend a lot of money building a web site and putting in shopping cart functions etc...

And then they look around and say "Now, how do I market this product?".
They've got it all completely and totally backwards!!

More often than not...they've sunk all that money into developing the product and then they start spending money on advertising and promotion, only to find that there's no need or desire for the product they've created!

So if you want to be assured of success at marketing (both online and off), you should always find an eager market, determine what they want and need....and then simply give it to them.

Heck, I'll often advertise a product BEFORE I build it. If enough people order from the advertisement, I'll then rush to develop the product (as long as you get it to them in less than a month, you're ok).

If not enough people order to justify building the product, I just contact the few people that did buy it and explain that the product is no longer available and let them know that they won't be charged.

About the Author

Jason has been writing articles online for nearly 14 years. When not writing about internet marketing, he also runs a popular quality office supplies web site where he finds awesome deals on a variety of legal office supplies and other office accessories.