Tuesday, June 24, 2008

Niche Marketing is About Less Traffic More Business
By Mark Kimathi

Imagine two shops that receives 100 customer each every day. Of these hundred customers 40 always find and buy what they need in each of these two shop. Of these 40 that buy 30 come from across the road where fewer people live. Imagine that one of these shops decides to relocate across the road to the smaller population to be nearer to her customers and serve them better. Obviously because of fewer people she attracts less customers to her shop. However because of the closer relationships the customers can now request for what they want stocked. As a result not only do all the customers to her shop buy, they buy more often. This is the power of niche-marketing.

Remember 'Differentiate or Die', a noble concept peddled not so long ago for survival of corporations? Online it is 'Niche or Die'. This is becoming increasingly critical for the small internet businesses.

Niche marketing is a simple concept that involves targeting very specific keywords and optimizing your website and internet marketing for those specific terms. This practice can help a business, even one in a very competitive online category, to gain an advantage in the search listings.

You probably have heard that the internet has leveled the playing field for businesses small or large; those with huge budgets and those with shoe string budgets. As much as this is true, you will quickly discover that no sooner than you have rolled out a Pay per Click campaign, that your moneyed competitors are willing to bid 10 times more than you can even afford - a strategy called loss leader. As an online business person you are ill-equipped to market to the high traffic keywords - read huge markets- both monetarily and capacity wise. Unless you like the feeling of your head cramped in a vice, you are better of targeting more low-traffic yet closely related keywords. Though the internet does give you access to these huge markets theoretically, you will be quickly overwhelmed trying to satisfy it.

As a small business, trying to fight for the same market as itunes.com or amazon.com is often suicidal. However you could provide exclusively East-African Music and compete very effectively with itunes or sell specifically motivational books and compete effectively with amazon. These smaller markets provide niches which as a small internet business you can not only satisfy but easily over-deliver. Niche markets may provide less traffic but when well structure they give you more business.

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Article Source: http://EzineArticles.com/?expert=Mark_Kimathi

Sunday, June 15, 2008

5 Steps to Start Making $1 a Day From Your Blog
By Thomas Sinfield

The hardest part about making money from your blog is actually to start making money.

The first major hurdle you need to jump is the $1 a day hurdle. Making that elusive $1 a day is much harder than people think, but I believe if you take these few simple steps you will be well on your way to making $1 a day.

1. Make Sure Your Niche Is Something You Enjoy
Personally I have found it so much easier making money from blogs that I enjoy writing for. I know a lot of experts are telling people to pick the high paying keywords to target, I think it is a whole lot easier - and enjoyable to make money from a blog that is based on a topic you are interested it.

Blogging in a niche you are interested in and enjoy means that you will be more committed, write more content and be much more diligent with your promotion techniques.

2. Write, Write, and Write Some More
If you want to start making money quickly, you need to have a reason for people to visit your website. The more content you have, the more reasons you are giving people to visit your blog. Make sure you content is keyword targeted. A Fantastic product I use to find traffic driving, targeted keywords is Micro Niche Finder, it's not free but pays itself off very quickly.

Micro Niche Finder lets you find the keywords that are not only have high search counts, but also low competition.

3. Promote Your Content
Notice how I said 'Promote Your Content' NOT 'Promote Your Blog'?

This is because we are looking for high traffic quantities - that are targeted. Let me ask you a question: When you are looking to find out something on the internet what do you search for?

The Keyword or Phrase

Most people don't necessarily look for a website when searching the internet, they search for content. So what we need to do is make sure our now keyword targeted content is being promoted effectively. This is best done through article marketing.

Article submission is highly effective. I have had one of my articles receive over 10,000 views and 1,600 clicks!

4. Monetize Your Blog

This is where a lot of bloggers fail. They don't know how to monetize a new blog properly. Most start by trying to sell their 125×125 ad spaces or text link ads, but who wants to buy an ad spot on a brand new blog that has no traffic history?

I have tested a fair few different methods on new blogs and my current favourite way to monetize a new blog is Google Adsense. The reason I have recently started loving Adsense is:

* You don't have to go looking for advertisers

* You get paid per click (Don't have to wait for sales)

* Easy to get accepted into Adsense

* Reasonable Payout Leves

5. Optimize Ad Placement
I think the reason that most people do not make money from Adsense is because they have choose the wrong ad sizes and put them in the wrong spot. I am not saying my ad placement is perfect, as I know there are still ways to improve on the ad placement, but there are a few simple ways that you can improve your CTR to over 10%.

I think if you put these 5 steps into motion you will be well on your way to earning atleast $1 a day from your blog. You can then start pushing for $5 a day, then $10, and building it up until you are making a full-time income online.

Find out how much bloggers are really making at: http://www.incomediary.com

Article Source: http://ezinearticles.com

Friday, June 06, 2008

The Quick and Easy Way To Write Free Reprint Articles by Daegan Smith

Publication of these articles is a way to help the writers, advertisers, publishers and webmasters as they go about their business in the Internet.

Free reprint article means you are allowing publishers to publish your articles on their site, newsletters and ezines provided that they follow your Terms of Reprint. If they do not, you are in the position to ask for a cash payment for your article used. The Terms of Reprint is found on the top of the article.

One thing you have to guard yourself of, as a writer, is the illegal use of your article. This is why your Terms of Reprint is very important. This protects you as a writer and sole owner of the article from plagiarists and those who illegally posts or use your articles. It ensures that you will enjoy your pay for all the hard work, not monetarily speaking though, but through promotional ways like the ìresource boxî attached at the very end of your article. This helps in generating traffic to the authorís website and a probable increase in sales for his own online business.

The Terms of Reprint are often very liberal in nature so anybody in his right mind can follow through. Remember, you were the one who sweat it out on your article, spend 12 hours doing it only to find out you cannot benefit a single from it. Hmmm!!!

Aside from the cash payment you may get from those who have improperly used your article, you can also call the attention of the webhost carrying the site where your article is illegally posted. The Terms of Service of most webhost have policies that prohibit plagiarism or contents obtained illegally. The webhost has the authority to officially shut down that site.

Who benefits from your articles?

ï WRITER. You as a writer benefit from your articles through the resource box you provide at the end of each article. Plus all benefits including getting published, free publicity, image as an expert, establish lasting contacts and increase traffic.
ï WEBMASTER. Free content to build strong keywords for ratings is what webmasters are looking for. Thus, it is very important for them that articles are informative and useful.

ï ADVERTISER. These people are on the lookout for websites with good, steady flow traffic where they can advertise their products. Free content and articles can provide them with these through the links attached at the bottom of each. If advertisers see that articles are posted to several good sites then they will advertise on these sites and yours. This is a way to have a good return of investment for advertisers.

ï EZINE PUBLISHER. Of course, any publisher would want good quality articles in his newsletter or publication to drive in more visitors and maintain the regulars.

ï END USER/READERS. Internet surfers come in categories ñ students, internet marketers, online businessmen, educators, etc. All of these people have reasons why they need information about certain topics but everyone has one common reason why ñ to learn.

Enough of the benefits, you may know all the good it will do to you but you got to start somewhere, right? What you need to know is how to do it. Here are quick, easy, anyone-can-do-it-ways you need to follow to start your pen writing now.

1. Gather your ideas, establish the main idea and focus. Articles that you will produce must have strong relevance to your website because this will direct readers, potential visitors, to your site. This is why you should create informative articles to which everybody can learn from.

Make your articles to two parts. Put the first part on other sites with the NEXT link at the bottom. The second part will be on your own site.

2. List down five or more key points and provide explanation for each. These points should give the core information you think needed by readers. How-to articles most often use this method to explain steps in doing something.

3. Simple introduction that captures and summarizes what you will cover in your article is required. Readers will know instantly if the information they need is included in the article then they would continue reading.

4. After a capturing introduction, end your article with a blast. Summarize all the main points and bring your article to a natural close. A tip would be to review some articles in an article directory and study how authors end their articles.

5. After you have formed the body of your article, except with some minor revisions perhaps, you can now add a catchy, attention grabbing title. The formulation of a good title is important because this is where you can generate visitors to your site. Publishers scan titles of articles, choose several that grab their attention and post it on their publications and ezines.

6. Be conscious of the length of your articles. Usually, most publishers accept 500-700 words with a ceiling of 1,000 words. An articleís quality is not dependent on the number of words but on the content and information it provides.

7. Have your own resource box. This is the reason why you wrote your article in the first place ñ to promote your site, products or services. Do not waste it. This is the only pay you will get from your article. See to it that you make it simple, devoid of any promotional words, avoid an obvious advert and include only one link to avoid confusion.

A resource box is a bio information, you state your name, contact details, perhaps a sentence about that presents yourself as an expert to establish credibility and a sentence about your site with the link.

Do all these and you are ready to go on your way to being popular even just in the web.


Daegan Smith the owner of NetMLM Articles and the leader of the fastest growing team of successful home business enterpernuers on the net. Find out how we're creating financial freedom all across the globe and how to get in on the action FREE =>href="http://www.comlev.com">http://www.comlev.com


Article Source: NetMLMArticles.com