Monday, May 25, 2009

3 Tips to improve your RSS marketing

by Allan Burns

You have created an RSS feed, or maybe you have several feeds and you post at least once a week to keep your RSS subscribers interested. So now you can sit back and watch your hit counter tally up all those extra visitors. Well you may think you have finished but there are a few things you can do to improve things still further.

1. Let browsers and search engines know you have an RSS available.

To do this you need to add a line of HTML to every page that has a link to your RSS feed. The link will be:

link rel="alternate" type="application/rss+xml" title="title" href="http://www.site.com/rss.xml"

This line will need to be enclosed by angled brackets and placed between your HEAD tags of your page. Once you have done this some search engine bots and web browsers such as Firefox will know you have an RSS feed available.

2. Submit your RSS feed to the RSS and Blog directories.

Like you would submit your site to search engines you can submit your site to RSS specific directories. This will give your RSS greater exposure to an audience that is already interested and educated about the benefits of RSS. This is a list of Alexa ranked RSS directories and another can be found here.

3. Announce that your RSS feed has been updated.

Every time you add a new item to your RSS feed you can announce it to the world, or at least many of the RSS directories. To do this you need to ping each service. If you are using Blogging software your software is probably already doing this for you , check your documentation.

For those of you who do not have software set up to automatically ping for you there is no need to worry. There is a free service at Ping-o-matic that will do this for you.


About the Author

Allan is the webmaster at NewsNiche an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.

Tuesday, May 19, 2009

How To Use Your Blog to Market Your Business

By: Biana Babinsky

Have you just started blogging? Or have you been blogging for a while? As you may already know, a blog is an excellent tool to let the world know about your business or your product, to connect with potential customers and promote your expertise. But how can you maximize your blog's impact? Here are five tips to do just that:

- Blog Consistently. Many business owners get excited about blogging, post 3-6 times, and then promptly forget about the blog. I have seen many blogs that were started a year or two ago, have a grand total of five posts, and haven't been updated since sometime last year.

To get the desired effect (search engine and human traffic), you need to update your blog on a regular basis. Search engines love new content and keep coming back to index it. Potential customers also like new content; it's what keeps them coming back to read your blog.

- Use Your Blog For Branding. Your blog is an extension of your business, so make your blog have a look and feel that mirrors that of your business web site.

If your blog is hosted on the same domain as your web site, you should match the look and feel of your web site exactly. This will be more difficult to achieve if a third party provider hosts your blog. However, you should still aim to present the same brand image.

- Use Search Engine Optimization To Optimize Each Blog Post. The purpose of your blog is to get people who are in your target market to read your posts and enter your sphere of influence. Traffic from search engines does not cost any money, and it is a great way to get potential customers to your blog.

Treat each one of your blog posts as a separate file to be optimized for search engines. Use a keyword research tool to find phrases that are related to the main subject of the post, and weave them into the content of the post.

- Have A Special Offer On Your Blog. Do you offer a free special report? Do you offer a mini course as a bonus for new newsletter subscribers? Add the offer to your blog. This will transform people from casual surfers who just happened to find your blog to newsletter subscribers.

- Share Information About Your Events, Products and Seminars. You might think that everyone has already heard about your upcoming teleclass on life and work balance or your e-book about achieving financial success. Not so! The person reading your blog might be hearing about you for the very first time, so they have no idea about your teleseminars or products unless you specifically tell them.

Avoid overselling, as it will dramatically reduce the number of your blog readers. Do, however, let your blog readers know about your seminars and products. If you don't tell them, nobody will.

A blog is an excellent tool to generate additional web site traffic, get new newsletter subscribers and sell more products. Use your blog to introduce potential customers to your business.

Biana Babinsky is the online business expert who teaches business owners how to make more money online. Learn how to use blogging and other online marketing techniques to drive more traffic to your web site and make more money online in Biana’s Complete Step by Step Online Marketing Course at avocadoconsulting.com/rlinks/zcourse


Article Source:http://www.marketingarticlelibrary.com

Sunday, May 10, 2009

A Strong Business History
Copyright © Rahimah Sultan

http://www.payitforward4profits.com/rahimah


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Businesses that have made a difference are the ones that have been able to stand the test of time. Even though you’re just starting your business/home business, there are some things you can do to build a strong business history with a positive image and secure future success. First, you must do things correctly and legally, following all the rules, and don’t cut corners in order to give yourself the upper hand or to make quick money.

Organization is a key to success, so keep things structured in your home business and maintain detailed records. There are many important aspects of keeping precise records of your financial dealings, not the least of which is avoiding a major pain at tax time and keeping yourself clear of IRS audits. It can be difficult if not impossible to claim some of the tax breaks your company is entitled to if you don’t keep clean financial records. Some companies stay so close to the black line, that it can be those tax deductions that help turn a profit for the year. Business experts advise keeping your records for a minimum of three years.

Keeping track of your business transactions doesn’t have to be complicated or terribly technical. For many years, businesses have managed record keeping through a simple system of writing down all transactions and putting them into some sort of file. You can do the same, or if you’re more comfortable with using a computer and software then you can use that to make your record keeping for your home business even easier. As computer files can be lost in a system crash or even accidentally erased, take the time once a month or so, to make backup files of all your important records. If you are in charge of more than one business, be sure to keep separate records for each.

And, don’t count totally on your account, although at times it’s unavoidable. It is in your best interest, as a business owner, to at least have a working knowledge of the books as anyone could fall victim to a less-than-scrupulous accountant. The more you know about your business’s records, the less likely you are to become someone’s prey. Besides, with the knowledge and ability to take care of your books, you can cut back on what is oftentimes a very expensive bit of payroll. Always act in a professional manner, no matter the situation and create skilled business ties at the beginning of your venture, so that inquiries regarding your home-based business operation can be answered in a positive light.

Day to day operations can create a “can’t see the forest for the trees” mentality. So, if you have the records and an easy system with which to look back over your numbers, you’ll never have to rely on your feelings or memory to gage how well your business or home-based business is doing.

To find the best business ideas and
opportunities so that you can work at home visit:
http://www.payitforward4profits.com/rahimah


About the Author: See Profile
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To find the best business ideas and
opportunities so that you can work at home visit:
http://www.payitforward4profits.com/rahimah

http://www.RasBiz.com

Sunday, May 03, 2009

Affiliate Internet Marketing - Finding Profitable Niches

The first step to take, is to find a lucrative market that is suitable for affiliate marketing. More experienced marketers know how to spot the right markets to go into. This ability doesn't come overnight. Expert marketers spend lots of time testing things out, and honing their ability to find good markets.

Affiliate marketing can help you target profitable markets with laser like accuracy. Make full use of affiliate marketing to promote products that you don't own. When a sale is completed, you earn a percentage of sale amount. If the traffic that you send doesn't convert, you earn nothing.

You don't risk much when you get involved with affiliate marketing. You usually start by generating traffic for the offer. All you need is a couple hundred visitors to determine whether the offer will convert well enough or not.

This is the best way to test a market. You don't need to spend a single cent on product development. If you find that an offer is converting strongly, simply swap the offer with a better one by developing your own product.

It all begins with affiliate marketing. If you like, you may even test different markets at one go. Very soon, you will be able to see for yourself, some concrete results - which market is lucrative with rapid buyers, and which market appears to be just luke warm.

Once that is over, just keep your eye on the profitable opportunities. Repeat the cycle again to make more profits.

Here is how you can scale your business - build a list of customers and sell to them again and again. Even though it sounds simple, some marketers are still not building a list.

Here is an example. Let's say you start off with just one product, and you sell it for $47. When you make a sale, you earn 47 bucks. If you make 10 sales, you make $470. To make more money, you have to acquire more customers. If you don't, you can't grow your business.

Make a quick assumption - you don't get any more new customers. Can you still grow your affiliate business? You can continue to develop more backend products. That means making more sales from your customer database. Each customer is worth more to you now.

A customer lifetime value is the amount of profits that you make from the same customer. For instance, an individual who spends $10,000 with you over the next 10 years has a lifetime value of $10,000.

Here is where it gets interesting. Now if you know that for every customer you acquire, you will earn an average of $2,000 during a customer's lifetime, how much would you spend to acquire that customer?

This is what many affiliate marketers are not doing enough of. They make one sale, then forget all about the customer. Think of ways to serve the same customer several times over. It's a downhill ride when you sell to people who already know who you are, and trust that you deliver.

Setup a simple squeeze page to capture the contact information and keep in contact with your customers. You will be making 3-4 times more than what you are earning now.

By: FastSubmitArticles.com

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