The great secret of business success: The MORE you GIVE AWAY, the richer you get!
by Dr. Jeffrey Lant
Want to use your business to get rich? Of course you do! Then why aren't you giving away more?
Counter intuitive though this thought may appear, it contains the key truth of business success: the more you GIVE AWAY, the richer you get!
How much did you give away yesterday? How much the day before?
Right this minute, with the worldwide economy in the doldrums and likely to remain so for some time, millions of business owners are scratching their heads for ideas on how to spur crucial sales. All sorts of ideas, from the daft to the expensive, are being advanced.
Yet the solution to getting more sales is plain: Don't just sell your customers something, dazzle them with everything you will give them in addition to the actual product or service they pay for.
Focus the customer on an absolutely stunning offer
Look at everything you sold in the last few days. Were your customers buying products... or were they motivated by offers packed with additional benefits, benefits you were giving away as inducements to motivate faster sales?
In other words, did you make sales because you gave away one thing after another, which made purchasing the items in question an absolute no-brainer?
Start by brain storming what you can give away
Most businesses have NEVER made a systematic effort to determine just what they can give away to induce more sales faster. This, however, is key and must be done at once.
Go through every single product and service you offer. What can you give away:
* more of the product or service * free delivery * free shipping * discount coupons for future sales * a special limited time offer * service and support
Get the picture? Before you can fashion high-octane offers, you must develop a list of EVERYTHING you've got and can give away to motivate more present and future sales.
Study other people's offers and give-aways
The great thing about being in business is that paying attention to what other businesses are doing (and not just competitors either) can benefit you every single day. Thus, wherever you go, review what companies are doing to get your business; can you use or adapt them to your success?
Develop a "give-away" mentality.
Business, you have been told, is all about closing sales, in other words about "working" the customer. If you buy into this point of view, you're in for a lifetime of drudgery and hard work. STOP IT!
Instead, consider yourself in the business of crafting spectacular bonus offers that enable you to make sales the very easiest way: by so exciting customers about the freebies and great offers they get that they'll do anything to get them! Doesn't this sound a whole lot easier and more fun that "closing sales"?
Start today, review today, improve today
Right now you're probably still trying to get your head around the concept that the more you give away the richer you'll get. Fair enough. But don't wait because of that to get started.
Today is the perfect day to start... as well as the perfect day to review what occurred AND to make improvements (like giving away even more).
You see, as long as your objective is maximizing your wealth ... you're in the business of increasing the amount you give away and enhancing customer motivation. And if wealth is your goal, you must do what it takes to become a world-class expert in giving away, giving away, giving away. Because that is the sure-fire way to get wealthy.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com.
==> Check out Massive Passive Income
Tuesday, December 28, 2010
Tuesday, December 21, 2010
'I wonder who's kissing him now.' Marine Commandant General James Amos' inconvenient jeremiads on 'Don't ask, don't tell.'
By Dr. Jeffrey Lant
The winds of change are blowing through the military establishment. It is clear that openly gay service personnel are an inevitability and that "Don't ask, don't tell" is on its way out.
These days Defense Secretary Robert Gates, a man trusted by both political parties and the service chiefs, has a message for them all: if we are to manage the end of "Don't Ask, don't tell" the way we want it... we had best act quickly before the civilian courts step in and tell us what to do. Change is inevitable, he says, but handling it our way is not.
Right now, various judges, their itchy fingers and intrusive court orders at the ready, are giving the military time to sort out their own house. But the clock is ticking... ticking.
Secretary Gates reminds all that "Don't ask, don't tell", that invidious, unconstitutional, discriminatory policy that has kept military gays locked firmly in the closet since the Clinton Administration is moving inexorably into the scrap heap of history's lousy ideas. He aims to be on the right side as inevitability unfolds.
Chairman of the Joint Chiefs of Staff Admiral Mike Mullen knows it, too. He's on board with the new political realities as are all savvy officers who can see the way the wind blows.
But, conspicuously brand-new Marine Commandant James Amos is not. To the increasing embarrassment of the military establishment, General Amos has become a fountainhead of notoriously unpersuasive insipidities on the subject:
One by one, the panjandrums of the military have thrown in the towel and taken up the new party line, admitting that gays (imagine!) have been serving, are serving and will serve in every service with distinction... what is the big deal, after all?
General Amos, new kid on the block, Bourbon-like, has learned nothing and forgotten nothing. Bourbon-like he has now become the problem... and you know what happened to these clueless French monarchs.
If his military brethren have weakened and strayed, he most assuredly has not. Why just the other day he uncorked this sour vintage, designed to frighten Marine parents everywhere:
"I don't want to have any Marines that I'm visiting at Bethesda (Naval Medical Center) with no legs be the result of any kind of distraction."
This, of course, is demagoguery of the worst kind... seeking to support an outmoded policy through fear mongering. It defines the man's approach to this issue. If he cannot have victory, he can at least have the last word. (But there is that in him which feels that even now, against all odds, he can still have victory. After all he is a Marine... and that is enough.)
Should we abolish "Don't ask, don't tell," he emphasizes, your Marine son, who needs to focus on winning the engagement and staying alive, could well face and would have to respond immediately to unwanted sexual advances from deviate members of the corps who could use war to get sex. Thus, instead of moving against the enemy, your comely lad would be distracted... even unto the ultimate sacrifice.
"I wonder who's kissing him now."
In 1909 America danced to and hummed along with a catchy Gilded Age pop tune, "I wonder who's kissing her now." This lilting waltz, with changed gender, now appears to be running through General Amos' fetid mind:
"I wonder who's kissing him now, I wonder who's teaching him how? Wonder who's looking into his eyes? Breathing sighs! Telling lies! I wonder if he's got a boy? The boy who once filled me with joy, Wonder if he ever tells him of me? I wonder who's kissing him now."
Fascinated, revolted, the licentious scene is painfully clear to the general. As the enemy's attacks intensify, as the enemy moves in, as your son's full concentration is earnestly required... he has to fend off an amorous corpsman intent on nookie instead of self-protection... and victory. Oh, my.
Imagine, they sleep together. The general cannot forget.
The Marine Corps, unlike other services, houses a pair of people in a room, collegiate style. This, they say, promotes "unity." Perhaps, as the general worries, too much so. Here's what he said in November, 2010 in a statement that alerted the politically sensitive to the problem they faced in General Amos:
“There is nothing more intimate than young men and young women and when you talk of infantry we’re talking of our young men laying out, sleeping along side of one another and sharing death, fear and loss of brothers,” General Amos said. “I don’t know what the effect of that will be on cohesion. I mean, that’s what we’re looking at. It’s unit cohesion, it’s combat effectiveness.”
It's buncombe.
The general says, and no doubt believes with all the power of the last pterodactyl, that men of a certain sexual orientation will during combat do things other than everything they can to stay alive. Does anyone else concur with this lapse of insight and intellect?
Let's be clear: men, women, gay, straight during combat they will all focus on staying alive, then on achieving the objective. Sexual orientation does not change this truth one iota.
As a result, basing his case on a rancid fallacy, this general of antiquated views and big mouth lumbers on, embarrassing the president, the military establishment, and every thinking Marine; all of them with gay friends and colleagues and absolutely no problem serving with them worldwide.
Then what of General Amos? So newly installed, he has already committed political hara kiri, still walking and too much talking, but of no earthly consequence. The Marine Corps deserves better. Fortunately, in due course, as General Amos keeps talking, they will get it. For such a man with such views has besmirched Semper Fi. And that will never do.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice!
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com.
Check out UTube Plays
By Dr. Jeffrey Lant
The winds of change are blowing through the military establishment. It is clear that openly gay service personnel are an inevitability and that "Don't ask, don't tell" is on its way out.
These days Defense Secretary Robert Gates, a man trusted by both political parties and the service chiefs, has a message for them all: if we are to manage the end of "Don't Ask, don't tell" the way we want it... we had best act quickly before the civilian courts step in and tell us what to do. Change is inevitable, he says, but handling it our way is not.
Right now, various judges, their itchy fingers and intrusive court orders at the ready, are giving the military time to sort out their own house. But the clock is ticking... ticking.
Secretary Gates reminds all that "Don't ask, don't tell", that invidious, unconstitutional, discriminatory policy that has kept military gays locked firmly in the closet since the Clinton Administration is moving inexorably into the scrap heap of history's lousy ideas. He aims to be on the right side as inevitability unfolds.
Chairman of the Joint Chiefs of Staff Admiral Mike Mullen knows it, too. He's on board with the new political realities as are all savvy officers who can see the way the wind blows.
But, conspicuously brand-new Marine Commandant James Amos is not. To the increasing embarrassment of the military establishment, General Amos has become a fountainhead of notoriously unpersuasive insipidities on the subject:
One by one, the panjandrums of the military have thrown in the towel and taken up the new party line, admitting that gays (imagine!) have been serving, are serving and will serve in every service with distinction... what is the big deal, after all?
General Amos, new kid on the block, Bourbon-like, has learned nothing and forgotten nothing. Bourbon-like he has now become the problem... and you know what happened to these clueless French monarchs.
If his military brethren have weakened and strayed, he most assuredly has not. Why just the other day he uncorked this sour vintage, designed to frighten Marine parents everywhere:
"I don't want to have any Marines that I'm visiting at Bethesda (Naval Medical Center) with no legs be the result of any kind of distraction."
This, of course, is demagoguery of the worst kind... seeking to support an outmoded policy through fear mongering. It defines the man's approach to this issue. If he cannot have victory, he can at least have the last word. (But there is that in him which feels that even now, against all odds, he can still have victory. After all he is a Marine... and that is enough.)
Should we abolish "Don't ask, don't tell," he emphasizes, your Marine son, who needs to focus on winning the engagement and staying alive, could well face and would have to respond immediately to unwanted sexual advances from deviate members of the corps who could use war to get sex. Thus, instead of moving against the enemy, your comely lad would be distracted... even unto the ultimate sacrifice.
"I wonder who's kissing him now."
In 1909 America danced to and hummed along with a catchy Gilded Age pop tune, "I wonder who's kissing her now." This lilting waltz, with changed gender, now appears to be running through General Amos' fetid mind:
"I wonder who's kissing him now, I wonder who's teaching him how? Wonder who's looking into his eyes? Breathing sighs! Telling lies! I wonder if he's got a boy? The boy who once filled me with joy, Wonder if he ever tells him of me? I wonder who's kissing him now."
Fascinated, revolted, the licentious scene is painfully clear to the general. As the enemy's attacks intensify, as the enemy moves in, as your son's full concentration is earnestly required... he has to fend off an amorous corpsman intent on nookie instead of self-protection... and victory. Oh, my.
Imagine, they sleep together. The general cannot forget.
The Marine Corps, unlike other services, houses a pair of people in a room, collegiate style. This, they say, promotes "unity." Perhaps, as the general worries, too much so. Here's what he said in November, 2010 in a statement that alerted the politically sensitive to the problem they faced in General Amos:
“There is nothing more intimate than young men and young women and when you talk of infantry we’re talking of our young men laying out, sleeping along side of one another and sharing death, fear and loss of brothers,” General Amos said. “I don’t know what the effect of that will be on cohesion. I mean, that’s what we’re looking at. It’s unit cohesion, it’s combat effectiveness.”
It's buncombe.
The general says, and no doubt believes with all the power of the last pterodactyl, that men of a certain sexual orientation will during combat do things other than everything they can to stay alive. Does anyone else concur with this lapse of insight and intellect?
Let's be clear: men, women, gay, straight during combat they will all focus on staying alive, then on achieving the objective. Sexual orientation does not change this truth one iota.
As a result, basing his case on a rancid fallacy, this general of antiquated views and big mouth lumbers on, embarrassing the president, the military establishment, and every thinking Marine; all of them with gay friends and colleagues and absolutely no problem serving with them worldwide.
Then what of General Amos? So newly installed, he has already committed political hara kiri, still walking and too much talking, but of no earthly consequence. The Marine Corps deserves better. Fortunately, in due course, as General Amos keeps talking, they will get it. For such a man with such views has besmirched Semper Fi. And that will never do.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice!
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com.
Check out UTube Plays
Saturday, December 11, 2010
A Review of Steven Johnson’s Total Traffic Annihilation
If you’re looking for an in-depth treatment of free traffic generation methods then you should invest in Total Traffic Annihilation. I recently had the opportunity to enjoy a preview of this course, and the eBook alone makes it worth your while—it contained 114 pages of focused, step-by-step methods that were presented as a total marketing plan.
I especially enjoyed the sections on blog comment marketing and forum marketing. These sections really helped me understand the right way to use those tools and the strength of what they have to offer. I’d avoided them in the past, feeling as though they were somewhat artificial, but Total Traffic Annihilation showed me they did not have to be.
While I’m not certain all 28 of the strategies presented in the eBook are good fits for my business I was impressed to have so many options to choose from. Every one of the options was covered in a clear, understandable way that will make them easy for me to implement in the future.
The new software package also offers some exciting applications. For example, it allows me to specify RSS feeds to pull content from. It then automatically uses this content to create posts in the categories I specify. I enjoy having a way to comb through article directories for this freely available content. It even allows me to create a site that appears to have been around for awhile through the clever use of back-dating. My site doesn’t look at all automated as a result, which I appreciate given most people’s opinions of automated blogs.
That’s not to say the course is perfect. I found some of the information duplicated things I have tried and found ineffective in the past, such as submitting to directories like DMOZ. I would have liked to have seen some more in-depth troubleshooting in this area because I’ve simply never found success there. It may simply have been that my sites were a poor fit for the directories or because I was impatient.
All in all, however, I would happily recommend this course. It should be especially helpful to anybody who has struggled with getting enough website traffic. After all, no traffic means no sales, making this course the potential investment of a lifetime.
Republished with author's permission by Rahimah Sultan SureFireSuccessNow.com.
Check out Total Traffic Annihilation -> Total Traffic Annihilation
If you’re looking for an in-depth treatment of free traffic generation methods then you should invest in Total Traffic Annihilation. I recently had the opportunity to enjoy a preview of this course, and the eBook alone makes it worth your while—it contained 114 pages of focused, step-by-step methods that were presented as a total marketing plan.
I especially enjoyed the sections on blog comment marketing and forum marketing. These sections really helped me understand the right way to use those tools and the strength of what they have to offer. I’d avoided them in the past, feeling as though they were somewhat artificial, but Total Traffic Annihilation showed me they did not have to be.
While I’m not certain all 28 of the strategies presented in the eBook are good fits for my business I was impressed to have so many options to choose from. Every one of the options was covered in a clear, understandable way that will make them easy for me to implement in the future.
The new software package also offers some exciting applications. For example, it allows me to specify RSS feeds to pull content from. It then automatically uses this content to create posts in the categories I specify. I enjoy having a way to comb through article directories for this freely available content. It even allows me to create a site that appears to have been around for awhile through the clever use of back-dating. My site doesn’t look at all automated as a result, which I appreciate given most people’s opinions of automated blogs.
That’s not to say the course is perfect. I found some of the information duplicated things I have tried and found ineffective in the past, such as submitting to directories like DMOZ. I would have liked to have seen some more in-depth troubleshooting in this area because I’ve simply never found success there. It may simply have been that my sites were a poor fit for the directories or because I was impatient.
All in all, however, I would happily recommend this course. It should be especially helpful to anybody who has struggled with getting enough website traffic. After all, no traffic means no sales, making this course the potential investment of a lifetime.
Republished with author's permission by Rahimah Sultan SureFireSuccessNow.com.
Check out Total Traffic Annihilation -> Total Traffic Annihilation
Saturday, December 04, 2010
The lubricious dreams and lurid fantasies of Senator John McCain
The decrying goes on and on and on… ethnicity, religious belief and now the continuing saga of gays in the military. Here’s one author’s take on the latter.
To be blunt, Senator John McCain (R-Arizona) is making a fool of himself around the issue of gays in the military. His comments before the Senate Armed Services Committee the last few days have been an embarrassment, to himself and to the nation. In brief, his argument goes like this: 'We don't want 'em, we don't want 'em, we don't want 'em, see?'
McCain, of course, is on the wrong side of what is rapidly becoming a total and complete non-issue. As McCain should know (though he was a notoriously lazy student) the tides of history are determinant. And history is rapidly wrapping up the details on this issue.
Gays will serve in the military (as they always have from the time of the first army on this planet).
Gays will deliver good service. Many will be wounded. Many will die. Some will be dismissed... but dismissed for poor service, not bedroom gymnastics.
Gays will marry their same-sex partners in weddings which will feature snazzy uniforms and an arch of sabres. One day one such veteran will be Chairman of the Joint Chiefs of Staff... and she and her partner will get an engraved silver salver from the president on the occasion of their 50th wedding anniversary. They may even be designated the "People of the Year" by Time Magazine. Stranger things have happened.
Any sensible person can read these tea leaves. They are clear, certain, irrefutable.
So, why is Senator McCain so adamant? There is surely something going on here, something more than meets the eye. Could it be… Continue
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is a speaker, consultant, well known marketer and the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan SureFireSuccessNow.com
Check out Mobile Monopoly
The decrying goes on and on and on… ethnicity, religious belief and now the continuing saga of gays in the military. Here’s one author’s take on the latter.
To be blunt, Senator John McCain (R-Arizona) is making a fool of himself around the issue of gays in the military. His comments before the Senate Armed Services Committee the last few days have been an embarrassment, to himself and to the nation. In brief, his argument goes like this: 'We don't want 'em, we don't want 'em, we don't want 'em, see?'
McCain, of course, is on the wrong side of what is rapidly becoming a total and complete non-issue. As McCain should know (though he was a notoriously lazy student) the tides of history are determinant. And history is rapidly wrapping up the details on this issue.
Gays will serve in the military (as they always have from the time of the first army on this planet).
Gays will deliver good service. Many will be wounded. Many will die. Some will be dismissed... but dismissed for poor service, not bedroom gymnastics.
Gays will marry their same-sex partners in weddings which will feature snazzy uniforms and an arch of sabres. One day one such veteran will be Chairman of the Joint Chiefs of Staff... and she and her partner will get an engraved silver salver from the president on the occasion of their 50th wedding anniversary. They may even be designated the "People of the Year" by Time Magazine. Stranger things have happened.
Any sensible person can read these tea leaves. They are clear, certain, irrefutable.
So, why is Senator McCain so adamant? There is surely something going on here, something more than meets the eye. Could it be… Continue
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is a speaker, consultant, well known marketer and the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan SureFireSuccessNow.com
Check out Mobile Monopoly
Tuesday, November 30, 2010
Rules to blog by, for blog publishers and readers
by Dr. Jeffrey Lant
Maybe HE likes all the hubbub.
But will you?
The calm of my Cambridge, Massachusetts neighborhood was punctuated the other day by student protestors outside Harvard University's Science Center. There 1960's wannabees chanted "Harvard, Harvard, shame on you, honoring a racist fool."
The cause of this mayhem was Professor Martin Peretz and his latest blog post on his The New Republic website: "But, frankly Muslim life is cheap, most notably to Muslims." It was more than enough to stir up a reaction from the politically correct, who live to chant and picket.
They shouted... they taunted... they heckled... and HE, owner of The New Republic, the subject of so much fuss, got valuable, eye-catching full-page publicity in The Boston Globe, New England's paper of record.
Bingo!
One of America's most experienced provocateurs had succeeded, yet again, in using his blog to get even more publicity for his "take no prisoners" opinions.
Martin Peretz' blog had done its work and done it well.
Will yours? It most assuredly will... if you understand the true purpose of a blog, run it accordingly, and learn to be a responsible blog publisher and blog reader. Here are recommendations to assist you.
Bogs MUST be honest.
The purpose of a blog is to give ANYONE ANYWHERE in the world, whatever creed, class, station, nationality, or political position, the opportunity to be heard on any subject
whatsoever.
Thus, your task as a blogger is to open yourself up... to tell the truth, straightforwardly, honestly, bluntly. The blog is, first and foremost, about you, its publisher and focus. To write anything other than the whole truth, so help you God, is to demean the medium -- and yourself.
If you are new to blogging, you'll find this kind of openness difficult, challenging. Most people grow up adept at masking their true opinions. For fear of what the listener may say or do, we moderate and water down the way we really feel and what we say.
That will never do on a blog where truth is called for at all times.
Now, you may think you are a straightforward, honest person but blogging will show you soon enough that you, like all social beings, are considerably more adept at masking how we feel, our true views, rather than telling them.
In the novel "To Kill a Mockingbird", for instance, there is an incident that makes this point lucidly, succinctly. Atticus Finch is walking with his children past Miss DuBois' home. She is a notorious termagant and scold. Does he say that to her? Certainly not.
He lifts his hat cordially, saying "Good afternoon, Miss DuBois. You look pretty as a picture." Scout, his young daughter, says just loud enough "You notice he don't say a picture of what." Miss DuBois just catches a few words and wants to know what the impish Scout has said... but Atticus Finch is a wise man, a gentleman and knows the value of good relations, over the strict, unyielding truth. He lifts his hat again and moves his children along. Most of us would do the same.
But bloggers cannot. Bloggers must opt for candor, honesty at all times.
The more honest YOU are, the more reactions you will get. Take Professor Peretz, for example. Given that he is an experienced blogger, I take him at his word, when he writes his latest anti-Muslim diatribe.
Others, who feel differently, will abhor and detest what he has written... and propose such sanctions as having a speaking engagement at Harvard cancelled. But this is wrong.
Voltaire, that very clever fellow, said it best:
"I do not agree with what you have to say, but I'll defend to the death your right to say it."
Unfortunately, sanctimonious members of the Academy (usually the least intelligent on campus) have forgotten their true calling: facilitating free speech, not suffocating and penalizing it. Blogs, then, do the work academicians should do (the reason they are given tenure to do), but are now too often emasculated, self-protecting and lazy to do.
Thus, when you write, the objective is always to achieve Harvard's ultra clear motto: "Veritas", the pure and always unsimple truth.
Write regularly, consistently.
One of the major problems with most blogs is that they are not regularly produced. Remember, whatever else a blog may be it is also and always the story of your life. It is a window into your thoughts and occupations. Blogs must therefore be regularly undertaken. Don't start it.... unless you mean to do it.
Write regularly and consistently, being always aware that the first day you do not feel like writing your blog is the very day you must be sure to write it... or risk the ending of your blog altogether.
The more honest you are, the more and stronger reader reaction you should expect.
When Professor Peretz posted his incendiary opinions about Moslims (a subject on which he writes often), I suspect he knew that tea cups in Cambridge and beyond would be rattled. What's more, being a true provocateur, he probably relishes the instant, insistent responses of those he has provoked. He might not like being followed through Harvard Yard by hecklers... but he cannot truly have been awfully surprised by such a response. Relish, rather than alarm, was most probably his reaction.
You, too, need to reach this level of reaction and response as you achieve greater candor and honesty in your bog. Because as my grandfather used to say, some damned idiot is sure to protest; the stronger the opinions rendered, the stronger the response from those disagreeing. (He would have been a great blogger, grandfather Walt would have been.)
Prepare for the reaction... expect it... ignore it.
Blogging is one of the jewels of the Internet... treat it with care and consideration.
Millions and millions of folks have come and gone on this planet without leaving even a foot print in the dust. To our chagrin and detriment, we do not know them in any way at all. But blogging has changed all that, not merely for the potent and celebrated... but even
unto the lowest among us. At last they have a place for their opinions...not matter how alarming, uninformed, and (to the rest of us) silly they may be. And this is a very good thing... for our job is to cherish the bloggers, protecting and defending them, even at their most reprehensible and loathsome. And that includes you, too, Professor Peretz, as you sit in comfort and security here in Cambridge, spewing venom. I defend to the death your right to say it... and blog it worldwide. Defending you, I have done the right thing, while taking joy from the fact that every hostile word you blog drives down the certified circulation figures of your moribund rag, The New Republic. In the end the marketplace , not censorship, will determine your fate. So blog on....
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice!
Republished with author's permission by Rahimah Sultan Check out Mobile Monopoly
http://rsultan.mobimonop.hop.clickbank.net
by Dr. Jeffrey Lant
Maybe HE likes all the hubbub.
But will you?
The calm of my Cambridge, Massachusetts neighborhood was punctuated the other day by student protestors outside Harvard University's Science Center. There 1960's wannabees chanted "Harvard, Harvard, shame on you, honoring a racist fool."
The cause of this mayhem was Professor Martin Peretz and his latest blog post on his The New Republic website: "But, frankly Muslim life is cheap, most notably to Muslims." It was more than enough to stir up a reaction from the politically correct, who live to chant and picket.
They shouted... they taunted... they heckled... and HE, owner of The New Republic, the subject of so much fuss, got valuable, eye-catching full-page publicity in The Boston Globe, New England's paper of record.
Bingo!
One of America's most experienced provocateurs had succeeded, yet again, in using his blog to get even more publicity for his "take no prisoners" opinions.
Martin Peretz' blog had done its work and done it well.
Will yours? It most assuredly will... if you understand the true purpose of a blog, run it accordingly, and learn to be a responsible blog publisher and blog reader. Here are recommendations to assist you.
Bogs MUST be honest.
The purpose of a blog is to give ANYONE ANYWHERE in the world, whatever creed, class, station, nationality, or political position, the opportunity to be heard on any subject
whatsoever.
Thus, your task as a blogger is to open yourself up... to tell the truth, straightforwardly, honestly, bluntly. The blog is, first and foremost, about you, its publisher and focus. To write anything other than the whole truth, so help you God, is to demean the medium -- and yourself.
If you are new to blogging, you'll find this kind of openness difficult, challenging. Most people grow up adept at masking their true opinions. For fear of what the listener may say or do, we moderate and water down the way we really feel and what we say.
That will never do on a blog where truth is called for at all times.
Now, you may think you are a straightforward, honest person but blogging will show you soon enough that you, like all social beings, are considerably more adept at masking how we feel, our true views, rather than telling them.
In the novel "To Kill a Mockingbird", for instance, there is an incident that makes this point lucidly, succinctly. Atticus Finch is walking with his children past Miss DuBois' home. She is a notorious termagant and scold. Does he say that to her? Certainly not.
He lifts his hat cordially, saying "Good afternoon, Miss DuBois. You look pretty as a picture." Scout, his young daughter, says just loud enough "You notice he don't say a picture of what." Miss DuBois just catches a few words and wants to know what the impish Scout has said... but Atticus Finch is a wise man, a gentleman and knows the value of good relations, over the strict, unyielding truth. He lifts his hat again and moves his children along. Most of us would do the same.
But bloggers cannot. Bloggers must opt for candor, honesty at all times.
The more honest YOU are, the more reactions you will get. Take Professor Peretz, for example. Given that he is an experienced blogger, I take him at his word, when he writes his latest anti-Muslim diatribe.
Others, who feel differently, will abhor and detest what he has written... and propose such sanctions as having a speaking engagement at Harvard cancelled. But this is wrong.
Voltaire, that very clever fellow, said it best:
"I do not agree with what you have to say, but I'll defend to the death your right to say it."
Unfortunately, sanctimonious members of the Academy (usually the least intelligent on campus) have forgotten their true calling: facilitating free speech, not suffocating and penalizing it. Blogs, then, do the work academicians should do (the reason they are given tenure to do), but are now too often emasculated, self-protecting and lazy to do.
Thus, when you write, the objective is always to achieve Harvard's ultra clear motto: "Veritas", the pure and always unsimple truth.
Write regularly, consistently.
One of the major problems with most blogs is that they are not regularly produced. Remember, whatever else a blog may be it is also and always the story of your life. It is a window into your thoughts and occupations. Blogs must therefore be regularly undertaken. Don't start it.... unless you mean to do it.
Write regularly and consistently, being always aware that the first day you do not feel like writing your blog is the very day you must be sure to write it... or risk the ending of your blog altogether.
The more honest you are, the more and stronger reader reaction you should expect.
When Professor Peretz posted his incendiary opinions about Moslims (a subject on which he writes often), I suspect he knew that tea cups in Cambridge and beyond would be rattled. What's more, being a true provocateur, he probably relishes the instant, insistent responses of those he has provoked. He might not like being followed through Harvard Yard by hecklers... but he cannot truly have been awfully surprised by such a response. Relish, rather than alarm, was most probably his reaction.
You, too, need to reach this level of reaction and response as you achieve greater candor and honesty in your bog. Because as my grandfather used to say, some damned idiot is sure to protest; the stronger the opinions rendered, the stronger the response from those disagreeing. (He would have been a great blogger, grandfather Walt would have been.)
Prepare for the reaction... expect it... ignore it.
Blogging is one of the jewels of the Internet... treat it with care and consideration.
Millions and millions of folks have come and gone on this planet without leaving even a foot print in the dust. To our chagrin and detriment, we do not know them in any way at all. But blogging has changed all that, not merely for the potent and celebrated... but even
unto the lowest among us. At last they have a place for their opinions...not matter how alarming, uninformed, and (to the rest of us) silly they may be. And this is a very good thing... for our job is to cherish the bloggers, protecting and defending them, even at their most reprehensible and loathsome. And that includes you, too, Professor Peretz, as you sit in comfort and security here in Cambridge, spewing venom. I defend to the death your right to say it... and blog it worldwide. Defending you, I have done the right thing, while taking joy from the fact that every hostile word you blog drives down the certified circulation figures of your moribund rag, The New Republic. In the end the marketplace , not censorship, will determine your fate. So blog on....
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice!
Republished with author's permission by Rahimah Sultan Check out Mobile Monopoly
http://rsultan.mobimonop.hop.clickbank.net
Tuesday, November 23, 2010
Massive Passive Income: What is Autoblogging All About?
Autoblogging is simply a methodology for automating blog content. Traditionally, when you set up a blog you then either create the content by hand yourself, or you hire a freelancer to create the content for you. Either way it is both time consuming or expensive. But with autoblogging and the Massive Passive Profits system, you simply set up the blog once, set up the automated content stream and the blog updates itself on auto-pilot generating passive income for you while you focus on doing other things.
But isn't autoblogging a 'black hat' technique that will get your site banned? I can hear you asking that question and I will tell you that if you set up your blogs properly following a proven method such as Massive Passive Profits your sites will not get banned and you will finally start generating some real passive income from blogging.
What is Massive Passive Profits? It's a mass deploy autoblogging format that automates the creation of Wordpress multiuser sites and content. No longer do you have to sweat about your sites getting banned, and Wordpress multi-user platform saves time and effort of logging in and out of and maintaining multiple blogs. With this elegant solution, autoblogging becomes a complete no-brainer and you are free to point and click to create and launch new blogs on the fly and watch your bank account grow as you add new blogs.
With autoblogging your blogs will generate income in much the same way as a traditional, hand written blog, but because they are so quick to set up, and effortless to maintain you can focus on generating a large quantity of blogs and on generating traffic to those blogs.
You would begin by doing your keyword research to find profitable niches, install Wordpress, add then follow along with Massive Passive Profits to set up your niche blogging empire.
Now bear in mind that these are not going to be pretty, award-winning blogs that you'll be inviting your family members to visit. What you will be doing, is gathering up and providing useful content around your chosen topic to your blog visitors that are searching for information on your topic. You?ll choose ads and CPA offers that will appeal to those visitors and eventually these blogs will start generating cash for you automatically.
Setting up an autoblogging empire does not take a lot of time or effort, and once everything is set up and humming along you can move on to other projects while your little blog farm continues to produce month in and month out.
So, if you are willing to invest just a little bit of time to set up the Massive Passive Profits system you will soon see lifestyle-altering income streams flowing in from you ever growing autoblogging empire.
Ready to get the details about Massive Passive Profits? Check out our ready set go link below to get all of the details and sign up before the doors close and you lose out on a sweet opportunity to generate passive income from niche blogs that you can set up in a flash.
Republished with author's permission by Rahimah Sultan http://www.SureFireSuccessNow.com
Check out Mobile Monopoly
Autoblogging is simply a methodology for automating blog content. Traditionally, when you set up a blog you then either create the content by hand yourself, or you hire a freelancer to create the content for you. Either way it is both time consuming or expensive. But with autoblogging and the Massive Passive Profits system, you simply set up the blog once, set up the automated content stream and the blog updates itself on auto-pilot generating passive income for you while you focus on doing other things.
But isn't autoblogging a 'black hat' technique that will get your site banned? I can hear you asking that question and I will tell you that if you set up your blogs properly following a proven method such as Massive Passive Profits your sites will not get banned and you will finally start generating some real passive income from blogging.
What is Massive Passive Profits? It's a mass deploy autoblogging format that automates the creation of Wordpress multiuser sites and content. No longer do you have to sweat about your sites getting banned, and Wordpress multi-user platform saves time and effort of logging in and out of and maintaining multiple blogs. With this elegant solution, autoblogging becomes a complete no-brainer and you are free to point and click to create and launch new blogs on the fly and watch your bank account grow as you add new blogs.
With autoblogging your blogs will generate income in much the same way as a traditional, hand written blog, but because they are so quick to set up, and effortless to maintain you can focus on generating a large quantity of blogs and on generating traffic to those blogs.
You would begin by doing your keyword research to find profitable niches, install Wordpress, add then follow along with Massive Passive Profits to set up your niche blogging empire.
Now bear in mind that these are not going to be pretty, award-winning blogs that you'll be inviting your family members to visit. What you will be doing, is gathering up and providing useful content around your chosen topic to your blog visitors that are searching for information on your topic. You?ll choose ads and CPA offers that will appeal to those visitors and eventually these blogs will start generating cash for you automatically.
Setting up an autoblogging empire does not take a lot of time or effort, and once everything is set up and humming along you can move on to other projects while your little blog farm continues to produce month in and month out.
So, if you are willing to invest just a little bit of time to set up the Massive Passive Profits system you will soon see lifestyle-altering income streams flowing in from you ever growing autoblogging empire.
Ready to get the details about Massive Passive Profits? Check out our ready set go link below to get all of the details and sign up before the doors close and you lose out on a sweet opportunity to generate passive income from niche blogs that you can set up in a flash.
Republished with author's permission by Rahimah Sultan http://www.SureFireSuccessNow.com
Check out Mobile Monopoly
Tuesday, November 16, 2010
Pension Tips For The Self-Employed
"Hello, I'm from the government. I'm here to help you." Ordinarily, these words have a chilling effect on the self-employed, knowing as we do just how ironic they can be. However, every once in a while they are true and advantageous. This is the case with the tax-deferred pension options the U.S. government makes available to the self-employed, people like you and me.
1) Do YOU have a pension plan? It's crazy not to!
The sad fact is, a MAJORITY of the self- employed don't have a pension plan. Survey after survey documents the fact that millions of people -- each of whom wants to get old (it beats the alternative) -- are NOT using their business and the pension guidelines to arrange for a comfortable retirement. This is madness.
Don't wait another minute to do the necessary. Call your accountant today and listen carefully as he presents your pension options. Make sure you take notes and question him liberally until you really understand what you can do.
2) Be clear on how much you can invest in your tax-deferred pension account.
Your accountant should give you a precise figure to invest. Keep it close at hand. Knowing this figure, and doing what's necessary to achieve it are both crucial to your long-term comfort and security.
3) Know the next pension deposit deadline.
Ideally, you should deposit the full pension amount at the time you file your federal taxes. If not, your accountant should give you the date (generally six months after you've paid your taxes) that you can still pay into your pension plan. This date is VERY important
4) Once you know the figure you can deposit into your pension plan, make
achieving it your #1 goal.
Say you are authorized to deposit $5,000 into your tax-deferred plan. Say you have until September 1 to do so.
First, you want to deposit this amount in your pension plan just as early as possible. Today if possible. Why? Because you want to put time to work for you. All things being equal, it's better to make your pension payment on April 15 rather than September 15. It gives the funds just that much longer to grow. This makes a great difference over time.
5) Treat your pension payments like a bill, your #1 bill.
Most people pay into their pension accounts after they've paid all their other bills, when there may or may not be anything left. This is a mistake.
If you are unable to pay-off your pension balance at tax filing time and must make (say) monthly payments, then ensure you make these payments the very first thing each month, before you've depleted your available cash.
6) Cash windfall? Think pension!
Made a big sale? Had a bit of luck? Got some extra cash? Think PENSION!
Remember, deposit into your tax-deferred pension account as SOON as you can, and if a bit of extra cash comes your way pay off what you "owe" your pension account.
7) Pay your pension fund in advance whenever possible.
Had a good year? Made some extra money? Already paid the maximum into your pension account? Then deposit some more! The future is, by definition, murky and uncertain. That's why if you can deposit more, you should. Take any extra funds you can spare and make an early deposit into your pension fund. When a rainy day comes, you'll be glad you did!
8) Look but don't touch!
When that rainy day comes and you need extra cash, you may think longingly about the funds in your tax-deferred pension account. DON'T!
You must regard your pension funds as sacrosanct, not to be touched until commanded to do so by the federal regulations governing access and withdrawal. If you withdraw them now, you will ordinarily pay a hefty penalty. What's more you lose the benefits of time... and jeopardize the comfort and security of your golden years. Find another way to get the funds you need. Don't dip into this till.
Conclusion
We all hope to get old, but to get old without security and comfort is to be in a most unenviable situation. Use your business -- and the tax-deferred pension options provided by government --, to ensure your old age is as ample as you deserve and desire.
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., www.worldprofit.com where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Republished with author's permission by Rahimah Sultan http://www.SureFireSuccessNow.com>. Check out Mobile Monopoly -> http://rsultan.mobimonop.hop.clickbank.net
"Hello, I'm from the government. I'm here to help you." Ordinarily, these words have a chilling effect on the self-employed, knowing as we do just how ironic they can be. However, every once in a while they are true and advantageous. This is the case with the tax-deferred pension options the U.S. government makes available to the self-employed, people like you and me.
1) Do YOU have a pension plan? It's crazy not to!
The sad fact is, a MAJORITY of the self- employed don't have a pension plan. Survey after survey documents the fact that millions of people -- each of whom wants to get old (it beats the alternative) -- are NOT using their business and the pension guidelines to arrange for a comfortable retirement. This is madness.
Don't wait another minute to do the necessary. Call your accountant today and listen carefully as he presents your pension options. Make sure you take notes and question him liberally until you really understand what you can do.
2) Be clear on how much you can invest in your tax-deferred pension account.
Your accountant should give you a precise figure to invest. Keep it close at hand. Knowing this figure, and doing what's necessary to achieve it are both crucial to your long-term comfort and security.
3) Know the next pension deposit deadline.
Ideally, you should deposit the full pension amount at the time you file your federal taxes. If not, your accountant should give you the date (generally six months after you've paid your taxes) that you can still pay into your pension plan. This date is VERY important
4) Once you know the figure you can deposit into your pension plan, make
achieving it your #1 goal.
Say you are authorized to deposit $5,000 into your tax-deferred plan. Say you have until September 1 to do so.
First, you want to deposit this amount in your pension plan just as early as possible. Today if possible. Why? Because you want to put time to work for you. All things being equal, it's better to make your pension payment on April 15 rather than September 15. It gives the funds just that much longer to grow. This makes a great difference over time.
5) Treat your pension payments like a bill, your #1 bill.
Most people pay into their pension accounts after they've paid all their other bills, when there may or may not be anything left. This is a mistake.
If you are unable to pay-off your pension balance at tax filing time and must make (say) monthly payments, then ensure you make these payments the very first thing each month, before you've depleted your available cash.
6) Cash windfall? Think pension!
Made a big sale? Had a bit of luck? Got some extra cash? Think PENSION!
Remember, deposit into your tax-deferred pension account as SOON as you can, and if a bit of extra cash comes your way pay off what you "owe" your pension account.
7) Pay your pension fund in advance whenever possible.
Had a good year? Made some extra money? Already paid the maximum into your pension account? Then deposit some more! The future is, by definition, murky and uncertain. That's why if you can deposit more, you should. Take any extra funds you can spare and make an early deposit into your pension fund. When a rainy day comes, you'll be glad you did!
8) Look but don't touch!
When that rainy day comes and you need extra cash, you may think longingly about the funds in your tax-deferred pension account. DON'T!
You must regard your pension funds as sacrosanct, not to be touched until commanded to do so by the federal regulations governing access and withdrawal. If you withdraw them now, you will ordinarily pay a hefty penalty. What's more you lose the benefits of time... and jeopardize the comfort and security of your golden years. Find another way to get the funds you need. Don't dip into this till.
Conclusion
We all hope to get old, but to get old without security and comfort is to be in a most unenviable situation. Use your business -- and the tax-deferred pension options provided by government --, to ensure your old age is as ample as you deserve and desire.
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., www.worldprofit.com where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Republished with author's permission by Rahimah Sultan http://www.SureFireSuccessNow.com>. Check out Mobile Monopoly -> http://rsultan.mobimonop.hop.clickbank.net
Monday, November 08, 2010
5 Unexcelled Ways To Kill Your Business!
by Dr. Jeffrey Lant
The key to increasing your business profits is to get your existing customers to buy more faster. The key to this is simple: Make SURE what you do is fostering this vital relationship… not killing it.
Once Upon A Time…
The other day, I called what its owners think of as Boston’s “premier” silver business. You know the kind: in business since “my grandfather served your grandfather,” all simpering, condescending, and (fatal) above the doing of “business”. Their motto: “Business is inherited, never earned”, a tried and true prescription for dwindling profits… and ultimately a “business to let” sign in the window.
Lucky for you this owner’s self-defeating behavior inspired this article. As a result, even though the folks who inspired this article may not be saved… you will be!
1) Be personable and enthusiastic when you
speak with your customers
Is this “elementary, my dear Watson,” as Sherlock Holmes would have said? Absolutely not. Instead of presenting a bright, chipper persona, too many business owners and their representatives appear above your mere business, which they approach with disinterest, disdain, even dismissal. What’s worse, the higher you go in the hierarchy, the more of this you may see — and hear.
Your job, however exalted, is to give the customer a comfortable and serene experience. Your business is never merely about what you do; it’s always about how you do it, including the tone and temperament with which you approach each customer… the necessity to be pleasant even if you don’t feel like it.
2) Return Phone Calls
There is nothing that so infuriates customers (and rightly so) as failure to return calls in a prompt, professional manner.
In this scenario, the customer calls and leaves a detailed message which is then..,
ignored. Result? With every passing moment, the customer gets more and more indignant… while your chances of repeat business melt.
Cure: return EVERY pending call before the end of business EACH DAY. If necessary, put a note on your computer: “I cannot leave until every customer call has been returned.” There would be a lot less (justifiable) indignation all round if this was the rule. Make it yours!
3) Keep The Customer Updated
Rome wasn’t built in a day… but I bet Caesar Augustus was regularly updated on progress. If it was good enough for the Caesars, it ought to be good enough for you.
Thus, instead of making your customers chase you down for (usually rushed and inadequate) progress reports, be pro-active. Before you leave your office EVERY DAY, call or e-mail reports. These should include commentary on the most important pending items, especially those which may be most troubling and of greatest interest to the customer. Doing things this way, providing reports when least expected, make you the kind of business person people most like to work with.
4) Live Within The Budget — Or Promptly
Explain Why You Can’t
Want a sure-fire, unbeatable way to kill even the longest standing customer relationship? Then over spend a budget… and don’t bother to tell your customer beforehand, much less explain matters clearly.
Everyone is touchy about money. No one ever has enough. Thus, keeping your customer
scrupulously up-to-date on financial issues, especially where increased expenditure is necessary is vital. As soon as you have the facts, inform the customer. Where the sum in question is significant, call; otherwise, a prompt email will do.
The point is: it is the customer’s right to have this information in a timely fashion. And it is your responsibility to provide it… or else!
5) Thank Early, Sincerely, Tangibly
Have you ever watched the way some business people “thank” their customers for their life-(and profit) — making business? No eye contact, perfunctory words, a palpable wish to get it over — and you out — ASAP. Yikes!
Maybe this customer was difficult; maybe you’re just having one of those days when the milk of human kindness turns sour. Even so, you owe it both to customer and your prosperity to thank her properly. If you can do it with true sincerity so much the better; if not, simulate until you can.
More, whenever possible give your all-important customer a “little something” extra, the more so if you have not followed the crucial steps above. People like bonuses. Add one whenever you can.
Last Words
We all want repeat business. It’s the life blood of business success. Many people wrongly think that all you have to do to get it is be good at what you do. WRONG! You must attend to the “little things”, the things I’ve discussed in this article. After all, as the song says “little things mean a lot.” Your customer must always be treated with the greatest possible care and consideration. Empathy is required.
… which is why I decided to pass on taking my business to the silver smith mentioned above. He didn’t earn it.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant’s live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant’s 18 best-selling business books,
go to www.jeffreylant.com
by Dr. Jeffrey Lant
The key to increasing your business profits is to get your existing customers to buy more faster. The key to this is simple: Make SURE what you do is fostering this vital relationship… not killing it.
Once Upon A Time…
The other day, I called what its owners think of as Boston’s “premier” silver business. You know the kind: in business since “my grandfather served your grandfather,” all simpering, condescending, and (fatal) above the doing of “business”. Their motto: “Business is inherited, never earned”, a tried and true prescription for dwindling profits… and ultimately a “business to let” sign in the window.
Lucky for you this owner’s self-defeating behavior inspired this article. As a result, even though the folks who inspired this article may not be saved… you will be!
1) Be personable and enthusiastic when you
speak with your customers
Is this “elementary, my dear Watson,” as Sherlock Holmes would have said? Absolutely not. Instead of presenting a bright, chipper persona, too many business owners and their representatives appear above your mere business, which they approach with disinterest, disdain, even dismissal. What’s worse, the higher you go in the hierarchy, the more of this you may see — and hear.
Your job, however exalted, is to give the customer a comfortable and serene experience. Your business is never merely about what you do; it’s always about how you do it, including the tone and temperament with which you approach each customer… the necessity to be pleasant even if you don’t feel like it.
2) Return Phone Calls
There is nothing that so infuriates customers (and rightly so) as failure to return calls in a prompt, professional manner.
In this scenario, the customer calls and leaves a detailed message which is then..,
ignored. Result? With every passing moment, the customer gets more and more indignant… while your chances of repeat business melt.
Cure: return EVERY pending call before the end of business EACH DAY. If necessary, put a note on your computer: “I cannot leave until every customer call has been returned.” There would be a lot less (justifiable) indignation all round if this was the rule. Make it yours!
3) Keep The Customer Updated
Rome wasn’t built in a day… but I bet Caesar Augustus was regularly updated on progress. If it was good enough for the Caesars, it ought to be good enough for you.
Thus, instead of making your customers chase you down for (usually rushed and inadequate) progress reports, be pro-active. Before you leave your office EVERY DAY, call or e-mail reports. These should include commentary on the most important pending items, especially those which may be most troubling and of greatest interest to the customer. Doing things this way, providing reports when least expected, make you the kind of business person people most like to work with.
4) Live Within The Budget — Or Promptly
Explain Why You Can’t
Want a sure-fire, unbeatable way to kill even the longest standing customer relationship? Then over spend a budget… and don’t bother to tell your customer beforehand, much less explain matters clearly.
Everyone is touchy about money. No one ever has enough. Thus, keeping your customer
scrupulously up-to-date on financial issues, especially where increased expenditure is necessary is vital. As soon as you have the facts, inform the customer. Where the sum in question is significant, call; otherwise, a prompt email will do.
The point is: it is the customer’s right to have this information in a timely fashion. And it is your responsibility to provide it… or else!
5) Thank Early, Sincerely, Tangibly
Have you ever watched the way some business people “thank” their customers for their life-(and profit) — making business? No eye contact, perfunctory words, a palpable wish to get it over — and you out — ASAP. Yikes!
Maybe this customer was difficult; maybe you’re just having one of those days when the milk of human kindness turns sour. Even so, you owe it both to customer and your prosperity to thank her properly. If you can do it with true sincerity so much the better; if not, simulate until you can.
More, whenever possible give your all-important customer a “little something” extra, the more so if you have not followed the crucial steps above. People like bonuses. Add one whenever you can.
Last Words
We all want repeat business. It’s the life blood of business success. Many people wrongly think that all you have to do to get it is be good at what you do. WRONG! You must attend to the “little things”, the things I’ve discussed in this article. After all, as the song says “little things mean a lot.” Your customer must always be treated with the greatest possible care and consideration. Empathy is required.
… which is why I decided to pass on taking my business to the silver smith mentioned above. He didn’t earn it.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant’s live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant’s 18 best-selling business books,
go to www.jeffreylant.com
Saturday, October 30, 2010
Flower power. You never need a special reason to use it. Now will do just fine.
by Dr. Jeffrey Lant
I was at the grocery store the other day; you know, the Shaw’s Market at Porter Square, Cambridge. My helper Aime Joseph was doing his usual efficient job of unloading the groceries onto the conveyor belt. I was holding the flowers so they wouldn’t get crushed.
A tired looking lady was at the cash register, a woman…
Flower power. You never need a special reason to use it. Now will do just fine.
by Dr. Jeffrey Lant
I was at the grocery store the other day; you know, the Shaw’s Market at Porter Square, Cambridge. My helper Aime Joseph was doing his usual efficient job of unloading the groceries onto the conveyor belt. I was holding the flowers so they wouldn’t get crushed.
A tired looking lady was at the cash register, a woman…
Flower power. You never need a special reason to use it. Now will do just fine.
Thursday, October 21, 2010
Why your company must have a designated nudge to achieve maximum results.
by Dr. Jeffrey Lant
Did you know your company has a open position which needs to be filled at once?
The absence of this person is costing you money every single day. That’s why you cannot wait another minute to fill this vital post.
To help understand what this position is all about, let’s start at the dictionary:
Nudge (nuj) v. nudged, nudging. v. t. To touch or push gently as with the elbow, in order to attract attention, convey a meaning, etc. v.i. To give a nudge. n. The act of nudging; a gentle push as with the elbow. Norw. nugga, push.
Frankly, I think the original Norwegian ("nugga") has it right: push. The nudge is your company’s designated representative to push employees and associates for more and faster results.
Why you need a nudge
Let’s face it, you’re human. You try to set goals. You try to reach them in the time provided. You try to do more and better, right?
But somehow you fall behind, miss deadlines, bobble opportunities, trip and crash when you should be sprinting ahead. Isn’t that about the size of it?
Which is why you need a designated nudge.
In a nutshell the job of the nudge is to
* check progress on existing projects and objectives
* ask how you are getting on with what needs to be done
* remind you what needs to be done and when it must be done
* offer incentives for achievement
* make it clear what happens when achievement is not forthcoming
And, in general, spur, motivate, challenge, chide — and push.
The nudge must be organized, efficient, focused, indefatigable, with a thick skin
Only a person of the utmost efficiency, clarity and organization can be a nudge. After all, a nudge who falters and fails is hardly going to make a success of the position, much less deliver the benefits you have every right to expect.
Beyond such skills, the nudge must be a person who, above all, has a thick skin and who doesn’t take things personally.
Nudges are often regarded as people butting in where they are not wanted…
perfectionists in an imperfect world… annoying, interfering, pests; in short not the most welcome of creatures.
That’s why two things are absolutely necessary for the successful nudge: a thick skin and immunity for whatever they say.
The necessity for immunity
A nudge by definition pushes other employees… and must therefore be protected from the comments and reactions of all employees.
Consider this typical situation:
Nudge: Mary, as you know your monthly sales figures are a little off. What are you planning to do to get back on track?
I guarantee you that Mary is not likely to be very happy when the nudge drops by with this message. However, that is the nudge’s job: to get Mary back on track ASAP, to enable both Mary and the company to achieve their clearly understood goals.
Mary may well be inclined to respond with a "get out of here. I am fully capable of handling this matter myself" comment.
But she cannot and must not.
The nudge’s job is to remind Mary of what needs to be done, when it needs to be done, what Mary is doing to achieve the objective, and to give Mary all appropriate help and directions, right up to and including warnings and admonitions.
The nudge is constantly in motion and may appear anywhere, at any time.
By definition, a nudge cannot be a stationary object; the nudge must constantly be
* connecting with employees * reviewing their progress * making suggestions * focusing employees * recommending what must be done and when it must be done.
The nudge must be supremely well organized and must have a clear daily "to do" list.
This means
* knowing who must be contacted today
* calling and emailing such people (including follow-up e-mails after all meetings).
* re-focusing employees, tweaking, adjusting, reminding.
The nudge is a creature in constant motion…
* prodding Joe
* complimenting Neal
* chiding Sally
being clear on what each needs to achieve… and working with each and all to achieve those objectives.
Start today
There isn’t a company on this earth which wouldn’t be better off having a designated nudge on staff. That’s why you must start today.
* Review the nudge candidates you have. Who is best equipped to contact each and every employee and representative to improve results?
* The nudge must be in constant communication with employees AND with management.
* The nudge’s conduct and mode of operation must be reviewed at regular intervals. Remember your Lord Acton: "power corrupts. Absolute power corrupts absolutely." You must ensure that your nudge doesn’t develop arrogance and "big head" problems, which can easily occur without periodic intervention and oversight.
Review the nudge’s results
A nudge who understands and is good at this job is a godsend to any company. After all, nudges are clear on what is likely to deliver better results:
* allowing employees to go their own ways without regular oversight and reminding, or
* having to report progress (or lack of same) to a designated representative whose task is to get people to produce more in a designated period of time?
Obvious, isn’t it?
And so we come back to the original Norwegian word "nugga", meaning push. The nudge is your company’s secret weapon, who by simply showing up and pushing and prodding employees will achieve better results day after day.
Cherish nudges, for they are a source of endless benefits to you and your organization. Far too many employees are slow, slothful, disorganized, inefficient. Apply the magic of the nudge to the solution of these problems and deficiencies. The results will most assuredly please you!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc.,
www.worldprofit.com where small and home-based businesses learn how to profit online through automation. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! For details on Dr. Lant’s 18 best-selling business books, go to www.jeffreylant.com
by Dr. Jeffrey Lant
Did you know your company has a open position which needs to be filled at once?
The absence of this person is costing you money every single day. That’s why you cannot wait another minute to fill this vital post.
To help understand what this position is all about, let’s start at the dictionary:
Nudge (nuj) v. nudged, nudging. v. t. To touch or push gently as with the elbow, in order to attract attention, convey a meaning, etc. v.i. To give a nudge. n. The act of nudging; a gentle push as with the elbow. Norw. nugga, push.
Frankly, I think the original Norwegian ("nugga") has it right: push. The nudge is your company’s designated representative to push employees and associates for more and faster results.
Why you need a nudge
Let’s face it, you’re human. You try to set goals. You try to reach them in the time provided. You try to do more and better, right?
But somehow you fall behind, miss deadlines, bobble opportunities, trip and crash when you should be sprinting ahead. Isn’t that about the size of it?
Which is why you need a designated nudge.
In a nutshell the job of the nudge is to
* check progress on existing projects and objectives
* ask how you are getting on with what needs to be done
* remind you what needs to be done and when it must be done
* offer incentives for achievement
* make it clear what happens when achievement is not forthcoming
And, in general, spur, motivate, challenge, chide — and push.
The nudge must be organized, efficient, focused, indefatigable, with a thick skin
Only a person of the utmost efficiency, clarity and organization can be a nudge. After all, a nudge who falters and fails is hardly going to make a success of the position, much less deliver the benefits you have every right to expect.
Beyond such skills, the nudge must be a person who, above all, has a thick skin and who doesn’t take things personally.
Nudges are often regarded as people butting in where they are not wanted…
perfectionists in an imperfect world… annoying, interfering, pests; in short not the most welcome of creatures.
That’s why two things are absolutely necessary for the successful nudge: a thick skin and immunity for whatever they say.
The necessity for immunity
A nudge by definition pushes other employees… and must therefore be protected from the comments and reactions of all employees.
Consider this typical situation:
Nudge: Mary, as you know your monthly sales figures are a little off. What are you planning to do to get back on track?
I guarantee you that Mary is not likely to be very happy when the nudge drops by with this message. However, that is the nudge’s job: to get Mary back on track ASAP, to enable both Mary and the company to achieve their clearly understood goals.
Mary may well be inclined to respond with a "get out of here. I am fully capable of handling this matter myself" comment.
But she cannot and must not.
The nudge’s job is to remind Mary of what needs to be done, when it needs to be done, what Mary is doing to achieve the objective, and to give Mary all appropriate help and directions, right up to and including warnings and admonitions.
The nudge is constantly in motion and may appear anywhere, at any time.
By definition, a nudge cannot be a stationary object; the nudge must constantly be
* connecting with employees * reviewing their progress * making suggestions * focusing employees * recommending what must be done and when it must be done.
The nudge must be supremely well organized and must have a clear daily "to do" list.
This means
* knowing who must be contacted today
* calling and emailing such people (including follow-up e-mails after all meetings).
* re-focusing employees, tweaking, adjusting, reminding.
The nudge is a creature in constant motion…
* prodding Joe
* complimenting Neal
* chiding Sally
being clear on what each needs to achieve… and working with each and all to achieve those objectives.
Start today
There isn’t a company on this earth which wouldn’t be better off having a designated nudge on staff. That’s why you must start today.
* Review the nudge candidates you have. Who is best equipped to contact each and every employee and representative to improve results?
* The nudge must be in constant communication with employees AND with management.
* The nudge’s conduct and mode of operation must be reviewed at regular intervals. Remember your Lord Acton: "power corrupts. Absolute power corrupts absolutely." You must ensure that your nudge doesn’t develop arrogance and "big head" problems, which can easily occur without periodic intervention and oversight.
Review the nudge’s results
A nudge who understands and is good at this job is a godsend to any company. After all, nudges are clear on what is likely to deliver better results:
* allowing employees to go their own ways without regular oversight and reminding, or
* having to report progress (or lack of same) to a designated representative whose task is to get people to produce more in a designated period of time?
Obvious, isn’t it?
And so we come back to the original Norwegian word "nugga", meaning push. The nudge is your company’s secret weapon, who by simply showing up and pushing and prodding employees will achieve better results day after day.
Cherish nudges, for they are a source of endless benefits to you and your organization. Far too many employees are slow, slothful, disorganized, inefficient. Apply the magic of the nudge to the solution of these problems and deficiencies. The results will most assuredly please you!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc.,
www.worldprofit.com where small and home-based businesses learn how to profit online through automation. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! For details on Dr. Lant’s 18 best-selling business books, go to www.jeffreylant.com
Tuesday, October 12, 2010
How To Start Your Own Online Home Business
Author: Joel Broughton
If you want to start an online home business it's actually very easy to do. You can use a 4 Step Process to make sure that you do not fail. Worldwide there are literally 1000's of people that are starting a simple online home business, and now you can too. But what is the best online home business for you?
About the Author
Joel Broughton is a Home Based Business Coach and Loving Dad of 4. If you want to Start an Online Home Business you can learn how as his website: http://www.JoelBroughton.com
Author: Joel Broughton
If you want to start an online home business it's actually very easy to do. You can use a 4 Step Process to make sure that you do not fail. Worldwide there are literally 1000's of people that are starting a simple online home business, and now you can too. But what is the best online home business for you?
You can easily find the best online home business that suits your needs, personality and level of commitment if you are willing to just spend a little time and energy. As you were reading this article another person, somewhere in the world just started a new online home business. So, it's really not that tough for you to get started. You just have to first decide to do it, then take action.
Are you committed to yourself enough to succeed?
Most people that fail in a home business do so because they just don't realize WHY they wanted to start one in the first place. So let's take a few minutes right now to decide why you want an online home business. Do you want to travel? Do you want a huge bank account? Do you want that beachfront mansion and hot girls (or guys) chasing you?
Grab the keys to your Ferrari and let's take a drive down to the simple 4 Step Process that will help you get started. You can truly choose to live the lifestyle you want, once you decide why you are doing this in the first place.
This 4 Step Process has been used by 10,000's of people to successfully go from working full time at a job they hate, to owning a successful online home business. Let's get started:
Easy Action Step 1: Do you want a Business Coach or are you going to do all the research yourself? It's a lot of work to start a home based business online, so it's probably a good idea to find someone that can help you.
Easy Action Step 2: What do you want to sell? Yes, you will need a product or service to make your business work, but don't worry, with the power of the Internet, you won't be selling your products door to door, you just have to put them online.
Easy Action Step 3: Does anyone actually want to buy your stuff? This is the most important question to ask yourself as you are getting setup. If nobody wants you stuff...don't try to sell it to them. Okay?
Easy Action Step 4: Get started. There is no time like right now to get your website setup and start your marketing campaign. Set your own hours, but make sure you put in lots of work getting started, or your new business will never get off the ground.
Simple enough?
This is just an outline of what you need to get started, but the most important part really is whether or not you are willing to take action to get started. Most new online home based business owners get stalled just trying to come up with a product or service to sell. So why frustrate yourself with this? Locate a successful business mentor online that is willing to help you get an internet home based business up and running and just plug into what they are doing with them. Creating a partnership is easier than you think.
Get started right now in your own online home business and don't look back!
Article Source: http://www.articlesbase.com/business-ideas-articles/online-home-business-tips-how-to-start-your-own-online-home-business-3206505.htmlAbout the Author
Joel Broughton is a Home Based Business Coach and Loving Dad of 4. If you want to Start an Online Home Business you can learn how as his website: http://www.JoelBroughton.com
Monday, October 04, 2010
What to do when your customer says "NO!"
by Dr. Jeffrey Lant
It's sad, but it's going to happen to you today: a prospect is going to say no to your offer. That, however, is NOT important. What is, is knowing what to do when ithappens. That's what separates the men from the boys; the business people who will profit from those who won't!
1) Prepare for the decline
People who succeed in business do not expect every single prospect to purchase what they're selling immediately, effortlessly. No way!
Instead, they anticipate that while some will buy, many will not. Their job is to anticipate those declines and to prepare in advance what to do when they get them.
2) Write down every potential objection you
will hear. Then answer them.
The worst possible way to handle an objection is spontaneously, on the fly. To render the best reply, you must consider the best reply, crafting, improving it as you go.
Face it: some people are going to decline your offer. You should be prepared to respond immediately when it happens. This means brainstorming all possible objections... and coming up with the best, most telling responses. Your use of these responses must be swift and sure. There's no time for improvisation when your
sale hangs in the balance!
3) Ask customers why they've declined your offer.
Successful business people, people who get rich from business, are never daunted by hearing "No!" from a customer. They see this response, however adamant, as nothing but a milestone on the way to making that sale. Successful marketers know that any "no" means "tell me more", not "go away, get lost."
4) Ask why
The first step upon hearing the customer decline your offer... is to ask why.
Treat "why" as an essential tool in making the sale. The minute your prospect starts telling you why... you are on your way to a certain sale because the very act of answering this question means the prospect is willing to work with you to reverse the very answer they've just given you! Thus asking "why" is essential to getting to yes.
5) Listen carefully
While your customer is explaining why she declined your offer, LISTEN. The natural tendency is to barge ahead, overwhelming the customer. This is a mistake. Instead, ask the customer why she declined; then give her the time and courtesy to listen to her response without any interruption whatsoever.
6) Make sure the customer understands your original offer.
By asking the customer why she has declined your offer, you may discover that she doesn't really understand what you are offering. If she doesn't, present the offer again, making sure the customer understands absolutely everything you are offering and its substantial value and utility.
7) When your initial offer is not enough
If you have presented your offer clearly... if you feel the customer understands it but is still not willing to bite, it's time to IMPROVE YOUR OFFER!
Now hear this: before you ask a single customer for a sale, you must brainstorm every single thing you can offer prospects to induce them to buy.
You must NEVER try to improvise an offer when you are speaking to a customer. Instead, you should have at your finger tips the extra goodies you can offer a customer, goodies that will make the sale without breaking the bank!
"Ms. Prospect, I see you want to get our widget... and I want you to have it. I'm going to improve my original offer to make sure you get it! Let me show you what you can get if you purchase today!"
8) When money -- or lack thereof --is the problem
Be prepared to hear from customers over and over again that money is the problem. This may or may not be true. Your job is to be prepared either way.
Ask your customers if they would purchase your product if they had the money. If they say yes, then your job becomes improving the offer until the customer understands it would be foolish not to buy. Improving the offer may well induce the customer to 'fess up and buy... or risk losing the terrific offer you have made. Improve the offer and in a minute or two people who have just told you they're broke will magically "find" the funds. With improved offers, this happens time after time!
Note: make it clear to your prospect exactly what this improved offer contains. Also, be sure the customer understands that this is a limited-time offer and that it cannot and will not be repeated. Make sure the customers understands; this is essential in ensuring acceptance of this offer!
9) When lack of money really is the problem
Of course, some people -- particularly in our difficult economic days -- really are broke. They need a different approach. For this situation, too, you should have planned in advance. Can you offer
* improved payment terms
* readily available credit resources (like
those at www.paypal.com )
* details on how to secure a pre-paid credit
card, etc.
In short are you ready to be helpful when your interested, but cash challenged, customer is ready to act? That's mandatory... if you want this sale!
Turning a no into a yes is what determines your business success!
Let me be blunt: you cannot achieve maximum business success and the profits that go with it unless and until you can turn no into yes. Therefore, mastering the steps in this article is essential to your maximum well being.
Thus, start today. Never let a prospect go until you have exhausted every approach to securing his business. Treat this as a great game, a game constantly testing your skills and ingenuity; one with the greatest possible benefits to both your customer and yourself. For you, hearing the word no only focuses and concentrates your efforts. After all, YOU are prepared for this moment. You know what to do and when to it. You are more determined to make this sale than the prospect is to decline it. As a result, this is not just a sale you will wish for; it is a sale you will get!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant's live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant's 18 best-selling business books,
go to www.jeffreylant.com
by Dr. Jeffrey Lant
It's sad, but it's going to happen to you today: a prospect is going to say no to your offer. That, however, is NOT important. What is, is knowing what to do when ithappens. That's what separates the men from the boys; the business people who will profit from those who won't!
1) Prepare for the decline
People who succeed in business do not expect every single prospect to purchase what they're selling immediately, effortlessly. No way!
Instead, they anticipate that while some will buy, many will not. Their job is to anticipate those declines and to prepare in advance what to do when they get them.
2) Write down every potential objection you
will hear. Then answer them.
The worst possible way to handle an objection is spontaneously, on the fly. To render the best reply, you must consider the best reply, crafting, improving it as you go.
Face it: some people are going to decline your offer. You should be prepared to respond immediately when it happens. This means brainstorming all possible objections... and coming up with the best, most telling responses. Your use of these responses must be swift and sure. There's no time for improvisation when your
sale hangs in the balance!
3) Ask customers why they've declined your offer.
Successful business people, people who get rich from business, are never daunted by hearing "No!" from a customer. They see this response, however adamant, as nothing but a milestone on the way to making that sale. Successful marketers know that any "no" means "tell me more", not "go away, get lost."
4) Ask why
The first step upon hearing the customer decline your offer... is to ask why.
Treat "why" as an essential tool in making the sale. The minute your prospect starts telling you why... you are on your way to a certain sale because the very act of answering this question means the prospect is willing to work with you to reverse the very answer they've just given you! Thus asking "why" is essential to getting to yes.
5) Listen carefully
While your customer is explaining why she declined your offer, LISTEN. The natural tendency is to barge ahead, overwhelming the customer. This is a mistake. Instead, ask the customer why she declined; then give her the time and courtesy to listen to her response without any interruption whatsoever.
6) Make sure the customer understands your original offer.
By asking the customer why she has declined your offer, you may discover that she doesn't really understand what you are offering. If she doesn't, present the offer again, making sure the customer understands absolutely everything you are offering and its substantial value and utility.
7) When your initial offer is not enough
If you have presented your offer clearly... if you feel the customer understands it but is still not willing to bite, it's time to IMPROVE YOUR OFFER!
Now hear this: before you ask a single customer for a sale, you must brainstorm every single thing you can offer prospects to induce them to buy.
You must NEVER try to improvise an offer when you are speaking to a customer. Instead, you should have at your finger tips the extra goodies you can offer a customer, goodies that will make the sale without breaking the bank!
"Ms. Prospect, I see you want to get our widget... and I want you to have it. I'm going to improve my original offer to make sure you get it! Let me show you what you can get if you purchase today!"
8) When money -- or lack thereof --is the problem
Be prepared to hear from customers over and over again that money is the problem. This may or may not be true. Your job is to be prepared either way.
Ask your customers if they would purchase your product if they had the money. If they say yes, then your job becomes improving the offer until the customer understands it would be foolish not to buy. Improving the offer may well induce the customer to 'fess up and buy... or risk losing the terrific offer you have made. Improve the offer and in a minute or two people who have just told you they're broke will magically "find" the funds. With improved offers, this happens time after time!
Note: make it clear to your prospect exactly what this improved offer contains. Also, be sure the customer understands that this is a limited-time offer and that it cannot and will not be repeated. Make sure the customers understands; this is essential in ensuring acceptance of this offer!
9) When lack of money really is the problem
Of course, some people -- particularly in our difficult economic days -- really are broke. They need a different approach. For this situation, too, you should have planned in advance. Can you offer
* improved payment terms
* readily available credit resources (like
those at www.paypal.com )
* details on how to secure a pre-paid credit
card, etc.
In short are you ready to be helpful when your interested, but cash challenged, customer is ready to act? That's mandatory... if you want this sale!
Turning a no into a yes is what determines your business success!
Let me be blunt: you cannot achieve maximum business success and the profits that go with it unless and until you can turn no into yes. Therefore, mastering the steps in this article is essential to your maximum well being.
Thus, start today. Never let a prospect go until you have exhausted every approach to securing his business. Treat this as a great game, a game constantly testing your skills and ingenuity; one with the greatest possible benefits to both your customer and yourself. For you, hearing the word no only focuses and concentrates your efforts. After all, YOU are prepared for this moment. You know what to do and when to it. You are more determined to make this sale than the prospect is to decline it. As a result, this is not just a sale you will wish for; it is a sale you will get!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant's live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant's 18 best-selling business books,
go to www.jeffreylant.com
For more articles by Dr. Jeffrey Lant go to http://www.JeffreyLantArticles.com
Monday, September 27, 2010
Achtung! Internet readers beware! People are deliberately misleading you online. Here’s why…
by Dr. Jeffrey Lant
Psst…….. Michelle Obama is a lesbian who brings
adolescent girls to the White House and Camp David!
Hillary Rodham Clinton seduced Tom Cruise at her
private chalet in Russian River, California! Bill Clinton
is never invited there!
President Obama has moved over $4 billion of your
taxpayer dollars to Switzerland where he has a secret
bank account!
Hot "news" like this can be found any hour of the day
online… as one "insider" story after another, each more
scintillating, titillating, and scurrilous than the last
catches fire online and captures your attention.
Problem is, every single one of these "hot insider facts" is
not only wrong, but is deliberately invented (like the ones above)
to suit the purposefully invidious and always selfish and self-serving purposes of the poster.
The question is: why are so many people all over the
world perverting the Internet by posting deliberately
erroneous, always hurtful, and completely false "information"?
Let’s take a look…
Maladjusted kids with too much time and Internet savvy
Did you ever make a prank telephone call when you were
in grammar school? I did… and I suspect most of you did too.
Now, however, the pranks are not directed at one person,
but at millions. And the Internet is so configured that one
maladjusted kid sitting in his basement in Kalamazoo can
(within minutes) prank the whole world. To pimple-faced
Johnny who’s a wash-out with the chicks, this is a thrill that
just won’t quit. Unfortunately, the viruses he invents and
disseminates, the misinformation he circulates are very
real and cause, as he wanted, maximum dislocation and
harm. He’s the man!
With malice towards all and charity towards none (pace
Abe Lincoln)
We live in the era of the empowered haters where daily
people as psychotic as Hitler and as malevolent as Stalin take
center stage. These people are hooligans on speed.
Shunned themselves, they are determined that the
successful of the world shall answer to them….or else.
In the "real" world, such creatures have limited influence
even if they turn into uni bombers, stalkers, and those who
(with cunning and skill) reduce their own pain by inflicting it
on the great of the land… or merely on an unfortunate soul who
happens to be in the wrong place at the wrong time. Now the
socially inept and clinically dangerous have scope for their
inadequacies.
For such people the Internet is a dream come true….
because now, without leaving their homes, they can
hurt, really hurt, brutally hurt people who have neither
heard of them… nor offered so much as an offending
word. The empowered hooligan doesn’t care… to hurt
is his objective and if he determines to hurt… he has no
need whatsoever to justify the heinous act. He hurts, therefore
he is.
Misinformation as pay back
Got into an argument with your brother-in-law lately? Got
cut off on the turn pike and wrote down the license plate
number? Chastised by your boss in front of your colleagues
(never mind that he was right). Got blown off by the waitress
you made a pass at? You want pay-back, and you want it
NOW!
Voila! The Internet’s at hand. Post! Publish! Hurt them…
feel vindicated, powerful, happy. Such commentary, posted
by the vengeful daily, floods the Internet. These comments are
invariably abusive, misspelled…and anonymous. You want
to hurt the boss all right… you want to show that girl to be
sure… but hold the name with the mayo. Cut them down to
size… but never,ever tell them who you actually are. Hurt and
hide, the coward’s formula through history.
"Expose" your competitors by riding in on your white
horse
This is a biggie. In business? Got successful competitors?
In a hurry for success? Then use the Internet to besmirch
your competitors. Make up "confidential" information about
them. Pose as the readers’ friend… let them in on the "secret"
about your competition. What matter that every word you
post is made up…. when YOU can benefit from the lie. Paint with
broad strokes: use innuendo, suggestion, go for the big lie.
Poor as you are, hiding behind email and anonymity, you
have license to prevaricate.
This format is used regularly by people in a hurry, by
the corner cutters, the self-appointed "truth tellers",
and by people with an axe to grind. They know that
online they can not only appear to be virtuous but
ride to the top of the search engines on the coat tails
of their well-known competitors. Such messages are a magnet
for the gullible and the credulous, for people whose "business" is to
manipulate the lazy and uniformed from whom they conjure money without compunction — and then disappear, the privilege of the harlot throughout the ages.
Bait and switch
Back in the good old days of mail order there was a famous
ad that ran
SEX
Now that I’ve got your attention, let me tell you
about our terrific air conditioners.
A variety of this ad is launched daily on the net
which is why ads like the one with Hillary Clinton above
are created. Sex, as every marketer knows, sells. And
the more licentious and lubricious the better, no matter
than the message is false from start to end.
Reader Beware!
Today you will be the recipient of online lies, smut, and
vulgarity. That is why today you must be chary and cautious
about what you choose to believe and the judgements you
make.
* Ask yourself whether what you are reading is likely.
If the claim is outrageous and exaggerated, it is unlikely
to be true.
* Is the claim signed? Is someone willing to take
responsibility? If not, it is hearsay and rumor in which
case who is benefiting from it?
* Has the person attacked been given the chance to
respond… or is the claim advanced by one person who
attacks… but will not let his victim respond? Fairness is
never in the repertoire of the irresponsible.
* Is there a clear beneficiary for what is being written?
Is this person assailing because they will benefit thereby?
Below the surface of seeming honesty, there is always
avarice.
* If the claim is attributed, does that person have anything
to lose? Established persons and institutions are responsible
at least in part because they have much to lose by being
irresponsible. Those with nothing to lose can make
the most irresponsible claims with impunity… and so they do.
That they do is a sure sign of their insignificance and
unaccountability.
Consider the source
When I was growing up in Illinois in the ‘forties, my
father had an expression: "Consider the source." When
some comment or rumor reached us, he’d say these
words. I now think of them often as I, like you, receive
the filth and lies deliberately disseminated by those who
may be Internet savvy but are bankrupt in all other ways.
My advice to you is to ignore, beware, and in all cases
consider who is benefiting from the lies, misrepresentations,
and fabrications before us. When they cannot touch us,
the perpetrators y shrivel and die, fulminating still but powerless
and pathetic.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant’s live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant’s 18 best-selling business books,
go to www.jeffreylant.com
by Dr. Jeffrey Lant
Psst…….. Michelle Obama is a lesbian who brings
adolescent girls to the White House and Camp David!
Hillary Rodham Clinton seduced Tom Cruise at her
private chalet in Russian River, California! Bill Clinton
is never invited there!
President Obama has moved over $4 billion of your
taxpayer dollars to Switzerland where he has a secret
bank account!
Hot "news" like this can be found any hour of the day
online… as one "insider" story after another, each more
scintillating, titillating, and scurrilous than the last
catches fire online and captures your attention.
Problem is, every single one of these "hot insider facts" is
not only wrong, but is deliberately invented (like the ones above)
to suit the purposefully invidious and always selfish and self-serving purposes of the poster.
The question is: why are so many people all over the
world perverting the Internet by posting deliberately
erroneous, always hurtful, and completely false "information"?
Let’s take a look…
Maladjusted kids with too much time and Internet savvy
Did you ever make a prank telephone call when you were
in grammar school? I did… and I suspect most of you did too.
Now, however, the pranks are not directed at one person,
but at millions. And the Internet is so configured that one
maladjusted kid sitting in his basement in Kalamazoo can
(within minutes) prank the whole world. To pimple-faced
Johnny who’s a wash-out with the chicks, this is a thrill that
just won’t quit. Unfortunately, the viruses he invents and
disseminates, the misinformation he circulates are very
real and cause, as he wanted, maximum dislocation and
harm. He’s the man!
With malice towards all and charity towards none (pace
Abe Lincoln)
We live in the era of the empowered haters where daily
people as psychotic as Hitler and as malevolent as Stalin take
center stage. These people are hooligans on speed.
Shunned themselves, they are determined that the
successful of the world shall answer to them….or else.
In the "real" world, such creatures have limited influence
even if they turn into uni bombers, stalkers, and those who
(with cunning and skill) reduce their own pain by inflicting it
on the great of the land… or merely on an unfortunate soul who
happens to be in the wrong place at the wrong time. Now the
socially inept and clinically dangerous have scope for their
inadequacies.
For such people the Internet is a dream come true….
because now, without leaving their homes, they can
hurt, really hurt, brutally hurt people who have neither
heard of them… nor offered so much as an offending
word. The empowered hooligan doesn’t care… to hurt
is his objective and if he determines to hurt… he has no
need whatsoever to justify the heinous act. He hurts, therefore
he is.
Misinformation as pay back
Got into an argument with your brother-in-law lately? Got
cut off on the turn pike and wrote down the license plate
number? Chastised by your boss in front of your colleagues
(never mind that he was right). Got blown off by the waitress
you made a pass at? You want pay-back, and you want it
NOW!
Voila! The Internet’s at hand. Post! Publish! Hurt them…
feel vindicated, powerful, happy. Such commentary, posted
by the vengeful daily, floods the Internet. These comments are
invariably abusive, misspelled…and anonymous. You want
to hurt the boss all right… you want to show that girl to be
sure… but hold the name with the mayo. Cut them down to
size… but never,ever tell them who you actually are. Hurt and
hide, the coward’s formula through history.
"Expose" your competitors by riding in on your white
horse
This is a biggie. In business? Got successful competitors?
In a hurry for success? Then use the Internet to besmirch
your competitors. Make up "confidential" information about
them. Pose as the readers’ friend… let them in on the "secret"
about your competition. What matter that every word you
post is made up…. when YOU can benefit from the lie. Paint with
broad strokes: use innuendo, suggestion, go for the big lie.
Poor as you are, hiding behind email and anonymity, you
have license to prevaricate.
This format is used regularly by people in a hurry, by
the corner cutters, the self-appointed "truth tellers",
and by people with an axe to grind. They know that
online they can not only appear to be virtuous but
ride to the top of the search engines on the coat tails
of their well-known competitors. Such messages are a magnet
for the gullible and the credulous, for people whose "business" is to
manipulate the lazy and uniformed from whom they conjure money without compunction — and then disappear, the privilege of the harlot throughout the ages.
Bait and switch
Back in the good old days of mail order there was a famous
ad that ran
SEX
Now that I’ve got your attention, let me tell you
about our terrific air conditioners.
A variety of this ad is launched daily on the net
which is why ads like the one with Hillary Clinton above
are created. Sex, as every marketer knows, sells. And
the more licentious and lubricious the better, no matter
than the message is false from start to end.
Reader Beware!
Today you will be the recipient of online lies, smut, and
vulgarity. That is why today you must be chary and cautious
about what you choose to believe and the judgements you
make.
* Ask yourself whether what you are reading is likely.
If the claim is outrageous and exaggerated, it is unlikely
to be true.
* Is the claim signed? Is someone willing to take
responsibility? If not, it is hearsay and rumor in which
case who is benefiting from it?
* Has the person attacked been given the chance to
respond… or is the claim advanced by one person who
attacks… but will not let his victim respond? Fairness is
never in the repertoire of the irresponsible.
* Is there a clear beneficiary for what is being written?
Is this person assailing because they will benefit thereby?
Below the surface of seeming honesty, there is always
avarice.
* If the claim is attributed, does that person have anything
to lose? Established persons and institutions are responsible
at least in part because they have much to lose by being
irresponsible. Those with nothing to lose can make
the most irresponsible claims with impunity… and so they do.
That they do is a sure sign of their insignificance and
unaccountability.
Consider the source
When I was growing up in Illinois in the ‘forties, my
father had an expression: "Consider the source." When
some comment or rumor reached us, he’d say these
words. I now think of them often as I, like you, receive
the filth and lies deliberately disseminated by those who
may be Internet savvy but are bankrupt in all other ways.
My advice to you is to ignore, beware, and in all cases
consider who is benefiting from the lies, misrepresentations,
and fabrications before us. When they cannot touch us,
the perpetrators y shrivel and die, fulminating still but powerless
and pathetic.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant’s live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant’s 18 best-selling business books,
go to www.jeffreylant.com
Friday, September 17, 2010
Recognizing and celebrating your company's unsung heroes
by Dr. Jeffrey Lant
Right now in your company there are "unsung heroes"
whose quiet dedication and, yes, devotion are keeping
you in business. These are the people who
* don't complain
* are present for work on time
* gladly help out as necessary
* are selfless and always focused on the good of the
business and its employees.
Every business has such people.
Every business relies on them.
Unfortunately, these fortunate businesses often
take such jewels for granted. That will never do.
1) Identify the "unsung heroes" of your company.
The better you know your employees, the easier
selecting your "unsung heroes" will be. When you
come to think about it, you'll know right away who
has done much for you and is deserving of special
recognition.
2) Have a classy recognition event.
Bringing in a couple of pizzas and saying some
nice words about the employee/s in question may
be ok for ordinary "thanks", but when an "unsung hero" is
being celebrated that is most assuredly not good enough.
3) Say it with silver
For hundreds of years, important occasions have been
celebrated by the presentation of silver objects. Why?
Because silver represents value, permanence, and
something splendid to show family and friends.
Such objects must ALWAYS be sterling (not plate) and
must ALWAYS feature a celebratory inscription:
"For (name) for exemplary service since (date).
From your friends and colleagues at (name of company.)
(date of presentation.)
4) Include a check
Whenever possible, you should also present your "unsung hero"
with a check for at least $1000. Remember, you are recognizing
one of the keys to your success. Reward this valuable person
accordingly.
5) Hold a recognition event
Remember, for the person you are honoring, whatever you
do will quite probably be unique in her life. Thus, if you do
the thing, do the thing right. This means holding some kind of
recognition event. In our busy times, luncheons are recommended.
Have it at a local restaurant with a function room. Make sure to
get your hero's name on the facility's calendar of events .
6) Invite your hero's family and friends
Again, remember that this event will quite probably be
unique in your hero's life. Thus, make it a point to invite
family and friends to attend. Let them see in what regard
you hold the honoree.
7) Get the day declared in her honor
Every public official from the President of the United
States down has the ability to help you recognize your
"unsung hero." How?
At least 30 days before the event send a letter to
* the governor of your state, or
* the mayor of your town, or
* your state representative or state senator.
All of them have resplendent certificates readily available
into which they can insert wording provided by you.
If you ask them to attend your event to present the
certificate themselves, they may well do so! This
provides an extra level of importance.
Note: if the service of your "unsung hero" has been
particularly noteworthy, do not hesitate to write the
president. You may well get a telegram or letter or, even,
(it happens) a phone call from the president himself...
and that would surely make your event notable!
8) Take lots of pictures. Post them on your website.
This is the moment for all shutterbugs. The more
pictures you take, the better. Post them prominently on
your website.
9) Deliver heartfelt, gracious, sincere remarks.
Don't stint on the compliments.
Talk from the heart about this person and what she
has done. Remember, she has been one of the reasons
for your success. Now is the moment to say so with
grace, felicity and warmth. Be sure to record your
words and give these, too, to your star.)
Last Words
We all mean to take the time and trouble to publicly
thank and honor the good folks who keep our company
going. But life has a way of getting away from us. That's
why you need to make honoring your heroes a matter
of priority and importance. They have served you well.
Now do what is called for to recognize them for all their
services. It is right and proper.
About The Author
by Dr. Jeffrey Lant
Right now in your company there are "unsung heroes"
whose quiet dedication and, yes, devotion are keeping
you in business. These are the people who
* don't complain
* are present for work on time
* gladly help out as necessary
* are selfless and always focused on the good of the
business and its employees.
Every business has such people.
Every business relies on them.
Unfortunately, these fortunate businesses often
take such jewels for granted. That will never do.
1) Identify the "unsung heroes" of your company.
The better you know your employees, the easier
selecting your "unsung heroes" will be. When you
come to think about it, you'll know right away who
has done much for you and is deserving of special
recognition.
2) Have a classy recognition event.
Bringing in a couple of pizzas and saying some
nice words about the employee/s in question may
be ok for ordinary "thanks", but when an "unsung hero" is
being celebrated that is most assuredly not good enough.
3) Say it with silver
For hundreds of years, important occasions have been
celebrated by the presentation of silver objects. Why?
Because silver represents value, permanence, and
something splendid to show family and friends.
Such objects must ALWAYS be sterling (not plate) and
must ALWAYS feature a celebratory inscription:
"For (name) for exemplary service since (date).
From your friends and colleagues at (name of company.)
(date of presentation.)
4) Include a check
Whenever possible, you should also present your "unsung hero"
with a check for at least $1000. Remember, you are recognizing
one of the keys to your success. Reward this valuable person
accordingly.
5) Hold a recognition event
Remember, for the person you are honoring, whatever you
do will quite probably be unique in her life. Thus, if you do
the thing, do the thing right. This means holding some kind of
recognition event. In our busy times, luncheons are recommended.
Have it at a local restaurant with a function room. Make sure to
get your hero's name on the facility's calendar of events .
6) Invite your hero's family and friends
Again, remember that this event will quite probably be
unique in your hero's life. Thus, make it a point to invite
family and friends to attend. Let them see in what regard
you hold the honoree.
7) Get the day declared in her honor
Every public official from the President of the United
States down has the ability to help you recognize your
"unsung hero." How?
At least 30 days before the event send a letter to
* the governor of your state, or
* the mayor of your town, or
* your state representative or state senator.
All of them have resplendent certificates readily available
into which they can insert wording provided by you.
If you ask them to attend your event to present the
certificate themselves, they may well do so! This
provides an extra level of importance.
Note: if the service of your "unsung hero" has been
particularly noteworthy, do not hesitate to write the
president. You may well get a telegram or letter or, even,
(it happens) a phone call from the president himself...
and that would surely make your event notable!
8) Take lots of pictures. Post them on your website.
This is the moment for all shutterbugs. The more
pictures you take, the better. Post them prominently on
your website.
9) Deliver heartfelt, gracious, sincere remarks.
Don't stint on the compliments.
Talk from the heart about this person and what she
has done. Remember, she has been one of the reasons
for your success. Now is the moment to say so with
grace, felicity and warmth. Be sure to record your
words and give these, too, to your star.)
Last Words
We all mean to take the time and trouble to publicly
thank and honor the good folks who keep our company
going. But life has a way of getting away from us. That's
why you need to make honoring your heroes a matter
of priority and importance. They have served you well.
Now do what is called for to recognize them for all their
services. It is right and proper.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com; http://www.worldprofit.com; where
small and home-based businesses learn how to
profit online. Attend Dr. Lant's live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant's 18 best-selling business books,
go to
www.jeffreylant.com; http://www.jeffreylant.com/
Wednesday, September 08, 2010
Online Business Internet Marketing Computer - Online Business Internet Marketing Computer Strategies
Author: Internet Marketing Expert
Online Business Internet Marketing Computer
Those seeking to build an online business using internet marketing computer strategies should begin with a specific end goal in mind. And that end goal should be the complete (or complete as possible) automation of your online business. There are indeed some internet marketing computer strategies one can employ that require less work and generate somewhat equal results in the short term, but you should be planning for the long-term; and long-term success requires content rich sites with a long list of subscribers.
About the Author
"Always dream of having Financial Freedom but having no clue?
Author: Internet Marketing Expert
Online Business Internet Marketing Computer
Those seeking to build an online business using internet marketing computer strategies should begin with a specific end goal in mind. And that end goal should be the complete (or complete as possible) automation of your online business. There are indeed some internet marketing computer strategies one can employ that require less work and generate somewhat equal results in the short term, but you should be planning for the long-term; and long-term success requires content rich sites with a long list of subscribers.
Let's look at two examples of online business internet marketing computer strategies. Both will use affiliate marketing and both will generate roughly the same amount of money, but one will require less work.
The first method is one that requires less work: writing articles to promote a product through an affiliate program. The articles are distributed to different directories and provide a link either directly to the product's website or automatically redirect people to the product's website from one's own domain.
The second method also uses article marketing in the same manner, except the articles link back to a website or blog with a lot of unique and relevant content, as well as an opt-in form that builds a subscriber list. Online Business Internet Marketing Computer
So, the second method clearly requires more work than the first method, but both are essentially promoting the same product and will essentially make the same amount of money. In fact, the first method may even make more money initially because the customers do not have to go through a series of complicated steps to reach the affiliate product's website.
But don't be fooled by the ease of the first method. Sure, it will make money and can be useful. But over time the usefulness and search engine popularity of your articles will wither away, leaving you only a limited period of time from which to profit. You would then be required to re-do the article writing process all over again for the same product or other products.
If you would have taken the second method, you would have built up a long list of subscribers to whom you can easily offer affiliate links, as well sell your own products to. Your website will also last a much longer time, with a lot more content. And your content-rich website will develop a community which you can continue to profit from over the long-term. Eventually this kind of situation becomes self-sustaining and automatic, requiring very little time.
Therefore, the situation at the beginning of the process seems to have reversed itself. The person using the first method will have to start another round of article writing to generate his revenue stream all over again. But the person that built the content-rich website developed a community around a large amount of relevant content that provides him a foundation from which he or she can easily promote new products with little work. Online Business Internet Marketing Computer
Article Source: http://www.articlesbase.com/online-business-articles/online-business-internet-marketing-computer-online-business-internet-marketing-computer-strategies-2651065.htmlAbout the Author
"Always dream of having Financial Freedom but having no clue?
Check out #1 Online Business Internet Marketing Computerand start earning Passive Income forever!
TryMaverick Money Makers|The Club and change your life forever!"
Sunday, August 29, 2010
YOUR money is in THEIR pocket. What you have to do to get it out!
by Dr. Jeffrey Lant
I’ve taught marketing for more years than I care
to remember. The biggest challenge is getting
students to understand how marketing works.
What is it? Why do you need it? How do you get
the biggest return?
To answer these questions, I came up with
a simple image that works wonders: YOUR
money is in THEIR pocket. Do you want it to
stay there… or do you want to get the funds
into YOUR pocket?
Bingo!
Light bulbs start going on around the class
room as one student after another "gets it."
Of course they want to get their money out of
that pocket. We’re ALL clear on that. The
discussion then shifts to how to get it out…
and how to do it FAAAST!
The Pivotal Role Of The Offer
"Try this," I say to the class: walk up to someone
on the street and ask them for $50. Will you
get it? Unlikely. Instead be prepared for dirty
looks and worse. "Asking," I say, "ain’t getting."
The students nod their heads knowingly. They’ve
been there… done that.
"Ok," I say. You guys get this. Then why don’t these
folks, at which I show them one marketing
communication after another (Yellow Pages ad,
brochure, direct mail letter, etc.) where supposedly
savvy business people spent good money doing
nothing more than saying "Here we are, here’s
what we have."
"That," I say "is not marketing. It’s just telling…
not selling." If you want to make MONEY… YOU
must motivate people to part with the bucks.
Offers Get People To Move
What gets people to buy is offers, offers, and
more offers… saying, in effect, I’m prepared
to give you
* this
* and this
* and this
IF and ONLY IF you take action now to
get what I’m selling.
"What," I ask the class, "is more likely to get
you to respond: just saying here I am, here’s what
I do." OR saying
"I’ll give you one hour free for every three hours
of my service you book."
All knowing, the students say "people will act faster
if you give them MORE." Now it’s my turn to nod
sagely. "Bingo," sez I.
Brain storm offers all the time… because you will
need an offer EVERY day you want to empty
prospects’ pockets and move that money
I ask the students what days they want to profit
in their businesses. They look quizzical: "Well,
EVERY day," they say.
Another "Bingo" from me.
"So, if you want to make money EVERY day…
then when do you need to make offers?"
ANOTHER "Aha!" moment for my budding
marketing masters. The idea is beginning to
sink in that EVERY day you want to move money
from your prospects’ pockets is a day you must
make offers.
"Make offers," I say, "every day you want to
make money." And I write "Money means daily
offers" on the chalk board.
Open A "Swipe File"
Where can you find marketing intelligence, great
offers that produce the bucks? In the marketing
communications of people who live or die by marketing.
And where do you find these? Everywhere!
If you want to move money from other people’s
pockets into yours, start collecting and studying
marketing communications. Open a "swipe file,"
and pop in marketing communications that work.
Make this a daily endeavor. When you see ads
that work for others, adapt the copy for your
profitable use.
Don’t Stop!
Marketing is like breathing. Stop doing it and
you die. Finish any day by selecting the offer
you’ll use tomorrow. Start each day by reviewing
how well yesterday’s offer pulled. Note these
results for future reference; winning ads should
be repeated; ads that wilted must die.
One more thing: see marketing as a great game,
a game that takes everything you’ve got. Embrace it!
Enjoy it! If you don’t, your money will stay in THEIR
pocket and that’s just not acceptable!
I’ve taught marketing for more years than I care
to remember. The biggest challenge is getting
students to understand how marketing works.
What is it? Why do you need it? How do you get
the biggest return?
To answer these questions, I came up with
a simple image that works wonders: YOUR
money is in THEIR pocket. Do you want it to
stay there… or do you want to get the funds
into YOUR pocket?
Bingo!
Light bulbs start going on around the class
room as one student after another "gets it."
Of course they want to get their money out of
that pocket. We’re ALL clear on that. The
discussion then shifts to how to get it out…
and how to do it FAAAST!
The Pivotal Role Of The Offer
"Try this," I say to the class: walk up to someone
on the street and ask them for $50. Will you
get it? Unlikely. Instead be prepared for dirty
looks and worse. "Asking," I say, "ain’t getting."
The students nod their heads knowingly. They’ve
been there… done that.
"Ok," I say. You guys get this. Then why don’t these
folks, at which I show them one marketing
communication after another (Yellow Pages ad,
brochure, direct mail letter, etc.) where supposedly
savvy business people spent good money doing
nothing more than saying "Here we are, here’s
what we have."
"That," I say "is not marketing. It’s just telling…
not selling." If you want to make MONEY… YOU
must motivate people to part with the bucks.
Offers Get People To Move
What gets people to buy is offers, offers, and
more offers… saying, in effect, I’m prepared
to give you
* this
* and this
* and this
IF and ONLY IF you take action now to
get what I’m selling.
"What," I ask the class, "is more likely to get
you to respond: just saying here I am, here’s what
I do." OR saying
"I’ll give you one hour free for every three hours
of my service you book."
All knowing, the students say "people will act faster
if you give them MORE." Now it’s my turn to nod
sagely. "Bingo," sez I.
Brain storm offers all the time… because you will
need an offer EVERY day you want to empty
prospects’ pockets and move that money
I ask the students what days they want to profit
in their businesses. They look quizzical: "Well,
EVERY day," they say.
Another "Bingo" from me.
"So, if you want to make money EVERY day…
then when do you need to make offers?"
ANOTHER "Aha!" moment for my budding
marketing masters. The idea is beginning to
sink in that EVERY day you want to move money
from your prospects’ pockets is a day you must
make offers.
"Make offers," I say, "every day you want to
make money." And I write "Money means daily
offers" on the chalk board.
Open A "Swipe File"
Where can you find marketing intelligence, great
offers that produce the bucks? In the marketing
communications of people who live or die by marketing.
And where do you find these? Everywhere!
If you want to move money from other people’s
pockets into yours, start collecting and studying
marketing communications. Open a "swipe file,"
and pop in marketing communications that work.
Make this a daily endeavor. When you see ads
that work for others, adapt the copy for your
profitable use.
Don’t Stop!
Marketing is like breathing. Stop doing it and
you die. Finish any day by selecting the offer
you’ll use tomorrow. Start each day by reviewing
how well yesterday’s offer pulled. Note these
results for future reference; winning ads should
be repeated; ads that wilted must die.
One more thing: see marketing as a great game,
a game that takes everything you’ve got. Embrace it!
Enjoy it! If you don’t, your money will stay in THEIR
pocket and that’s just not acceptable!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant’s live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant’s 18 best-selling business books,
go to www.jeffreylant.com
Saturday, August 21, 2010
5 Things you MUST do to build a profitable online home business.
A few remarks from George Kosch, Home Business Bootcamp Instructor at Worldprofit.com
1. Make a 100% Commitment - This may sound like it’s simple, but allow me to elaborate. If Worldprofit’s home business is your chosen way to make money online, then let this be what you will be working with 100% of the time! You’ve purchased a Worldprofit Silver or Platinum Membership now digest it thoroughly and commit to this and only this right now! Review your Worldprofit Member area so you know all that is included and all the ways you can make money using the Worldprofit system.
The Worldprofit Home Business Bootcamp Training works! All of our Top Sellers are Bootcamp Graduates. If you get stuck and need assistance, submit a Help Request to our Support Team. Either myself, or a member of our Support team will help you as much as possible in getting through your particular issue. Ask any one of our long time committed dealers, and they will tell you that we always deliver, and even though I am EXTREMELY busy, I will find time to help you. That’s why I do the weekly Bootcamp Training LIVE so that you can see exactly what I do, and ask questions as I show you the steps.
2. Focus! – I can’t say this enough it’s that important. I am known for saying, “stop looking for the next best thing.” Internet marketing is full of offers that promise you the world. The problem is that you are inundated with these offers day in and day out, am I correct?
The big secret to Internet marketing is to find something that works, and duplicate it. That’s it! As we have already determined, Worldprofit’s Home Business Bootcamp works if you apply what we teach you consistently. Rather than spending your time jumping from one thing to another, why not concentrate your time and focus on a proven system from a company that has been here over 15 years.
3. Don’t Get Distracted!! - This is another one of my statements that our Members are probably sick of me saying. You have no idea how simple of a concept this is, but so many get it wrong!
What I mean is, stop reading and responding to e-mails that have nothing to do with your online business. Stop going to forums and allowing them to take time away from your productivity. Don’t get me wrong, forums can be a great source of info, however, too many people would rather surf forums than take action on their business, don’t be one of them.
The bottom line here is that you need to stay away from things that are pulling your time and energy away from what you are supposed to be focusing on, your Sniper and/or online career.
There is also a time and place for e-mailing, which brings us to our next topic…
4. Write Down a Daily Schedule - Before I started out online, I was a Captain in the Canadian Air Force and trained students to fly high performance jet aircraft. The last thing you want to do as a Jet Pilot is not pay attention to time or to get distracted! In a jet, managing your time and focus without distraction is a matter of survival but it’s no different than running your business. In this case though it’s what you need to do for your business to not only survive but flourish! The Military taught me the importance of self discipline, decisiveness and commitment. I apply these skills to my online business every single day. See the value of these traits in yourself and apply to your daily work ethic.
Print out your own daily schedule. The idea here is to list your tasks one-by-one in order to maximize your time and above all maximize your productivity.
Do you remember the distraction topic above? Well, there have been online studies that say that doing the wrong things (like forum surfing, checking e-mails, checking your ClickBank sales every 5 seconds, etc.) can take from 30 – 60% of your daily time away!
Imagine that you have 3 hours a day that you have designated for working on your business. According to the statistics above, you can cut your “work” time in half or even more, just by being distracted. Your 3 hour work day is now an hour and a half!
Get the picture? Being productive with the time you have designated is more than half the battle!
5. DON’T QUIT!! - This point can not be over stated! I can give you so many examples of people that became a Worldprofit Silver or Platinum Member who then quit before they even gave our system a chance. These are the people you will find on forums complaining about every single product that they bought and have failed with.
Do you know why you don’t see people who are making big money online on forums (or rarely?) Because they are busy making money, that’s why! They are using their time efficiently, they are focused, and they are NOT distracted, which further proves the points above.
Now back to the part about not giving up. It is absolutely imperative that you are tenacious with this business or any other you decide to be involved with.
I can absolutely guarantee you will succeed with Worldprofit’s Home Business Bootcamp as long as you DON’T QUIT and consistently apply the skills I teach you.
Conclusion: Worldprofit Silver and Platinum members login to access George’s weekly training. Non-Worldprofit Members can get a free Associate Member account to find out how to get in on this free training every week. Go to http://www.Worldprofit.com
A few remarks from George Kosch, Home Business Bootcamp Instructor at Worldprofit.com
1. Make a 100% Commitment - This may sound like it’s simple, but allow me to elaborate. If Worldprofit’s home business is your chosen way to make money online, then let this be what you will be working with 100% of the time! You’ve purchased a Worldprofit Silver or Platinum Membership now digest it thoroughly and commit to this and only this right now! Review your Worldprofit Member area so you know all that is included and all the ways you can make money using the Worldprofit system.
The Worldprofit Home Business Bootcamp Training works! All of our Top Sellers are Bootcamp Graduates. If you get stuck and need assistance, submit a Help Request to our Support Team. Either myself, or a member of our Support team will help you as much as possible in getting through your particular issue. Ask any one of our long time committed dealers, and they will tell you that we always deliver, and even though I am EXTREMELY busy, I will find time to help you. That’s why I do the weekly Bootcamp Training LIVE so that you can see exactly what I do, and ask questions as I show you the steps.
2. Focus! – I can’t say this enough it’s that important. I am known for saying, “stop looking for the next best thing.” Internet marketing is full of offers that promise you the world. The problem is that you are inundated with these offers day in and day out, am I correct?
The big secret to Internet marketing is to find something that works, and duplicate it. That’s it! As we have already determined, Worldprofit’s Home Business Bootcamp works if you apply what we teach you consistently. Rather than spending your time jumping from one thing to another, why not concentrate your time and focus on a proven system from a company that has been here over 15 years.
3. Don’t Get Distracted!! - This is another one of my statements that our Members are probably sick of me saying. You have no idea how simple of a concept this is, but so many get it wrong!
What I mean is, stop reading and responding to e-mails that have nothing to do with your online business. Stop going to forums and allowing them to take time away from your productivity. Don’t get me wrong, forums can be a great source of info, however, too many people would rather surf forums than take action on their business, don’t be one of them.
The bottom line here is that you need to stay away from things that are pulling your time and energy away from what you are supposed to be focusing on, your Sniper and/or online career.
There is also a time and place for e-mailing, which brings us to our next topic…
4. Write Down a Daily Schedule - Before I started out online, I was a Captain in the Canadian Air Force and trained students to fly high performance jet aircraft. The last thing you want to do as a Jet Pilot is not pay attention to time or to get distracted! In a jet, managing your time and focus without distraction is a matter of survival but it’s no different than running your business. In this case though it’s what you need to do for your business to not only survive but flourish! The Military taught me the importance of self discipline, decisiveness and commitment. I apply these skills to my online business every single day. See the value of these traits in yourself and apply to your daily work ethic.
Print out your own daily schedule. The idea here is to list your tasks one-by-one in order to maximize your time and above all maximize your productivity.
Do you remember the distraction topic above? Well, there have been online studies that say that doing the wrong things (like forum surfing, checking e-mails, checking your ClickBank sales every 5 seconds, etc.) can take from 30 – 60% of your daily time away!
Imagine that you have 3 hours a day that you have designated for working on your business. According to the statistics above, you can cut your “work” time in half or even more, just by being distracted. Your 3 hour work day is now an hour and a half!
Get the picture? Being productive with the time you have designated is more than half the battle!
5. DON’T QUIT!! - This point can not be over stated! I can give you so many examples of people that became a Worldprofit Silver or Platinum Member who then quit before they even gave our system a chance. These are the people you will find on forums complaining about every single product that they bought and have failed with.
Do you know why you don’t see people who are making big money online on forums (or rarely?) Because they are busy making money, that’s why! They are using their time efficiently, they are focused, and they are NOT distracted, which further proves the points above.
Now back to the part about not giving up. It is absolutely imperative that you are tenacious with this business or any other you decide to be involved with.
I can absolutely guarantee you will succeed with Worldprofit’s Home Business Bootcamp as long as you DON’T QUIT and consistently apply the skills I teach you.
Conclusion: Worldprofit Silver and Platinum members login to access George’s weekly training. Non-Worldprofit Members can get a free Associate Member account to find out how to get in on this free training every week. Go to http://www.Worldprofit.com
Tuesday, August 10, 2010
What to do before you leave your office… that ensures business tomorrow!
10.08.2010 | Author: admin | Posted in Business Tips, Jeffrey Lant
Bushed? Had a long day? On your way out
the door for a little liquid refreshment and some
R & R?
Not so fast! You’ve got tomorrow’s business to
think about today and some crucial tasks to
perform before you leave. Whether you do them
and how you do them determines just how
successful tomorrow will be.
1) Report to customers with pressing concerns
Like everyone in business, you have certain
high-ranking customers… certain high maintenance
customers… and those who are both. Before you
leave today, call and bring them up-to-date on
their affairs.
Can’t reach them right away? Leave a detailed
message. Make it as positive and soothing as you
can. Make it clear that you are on their case
doing your best.
2) Try to connect with that elusive prospect yet again.
Have you been trying to reach that will-of-the-wisp prospect?
Try again right now. Successful people work longer
and harder than the average. Show this prospect
just how enthusiastic and interested you are. Call
them again now; e-mail if you fail to connect by
phone. People like to work with eager beavers.
This extra effort on your part indicates you are
one of the best.
3) Send an e-mail that will generate leads and
sales.
An excellent time to e-mail your prospects is
on your way out the door. Why? Because it’ll
produce for you while you’re doing other things.
Want to return in the morning to a handful of
prospect leads and sales? E-mailing before you
leave will deliver… especially if you make a
particularly good offer for immediate response.
4) Update your telephone answering machine
message.
Most people never think of their answering
machine message as a marketing communication…
but it is. Keep yours up-to-date with a spiffiIng
offer… an offer that gets the prospect to stop
in his tracks, listen… and call to hear it again
and respond.
Whatever you’ve got that prospects will see,
listen and respond to is marketing… and thus
needs your focused consideration and an
offer that motivates.
5) Mend a fence
Everybody has one business (or personal)
relationship that could be sunnier. Don’t leave
your office today until you’ve e-mailed a
friendly message that mends a fence. Make
it short, sweet, upbeat. Don’t rehash the
past; make your message forward looking and,
above all, positive. Do this even if you’re the
aggrieved party. Secure the future by
graciousness now.
6) Revive a languishing proposal
Every proposal that one makes in business
isn’t going to secure a positive response. Some
will wilt. Use the time before you leave to see
whether you can revive at least one.
Make this note short, positive…. forward
looking. Ask whether there has been any further
update since you were last in touch. Suggest a
meeting, in person or on the phone. In short,
let the person you’re contacting understand that
you are ready, willing and able to help them out!
One More Thing: Look in the mirror and SMILE!
Ok, you’re a little more tired than you were…
but what matters that compared to the successful
day you’ve had… and the even more successful
day you’ve positioned for tomorrow?
In short, smile. You’re a go-getter, someone smart
in the ways of business and human relations. When
you return tomorrow after such an ending today,
you’ll see just how much that means towards your
bottom line. Ole!
About The Author
10.08.2010 | Author: admin | Posted in Business Tips, Jeffrey Lant
Bushed? Had a long day? On your way out
the door for a little liquid refreshment and some
R & R?
Not so fast! You’ve got tomorrow’s business to
think about today and some crucial tasks to
perform before you leave. Whether you do them
and how you do them determines just how
successful tomorrow will be.
1) Report to customers with pressing concerns
Like everyone in business, you have certain
high-ranking customers… certain high maintenance
customers… and those who are both. Before you
leave today, call and bring them up-to-date on
their affairs.
Can’t reach them right away? Leave a detailed
message. Make it as positive and soothing as you
can. Make it clear that you are on their case
doing your best.
2) Try to connect with that elusive prospect yet again.
Have you been trying to reach that will-of-the-wisp prospect?
Try again right now. Successful people work longer
and harder than the average. Show this prospect
just how enthusiastic and interested you are. Call
them again now; e-mail if you fail to connect by
phone. People like to work with eager beavers.
This extra effort on your part indicates you are
one of the best.
3) Send an e-mail that will generate leads and
sales.
An excellent time to e-mail your prospects is
on your way out the door. Why? Because it’ll
produce for you while you’re doing other things.
Want to return in the morning to a handful of
prospect leads and sales? E-mailing before you
leave will deliver… especially if you make a
particularly good offer for immediate response.
4) Update your telephone answering machine
message.
Most people never think of their answering
machine message as a marketing communication…
but it is. Keep yours up-to-date with a spiffiIng
offer… an offer that gets the prospect to stop
in his tracks, listen… and call to hear it again
and respond.
Whatever you’ve got that prospects will see,
listen and respond to is marketing… and thus
needs your focused consideration and an
offer that motivates.
5) Mend a fence
Everybody has one business (or personal)
relationship that could be sunnier. Don’t leave
your office today until you’ve e-mailed a
friendly message that mends a fence. Make
it short, sweet, upbeat. Don’t rehash the
past; make your message forward looking and,
above all, positive. Do this even if you’re the
aggrieved party. Secure the future by
graciousness now.
6) Revive a languishing proposal
Every proposal that one makes in business
isn’t going to secure a positive response. Some
will wilt. Use the time before you leave to see
whether you can revive at least one.
Make this note short, positive…. forward
looking. Ask whether there has been any further
update since you were last in touch. Suggest a
meeting, in person or on the phone. In short,
let the person you’re contacting understand that
you are ready, willing and able to help them out!
One More Thing: Look in the mirror and SMILE!
Ok, you’re a little more tired than you were…
but what matters that compared to the successful
day you’ve had… and the even more successful
day you’ve positioned for tomorrow?
In short, smile. You’re a go-getter, someone smart
in the ways of business and human relations. When
you return tomorrow after such an ending today,
you’ll see just how much that means towards your
bottom line. Ole!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant’s live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant’s 18 best-selling business books,
go to www.jeffreylant.com
Friday, July 30, 2010
Using Free Autoresponders For Your Home-Based Business
Copyright © Rahimah Sultan
http://www.NewRichReport.com/rahimah
Laziest Way To Make Real Money Online. I'm Not Kidding You - See Proof Here! http://tinyurl.com/ynmrk7
If you’ve checked the cost of autoresponders that are available online, you may have decided to search for and to use a free one for your home business marketing needs. Using free autoresponders is acceptable in certain situations, and in the world of Internet marketing, any autoresponder is better than not using one at all!
Your first option for a free autoresponder should be the one that comes with your webhosting account – if you have a webhosting account. These autoresponders can easily be set up through the control panel of your website, and they don’t contain advertisements from the autoresponder company or webhosting service. If you don’t have a hosting account, or your hosting account doesn’t include autoresponders, you have other options.
There are many free autoresponder services to choose from. These services are free, because the company makes their money by placing a small ad in each message that your autoresponder sends out. These ads may appear at the top of your auto responses or at the bottom, depending on which company you use.
Many paid autoresponder services also offer a free version, which may or may not include ads in the outgoing messages. These lighter versions of the paid autoresponders typically don’t include many of the powerful features of the paid versions. If you don’t need the more advanced features, for your home-based business, this is a great choice.
Most free autoresponders have a limit on the number of subscribers you can have. Many people start out with the limited free versions and then upgrade to the paid versions once their list numbers exceed those limits. Many marketers don’t feel that the expense of the autoresponder is warranted until the list that they are building is turning a profit. From a business standpoint, this makes sense.
As the owner of a business or home-based business, you are the only one who can decide whether you need a paid autoresponder service or if a free one will do. If your list is small, you can accomplish everything you need with a free autoresponder. But as your list grows, you should definitely consider upgrading.
However, having the small ads that the free services place in the outgoing messages may be a problem. They could compete with what you’re trying to sell, and may even pose a problem even if they don’t directly compete with your product or business. You need to make a decision depending on what you are trying to accomplish with your autoresponder.
About the Author: See Profile
-----------------------------------------------------
If you really want a work-at-home opportunity that’s worthwhile visit: http://www.surefiresuccessnow.com/?rd=fk4if8jz
Copyright © Rahimah Sultan
http://www.NewRichReport.com/rahimah
Laziest Way To Make Real Money Online. I'm Not Kidding You - See Proof Here! http://tinyurl.com/ynmrk7
If you’ve checked the cost of autoresponders that are available online, you may have decided to search for and to use a free one for your home business marketing needs. Using free autoresponders is acceptable in certain situations, and in the world of Internet marketing, any autoresponder is better than not using one at all!
Your first option for a free autoresponder should be the one that comes with your webhosting account – if you have a webhosting account. These autoresponders can easily be set up through the control panel of your website, and they don’t contain advertisements from the autoresponder company or webhosting service. If you don’t have a hosting account, or your hosting account doesn’t include autoresponders, you have other options.
There are many free autoresponder services to choose from. These services are free, because the company makes their money by placing a small ad in each message that your autoresponder sends out. These ads may appear at the top of your auto responses or at the bottom, depending on which company you use.
Many paid autoresponder services also offer a free version, which may or may not include ads in the outgoing messages. These lighter versions of the paid autoresponders typically don’t include many of the powerful features of the paid versions. If you don’t need the more advanced features, for your home-based business, this is a great choice.
Most free autoresponders have a limit on the number of subscribers you can have. Many people start out with the limited free versions and then upgrade to the paid versions once their list numbers exceed those limits. Many marketers don’t feel that the expense of the autoresponder is warranted until the list that they are building is turning a profit. From a business standpoint, this makes sense.
As the owner of a business or home-based business, you are the only one who can decide whether you need a paid autoresponder service or if a free one will do. If your list is small, you can accomplish everything you need with a free autoresponder. But as your list grows, you should definitely consider upgrading.
However, having the small ads that the free services place in the outgoing messages may be a problem. They could compete with what you’re trying to sell, and may even pose a problem even if they don’t directly compete with your product or business. You need to make a decision depending on what you are trying to accomplish with your autoresponder.
About the Author: See Profile
-----------------------------------------------------
If you really want a work-at-home opportunity that’s worthwhile visit: http://www.surefiresuccessnow.com/?rd=fk4if8jz
Sunday, June 20, 2010
5 Things You Should Do When Your Customer Buys (if you want more business in the future!)
by Dr. Jeffrey Lant
You SAY you want more business and the money
that comes thereby. But unless you do these 5
things, you’re just whistling "Dixie".
1) Smile & Say Thank You
Do a little survey. For the next few days, take a
look at how you’re treated in the various stores
you patronize.
When you buy do you get a radiant smile from
the check-out clerk and a warm thank-you? Or
is the action meagre and perfunctory; or even
absent altogether?
The warmth of the thank you, the brilliance of
the smile are indicators of just how much you
value this customer and desire his business.
P.S. Whenever possible, use the customer’s
name. "Thanks so much for your business,
Mrs. Smythe. We do it appreciate it you know!"
And be SURE to make eye contact. This is
essential.
2) Hand the customer a bonus coupon.
ALL businesses live or die by repeat customer
business. That’s why you need to give each
customer a bonus coupon,
First, make the bonus a valuable one, nothing
cheap and insubstantial for your vital customers,
please.
Second, make sure the bonus coupon has
an expiration date. Remember, offers work
because they are meaningful in value… and
because they expire.
Third, hand this valuable gift to the customer
and deliver with a smile!
3) Offer to carry the customer’s purchase
to her car.
Want to make an especially good impression…
the kind the customer will convey to her
social circle?
Then carry her purchase to her car!
This courtesy may not always be possible;
you may be the only one in the store, for
instance. Very well. But don’t throw the
baby out with the bath water. If you cannot
always offer this special courtesy, do not
for that reason never offer it.
And, remember, in offering this special
benefit, don’t stint on the accompanying
smile… or customer’s name.
4) E-mail the customer a thank you and
bonus offer.
What should be awaiting your valuable
customer when he gets home? A terrific
bonus offer e-mailed at once!
Speed here is everything. That offer should
be e-mailed right away. The speed with which
you send this bonus offer will be a clear
indication to the customer of how much you
value her business.
You’re able to achieve this result if and only
if you have created one or (even better) more
offers before you need them!
It goes without saying that you must have
the customer’s e-mail address. You do request
it from every customer, don’t you? Semper paratus
is not just a motto for Boy Scouts.
5) If your product runs out, make sure to e-mail
the customer when you’ve estimated he will need
more. THAT is your moment to appear supremely
customer-centered… and put more money in your
pocket, too.
Say the average customer uses up this product
in 60 days.
E-mail a bonus offer 30 days before renewal is
necessary… then 15 days… and 7 days. Make
SURE you include a special offer with every
e-mail and make sure this offer has a clear
expiration date: like 5 days from e-mailing.
Last Words
As every smart business person knows, your
success (and comfort) derive mainly from one
source: your customers. Right now you SAY this…
but you may not run your business properly to
derive maximum profit from customers. This article
should help. Read it! Print it! Live it! You will
start seeing the pay-off at once!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant’s live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant’s 18 best-selling business books,
go to www.jeffreylant.com
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