Using Free Autoresponders For Your Home-Based Business

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If you’ve checked the cost of autoresponders that are available online, you may have decided to search for and to use a free one for your home business marketing needs. Using free autoresponders is acceptable in certain situations, and in the world of Internet marketing, any autoresponder is better than not using one at all!

Your first option for a free autoresponder should be the one that comes with your webhosting account – if you have a webhosting account. These autoresponders can easily be set up through the control panel of your website, and they don’t contain advertisements from the autoresponder company or webhosting service. If you don’t have a hosting account, or your hosting account doesn’t include autoresponders, you have other options.

There are many free autoresponder services to choose from. These services are free, because the company makes their money by placing a small ad in each message that your autoresponder sends out. These ads may appear at the top of your auto responses or at the bottom, depending on which company you use.

Many paid autoresponder services also offer a free version, which may or may not include ads in the outgoing messages. These lighter versions of the paid autoresponders typically don’t include many of the powerful features of the paid versions. If you don’t need the more advanced features, for your home-based business, this is a great choice.

Most free autoresponders have a limit on the number of subscribers you can have. Many people start out with the limited free versions and then upgrade to the paid versions once their list numbers exceed those limits. Many marketers don’t feel that the expense of the autoresponder is warranted until the list that they are building is turning a profit. From a business standpoint, this makes sense.

As the owner of a business or home-based business, you are the only one who can decide whether you need a paid autoresponder service or if a free one will do. If your list is small, you can accomplish everything you need with a free autoresponder. But as your list grows, you should definitely consider upgrading.

However, having the small ads that the free services place in the outgoing messages may be a problem. They could compete with what you’re trying to sell, and may even pose a problem even if they don’t directly compete with your product or business. You need to make a decision depending on what you are trying to accomplish with your autoresponder.

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