What Makes Your Business Necessary?
Copyright © Rahimah Sultan

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As the owner and operator of a business/home business, you are aware of the need for your product or service in the marketplace. But, you may have to realize not everyone shares your unique vision. In order to bring customers around, you’ll most likely need to educate them on the need for your product, as you can’t afford to leave things to chance. This education could take the form of a one-on-one sales pitch if your item is the kind of high-ticket item that requires your time and energy to promote. Or you might need to use brochures and other similar advertising, if the need for your product or service is simple enough to grasp in a short read.

One way to get the word out about your home business product is to convince respected members of the community of the need for it. For example, if you’re selling a particular brand of toothpaste, you might want to target dentists. If you can convince them of the need for your specific brand, you’re job becomes easier. If they are truly convinced, they might pass on this information to their patients or perhaps give your product a public endorsement. The endorsement and signature of a licensed professional would add credibility to an educational brochure. You can apply this to anything of quality that you’re selling.

You can also inform the public of your product’s worth by participating in or contributing to the funding of public events such as fundraisers and telethons. Companies rarely completely sponsor these types of events out of the goodness of their hearts, although they may play some role. Companies realize that having their name linked to a nonprofit event or association is a powerful method of creating public goodwill.

When you convince the public that they cannot live without a certain product or service from your business, your marketing and advertising have worked really well. It’s your job to make that connection. Whether you do it through traditional advertising, community service activities, professional linkage or another method of your own design, it must be done. Otherwise, your product will be that much harder to sell.

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