Win the Marketing War with Content

By: Hege Crowton

Are you new to the internet marketing war? If not, then I am sure you know that the best way to drive traffic to your marketing sites is through content. If you are new; however, this may be a revelation to you.

Most new people that begin dabbling in internet marketing (we call them newbies) all begin with the same question. Now that I have built my website, how do I get people to know it is here? Do I have to spend a lot of money to advertise?

The simple answer is no. Unfortunately, so many people seem to make this a far more complex issue than it really is. Newbies generally spend a great deal of time with things like traffic exchanges, banner exchanges, free classified sites, forum posting, and more. Now, I am not saying these methods are bad ways to draw free traffic to your sites. I have done all of them myself. What I am saying is that there is a better, more efficient way; and it will bring in not only free traffic, but highly targeted traffic.

How can you do this, even as a newbie? Simply by writing articles and submitting them for publication. Articles are the most sought after content online. Almost everyone needs this type of content for their websites so that they can have something to keep their visitors coming back.

Let’s look at a possible scenario real quick. For this exercise, let’s pretend that your site is about cars. You want to get visitors to your site so that you can sell them information, products or services about automobiles. Here is a simple breakdown of a process you can use to generate traffic from car buffs and people looking for exactly what you are selling.

Step One: Write a few articles about cars. They don’t have to be Pulitzer Prize winners. Just make sure they offer something that will catch a reader’s attention and inform them of something they either do not know or want to hear.

Step Two: Add a resource box to the bottom of your articles. This is a very important step. Your resource box is to identify you as the author and to tell your readers that they can find more information that they may be looking for by visiting your website. Be sure to place your website link in this resource box.

Step Three: Spell check and grammar check your articles to make sure they do not contain any spelling errors or words out of place. You want your readers to look at you as an expert in your field. No one takes anything seriously from a poorly written article that is full of mistakes. (Most word processors will have a spelling and grammar check built in to help you with this.)

Step Four: Submit your articles to directories where others can find them to read. Also, allow others to use your articles with your resource box intact on their own websites. You will be surprised at the extra traffic you will gain, plus you will also gain links back to your site from other sites online.
Note: When submitting these articles, don’t just look for basic article directories to submit to. These are great to get your articles out there, but your writing may just get lost in the shuffle of so many topics and other content. Be sure to submit to niche directories that only pertain to your article topic. This is an important step because people will go to these niche directories only looking for information on your topic.

Step Five: Don’t just sit back and wait for the traffic to come, and it will…but start the process all over again. You can do this for every website you own. You will be amazed at the results. Over time, the more content you can create and submit to these niche directories, the faster your traffic will grow and the more your site will become a cash generating machine.

Do you see how easy this all is? Don’t quit doing the other things you do to generate traffic, as they all will serve their purpose; but make sure to spend your time most on the simple things that will generate the best outcome.

Do you want to win the war in internet marketing? I just added something to your arsenal that is nuclear. These five simple steps are the secret weapon for internet marketing soldiers to take on the enemy and win.

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