Add CPA Marketing To Your Home-based Business

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I’m adding something to my home-based business marketing efforts that is rather new to me—CPA marketing. As cost-per-action (CPA) marketing has been around a while, it’s not new to me, but I’ve been too busy trying to learn and make other types of marketing work. Anytime you start something new, it takes a while to familiarize yourself with it.

Cost-per-action marketing, also known as PPA (pay-per-action), takes less effort than other forms of affiliate marketing, but it’s more difficult to get into. CPA affiliate marketers are known as Publishers. The publisher takes most of the advertising risk, because commissions are dependant on good conversion rates from the advertiser's creative units and Web site.

Merchants/advertisers determine what actions they want to reward and how much they are willing to pay. As the term implies, prospects need to take action by filling out a form, signing up for a limited time trial offer or making a purchase. The action can be as simple as giving an email address, or a zip code. Once a prospect has taken the required action, the publisher is paid. Pay can be per lead, trial or a part of the purchase price.

For his type of affiliate marketing, you can choose products that fit your niche market or any offers provided by companies involved in CPA marketing. You can promote as few or as many as you like. It’s great for entrepreneurs working from home.

When I applied for this kind of affiliate marketing, I was contacted by phone for verification/confirmation of my application. The company wanted to know that I was an established marketer with a Web site. Of course, this made sense, as the companies want
experienced marketers who can convert offers.

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