Domain Names 101

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Without a domain name, websites are specified by an IP address. An IP address is an identifier that is used by computers or humans to determine the location of a server or website. However, for people, an IP address, (which is expressed in a numerical format), can be difficult to remember. That’s why domain names were invented. With a domain name, a person can locate a website through more user-friendly words or phrases. Although numbers can be part of a domain, they are usually not used to make up the entire name, like an IP address. If you intend to use the Internet for advertising, your domain name should reflect the purpose of your home-based business endeavor.

Domain names have several parts. The first is known as the URL, (Uniform Resource Locator). The URL tells the browser what the domain name is going to point to. This will usually be 'http', which means the browser can expect to locate a hypertext document--the webpage. In the rare cases the URL is not 'http' it may be 'ftp', which means file transfer protocol. Webmasters would opt to use ftp for visitors to download files from their server.

The second part of the domain name will be "www," which stands for "World Wide Web." This phrase lets computers and people know the site the domain name is pointing to is actually from the Internet. It is followed by the actual domain name, which can be a combination of letters, numbers or phrases. A good domain name will be short, memorable and most importantly, search-engine friendly. In fact, good webmasters tend to concentrate more on a domain name's effectiveness with SEO, (or Search Engine Optimization), than they do its creativity. To do this they make sure to choose a domain name that has a widely searched keyword reflective of their business objective.

The final portion of the domain name has what is known as an extension. This lets a person know a little bit more about a website's origins. For example, take .com, the most common domain name extension, stands for 'commercial', and was originally intended for business organizations. However, now the extension is used by virtually anyone creating a website. This is for good reason, since most web surfers will think about the .com before they would think about .org, .biz or .net. Yet, other extensions can become memorable. Consider Wikipedia.org which is a wildly popular website despite its .org extension.

Domain name extensions can also specify things on a geographical level. An example is country-based extensions such as .fr, (which stands for France), or .jp, (which stands for Japan). They can also be state-based, such as .ca, (which stands for California). Both can serve as excellent tools for localized Internet marketing of your home-based business.

To get a domain name, you can either: 1) get one from their web hosting company, provided they offer that service or 2) get one from a separate domain name company. Prices will vary with both options, though typically the cost will range from $6.50 to $35.

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