How to Fail in MLM (Multi-Level Marketing)

Copyright © Rahimah Sultan

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Following are a few MLM problems that some new people have.

1. No upline support

Once a person joins a new MLM program, s/he is in a vulnerable position and needs a lot of help.

In many cases, the uplines are not actively helping the new people, because they (uplines) are simply sponsoring as many people as they can with no regard to what happens to the new associates who are viewing the opportunity as a home business.

In most standard MLM programs, it is important that the new person gets immediate assistance and tools in order to be successful.

2. New marketers cannot sell.

This is probably the main reason most people don’t make it in MLM. Using standard MLM techniques, you’ve got to sell and learn how to speak at opportunity meetings and the like.

3. The MLMer cannot generate good Leads.

The next greatest reason for failure is lack of lead generation.

The scenario is one in which the new person has just signed up in an exciting MLM program. S/he is taught by manuals, meetings and so forth, how to "share" the product with friends, neighbors and relatives.

This is very uncomfortable, and typically the new person will spend many sleepless nights at the thought of imposing on people who are close. It would be easier presenting the opportunity to strangers. This is very discouraging when considering a home-based business.

4. A method that can't be duplicated.

If the MLM company has to be promoted through expensive methods, it’s not feasible, and learning how to sell, or to speak and conduct an opportunity meeting is just not something that can be duplicated consistently.

5. Selling by mail using standard MLM techniques.

The traditional way of marketing involves spending all your spare time calling and traveling to get prospects. A lot of people already have a full time job, so this is not feasible.

6. The marketer is not sure about the MLM company or service.

Often a person will sign up in a MLM program during a moment of excitement, and later the reality of conducting business sets in.

Pick an established and financially sound MLM company that is at least two years old with unquestionable products and/or services. That way, you can feel good about what you’re promoting. There is nothing quite like being able to "tell the complete truth" to your prospective customers and grow your business.

7. They do not stick with it long enough.

Starting any company or home business takes time, and this is certainly true of a MLM program. By the time you study the program, the accompanying literature, etc., you’ve already invested a lot of time, and still must generate leads.

Although some people are successful after a short time, you should be prepared to stay with it for a while. Don’t give up too soon. At least allow a few months for consistent success.

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