My Tongue-in-Cheek Article Writing Advice
Copyright © Rahimah Sultan

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I thought I'd try my hand at something different to end the year.

I awoke at about 6:42 am Christmas Eve. I had a thought… hummm.. ominous or should I say promising, especially since it was so early in the morning. My thoughts generally disappear by the time I get out of bed and hit the floor running!

Of course, the thought probably occurred because I went to bed thinking about needing to write a blog post, which kind of proves that if you ask for resolution to a problem just prior to going to sleep, your subconscious will work on it for you and most likely come up with a solution, although it might not always be so immediate.

The thought….

What about taking a subject already posted and writing an article that’s the antithesis of it, sort of.

Thought number two was, how the heck am I going to do that!? You know one thing always leads to another.

Well, I got up, and surprisingly, the first thought stayed with me, and I began to think it was doable. My brain went off on its own tangent.

So, here goes my experiment. It’s now Christmas evening, and my subconscious has been mulling over thought number one all day, I’m sure. You know the subconscious never takes a break.

A short while back, I posted an article to my blog titled “3 Ways to Refresh Old Topics.” It was authored by someone else.

The author references a particular axiom. I’ve used my own version of it, all my adult life, when I’ve been asked “What’s new?” I’ve always replied, “Nothing. We just haven’t discovered it all yet.”

So, on with point one.

Author: “Update Your Topic for the Current Season or Year”

Me: Backdate your topic for a past season or year? I and the Baby Boomers might be able to relate. I and numerous others pre-date the Boomers. :-)

Author: “Women's magazines have been doing this for years. The types of stories tend to be along a few themes which have proved popular with readers…

…articles around a broader theme, such as the Holiday Season. The stories may focus on decorating techniques, preparing special meals, shopping, budgeting… some way to hook the reader's interest by making it relevant to something which reflects a question or a concern they are currently dealing with.”

Me: Update to my “backdate” – Avoid large shopping malls and stores like the plague, especially on Black Friday!

Author: “Use a News Story to Capture Your Reader's Interest”

“… use current events as a lead in to whatever you would like to share with your reader… makes your niche content timely and interesting… can be a great source of statistics and other information… to refresh your old topics.”

“… sharing the results of an annual survey… discussing which person or company won an award…. a great lead-in to a topic… immediately provides your audience with something new to consider and you can follow up the first paragraph or two with some further information to flesh out the topic some more.”

Me: News flash. At present, my news story and current event is getting this blog post finished. I have no statistics to back up my tardiness—procrastination? Now, there are statistics for that, I suppose, although I can’t put my finger on any at the moment.

Author: “Find a New Angle”

“When you are updating your content or website, resist the urge to reinvent the wheel…. You already have a bare bones topic… what if you considered your topic from the point of view of different age groups, men v. women… people living in different part of the country…”?

“Get Google Alert updates… get email updates and RSS feeds…. They will give you some different ideas about how you can share information about your niche topic… other people's content on the same topic can open up new avenues to explore with your own marketing.”

Me:I’ve found a new angle—an antithesis experiment.

In summary, I think it’s good to try something different in order to keep the creative juices flowing. Speaking of juices—I have had nothing to drink today other than water and coffee. So this article comes from the mind of the all present me.

Do comment on this article if you’re so inclined.

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Ppc Advertising Rates Are On The Rise - Here Is How To Deal With Rising Costs
 Gen Wright

It is one of the most effective and highly proven marketing tools of modern businesses. Under any circumstances, business owners and managers need to make strategic decisions in the face of increasing PPC advertising rates.

PPC marketing is an extremely effective and important business tool for those who are engaged in internet marketing campaigns. It allows for a more focused marketing activity that helps improve the quality of traffic that is driven to your web site. PPC marketing is one of the core activities when you are looking to generate more leads and raise the revenue of your internet business. It provides a perfect platform by which you can link up with possible clients and deliver the sales pitches for your products or services.

Business owners and managers who are not adequately familiar with the nuances and dynamics of PPC advertising may get into a lot of pitfalls and miscues and end up wasting precious company resources. Surely, you do not want to give a fortune on a marketing tool without making a proportional benefit in terms of higher sales revenue.

Managing the cost of your PPC marketing campaign is closely tied up with the quality score of your PPC ads. It is extremely important that you put all the necessary elements that will generate the most number of clicks on your PPC ads. Suffice it to say, you need to create a relevant and appealing PPC ad so that you achieve higher CTR. In this way, you will be able to obtain better ad rankings and lower click cost.

While landing page and use of keyword are important variables in the determination of the quality score of your PPC, the CTR is easily the single most important variable that you must focus on.

In order to achieve this end, you need to consider the following practical PPC advertising tips:

* Incorporate keywords in PPC ads - It is important that you incorporate the keywords that trigger your PPC adverts. Google search engines will automatically highlight these keywords in the search engine result page. It effectively advertises familiarity on the part of the reader as you are using the same keyword that is familiar to your possible client.

* Use appropriate CTA in your PPC ads - This is a basic requirement for an effective PC ad material. You need to use call to action phrases and words to elicit the wishd response from your target readers and possible clients. This will surely help improve the CTR of your PPC ads.

* Put more emphasis on the freebiesArticle Search, special promos and deals in your PPC ads - These entitlements are important to support your sales pitches and follow through with your effort to get readers to click your PPC ad material.

Source: Free Articles from ArticlesFactory.com
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5 Steps to Get Targeted Traffic To Any Website
by Frank Breinling

Getting traffic to your website is the basic goal for anybody who owns a website. However, there is a difference between targeted and untargeted traffic that is vital if you want to make any money from your website. Targeted traffic is the ultimate end game of website owners, and what you need to do to get this traffic can be summed up in five easy steps.

1. Do your research. You really need to make sure you plan your approach so that everything can go as smoothly as possible. Make sure you find out as much as possible about the niche your website is in, and take a look at the websites that are doing well in this niche. It may help you to note down what some of the popular keywords around the topic are, as this will come in handy a little bit later in the process.

2. Write quality content on your website’s niche. Articles are very effective at adding interest to your website, and they also show up quite a lot in search engines, so you have the opportunity to become a really popular website. As an added bonus, as long as the articles are related to your website, your traffic is going to get more and more targeted.

3. Search engine optimize your entire website. Search engine optimization, or SEO for short, is the easiest and cheapest way of driving targeted traffic to your site. Those popular keywords you may have noted down will now become useful. Insert these keywords into your content, and search engines will start to consider you as a more reliable source and will list you higher up. This allows more people to find your website and boosts up your incoming traffic, whilst at the same time making it more targeted.

4. Build up outgoing links. What this means is to put in relevant links to outside websites in your content. The more of these links you put in, the more trustworthy search engines are going to consider you, and the higher they’re going to index you. Make sure those links are trustworthy themselves though, because if they are links to dodgy websites, you are going to lose points in the eyes of search engines.

5. Build up incoming links. This is more difficult to do than building outgoing links, but it can still be done. The best way to do so is to participate in forums and other such things, and post a link to your website where you can. You could also build relationships with other websites, and maybe even create partnerships, so that you can help each other out with link building.

And at this point, you should have a steady stream of targeted traffic going through your website. Hopefully, now, your website can be making you a good amount of money. There are a lot of other things you can do to build targeted traffic, but these simple steps can get your website out there, popularized, and making money.

Frank Breinling is a recognized expert in generating targeted traffic to websites. Find out fantastic ways of generating traffic with his FREE REPORT about generating traffic, his newest Project Twitter Traffic Explosions.

Article Source: 5 Steps to Get Targeted Traffic To Any Website