The Value of Return Visitors For Bloggers

Having return visitors is the goal of any good blogger simply because it is a sign that yours is an interesting blog! As nice as it is to have loyal blog readers for the sake of validating your content creation efforts, their return offers 3 other huge advantages as well!

Referrals When blog readers find something they really like they tend to seek out others with whom they can share it! This is one of the benefits a good blogger can expect once they've entice enough people to come check out their site. If what people find upon landing on your platform is to their liking your site is immediately regarded as an interesting blog worth sharing with their friends, family and colleagues! It should be noted here that the traffic you get from referrals like this is typically targeted and comes with the 'endorsement' of those doing the referring! This is a form of social proof and a very strong way to expand your presence online! Social Proof While we're on the subject of social proof, this is exactly what any comments left or any ongoing discussions imply to new visitors! Blog readers like most other people online tend to 'scan' more than they read, at least initially, when surfing the internet! With that being said anytime somebody new lands on your platform it is not unusual for them to first check for comments! What this tells people is that the platform has a following which leads them to assume that you're a good blogger! Now if your content backs up their assumption you stand a good chance of gaining a new and loyal follower!

Increased Earnings Many are blogging to earn an income but this is difficult to do with people who are new to your site! Much like email marketing, your ability to successfully sell to your readers increases the more familiar and comfortable they become with you! Once people have decided you have an interesting blog they normally return to view more of the FREE content you offer! As time passes these same people develop a deeper understanding and trust of you which helps to increase your marketing effectiveness! Return visitors are ultimately what every good blogger strives for because it is a good indication that you have an interesting blog! As much as having loyal blog readers may 'pamper your pride' this loyalty also helps contribute to your success as the 3 advantages discussed above demonstrate! The point here is that having people return to your platform can also help you build more traffic and even sales without much added effort! Simply stated the efforts you invest to develop loyal blog readers eventually will be rewarded by the 3 'dividends' discussed here today!

About the Author

TJ Philpott

TJ Philpott is an author and Internet entrepreneur based out of North Carolina. To learn more about the advantages having return visitors to your blog gives you and to also receive a free instructional manual that teaches valuable niche research techniques for your online marketing needs simply visit:http://blogbrawn.com/

MLM Recruiting Techniques - Why Traditional Methods Fail by Denise Martino

The other day I was researching the internet for MLM recruiting techniques. I've been in and around this business long enough to know what the usual suspects were as far as recommended recruiting techniques are concerned, so I wanted to see what else has come along in the years since I was first introduced to MLM and techniques in MLM recruiting.

Much to my surprise and chagrin, I found that many of the MLM recruiting techniques were the same as they were over ten years ago, when I first got involved in the MLM and network marketing industry! Let's review just a couple of these techniques and break them down so you can understand why, if you are using them, you are probably not as successful as you thought you would be by now:

MLM Recruiting Technique #1: Warm market. Anyone who has been involved in MLM and its recruiting techniques for ANY length of time (and I do mean ANY, including only one day) knows this tired old recommendation. Make a list of friends, family and co-workers, and share your business opportunity with them. One blog I read stated the reason why this is so effective is that you have the benefit of pre-established trust. That, in my opinion, is the main reason it is not effective at all! You try to come across as wanting to "share" an opportunity with the ones you love; however, let's face it - the bottom line is you are trying to sell them on the business so you can make money. You have no idea if they are truly qualified to run a business such as this, and if they fail, your warm prospect will most likely run cold. I speak from experience; for a while after my first attempt at MLM recruiting, several close friends avoided me like the plague, or if they didn't, they had that blank, distant stare with the big wall up between us every time I struck up a conversation that wasn't completely personal and light-hearted. As I've mentioned before, I am involved in a few network marketing companies; with each successive one I joined, I've avoided this recruiting technique like the plague, no matter how hard my upline pushed me to do it.

MLM Recruiting Technique #2: Local prospecting, or cold market recruiting. This has to be by far the toughest and most ineffective, yet also most common method that has been passed down repeatedly throughout the MLM/Network marketing industry. In this MLM recruiting technique you are told to get business cards, carry them with you at all times, and strike up a conversation with everyone you come in contact with in the course of your day, from your bank teller, to the barista at your local Starbucks, to the gas station attendant filling up your car. Make it brief, don't tell the whole story; just pique their interest enough so that they want to learn more. Make yourself look very busy with not a lot of time to discuss it then and there, but set up an appointment when you can meet. Wow, where do I begin with all that is wrong with this MLM recruiting gem?!

First, they give you no solid guidelines for creating a business card. The stock models they supply you with violate all the rules of lead generation marketing; they are useless. They are nothing more than an image ad. We, as individual network marketers, do not have large enough advertising budgets like Nike, for example, to advertise only our image without any information offered or call to action for the prospect to take the next step towards becoming your customer or, in our case, a member of your network marketing downline. This type of marketing is extremely ineffective for our purposes.

Second, when actually recruiting for your MLM business, how many of you are truly an expert at opening up a conversation and finding out a complete stranger's deepest desires or worst problems that they need a solution for, within 5 minutes? If you are, are you also able to convince them that you are the one with the answer to all their issues in that same 5 minutes? If you do that regularly as well, are you able to set up a future appointment with them to tell them about the great opportunity you have before those 5 minutes are up? If you accomplish that on a consistent basis, please think about how many people actually show up for this presentation. Be honest. How well has this recruiting technique worked for you? I'm sure many people will say that this technique is their bread and butter, that is how they got hundreds in their downline, and that it works, to which I say, congratulations! It is not an easy task, and the average person cannot accomplish all those MLM recruiting steps with any solid repeatable significance. To those that do, though, I pose these questions to you: Is it really an efficient recruiting technique for your MLM business? Does it mostly depend on you and the time you spend with each potential downline member? If it does, how much time are you dedicating to this, and what is your conversion rate? Is it worth all the time you spend on it?

Once again, and this is my opinion only, but it bears repeating that those are two of the biggest MLM recruiting techniques which I see as an equation for failure. "So Denise," you ask, "what MLM recruiting techniques DO you recommend? I just don't know what else to do besides that, that's what MLM recruiting is all about, sharing the business opportunity with anyone and everyone!" Well, I'm glad you asked. In my MLM recruiting system, I remove myself from the equation until the right moment, when I know I will be spending time only with qualified leads. For the rest of it, I use automated lead generating systems that take me out of the equation and provide me with more free time to do other, more productive tasks, and/or spend quality time with my loved ones.

Which leads me to this wonderful news: there are better, more efficient ways to recruit for your MLM business. Thanks to technology and the internet, as I already mentioned, most of it can be completely automated so you are free to do other things, and I will be revealing the components of this automated system in future articles.

Stay tuned for other articles where I will point out the problems with MLM and Network Marketing recruiting and give you solutions so that you too can become a successful network marketer.

Learn more about MLM recruiting techniques by checking out what Denise Martino is doing. These valuable techniques are what enabled her to go from just a really loyal preferred customer in her organizations to an extremely successful network marketer. Follow her blog where she regularly posts content that will help you explode your MLM business!

Article Source: MLM Recruiting Techniques - Why Traditional Methods Fail

Debunking the Myths around Lead Generation Services Author: Celena watson

As the economy begins to recover from a long recession-inspired hibernation period, service firms are starting to reconsider the way they design their lead generation services. In fact if your company is planning to rev up your outbound marketing, your first step should be to re-evaluate your firm's ideas about what works and what doesn't. There are several misconceptions and myths around the lead generation process. However those misconceptions need to be categorically removed in order to realize the full potential of lead generation services that can lead to more production and better ROI for your marketing time and dollars.

Misconception about role of cold calling and in lead generation services

Service firms generally do not pay much importance to cold calling, terming it as unproductive. Yet used correctly, cold calling can be astonishingly effective lead generation device that can yield excellent results and that too quite quickly. Of course there are many ways that you can try cold calling and fail, but then if you follow some tried and tested cold calling strategies you will stand a better chance to generate above average return on investment.

Using website for optimizing lead generation services

When you're buying something for your business, you are bound to visit the website of the vendor firm at some point in the buying process. What you find on the website highly influences your buying pattern and decision. Therefore, the common misconception that the websites are there just to maintain web presence and have no role whatsoever in attracting new clients must be debunked. In fact websites can attract visitors and generate queries and produce leads from search engines, events and seminars registrations, and can act as a point of sales.

Lead generation services focused on capturing more new leads

Statistics show that more than 80% of generated leads are never followed up on, discarded, or mishandled. Instead of nurturing the lead they already have at hand service firms focus on capturing new leads, which in turn yields negative results. In fact proper nurturing and follow up can improve lead conversion rate and subsequently increase gross annual profit substantially.

Direct mail as a vital part of lead generation services

Several service vendors believe that direct mails don't work when it comes to generating good quality leads. However direct mailing tactic can be extremely successful if applied judiciously. Interestingly drafted mails can attract the attention of the target audience and incite curiosity among them about your offerings. Direct mail programs allow you to target on a specific group of people who are more likely to need the products and services your company offers. This implies that direct mail campaigns can fetch a higher ROI than mass advertising programs consisting of TV or print advertisement.

Conclusion

Lead generation services can help produce sales ready leads only if the common misconceptions around the process are carefully squashed. By doing so, companies can make best use of incredible tactics that are inadvertently written off as ineffectual and generate the leads that your competition is missing out on.

Article Source: http://www.articlesbase.com/marketing-tips-articles/debunking-the-myths-around-lead-generation-services-6111084.html

About the Author

Celena Watson - Passionate writer and blogger. I have written on many different topics which include inbound sales, lead management, IT & services, social media optimization, demand generation and many more. For more info go to sales and marketing outsourcing firms

5 Tried-And-True Methods to Stay Focused
 Jeannine Clontz

Got your goals set and your motivation and systems in place? Great! Now let's look at five ways to stay focused on keeping focused, especially on long-term goals.

Focus is a problem even for the most experienced goal-setter. In fact, getting distracted is one of the biggest problems in goal achievement. Try these five methods to keep focused and your eye on the prize:

Commit

This may sound a bit silly since you've already been through the goal-setting stage. Shouldn't that mean you're already committed? But, some people who are really good at setting goals and getting started, forget that they actually have to show up until the goal is reached. That's why I recommend having you think through your "why" and restate your commitment to doing what it takes to "get 'er done."

Think of standing at the altar with your beloved and going through the marriage ceremony, including the "'til death do us part" section. You may be in love with that person and want to create a fabulous future together, but until you make that official commitment, your dedication may be temporary. Commit to your goal the way you'd commit to a partner.

Slow down

If you're a natural go-getter, doing a lot of "stuff" but you may not necessarily be doing the RIGHT stuff. As a result, you waste energy on tasks that aren't directly contributing to your ultimate goal, and start new "projects" in the process.

Often I am approached by new entrepreneurs who excitedly rattle off a list of ten new projects and ask me if they are good ideas. The answer is "yes" ten times; "but now pick one and stick to it until it's done."

In other words - Slow Down! Before you take on any additional projects consider how it's going to affect your ability to devote needed resources towards your current goals. Before you start anything else, would you be better off sticking with the pile of goals that are already partly completed? Take a deep breath and try to be a little more Zen. Your slow and steady pace will pay off when you save yourself from burn-out.

Don't expect immediate payoff

As I mentioned above, some of you may be blessed with "entrepreneurial ADD." You try something, it works for a little bit, and then it gets kind of boring, or the original results start to diminish. That's when you switch and try something else. You repeat the process until you have a shelf full of diet books or a computer hard drive full of half-finished projects. Stop!

Success comes not from the first five sit-ups you do in your workout today, but from the last five sit-ups you squeak out at the end of your workout. You know, the ones you do when you think you're too tired to do any more.

Likewise, success comes from the last five emails you force yourself to send, or the last five cold calls you make after everyone else has gone home for the day. Aim to push yourself to the edge - and then go a little further. Results take time.

Set aside some time each day

If you tend to be a "starter" rather than a "finisher," you may need more structure to your time. One technique for staying the course is to set aside a specific block of time each day to focus on your goals - AND ONLY your goals. That means no checking email, no combing the dog, and no phone calls.

Time set aside for your goals could be as little as fifteen minutes or as long as an hour. What matters is making this time a habit; this is the time you "punch in" each and every day to work on your long-term projects. This discipline will move you forward, bit by bit, if you are consistent.

Reward yourself for focus, not just for accomplishments

While it's great to have rewards in place for when you achieve your goals, it's important for those of us who tend to lose focus to reward ourselves for the effort and focus, not just accomplishing our goals.

Rewards for focusing on our goals could be as simple as allowing yourself to check email, or, going for coffee with a friend.

It really works! I know because I use this technique all the time. In fact, I'm going to go relax and watch "Grey's Anatomy" right after I finish this section. Good jobFree Reprint Articles, me!

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: http://www.internetmarketingvirtualassistant.net, or contact her at info@internetmarketingvirtualassistant.net