Debunking the Myths around Lead Generation Services Author: Celena watson

As the economy begins to recover from a long recession-inspired hibernation period, service firms are starting to reconsider the way they design their lead generation services. In fact if your company is planning to rev up your outbound marketing, your first step should be to re-evaluate your firm's ideas about what works and what doesn't. There are several misconceptions and myths around the lead generation process. However those misconceptions need to be categorically removed in order to realize the full potential of lead generation services that can lead to more production and better ROI for your marketing time and dollars.

Misconception about role of cold calling and in lead generation services

Service firms generally do not pay much importance to cold calling, terming it as unproductive. Yet used correctly, cold calling can be astonishingly effective lead generation device that can yield excellent results and that too quite quickly. Of course there are many ways that you can try cold calling and fail, but then if you follow some tried and tested cold calling strategies you will stand a better chance to generate above average return on investment.

Using website for optimizing lead generation services

When you're buying something for your business, you are bound to visit the website of the vendor firm at some point in the buying process. What you find on the website highly influences your buying pattern and decision. Therefore, the common misconception that the websites are there just to maintain web presence and have no role whatsoever in attracting new clients must be debunked. In fact websites can attract visitors and generate queries and produce leads from search engines, events and seminars registrations, and can act as a point of sales.

Lead generation services focused on capturing more new leads

Statistics show that more than 80% of generated leads are never followed up on, discarded, or mishandled. Instead of nurturing the lead they already have at hand service firms focus on capturing new leads, which in turn yields negative results. In fact proper nurturing and follow up can improve lead conversion rate and subsequently increase gross annual profit substantially.

Direct mail as a vital part of lead generation services

Several service vendors believe that direct mails don't work when it comes to generating good quality leads. However direct mailing tactic can be extremely successful if applied judiciously. Interestingly drafted mails can attract the attention of the target audience and incite curiosity among them about your offerings. Direct mail programs allow you to target on a specific group of people who are more likely to need the products and services your company offers. This implies that direct mail campaigns can fetch a higher ROI than mass advertising programs consisting of TV or print advertisement.

Conclusion

Lead generation services can help produce sales ready leads only if the common misconceptions around the process are carefully squashed. By doing so, companies can make best use of incredible tactics that are inadvertently written off as ineffectual and generate the leads that your competition is missing out on.

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About the Author

Celena Watson - Passionate writer and blogger. I have written on many different topics which include inbound sales, lead management, IT & services, social media optimization, demand generation and many more. For more info go to sales and marketing outsourcing firms