Promoting With Banner Ads

Copyright © Rahimah Sultan

Promoting with Banner Ads is one of the mos popular advertising strategies. There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two. This is important because while a clever, well-planted Internet marketing campaign can help attract new customers and keep existing customers loyal, spam is likely to alienate both new and existing customers. This can be extremely damaging to profit margins for the business owners. In this article we’ll take a look at a few basic tips for using banner ads.

Banner ads are one of the most popular strategies used in Internet marketing. These ads usually appear at the top of websites and span the width of the site. It is this placement that gave them the name. Now banner ads come in a variety of sizes and shapes that appear in various locations on a website.

In many cases the business owner purchases advertising space on these websites but the banner ad may also be placed as part of an exchange or an affiliate marketing campaign. Banner ad exchanges are just that. You can post your ad on a site and that site owner can post an ad on your site. These agreements may be made individually between business owners with complementary businesses or as part of exchanges facilitated by a third party. In the case of affiliate marketing, an affiliate posts and advertisement for your business in exchange for compensation when the banner ad produces a desired effect such as generating website traffic or generating a sale. The terms of these agreements are determined beforehand and are generally based on a scale of pay per impression, pay per click or pay per sale or lead.

Over Use of banner ads can be considered spam. Judiciously placing your banner ad on a few websites which are likely to attract an audience similar to your target audience is smart marketing, while placing your banner ad on any website which will display that banner ad, regardless of your target audience, can be construed as spam. Internet users who feel as though your banner ads are everywhere will likely not take your business seriously and probably will not purchase your products or services because of your overuse of banner ads.

Promoting with banner ads is a good marketing strategy as long as you are advertising and not spamming.

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