Mailing Lists

No matter what type of email you send out, you’ll need a mailing list. Building a mailing list requires you to capture the name and email address of anyone who buys your product or shows an interest in it.

Have a Mailing List of Your Own

Everyone should have their own mailing list. An email list that you grow yourself is your bread and butter, so to speak. It’s a “must have” to make money.

One way of building a list is to use a list manager on your site. List managers can provide the HTML coding for the form on the Gateway pages. A list manager collects the email addresses that are gathered with the form. Thus, your email list is collected. Since it will probably take some time to build your list through the list manager, there are some things you can do until you get your own email list.

Rent or Buy a List

You can rent or buy targeted email lists. The list you develop using your own customers’ names is called your “house list.” Of course, when you’re first starting out, your house list will probably be very small. To increase it, you can buy or rent a mailing list. You can approach a company you want to rent from directly or use a list broker. Any company that emails information to its customers usually has a list manager who handles inquiries and orders for the mailing list. Another way to build an email list is to list your newsletter in ezine directories.

Ad Swaps

Once you have grown your list, you can do ad swaps with other list owners to increase the size of your list. You, as a company owner, have an email list that you send newsletters to and another list owner has a list they send newsletters to. You and this list owner place ads on each other’s mailing list. Each of you is promoting the other’s list and that increases the size of both lists.

For more information and tips visit: http://marketingsuccessreview.com