Repeat Business Equals A Residual Income Stream
Copyright © Rahimah Sultan

http://www.payitforward4profits.com/rahimah

Repeat business is customers purchasing the same products over and over or different products from the original source. What better way to secure residual income than through repeat business? The most successful business owners know this and, they do what they can to keep their customers happy so that they buy again and again.

It is much easier to get repeat business than it is to sell to a new prospect. You can also gain leverage with repeat business and use that leverage to expand or to create a new business. If your clients love what you have to offer, they will tell their family and friends, and this word of mouth advertising brings in new customers. These free referrals translate into free advertising dollars that help to build your customer base. People are more willing to purchase something that someone they trust has told them about. When your business begins to grow you know you are doing things right and you have a good product and, you gain life-long loyal customers.

Repeat business is a secure residual income stream. To show appreciation for your customers’ loyalty, you can provide discounts from time to time or offer them something at no cost. Major corporations make a large percentage of their profits from repeat business, which goes to show how important it is. If it works for the big guys and they are benefiting then it will obviously be an important factor in your success.

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