Thursday, January 18, 2007

Smart Use Of The Internet To Earn Residual Income
Copyright © Rahimah Sultan

http://www.payitforward4profits.com/rahimah


When the Internet became a mainstream way to do business it opened up a world of opportunity for entrepreneurs. The World Wide Web is an international marketplace that never closes. You can literally sell everyday, all day. However, there is a problem in that the Internet can be very confusing, and many people do not know how to smartly use it. People who understand how to fully utilize the Internet run the best online businesses.

Websites are great sales tools especially if they look professional and are easy for the visitor to navigate. If customers are unable to find their way around the site, they will click away and may never return. As people are not seeing any physical product or storefront, it is essential to build trust in your prospects so they will make purchases. This must be done through smart and correct communication.

However, many times people misuse Internet communication. For instance, some people don’t know the rules for using email or simply choose to ignore them. As a result, Internet Service Providers (ISPs) now use filters that send anything that may be considered spam to a special box or deletes it. Spam is sending an unsolicited email to anyone. If you do business on the Internet, you know that you have to set up message rules and white lists in order to get the mail that you want. And even then, you still get junk mail and have to spend time deleting it. Many times legitimate email gets caught in these filters, and people never get the communication.

The best way to avoid this is to approach prospects in a way that allows a relationship to be established. If a relationship is established they are more likely to open an email instead of hitting the delete button. If there is a down side to the Internet, it is the lack of a personal touch. Building trust with your prospects in a proper manner can reestablish personal communication. The Internet is a great business tool when used smartly.

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