Three Online Advertising Ideas For Your Home Business
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In order to make people aware of your business, you must advertise. For online marketing you can use Pay Per Click ads, web banners and Internet advertising companies.

With the first option, Pay Per Click, you don’t pay to list your advertisement and there are no hidden costs. There are many sites from which you can choose this type of marketing for your home business. When someone does a search for items using key words that are found on your site, your site’s link will be shown in the ad space next to the search results. Pay Per Click can also be included on other web sites giving you the most exposure possible for little cost. Pay Per Click is a great way to use your money to get more traffic to your site, which can help increase sales for your home-based business. One of the best things about Pay Per Click is that you only pay when someone clicks on the advertisement that takes them to your site. Be wary of search engines that offer clickers money or incentives to click through their results as you may end up paying for clicks that net you nothing. Pay Per Click is also known as pay per ranking, pay per position or pay per placement and all of these sites offer the same type of service.

A banner is generally a color animated or still advertisement for your site. When people click on the banner, they will be taken directly to your site, so your banner should be on other sites that people frequent in order to have it seen. There are companies that offer free banners and online advertising but free isn’t always best. You’ll have to check out the site and decide if this is going to be right for you. While it may not cost you anything to create your banner and advertise on a site, you are often required to allow others to place their ad banners on your site. Also, you most likely will get only half the displays that you generate. So if your site advertises 1000 banners for someone else you will get 500 banner ads on other sites. This is the average, although some may offer more or less.

Your third option is to pay for ads through an online advertising company, which generally offers you more control over how much banner advertising you receive but costs you money up front.

The choice is yours, and no matter which way you go you will generate more sales with online advertising.

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