Use Email Marketing To Attract New Customers
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Although the growth of a business or a home-based business requires new customers who are so impressed by your goods and services that they can’t resist buying, your repeat customer base is the backbone of any business. These consumers are will send you many referrals, and this promotes company growth. While it is easy to assume that some simple advertising will supply you with all of the new customers you could ever want, you must realize that certain types of advertising work better than others. A good email advertising campaign for your home business can draw new customers from a wide variety of sources.

For example, if you’re a dog groomer, you can send your loyal customers a weekly or monthly newsletter in order to stay in touch and this will also remind them that it’s time for their pet’s trim. Savvy business owners hire companies to provide them with content for their newsletters to make them a hot commodity, and a good company will include articles that appeal to a wide variety of dog owners. So, you might include an article on hunting dogs. Most likely, avid hunters will not sign up with a dog groomer for weekly or monthly emails, but it wouldn’t be surprising to see such a newsletter forwarded to a hunting buddy. Then this buddy, impressed with the article on hunting dogs, decides that his dog could benefit from a shampoo and a flea dip. Voila! You have a new customer generated via your email marketing campaign to current customers. Newsletters work especially well for home businesses.

You can also use opt-in email marketing lists to generate new customers. In this instance, you’re allowed to have your ad displayed with another company’s ads, which may be closely related to your niche although not in direct competition with you. Then others can try the goods or services you offer through your home-based business, and they may become loyal repeat customers.

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