So Many Affiliate Programs! Which One Do I Choose?

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Before you join an affiliate program, research the ones you’re considering, ask questions. The answers will be the determining factor.

Will it cost you anything to join?
You can join most affiliate programs free of charge, so why settle for those that charge an upfront fee?

When are commission checks issued?
Every program is different. Select the one that suits you best. Many affiliate programs set a minimum earned commission amount that an affiliate must meet or exceed in order for checks to be issued.

What is the hit per sale ratio?
This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics. This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from a sale.

How are referrals from an affiliate’s site tracked, and how long do they remain in the system?
This is the only way that you can get credit for a sale. The time that those people stay in the system is also important. This is because some visitors do not buy initially but may want to return later to make the purchase. Know if you will still get credit for the sale if it takes place months later.

What kinds of affiliate stats are available?
Your affiliate program should offer detailed stats. Stats should be available online anytime you decide to check them. Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. Impressions are the number of times the banner or text link was viewed by a visitor of your site. A hit is the actual click on the banner or text links.

Does the affiliate program also pay for the hits and impressions besides the commissions on sales?
It is important that impressions and hits are also paid, as this will add to your earnings. This is especially important if the program you’re in offers low sales to be able to hit ratio.

Who is the online retailer?
Find out who you are doing business with to know if it’s really a solid company. Know the products they are selling and the average amount they are achieving. The more you know about the retailer offering you the affiliate program, the easier it will be for you to know if that program is really for you and your site.

Is the affiliate a one tier or two tier program?
A single tier program pays you only for the business you yourself have generated. A two tier program pays you for the business, plus it also pays you a commission on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor, like a recruitment fee.

What is the amount of commission paid?
Five percent - 20% is the commission paid by most programs. A .01% - .05% is the amount paid for each hit. If you find a program that also pays for impressions, the amount paid is not much at all. That’s why the average sales amount and hit to sale ratio is important.

These are just some of the questions you should have answers to before you enter into an affiliate program. Know these aspects before deciding on an affiliate program and incorporating it into your website.

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