Three Things You Must Do Before Submitting To Article Directories

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Information-based marketing is one of the oldest and most effective techniques used to get targeted prospects and to convert them into buyers. That’s why article writing, submissions and publications are also becoming more popular. Following are some things to be considered before submitting content to article directories.

1. You must be clear about why you’re writing an article.

There are three key benefits from writing articles; branding, lead generation and promotion, which are all part of your marketing optimization effort.

But there is really only one reason to write an article, and that is to enlighten your audience. If you don’t focus on this purpose and write interesting helpful information, you’ll fail to achieve the promotional benefits, because no one will be interested in reading it. If the article is good quality people will read it and be more likely to click on your resource box at the end of the piece.

2. You must maximize the promotional opportunity of article marketing.

You may already know that your articles can help you generate additional links back to your site. But, do you know that you can get more visitors and better search engine results from that article with keyword optimization? Place keywords in strategic places, but don’t overdo it.

You want to get picked up by publishers with a large number of readers and gain leverage because of the quality of your work. This can make for profitable marketing. Start with a plan and focal point. Not all article banks and directories are going to accept your content. It must meet certain guidelines.

3. You must publish content that helps your readers

Maybe all you’re thinking is that you want links back to your site and any visitors you can generate are fine. But, if you write content that publishers want, your article marketing will be more effective and it will be something that people will want to read. This also means you have to obey the standard guidelines, spell check, do research on good topics and in some cases, even hire a writer to produce good content on your behalf.

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