Rahimah Sultan's Internet Marketing Diary

The Advantages of Having A Great Domain Name Author: robertcorinadam

Think about the first thing that you notice when browsing through listings of search engines. What is the first thing you notice about the website you are about to click on? The page layout, content, images? That's unlikely ? we are most likely to look at the domain name and title of the web page before clicking on the link, so that we can filter out the junk websites from what we are actually looking for.

There's a reason why websites such as Google, Amazon and Facebook all receive millions of hits per day. Is it because their owners put in a lot of time and effort into the company? Yes, certainly; but one of the other reasons is due to the unique and catchy domain names that their creators bought for them. The success of a new website is based on a few factors, one of which is the relevance and uniqueness of the domain name.

Dare to be different and get noticed

Education domain names do not have to be part of the same regurgitated nonsense. We've all seen domain names that lack creativity and are very bland, and really want to see domain names that tell us exactly what the website is about. By telling your users exactly what you are going to offer (advice on education, employment opportunities within schools, financial aid for education, school reviews etc.) you can maximise your level of exposure on search engines. Simple search engine optimisation and a good domain name can lead to your website becoming ranked much higher than if you did not spend the extra money securing that desirable domain name.

It's an investment - truly

You really need to think about your domain name as a crucial investment for your business. People can spend hundreds of pounds on the website layout and employ content writers for thousands of pounds per year, but the reality is that if your domain name is not up to a good standard (perhaps uses a free extension host or a cheap one unrelated to the country of origin) then you are spending the money on a layout and content for nothing ? it's the domain name that will secure you visitors!

Coming across as a professional can be very difficult for a completely online business. You have very few tools at your disposal to show that you are a credible business, but one of the most effective ways to do so is through securing a good domain name. Education domain names that have clearly been engineered to save money (using a low-level extension) or lack originality can be detrimental to your credibility.

Self perpetuating marketing tool

One thing that you should remember is that domain names will not cost you a lot of money once you have secured it for your site. The renewal price of your new domain name is usually fairly low (especially compared to the expensive server web hosting) when compared to its effectiveness at bringing visitors and custom. A domain name as an investment is crucial if you bear in mind the other factors that you will be spending money on, potentially reaping you fewer visitors. With a combination of reliable hosting, a good domain name and good knowledge of search engines, you can guarantee business.

Education domain names offer a great opportunity for getting a domain name that is specific and desirable. Domains with the words 'degree', 'teaching' and 'school' can help to tie-in with the keyword search engine optimisation that you can employ with your website to really boost the number of hits that you receive one thing that you should never underestimate is the power of what a domain name can do for your business.