How to get thousands and thousands of responses to your blog... and what to do when you get 'em.
by Dr. Jeffrey Lant
Of course you already have a blog, right? You are, I mean, on the cutting edge of the Internet, yes?
Well, if you are still blog-less today is indeed your lucky day, because I am going to show you right here, right now how to use your blog to get not a few but a positive avalanche of the best prospect leads on earth. And the great thing is, you can start today, this very minute.
Now affirm and reaffirm this: when you're in business, running a business blog, the objective is and always will be to generate terrific prospect leads... and follow them up to make money.
It's easy to forget the objective when you're publishing a blog which can all too easily be seized by the shear joy and vanity of seeing your name in print. Folks, if you need lovin' and crave adulation get a dog. They give unqualified affection. But don't subvert the purpose of your blog.
Nothing sells itself, absolutely nothing.
I have amongst my marketing students some of the very brightest people around... and when they make a mistake, I know the pedestrian run of mankind and marketers are making it, too, in spades.
One of the most rooted errors of these folks is the pernicious, invidious notion that their blog and its contents will sell themselves; that what they are promoting and selling in their blogs needs no introduction, nor powerful words of recommendation; it's good enough on its lonesome.
In a word: rubbish! In two words: complete rubbish!
Dear friend, there is nothing in this world, not the policies and messages of presidents, popes, and sovereign kings; not the very finest example of the most potent of salubrious medications; not the safest swiftest modes of transportation.... absolutely nothing sells itself.
Once you have realized this essential truth of business, you enter a new, higher level of commerce and marketing... for you are now a puffer in the Great Age of Puffery.... and your daily objective is clear: to puff better, more artfully, more carefully, more successfully than any other puffers on this planet. He (or she) who puffs the most, the best, reaps the most.
Thus, say you intend tomorrow to publish a jim dandy article on some subject of note and significance. The duffer puffer, the one on the bottom of the marketing heap, merely publishes the article, with this unvoiced sentiment: "Here's the article. Make of it what you will. I can't be bothered to tell you why you should read it... perhaps I don't even know."
And some dare call this marketing.
Now, try this instead...
(puff the day before you publish the article.)
Tomorrow, you readers have an incredible gift coming. I persuaded internationally known author and commentator Dr. Jeffrey Lant to let me have, in advance of publication, his latest article. It details the truth about the relationship of Snow White with those with-it guys, the 7 Dwarfs. You won't believe what one of the most perceptive commentators around has discovered about Snow... and those Dwarfs. Can you say 'Happy.' You certainly will tomorrow...."
With these fast-moving words, you are keeping your audience, your present and future customers all, on the very edge of their seats. You want them in a pother of anticipation and excitement about What Happens Next. You, cleverkins, are ascending in the crucial business of puffery; selling the sizzle, not the steak. And you're frolicking all the way to the bank.
Remember, puffing is not something occasional or episodic. It is not merely one essential thing in marketing; it is the essential thing and it must be regarded accordingly... from this moment on. Let me make this point absolutely, crystal clear:
If you want to sell a product, you must puff it.
If you want to sell your service, you must puff it.
If you want a person to read your blog, you must puff it.
If you want that same person to read an article in that blog, you must puff it.
Get the picture?
A few more hints
Your puffs must appear prominently in your blog, at least 1 at the top of the first page.
They must be short, enticing, action oriented. They must radiate a single imperative message: Look at all you get, look how delicious it is, grab it, grab it now...'
Here's another example.
"Wow! I'm ecstatic to tell you that I've snagged another one of Dr. Lant's superb articles. Yesterday nearly 400 of you smarties emailed me with your thanks, congratulations, and sincere appreciation for his last insightful article. Now I've got another for you. Stay tuned... you'll have it in just HOURS. Make sure to email me at once with your reactions and compliments... it's another winner!!! You can reach me by email (email address here); cell phone (number here)... or land line (number here.) And I want to hear from each and EVERY one of you!"
You must get on with the essential business of puffing each and every day, without exception, that you want money.
And, I guarantee you, that as you improve in your puffery, you will improve your prospect responses, dramatically.
And your bottom line? Why that will improve, too, and dramatically so if and only if you follow up each and every response, as quickly as possible, with a special offer. In other words, thank the respondents, thank them as soon as possible... and always give them a thing (or two) which makes you money. Thus are you benefited as you benefit your fast-responding prospects.
There are many things, of course, which factor into consummate blog success. They include
* having good content, interesting, practical, timely;
* publishing according to a schedule, never missing a deadline;
* writing directly to your readers, always using "you";
* keeping every word of text short, peppy, upbeat,
* and, always and forever, every single day, puffing.
Because if you don't puff, if you do not encourage, recommend, admonish, excite, and motivate you are leaving the crucial act of marketing in the hands of those least able to discern for themselves what to do. That decision must be yours. You and only you must advance the necessary reasons for acting as you want them to act. That crucial aspect of marketing belongs to you... and you must do this every time you want results. Like today.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com
Check out My Free Money Formula
http://MarketingSuccessReview.com
Tuesday, March 01, 2011
Monday, February 21, 2011
How to stay focused and make money on days you DON'T feel like it!
by Dr. Jeffrey Lant
Did you lay in bed this morning unwilling, unable to get up? Did every fibre of your body demand more time in the sack? Was it a struggle to open an eye... and get up?
Sure enough, if today wasn't like this, some of your many tomorrows will be. You need to be prepared for such inevitabilities... because they can and will occur and can and will sabotage your ability to make money. Here are some suggestions that'll help you rise and shine... suggestions I use myself when getting up and getting going are most decidedly NOT my first priority!
1) Create a "to do" list before you go to bed.
The key to making tomorrow organized, efficient, and profitable is what you do today. Make it a rule before you retire for the night to draw up a clear, clean, specific "to do" list. Write it, read it over, put it next to the bed... then turn off the lights.
While you're sleeping your subconscious mind will be busily at work helping you organize and implement the items on your list. Even when your body is screaming for more sleep and all the creature comforts it can get, the brain -- and your crucial "to do" list -- will be helping you get up and at 'em.
2) Take a cold shower.
The British empire, the largest the world has ever known, was practically built on a cascade of frigid water. Its young men, pillars of the imperium, were shipped off to prep schools and immediately subjected to the jarring temperatures which will work for you as well as it worked for them. Don't stand there and debate.... turn up the cold tap and plunge! You're about to be invigorated, rejuvenated, primed to run your empire.
3) Do some exercise.
Are you huddling in a corner of your kitchen, hands gripping a cup of joe, comfy in your bunny slippers? Whoa! This isn't helping getting your act together. You need some brisk, bracing exercise... the kind guaranteed to send vital oxygen to that all- important brain.
Put the steaming liquid down and kick up your heels... or quick-step around your back yard or up and down your street. With every step your brain will exult. The key isn't coffee... it's oxygen. Move bristly and infuse it where it must go for maximum good.
4) Give yourself an easy, immediate success.
Don't feel like doing anything? Then give yourself an easy, immediate success. This should, of course, have been indicated on your "to do" list. Before you go to bed be sure to post on your list an easy thing, a thing that will start today's sequence of successes. Once begun, as we say in New England, is half done.
What could this "easy" thing be?
It could be calling a long-time customer to get a nice re-order or following up with a new customer to whom you've already sent a proposal and quote.
One success engenders another. Even a small success is sufficient. Start successful, remain successful. It all begins when you least feel like it.
5) Put on your head phones and engage with some stirring music.
Still need help getting into gear? Go to the play list on your computer and choose something rousing. What? You don't have such a play list? Start it today. I can assure you, you are going to need it. Here are some of my sure-fire upbeat selections, guaranteed to get you going:
Wake up Little Suzie by the Everly Brothers (most appropriate, don't you think?)
Think by Aretha Franklin.
Natalie Cole's version of Pink Cadillac, and
J.P. Rameau's always motivating Tambourins I-II from Dardanus.
Your list may well be different from mine; the important thing is to have a list you can access at once. Turn up the sound... and move your body. Your uplifting selections are moving you towards another successful day.
6) Visualize what you'll get when you turn this day into a success.
All too often we work without conceptualizing why. We work today because we worked yesterday. This is not nearly good enough.
Remind yourself just why you're working and what special thing today's successes will help create.
In my case, for instance, I have a pile of auction catalogs stacked high next to my computer. I motivate myself on days when such motivation is needed by looking at the things I want from auctions coming up quickly. Getting myself focused and together is a precondition for maximum acquisition. Visualize success; then do what's necessary to achieve it.
7) Still not alert and moving? Then take the day off formally and properly.
Like most people these days, you are working more and longer than either your parents or grand parents. We are the most leisure-challenged generation ever.
The plain fact is, you may be unable to get up and resolutely face the day because you're just worn out. If so, take the day off... sleep in, sleep properly, sleep, relax and goof off without guilt. You'll be the better tomorrow if you take what is necessary and do not regard it as an indulgence but physical need. Enjoy!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com
Check out Affiliate Traffic Cash
Your Road Map to Marketing Success
by Dr. Jeffrey Lant
Did you lay in bed this morning unwilling, unable to get up? Did every fibre of your body demand more time in the sack? Was it a struggle to open an eye... and get up?
Sure enough, if today wasn't like this, some of your many tomorrows will be. You need to be prepared for such inevitabilities... because they can and will occur and can and will sabotage your ability to make money. Here are some suggestions that'll help you rise and shine... suggestions I use myself when getting up and getting going are most decidedly NOT my first priority!
1) Create a "to do" list before you go to bed.
The key to making tomorrow organized, efficient, and profitable is what you do today. Make it a rule before you retire for the night to draw up a clear, clean, specific "to do" list. Write it, read it over, put it next to the bed... then turn off the lights.
While you're sleeping your subconscious mind will be busily at work helping you organize and implement the items on your list. Even when your body is screaming for more sleep and all the creature comforts it can get, the brain -- and your crucial "to do" list -- will be helping you get up and at 'em.
2) Take a cold shower.
The British empire, the largest the world has ever known, was practically built on a cascade of frigid water. Its young men, pillars of the imperium, were shipped off to prep schools and immediately subjected to the jarring temperatures which will work for you as well as it worked for them. Don't stand there and debate.... turn up the cold tap and plunge! You're about to be invigorated, rejuvenated, primed to run your empire.
3) Do some exercise.
Are you huddling in a corner of your kitchen, hands gripping a cup of joe, comfy in your bunny slippers? Whoa! This isn't helping getting your act together. You need some brisk, bracing exercise... the kind guaranteed to send vital oxygen to that all- important brain.
Put the steaming liquid down and kick up your heels... or quick-step around your back yard or up and down your street. With every step your brain will exult. The key isn't coffee... it's oxygen. Move bristly and infuse it where it must go for maximum good.
4) Give yourself an easy, immediate success.
Don't feel like doing anything? Then give yourself an easy, immediate success. This should, of course, have been indicated on your "to do" list. Before you go to bed be sure to post on your list an easy thing, a thing that will start today's sequence of successes. Once begun, as we say in New England, is half done.
What could this "easy" thing be?
It could be calling a long-time customer to get a nice re-order or following up with a new customer to whom you've already sent a proposal and quote.
One success engenders another. Even a small success is sufficient. Start successful, remain successful. It all begins when you least feel like it.
5) Put on your head phones and engage with some stirring music.
Still need help getting into gear? Go to the play list on your computer and choose something rousing. What? You don't have such a play list? Start it today. I can assure you, you are going to need it. Here are some of my sure-fire upbeat selections, guaranteed to get you going:
Wake up Little Suzie by the Everly Brothers (most appropriate, don't you think?)
Think by Aretha Franklin.
Natalie Cole's version of Pink Cadillac, and
J.P. Rameau's always motivating Tambourins I-II from Dardanus.
Your list may well be different from mine; the important thing is to have a list you can access at once. Turn up the sound... and move your body. Your uplifting selections are moving you towards another successful day.
6) Visualize what you'll get when you turn this day into a success.
All too often we work without conceptualizing why. We work today because we worked yesterday. This is not nearly good enough.
Remind yourself just why you're working and what special thing today's successes will help create.
In my case, for instance, I have a pile of auction catalogs stacked high next to my computer. I motivate myself on days when such motivation is needed by looking at the things I want from auctions coming up quickly. Getting myself focused and together is a precondition for maximum acquisition. Visualize success; then do what's necessary to achieve it.
7) Still not alert and moving? Then take the day off formally and properly.
Like most people these days, you are working more and longer than either your parents or grand parents. We are the most leisure-challenged generation ever.
The plain fact is, you may be unable to get up and resolutely face the day because you're just worn out. If so, take the day off... sleep in, sleep properly, sleep, relax and goof off without guilt. You'll be the better tomorrow if you take what is necessary and do not regard it as an indulgence but physical need. Enjoy!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com
Check out Affiliate Traffic Cash
Your Road Map to Marketing Success
Monday, February 14, 2011
These Landing Page Mistakes Will Cost You Sales! Know Them. Avoid Them!
By Sandi Hunter
A landing page is a powerful way to generate leads for a product, service or company. Landing pages are a far more effective way of getting leads than promoting your website.
To get those Leads your Landing page must adhere to these sure-fire rules of marketing. Here's what you need to know to get the maximum results from your landing pages.
Most Common Mistakes
1. Boring headline.
Your headline must POP off the page with motivating words that will get the viewer's attention. You want to get their attention then draw them in to keep them reading. Headlines should be bold, easy to read, colorful and make an IMMEDIATE eye-grabbing impact.
2. Too fancy.
Fire your designer if they rely heavily on graphics and flash. Even video is sometimes not appropriate. You do not need your landing page to match your website. Landing pages do not need to be animated, blinking, jumping or annoying. Simple is best. Your Landing page has one purpose, and one purpose only - to generate a lead. It should be colorful, eye catching and use compelling rich copy.
3. No focus.
Effective landing pages are focused. Focused on purpose (lead generation) and focused on telling the reader exactly what they get and why they need to act now. Don't include any reason for distraction on your landing page. Make your marketing message ultra-clear.
4. No Offer.
If you want to generate a lead you MUST include an offer . People don't give away their contact information unless you give them VERY good reasons to do so. Make your pitch, and make it a great one - something for free, include a bonus, an incentive - something of value.
5. Forgetting about who the Landing Page is for!
Your Landing Page is for your Viewers. Yes, it's to market your company or product, but the page itself is about the viewer. Yes, your potential customers don't forget this. View your Landing pages from THEIR eyes. Is it obvious what you are offering? Is your offer enticing? Is your page focused or is it annoying to the point of distraction. Respect the experience and impression of your viewers. Make sure the page is not too long, the fonts are appropriate, the graphics not overdone and your opt-in form is quick and easy to complete.
To conclude, here is an Easy 1-2-3 Formula for creating effective Landing Pages.
1. Start with a powerful benefit-laden attention-grabbing headline.
2. Follow with compelling copy that motivates ACTION. Here is what you get, here is why you need it, here is how to get it RIGHT NOW!
3. Opt-in Form. Conclude with an easy to complete, simple form requesting contact details, being sure to list the bonuses/offer included. If you can add a value to these bonuses it makes your offer even more appealing.
Final words: Everything on your landing page should focus and compliment these things; simple theme-related graphics, well-written punchy copy, an irresistible offer, and an opt-in form. Your goal on a Landing page is to get the lead!
About the Author:
Sandi Hunter is the Director of Website Development at Worldprofit Inc., a Canadian company specializing in resources for small and home based business.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com
Check out The List Edge
By Sandi Hunter
A landing page is a powerful way to generate leads for a product, service or company. Landing pages are a far more effective way of getting leads than promoting your website.
To get those Leads your Landing page must adhere to these sure-fire rules of marketing. Here's what you need to know to get the maximum results from your landing pages.
Most Common Mistakes
1. Boring headline.
Your headline must POP off the page with motivating words that will get the viewer's attention. You want to get their attention then draw them in to keep them reading. Headlines should be bold, easy to read, colorful and make an IMMEDIATE eye-grabbing impact.
2. Too fancy.
Fire your designer if they rely heavily on graphics and flash. Even video is sometimes not appropriate. You do not need your landing page to match your website. Landing pages do not need to be animated, blinking, jumping or annoying. Simple is best. Your Landing page has one purpose, and one purpose only - to generate a lead. It should be colorful, eye catching and use compelling rich copy.
3. No focus.
Effective landing pages are focused. Focused on purpose (lead generation) and focused on telling the reader exactly what they get and why they need to act now. Don't include any reason for distraction on your landing page. Make your marketing message ultra-clear.
4. No Offer.
If you want to generate a lead you MUST include an offer . People don't give away their contact information unless you give them VERY good reasons to do so. Make your pitch, and make it a great one - something for free, include a bonus, an incentive - something of value.
5. Forgetting about who the Landing Page is for!
Your Landing Page is for your Viewers. Yes, it's to market your company or product, but the page itself is about the viewer. Yes, your potential customers don't forget this. View your Landing pages from THEIR eyes. Is it obvious what you are offering? Is your offer enticing? Is your page focused or is it annoying to the point of distraction. Respect the experience and impression of your viewers. Make sure the page is not too long, the fonts are appropriate, the graphics not overdone and your opt-in form is quick and easy to complete.
To conclude, here is an Easy 1-2-3 Formula for creating effective Landing Pages.
1. Start with a powerful benefit-laden attention-grabbing headline.
2. Follow with compelling copy that motivates ACTION. Here is what you get, here is why you need it, here is how to get it RIGHT NOW!
3. Opt-in Form. Conclude with an easy to complete, simple form requesting contact details, being sure to list the bonuses/offer included. If you can add a value to these bonuses it makes your offer even more appealing.
Final words: Everything on your landing page should focus and compliment these things; simple theme-related graphics, well-written punchy copy, an irresistible offer, and an opt-in form. Your goal on a Landing page is to get the lead!
About the Author:
Sandi Hunter is the Director of Website Development at Worldprofit Inc., a Canadian company specializing in resources for small and home based business.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com
Check out The List Edge
Sunday, February 06, 2011
Article Writing and Submission to Directories—A Mini Lesson
Copyright © Rahimah Sultan
Roadmap For Marketing Strategies?
Facebook Fan Pages Done Right
Article writing, article marketing, is a very good method for getting targeted prospects to your websites. However, there are some common mistakes that people make before submitting content to directories.
They focus on getting backlinks to their sites from directories as opposed to giving good content that helps their readers, and they don’t maximize the promotional opportunities of article marketing.
You shouldn’t just plan for your article to be accepted by directories for the sake of a backlink, but to be used by publishers/webmasters who search the directories for website content. Don’t underestimate the potential that this can have on your promotional efforts, as many of these publishers may have hundreds of regular visitors who could view your article.
Even if a poorly written, non-informative article does get into a directory the potential , for being picked up by webmasters looking for beneficial content is, decreased. You want to get massive exposure from submitting a quality article. Then, that article will not only generate links back to your site from the article directories themselves, but it will also generate links from any sites that publish it from these directories.
Writing and effectively marketing your articles helps you position yourself as the expert in your field. So, take advantage of this fact by providing relevant keywords in strategic places throughout the article. Search Engines love article content. If yours are good and distributed properly, they can spread virally.
Your articles can later become content for newsletters, blogs and online networking groups or you can combine them into an eBook or info-product that can be sold or given away for your prospects contact information. You can also use them as free giveaways to those who purchase your products.
Remember, the main reason for writing an article is to inform your audience about a particular subject. It takes time, skill, and effort to write and effectively use articles. That’s why many people won’t do it. But, if you’re looking for an advantage, this is a way to share your knowledge and to draw prospects to you.
Roadmap For Marketing Strategies?
Facebook Fan Pages Done Right
About the Author: See Profile
-----------------------------------------------------
If you really want a work-at-home opportunity that’s worthwhile visit: http://www.surefiresuccessnow.com/?rd=fk4if8jz
Copyright © Rahimah Sultan
Roadmap For Marketing Strategies?
Facebook Fan Pages Done Right
Article writing, article marketing, is a very good method for getting targeted prospects to your websites. However, there are some common mistakes that people make before submitting content to directories.
They focus on getting backlinks to their sites from directories as opposed to giving good content that helps their readers, and they don’t maximize the promotional opportunities of article marketing.
You shouldn’t just plan for your article to be accepted by directories for the sake of a backlink, but to be used by publishers/webmasters who search the directories for website content. Don’t underestimate the potential that this can have on your promotional efforts, as many of these publishers may have hundreds of regular visitors who could view your article.
Even if a poorly written, non-informative article does get into a directory the potential , for being picked up by webmasters looking for beneficial content is, decreased. You want to get massive exposure from submitting a quality article. Then, that article will not only generate links back to your site from the article directories themselves, but it will also generate links from any sites that publish it from these directories.
Writing and effectively marketing your articles helps you position yourself as the expert in your field. So, take advantage of this fact by providing relevant keywords in strategic places throughout the article. Search Engines love article content. If yours are good and distributed properly, they can spread virally.
Your articles can later become content for newsletters, blogs and online networking groups or you can combine them into an eBook or info-product that can be sold or given away for your prospects contact information. You can also use them as free giveaways to those who purchase your products.
Remember, the main reason for writing an article is to inform your audience about a particular subject. It takes time, skill, and effort to write and effectively use articles. That’s why many people won’t do it. But, if you’re looking for an advantage, this is a way to share your knowledge and to draw prospects to you.
Roadmap For Marketing Strategies?
Facebook Fan Pages Done Right
About the Author: See Profile
-----------------------------------------------------
If you really want a work-at-home opportunity that’s worthwhile visit: http://www.surefiresuccessnow.com/?rd=fk4if8jz
Saturday, January 29, 2011
Superior blog content makes you money. Here's how to write it like a pro.
by Dr. Jeffrey Lant
Blogs have swept the Internet. EVERY smart person either has one or is working hard to create one asap. This means you!
I'm here to deliver the blog content you must have and are (right now) clueless about creating. Let's dig in and solve that problem right now.
A blog is not a soliloquy, a tirade, or a soap box.
A blog is a conversation started by you. And like all conversations it takes two to tango.
Sadly, most people are lousy conversationalists. They do not converse, back and forth. Rather, they talk at people, mistaking the fact that they are pumping out words to beat the band for a keenly felt desire to hear what the other person has to say. These are selfish communicators... and they can never produce the results you must have to make your blog worthwhile.
Blogs work because they are interactive... and this means creating content that gets results while always urging your readers to respond.
But let's be honest with each other. You're not at all sure how to write blog content that'll do what every blog must do: generate leads and make money. Isn't that about the size of it?
For make no mistake, there is ABSOLUTELY NO point in creating and publishing a blog that doesn't generate good leads and make you money, every single day.
To achieve this objective RSVP must become the 4 most important letters in your profit alphabet.
Repondez s'il vous plait.
1) Always talk to your readers in the second person; always speak to them directly with an implicit or explicit "you". Your reader must know you are talking to her, personally, directly.
2) Make it clear you want to hear from your readers. Readers of your blog need to be told, often and clearly, that you WANT to hear from them; that you are standing by to hear from them... and that hearing from them, now, is the one essential you must have to make your day.
3) Make it easy to respond to you. Include your land line phone number, cell, skype, email, etc. If you want responses, make it supremely easy to respond to you.
4) Keep the tone of your blog intimate, as if you were having a private conversation with your best friend. People always want to know secrets and revealing information, especially about you. Oblige them.
5) Publish reader comments in your blog. What's one tried and true feature that's sure to rivet the full and immediate attention of your readers? Put their name in your blog; their name and any interesting and constructive comments they have made.
Hint: if a blog reader criticizes you, print the criticism... and your (always) cool, calm and collected response. People love reading such exchanges... and your stature is sure to grow by showing your readers how well you handle them. Ole!
"Content is king," saith Bill Gates... and he surely knows.
Billionaire Bill said, many years ago, that online "content is king." Truer words have ne'er been spoke. The key is knowing how to get it.
Start with a pair of scissors.
Each day I sit down with the publications I receive, including the Boston Globe, New England's paper of record. Over my Cheerios I proceed to read... not just for immediate information but for topics of interest about which I can write blog content.
Such topics are easy to find, ranging as they to from current Congressional high jinx to the faux pas of kings and presidents; from economic prognostications to items of human interest and insight.
If you want to run an effective, useful blog, keep such publications -- and scissors -- near at hand.
The wire services are key.
All day, every day the essential, usually unsung heroes of international incident and instant communications -- the wire services of the Associated Press, Reuters, etc -- pump out the factual information every single commentator on earth relies on and must be grateful for. In short, they do the grunt work that enables you to appear at all times knowledgeable, intelligent, omniscient. Without them such poses would be fatuous, ridiculous., unsustainable.
Similarly, check places inhabited by news junkies like me; you know, the major search engines and, always, CNN, Fox News, etc. Remember, a blog is a place of commentary... and commentators (with you now amongst them) must ALWAYS have something on which to comment.
Another hint: you need to open an "idea" folder, into which you can file, on a regular, daily basis, all the good subjects (funny, tragic, infamous, informative) that come your way. Never rely upon memory. Remember your scissors (and for online information your printer.) Gather this information and put it away. For this is the pure gold of the commenting business, and of your so well informed blog.
Timely blog posts; timeless blog posts. You need both
All blog content falls into two main categories: timely and timeless.
Timely means things of the moment; actions, events that are breaking news. You must be on top of these stories with valuable content and timely comment. Your aim must always be to be in advance of the developing story... at the very least on top of the current news cycle. This can easily be done on the 'net... if you stay abreast of story developments, as reported in the spots inhabited by news junkies and blogsters like you.
But all your posts need not be timely; much invaluable content can and should be timeless -- meaning it can be used and reused... again and again -- either as is, or updated. Such "evergreen" content has always been the friend of folks like us with a deadline... and the need for immediate content... but not an idea to be had. We rely on such worthy content, as on a good friend. (By the way, this article goes firmly into that category... for it has legs and can be read -- and published -- with profit for years to come.)
Your blog is your future
Right now, yet again, the Internet is being reshuffled. Those with blogs of consequence are emerging as the very sovereigns of cyberspace. Believe me, you wish to be amongst them... for to them will fall all the loaves and fishes.
These remarks will help. Print them, save them, savour them, for they come from an old hand at this fast-moving business.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also a syndicated writer and author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com
Check out Push Button Cash Site
Get your road map for marketing strategies today!
by Dr. Jeffrey Lant
Blogs have swept the Internet. EVERY smart person either has one or is working hard to create one asap. This means you!
I'm here to deliver the blog content you must have and are (right now) clueless about creating. Let's dig in and solve that problem right now.
A blog is not a soliloquy, a tirade, or a soap box.
A blog is a conversation started by you. And like all conversations it takes two to tango.
Sadly, most people are lousy conversationalists. They do not converse, back and forth. Rather, they talk at people, mistaking the fact that they are pumping out words to beat the band for a keenly felt desire to hear what the other person has to say. These are selfish communicators... and they can never produce the results you must have to make your blog worthwhile.
Blogs work because they are interactive... and this means creating content that gets results while always urging your readers to respond.
But let's be honest with each other. You're not at all sure how to write blog content that'll do what every blog must do: generate leads and make money. Isn't that about the size of it?
For make no mistake, there is ABSOLUTELY NO point in creating and publishing a blog that doesn't generate good leads and make you money, every single day.
To achieve this objective RSVP must become the 4 most important letters in your profit alphabet.
Repondez s'il vous plait.
1) Always talk to your readers in the second person; always speak to them directly with an implicit or explicit "you". Your reader must know you are talking to her, personally, directly.
2) Make it clear you want to hear from your readers. Readers of your blog need to be told, often and clearly, that you WANT to hear from them; that you are standing by to hear from them... and that hearing from them, now, is the one essential you must have to make your day.
3) Make it easy to respond to you. Include your land line phone number, cell, skype, email, etc. If you want responses, make it supremely easy to respond to you.
4) Keep the tone of your blog intimate, as if you were having a private conversation with your best friend. People always want to know secrets and revealing information, especially about you. Oblige them.
5) Publish reader comments in your blog. What's one tried and true feature that's sure to rivet the full and immediate attention of your readers? Put their name in your blog; their name and any interesting and constructive comments they have made.
Hint: if a blog reader criticizes you, print the criticism... and your (always) cool, calm and collected response. People love reading such exchanges... and your stature is sure to grow by showing your readers how well you handle them. Ole!
"Content is king," saith Bill Gates... and he surely knows.
Billionaire Bill said, many years ago, that online "content is king." Truer words have ne'er been spoke. The key is knowing how to get it.
Start with a pair of scissors.
Each day I sit down with the publications I receive, including the Boston Globe, New England's paper of record. Over my Cheerios I proceed to read... not just for immediate information but for topics of interest about which I can write blog content.
Such topics are easy to find, ranging as they to from current Congressional high jinx to the faux pas of kings and presidents; from economic prognostications to items of human interest and insight.
If you want to run an effective, useful blog, keep such publications -- and scissors -- near at hand.
The wire services are key.
All day, every day the essential, usually unsung heroes of international incident and instant communications -- the wire services of the Associated Press, Reuters, etc -- pump out the factual information every single commentator on earth relies on and must be grateful for. In short, they do the grunt work that enables you to appear at all times knowledgeable, intelligent, omniscient. Without them such poses would be fatuous, ridiculous., unsustainable.
Similarly, check places inhabited by news junkies like me; you know, the major search engines and, always, CNN, Fox News, etc. Remember, a blog is a place of commentary... and commentators (with you now amongst them) must ALWAYS have something on which to comment.
Another hint: you need to open an "idea" folder, into which you can file, on a regular, daily basis, all the good subjects (funny, tragic, infamous, informative) that come your way. Never rely upon memory. Remember your scissors (and for online information your printer.) Gather this information and put it away. For this is the pure gold of the commenting business, and of your so well informed blog.
Timely blog posts; timeless blog posts. You need both
All blog content falls into two main categories: timely and timeless.
Timely means things of the moment; actions, events that are breaking news. You must be on top of these stories with valuable content and timely comment. Your aim must always be to be in advance of the developing story... at the very least on top of the current news cycle. This can easily be done on the 'net... if you stay abreast of story developments, as reported in the spots inhabited by news junkies and blogsters like you.
But all your posts need not be timely; much invaluable content can and should be timeless -- meaning it can be used and reused... again and again -- either as is, or updated. Such "evergreen" content has always been the friend of folks like us with a deadline... and the need for immediate content... but not an idea to be had. We rely on such worthy content, as on a good friend. (By the way, this article goes firmly into that category... for it has legs and can be read -- and published -- with profit for years to come.)
Your blog is your future
Right now, yet again, the Internet is being reshuffled. Those with blogs of consequence are emerging as the very sovereigns of cyberspace. Believe me, you wish to be amongst them... for to them will fall all the loaves and fishes.
These remarks will help. Print them, save them, savour them, for they come from an old hand at this fast-moving business.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also a syndicated writer and author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com
Check out Push Button Cash Site
Get your road map for marketing strategies today!
Friday, January 21, 2011
Massive Passive Income: Does Autoblogging Really Work?
Autoblogging is quite a hot topic these days in the Internet Marketing social circles. In case you have not heard all of the recent buzz and are scratching your head about what autoblogging is, it's a method for creating blogs in a 'set it and forget it' kind of way that have plugins in place to automatically post content daily. This essentially takes much of the labor out of creating unique content and posting daily or even every few days. But, the question of the moment is, does autoblogging work? Can you really generate a ton of passive income just from setting up these little niche blogs and then leaving them to fend for themselves?
Here are some things that you might hear about autoblogging:
Autoblogging is nothing but a scam
Most likely written either by folks who have tried it and failed, or who simply dismiss the concept out-of-hand because they firmly believe that the only way to blog is by creating unique content daily.
Autoblogging is your gateway to untold Internet Marketing riches
At the other end of the spectrum you might here claims that autoblogging is your ticket to riches and fame. Those messages are most often promulgated by those who are selling an autoblogging product.
The truth about autoblogging
Somewhere in between the idea that autoblogging is a black hat scam, and the idea that you can auto-blog your way to untold wealth is the truth that falls somewhere in between those extremes.
With autoblogging you use automated plugins that grab content based on your keywords from RSS feeds, article directories, your own stash of PLR content, and videos. You are aggregating all of this content and presenting it under your chosen category along with adverts that would appeal to the particular audience that you are targeting with your content.
You also need the tools and technology to make setting up and maintaining multiple blogs simple and straightforward. Wordpress is the perfect platform for your auto-blogs because it allows you to host multiple, individual blogs with their own domain names on a single installation of the Wordpress software on your server.
Autoblogging has many moving parts, so it's good to have a proven system to follow to help ensure your chances for success. Trying to patch together a solution and work through trial and error on your own can cost you valuable time and money.
If you follow a proven system and if you are willing to invest some time, thought and strategy on the front end, you can set up an empire of auto-blogs that will generate a healthy stream of passive income for you.
If you are serious about getting started building your own autoblogging empire, you must check out Massive Passive Profits, which is a mass deploy autoblogging format that completely automates the creation of Wordpress multi-user blog and feeds them with tons of content.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com
Check out Rapid Cash Tactics
Here’s Your Roadmap For Marketing Strategies
Autoblogging is quite a hot topic these days in the Internet Marketing social circles. In case you have not heard all of the recent buzz and are scratching your head about what autoblogging is, it's a method for creating blogs in a 'set it and forget it' kind of way that have plugins in place to automatically post content daily. This essentially takes much of the labor out of creating unique content and posting daily or even every few days. But, the question of the moment is, does autoblogging work? Can you really generate a ton of passive income just from setting up these little niche blogs and then leaving them to fend for themselves?
Here are some things that you might hear about autoblogging:
Autoblogging is nothing but a scam
Most likely written either by folks who have tried it and failed, or who simply dismiss the concept out-of-hand because they firmly believe that the only way to blog is by creating unique content daily.
Autoblogging is your gateway to untold Internet Marketing riches
At the other end of the spectrum you might here claims that autoblogging is your ticket to riches and fame. Those messages are most often promulgated by those who are selling an autoblogging product.
The truth about autoblogging
Somewhere in between the idea that autoblogging is a black hat scam, and the idea that you can auto-blog your way to untold wealth is the truth that falls somewhere in between those extremes.
With autoblogging you use automated plugins that grab content based on your keywords from RSS feeds, article directories, your own stash of PLR content, and videos. You are aggregating all of this content and presenting it under your chosen category along with adverts that would appeal to the particular audience that you are targeting with your content.
You also need the tools and technology to make setting up and maintaining multiple blogs simple and straightforward. Wordpress is the perfect platform for your auto-blogs because it allows you to host multiple, individual blogs with their own domain names on a single installation of the Wordpress software on your server.
Autoblogging has many moving parts, so it's good to have a proven system to follow to help ensure your chances for success. Trying to patch together a solution and work through trial and error on your own can cost you valuable time and money.
If you follow a proven system and if you are willing to invest some time, thought and strategy on the front end, you can set up an empire of auto-blogs that will generate a healthy stream of passive income for you.
If you are serious about getting started building your own autoblogging empire, you must check out Massive Passive Profits, which is a mass deploy autoblogging format that completely automates the creation of Wordpress multi-user blog and feeds them with tons of content.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com
Check out Rapid Cash Tactics
Here’s Your Roadmap For Marketing Strategies
Friday, January 14, 2011
Ted Williams, his golden voice, and the cost of second chances.
by Dr. Jeffrey Lant
Millions of people worldwide are now familiar with the first "feel good" story of the year. Here are the facts.
Ted Williams was one of a small army of panhandlers with a plum spot along a well-traveled Ohio highway. You know the type, camouflage jacket, scruffy to a degree, odoriferous.
All these folks carry handwritten signs with their message of special pleading, a message designed for maximum pathos and heart-rending effect. Ted's said, in part, "God-given gift of a voice."
Through a tip, the Columbus Dispatch paper heard about Williams and, on a slow news day, sent a reporter to hear this phenomenon say something, anything. It didn't matter what.
Finding Williams wasn't difficult. Like most homeless people, his habits were pretty consistent. After all, there's no place like home, even if you're domiciled in a cardboard box under the interstate.
Ted, an affable fellow, was glad to oblige.... and so he made like the radio announcer he used to be and did the "Coming up at 10 pm tonight...." kind of voice overs, where intonation is everything.
The effect was immediate, electric, the real mccoy, and thanks to the Columbus Dispatch and Utube it went viral, fast -- the bedraggled Williams and that oh-so-perfect voice.
In the way of these things, stuff started to happen for the big-smile Williams right away. He immediately went on Ohio radio and the "Today" show.,(where he cried when discussing the mother he had neglected for so long.
He got job offers and expressions of initial interest from a host of companies and organizations including the Cleveland Cavaliers, the National Football League, the Oho Credit Union League, and ESPN, to name a fraction. Kraft (the cheese people) didn't just offer... they paid him good American greenbacks to do a voice over that only increased his renown and appeal.
There was even immediate speculation that Ted would be invited by the President of these United States to be his personal guest at the upcoming State of the Union Address. There Ted would be mentioned by name so the president could launch a telling phrase in his honor and derive the satisfaction of benevolence.
Ted was eager, grateful, overwhelmed. In an instant the people of America had shed their grace on this man of the streets. It was picture perfect... heart warming... a made for tv movie.
A handsome down and outer who cleaned up well
his golden voice
generous America taking him to its bosom
a soul redeemed
kudos and self-satisfaction all round.
And all in a couple of news cycles.
The reality, of course, was different... gritty, complicated, not quite so perfect but utterly predictable. Ted Williams at 53 was a man with a past.... booze, drugs, women... and a host of people who had Something To Say about this man of charm and irresponsibility.
His 90 year old mother stepped forward and had her say-so. Her voice was resolute, too... she looked the camera squarely in the eye and said her piece. Ted had done well in the military, had a good job, a solid life and had thrown it all away, inexplicably on drugs. He was long gone and seldom called; when he did he wanted something. Always to take, never to give. Each call fed her disgust.
In this woman there was a true hint of steel and substance. Old, but not elderly... she had no qualms about saying what she had to say. It was clear she'd been thinking about Ted and all he did wrong for many, many years. Her focus was where it needed to be: not on that golden voice... but on the man who shucked off his responsibilities to find fulfillment in something his mother could never understand or approve. Yes, there was steel in her voice, not just precise articulation and distinct diction.
Then there was his ex-wife Patricia Kirtley. Twenty three years ago he had deserted her and their 4 girls... and a 5th child he had with another woman. Kirtley, in the best tradition of strong black women, weak black men, had brought them all up throughout difficult days and lonely nights... when this partially blind woman of poise, grace, and determination had decisions to make, problems to solve all without the man who should have been present, helping, understanding, comforting.
She says, mildly, the kids feel "some resentment" about a father in the area but so focused on his own needs that he was never there for any of them. If they only felt "some resentment" they were rare children indeed. Rage would have become them better.
And had this long-gone father called Patricia and in that deep baritone now known to the world offered her and his life neglected children even some of his new found riches and promising future?
What do you think?
He had other fish to fry, places to go, people to meet, a golden future sustained by that golden voice. Old hostages to fortune, ex-wives, ex-girl friends, children, mother. They were all part of the past... with no claim to his future.
Ted, after all, was the darling of the media... a likely guest of the President of the United States, a spokesman for that most American of meals, mac and cheese. He had a future in which there was no place for his past.
And so, today, while Ted's smile and famous voice circle the globe in story after story, picking up speed and viewers as it proceeds, Ted's mother and former wife (now with 16 grandchildren) will go about the business of their lives, keeping hope and family alive and together. And they will do it, as they have done it, without Ted and his never-to-be forgotten voice.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com.
Check out Copy Paste Traffic
by Dr. Jeffrey Lant
Millions of people worldwide are now familiar with the first "feel good" story of the year. Here are the facts.
Ted Williams was one of a small army of panhandlers with a plum spot along a well-traveled Ohio highway. You know the type, camouflage jacket, scruffy to a degree, odoriferous.
All these folks carry handwritten signs with their message of special pleading, a message designed for maximum pathos and heart-rending effect. Ted's said, in part, "God-given gift of a voice."
Through a tip, the Columbus Dispatch paper heard about Williams and, on a slow news day, sent a reporter to hear this phenomenon say something, anything. It didn't matter what.
Finding Williams wasn't difficult. Like most homeless people, his habits were pretty consistent. After all, there's no place like home, even if you're domiciled in a cardboard box under the interstate.
Ted, an affable fellow, was glad to oblige.... and so he made like the radio announcer he used to be and did the "Coming up at 10 pm tonight...." kind of voice overs, where intonation is everything.
The effect was immediate, electric, the real mccoy, and thanks to the Columbus Dispatch and Utube it went viral, fast -- the bedraggled Williams and that oh-so-perfect voice.
In the way of these things, stuff started to happen for the big-smile Williams right away. He immediately went on Ohio radio and the "Today" show.,(where he cried when discussing the mother he had neglected for so long.
He got job offers and expressions of initial interest from a host of companies and organizations including the Cleveland Cavaliers, the National Football League, the Oho Credit Union League, and ESPN, to name a fraction. Kraft (the cheese people) didn't just offer... they paid him good American greenbacks to do a voice over that only increased his renown and appeal.
There was even immediate speculation that Ted would be invited by the President of these United States to be his personal guest at the upcoming State of the Union Address. There Ted would be mentioned by name so the president could launch a telling phrase in his honor and derive the satisfaction of benevolence.
Ted was eager, grateful, overwhelmed. In an instant the people of America had shed their grace on this man of the streets. It was picture perfect... heart warming... a made for tv movie.
A handsome down and outer who cleaned up well
his golden voice
generous America taking him to its bosom
a soul redeemed
kudos and self-satisfaction all round.
And all in a couple of news cycles.
The reality, of course, was different... gritty, complicated, not quite so perfect but utterly predictable. Ted Williams at 53 was a man with a past.... booze, drugs, women... and a host of people who had Something To Say about this man of charm and irresponsibility.
His 90 year old mother stepped forward and had her say-so. Her voice was resolute, too... she looked the camera squarely in the eye and said her piece. Ted had done well in the military, had a good job, a solid life and had thrown it all away, inexplicably on drugs. He was long gone and seldom called; when he did he wanted something. Always to take, never to give. Each call fed her disgust.
In this woman there was a true hint of steel and substance. Old, but not elderly... she had no qualms about saying what she had to say. It was clear she'd been thinking about Ted and all he did wrong for many, many years. Her focus was where it needed to be: not on that golden voice... but on the man who shucked off his responsibilities to find fulfillment in something his mother could never understand or approve. Yes, there was steel in her voice, not just precise articulation and distinct diction.
Then there was his ex-wife Patricia Kirtley. Twenty three years ago he had deserted her and their 4 girls... and a 5th child he had with another woman. Kirtley, in the best tradition of strong black women, weak black men, had brought them all up throughout difficult days and lonely nights... when this partially blind woman of poise, grace, and determination had decisions to make, problems to solve all without the man who should have been present, helping, understanding, comforting.
She says, mildly, the kids feel "some resentment" about a father in the area but so focused on his own needs that he was never there for any of them. If they only felt "some resentment" they were rare children indeed. Rage would have become them better.
And had this long-gone father called Patricia and in that deep baritone now known to the world offered her and his life neglected children even some of his new found riches and promising future?
What do you think?
He had other fish to fry, places to go, people to meet, a golden future sustained by that golden voice. Old hostages to fortune, ex-wives, ex-girl friends, children, mother. They were all part of the past... with no claim to his future.
Ted, after all, was the darling of the media... a likely guest of the President of the United States, a spokesman for that most American of meals, mac and cheese. He had a future in which there was no place for his past.
And so, today, while Ted's smile and famous voice circle the globe in story after story, picking up speed and viewers as it proceeds, Ted's mother and former wife (now with 16 grandchildren) will go about the business of their lives, keeping hope and family alive and together. And they will do it, as they have done it, without Ted and his never-to-be forgotten voice.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com.
Check out Copy Paste Traffic
Tuesday, January 11, 2011
Article Writing and Submission to Directories—A Mini Lesson
Copyright © Rahimah Sultan
http://MarketingSuccessReview.com
Article writing/article marketing, is a very good method of getting targeted prospects to your websites. However, there are a couple of common mistakes that people make when submitting content to directories.
They focus on getting backlinks to their sites from directories as opposed to giving good content that helps their readers, and they don’t maximize the promotional opportunities of article marketing.
You shouldn’t just plan for your article to be accepted by directories for the sake of a backlink, but to be used by publishers/webmasters who search the directories for website content. Don’t underestimate the potential that this can have on your promotional efforts, as many of these publishers may have hundreds of regular visitors who could view your article.
Even if a poorly written, non-informative article does get into a directory the potential, for being picked up by webmasters looking for beneficial content is, decreased. You want to get massive exposure from submitting a quality article. Then, that article will not only generate links back to your site from the article directories themselves, but it will also generate links from any sites that publish it from these directories.
Writing and effectively marketing your articles helps you position yourself as the expert in your field. So, take advantage of this promotional fact by providing relevant keywords in strategic places throughout the article. Search Engines love article content. If yours are good and distributed properly, they can go viral.
Your articles can later become content for newsletters, blogs and online networking groups or you can combine them into an eBook or info-product that can be sold or given away for your prospects contact information. You can also use them as free giveaways to those who purchase your products.
Remember, the main reason for writing an article is to inform your audience about a particular subject. It takes time, skill, and effort to write and effectively use articles. That’s why many people won’t do it. But, if you’re looking for an advantage, this is a way to share your knowledge and to draw prospects to you.
About the Author
I am an Entrepreneur
http://MarketingSuccessReview.com
Copyright © Rahimah Sultan
http://MarketingSuccessReview.com
Article writing/article marketing, is a very good method of getting targeted prospects to your websites. However, there are a couple of common mistakes that people make when submitting content to directories.
They focus on getting backlinks to their sites from directories as opposed to giving good content that helps their readers, and they don’t maximize the promotional opportunities of article marketing.
You shouldn’t just plan for your article to be accepted by directories for the sake of a backlink, but to be used by publishers/webmasters who search the directories for website content. Don’t underestimate the potential that this can have on your promotional efforts, as many of these publishers may have hundreds of regular visitors who could view your article.
Even if a poorly written, non-informative article does get into a directory the potential, for being picked up by webmasters looking for beneficial content is, decreased. You want to get massive exposure from submitting a quality article. Then, that article will not only generate links back to your site from the article directories themselves, but it will also generate links from any sites that publish it from these directories.
Writing and effectively marketing your articles helps you position yourself as the expert in your field. So, take advantage of this promotional fact by providing relevant keywords in strategic places throughout the article. Search Engines love article content. If yours are good and distributed properly, they can go viral.
Your articles can later become content for newsletters, blogs and online networking groups or you can combine them into an eBook or info-product that can be sold or given away for your prospects contact information. You can also use them as free giveaways to those who purchase your products.
Remember, the main reason for writing an article is to inform your audience about a particular subject. It takes time, skill, and effort to write and effectively use articles. That’s why many people won’t do it. But, if you’re looking for an advantage, this is a way to share your knowledge and to draw prospects to you.
About the Author
I am an Entrepreneur
http://MarketingSuccessReview.com
Tuesday, January 04, 2011
Wicked Cool: The hubris and high jinks of Captain Owen Honors, United States Navy, sometime captain of the USS Enterprise.
by Dr. Jeffrey Lant
Let me introduce you to a cool dude, cute too, who knows how to party and had the perfect place to do it. I'm talking about U.S. Navy Captain Owen Honors, only just relieved as commander of America's only nuclear-powered aircraft carrier, the proud USS Enterprise.
Honors, who never met a camera he didn't like, a man determined to please his crew, liked to spend his week preparing videos -- starring, guess who -- Captain Owen Honors, 49 year old Top Gun pilot and decided off-color video star.
Honors had at his disposal the very best video equipment generous U.S. taxpayers could buy. His effects were right up-to-the-minute, like having three separate screens in which (guess who?) appeared as three different (all cool) characters. Wow!
Honors, each week determined to outdo himself on week-end XO nights (when his latest videos were shown), somehow found time in his very busy days. The USS Entereprise, after all, was deployed supporting the wars in Iraq and Afghanistan. A man of dedication, energy, imagination he somehow found the time to work on video ideas, plots, film venues, and a dazzling array of really cool outfits perfectly tailored. This caring captain was determined to give his eagerly expectant 6000-person crew the very best . He certainly did, particularly in 2006-2007 when his bold ideas and still bolder presentations took the Enterprise by storm and riveted every eye on the ship. What, they all wondered, would their daring executive officer, then Captain Honors do next?
They never had long to wait.
There was that hot video when their cutting-edge commander simulated masturbation at his desk. As Paris Hilton would say, "That's hot!"
What about the never-to-be-forgotten episode of two naked guys soaping each other off in the shower. Honors was a nut for saving water... and wanted to drive home the point with eye-popping visuals. And, to be completely politically correct, he did the same scene with two of the women of his crew.
There was more, much more since Honors was an indefatigable guy with an unceasing appetite for more and better; ambitious videos of which he soon became the master with the help of designated members of his command.
There was the anal probe episode... and all the "fag" plots, pratfalls and plays. That commander... what a cut-up.
There were the in jokes, like writing "little XO" on his you-know-what. It was hilarious, pure camp, what a guy.
And just think, he did it all while on deployment in not one, but two war zones. How did the guy do it, inquiring minds wanted to know.
Alas, there was irritating criticism from small minds.
It's hard to imagine... but disgracefully true... that there were members of the Enterprise crew who found their commander's hard work and dazzling results offensive. Small minded, picayune, uptight... these folks made a fuss and criticized the coolest guy in the fleet. This rankled with Honors, for he was working so hard. Why his bravura video on the "f-bomb" was pure poetry. Really, who could object?
In a rare outburst, this commander of poise and sensitivity lashed out at his anonymous accusers: "Over the years I've gotten several complaints about inappropriate material during these videos, never to me personally but, gutlessly, through other channels." Gutless, indeed! If there'd been a plank aboard the Enterprise, Honors would have been well within his rights to put the snivelers on it.
Instead, he opened one of his last videos with these mild, entirely justified words: "This evening, all of you bleeding hearts... why don't you just go ahead and hug yourself for the next 20 minutes or so, because there's a really good chance you're gonna be offended."
That's the man in a nutshell, empathetic, soft spoken.
Still one of these snivelers (probably gay), not yet identified by name, took (inexplicable) offense... go figure... sending the (to him) offending tapes to the Navy Inspector General.
Where all hell broke lose.
Despite the fact that Owen Honors was well-known throughout the Navy, despite the fact that he had a high visibility command; despite 3,400 flight hours in 31 types of aircraft... despite a chestful of bona fide awards and medals... the Navy moved expeditiously because it knew it had a real hot potato on its hands.
Navy media releases quickly went from "the videos were intended to be humorous" to "inappropriate"... to the announcement Captain Honors was relieved of his command as the Navy initiated, behind the scenes, the steps required to cashier him from the service he loved and had served throughout his life. My how the mighty had fallen!
Certain Navy personnel and those persons wedded to the good old days of fag baiting and the humiliation and degradation of women, predictably launched a campaign to save the Captain and his wayward views. They tried to convince by asking what was the big deal after all; the views advanced in the Captain's high tech videos were commonplace, nothing to write home about, the way "everyone" thought.
Exactly.
This is why the Navy Department is to be commended on taking (reasonably) prompt action to lance the infection and proclaim zero tolerance for mocking good sailors, their sexuality and gender.
The Navy is moving fast now to get just-suspended Captain Honors out of public view, to bury this still young officer with talent and skills to burn and ensure that he becomes the complete non-person, He is, after all, a total embarrassment... the story breaking at the worst possible time, as the Navy shows that it can, with good humor and in good order, nimbly move into the post "don't ask, don't tell" era.
There is, the Navy signals, no place in this new order for Captain Honors, once absolute lord of all he surveyed. Such a man so powerful and so lacking in judgement is now an inconvenient artifact of an age and state of mind the Navy wants firmly, irrevocably behind it.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com.
Check out Blog Cash
http://marketingsuccessreview.com
by Dr. Jeffrey Lant
Let me introduce you to a cool dude, cute too, who knows how to party and had the perfect place to do it. I'm talking about U.S. Navy Captain Owen Honors, only just relieved as commander of America's only nuclear-powered aircraft carrier, the proud USS Enterprise.
Honors, who never met a camera he didn't like, a man determined to please his crew, liked to spend his week preparing videos -- starring, guess who -- Captain Owen Honors, 49 year old Top Gun pilot and decided off-color video star.
Honors had at his disposal the very best video equipment generous U.S. taxpayers could buy. His effects were right up-to-the-minute, like having three separate screens in which (guess who?) appeared as three different (all cool) characters. Wow!
Honors, each week determined to outdo himself on week-end XO nights (when his latest videos were shown), somehow found time in his very busy days. The USS Entereprise, after all, was deployed supporting the wars in Iraq and Afghanistan. A man of dedication, energy, imagination he somehow found the time to work on video ideas, plots, film venues, and a dazzling array of really cool outfits perfectly tailored. This caring captain was determined to give his eagerly expectant 6000-person crew the very best . He certainly did, particularly in 2006-2007 when his bold ideas and still bolder presentations took the Enterprise by storm and riveted every eye on the ship. What, they all wondered, would their daring executive officer, then Captain Honors do next?
They never had long to wait.
There was that hot video when their cutting-edge commander simulated masturbation at his desk. As Paris Hilton would say, "That's hot!"
What about the never-to-be-forgotten episode of two naked guys soaping each other off in the shower. Honors was a nut for saving water... and wanted to drive home the point with eye-popping visuals. And, to be completely politically correct, he did the same scene with two of the women of his crew.
There was more, much more since Honors was an indefatigable guy with an unceasing appetite for more and better; ambitious videos of which he soon became the master with the help of designated members of his command.
There was the anal probe episode... and all the "fag" plots, pratfalls and plays. That commander... what a cut-up.
There were the in jokes, like writing "little XO" on his you-know-what. It was hilarious, pure camp, what a guy.
And just think, he did it all while on deployment in not one, but two war zones. How did the guy do it, inquiring minds wanted to know.
Alas, there was irritating criticism from small minds.
It's hard to imagine... but disgracefully true... that there were members of the Enterprise crew who found their commander's hard work and dazzling results offensive. Small minded, picayune, uptight... these folks made a fuss and criticized the coolest guy in the fleet. This rankled with Honors, for he was working so hard. Why his bravura video on the "f-bomb" was pure poetry. Really, who could object?
In a rare outburst, this commander of poise and sensitivity lashed out at his anonymous accusers: "Over the years I've gotten several complaints about inappropriate material during these videos, never to me personally but, gutlessly, through other channels." Gutless, indeed! If there'd been a plank aboard the Enterprise, Honors would have been well within his rights to put the snivelers on it.
Instead, he opened one of his last videos with these mild, entirely justified words: "This evening, all of you bleeding hearts... why don't you just go ahead and hug yourself for the next 20 minutes or so, because there's a really good chance you're gonna be offended."
That's the man in a nutshell, empathetic, soft spoken.
Still one of these snivelers (probably gay), not yet identified by name, took (inexplicable) offense... go figure... sending the (to him) offending tapes to the Navy Inspector General.
Where all hell broke lose.
Despite the fact that Owen Honors was well-known throughout the Navy, despite the fact that he had a high visibility command; despite 3,400 flight hours in 31 types of aircraft... despite a chestful of bona fide awards and medals... the Navy moved expeditiously because it knew it had a real hot potato on its hands.
Navy media releases quickly went from "the videos were intended to be humorous" to "inappropriate"... to the announcement Captain Honors was relieved of his command as the Navy initiated, behind the scenes, the steps required to cashier him from the service he loved and had served throughout his life. My how the mighty had fallen!
Certain Navy personnel and those persons wedded to the good old days of fag baiting and the humiliation and degradation of women, predictably launched a campaign to save the Captain and his wayward views. They tried to convince by asking what was the big deal after all; the views advanced in the Captain's high tech videos were commonplace, nothing to write home about, the way "everyone" thought.
Exactly.
This is why the Navy Department is to be commended on taking (reasonably) prompt action to lance the infection and proclaim zero tolerance for mocking good sailors, their sexuality and gender.
The Navy is moving fast now to get just-suspended Captain Honors out of public view, to bury this still young officer with talent and skills to burn and ensure that he becomes the complete non-person, He is, after all, a total embarrassment... the story breaking at the worst possible time, as the Navy shows that it can, with good humor and in good order, nimbly move into the post "don't ask, don't tell" era.
There is, the Navy signals, no place in this new order for Captain Honors, once absolute lord of all he surveyed. Such a man so powerful and so lacking in judgement is now an inconvenient artifact of an age and state of mind the Navy wants firmly, irrevocably behind it.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com.
Check out Blog Cash
http://marketingsuccessreview.com
Tuesday, December 28, 2010
The great secret of business success: The MORE you GIVE AWAY, the richer you get!
by Dr. Jeffrey Lant
Want to use your business to get rich? Of course you do! Then why aren't you giving away more?
Counter intuitive though this thought may appear, it contains the key truth of business success: the more you GIVE AWAY, the richer you get!
How much did you give away yesterday? How much the day before?
Right this minute, with the worldwide economy in the doldrums and likely to remain so for some time, millions of business owners are scratching their heads for ideas on how to spur crucial sales. All sorts of ideas, from the daft to the expensive, are being advanced.
Yet the solution to getting more sales is plain: Don't just sell your customers something, dazzle them with everything you will give them in addition to the actual product or service they pay for.
Focus the customer on an absolutely stunning offer
Look at everything you sold in the last few days. Were your customers buying products... or were they motivated by offers packed with additional benefits, benefits you were giving away as inducements to motivate faster sales?
In other words, did you make sales because you gave away one thing after another, which made purchasing the items in question an absolute no-brainer?
Start by brain storming what you can give away
Most businesses have NEVER made a systematic effort to determine just what they can give away to induce more sales faster. This, however, is key and must be done at once.
Go through every single product and service you offer. What can you give away:
* more of the product or service * free delivery * free shipping * discount coupons for future sales * a special limited time offer * service and support
Get the picture? Before you can fashion high-octane offers, you must develop a list of EVERYTHING you've got and can give away to motivate more present and future sales.
Study other people's offers and give-aways
The great thing about being in business is that paying attention to what other businesses are doing (and not just competitors either) can benefit you every single day. Thus, wherever you go, review what companies are doing to get your business; can you use or adapt them to your success?
Develop a "give-away" mentality.
Business, you have been told, is all about closing sales, in other words about "working" the customer. If you buy into this point of view, you're in for a lifetime of drudgery and hard work. STOP IT!
Instead, consider yourself in the business of crafting spectacular bonus offers that enable you to make sales the very easiest way: by so exciting customers about the freebies and great offers they get that they'll do anything to get them! Doesn't this sound a whole lot easier and more fun that "closing sales"?
Start today, review today, improve today
Right now you're probably still trying to get your head around the concept that the more you give away the richer you'll get. Fair enough. But don't wait because of that to get started.
Today is the perfect day to start... as well as the perfect day to review what occurred AND to make improvements (like giving away even more).
You see, as long as your objective is maximizing your wealth ... you're in the business of increasing the amount you give away and enhancing customer motivation. And if wealth is your goal, you must do what it takes to become a world-class expert in giving away, giving away, giving away. Because that is the sure-fire way to get wealthy.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com.
==> Check out Massive Passive Income
by Dr. Jeffrey Lant
Want to use your business to get rich? Of course you do! Then why aren't you giving away more?
Counter intuitive though this thought may appear, it contains the key truth of business success: the more you GIVE AWAY, the richer you get!
How much did you give away yesterday? How much the day before?
Right this minute, with the worldwide economy in the doldrums and likely to remain so for some time, millions of business owners are scratching their heads for ideas on how to spur crucial sales. All sorts of ideas, from the daft to the expensive, are being advanced.
Yet the solution to getting more sales is plain: Don't just sell your customers something, dazzle them with everything you will give them in addition to the actual product or service they pay for.
Focus the customer on an absolutely stunning offer
Look at everything you sold in the last few days. Were your customers buying products... or were they motivated by offers packed with additional benefits, benefits you were giving away as inducements to motivate faster sales?
In other words, did you make sales because you gave away one thing after another, which made purchasing the items in question an absolute no-brainer?
Start by brain storming what you can give away
Most businesses have NEVER made a systematic effort to determine just what they can give away to induce more sales faster. This, however, is key and must be done at once.
Go through every single product and service you offer. What can you give away:
* more of the product or service * free delivery * free shipping * discount coupons for future sales * a special limited time offer * service and support
Get the picture? Before you can fashion high-octane offers, you must develop a list of EVERYTHING you've got and can give away to motivate more present and future sales.
Study other people's offers and give-aways
The great thing about being in business is that paying attention to what other businesses are doing (and not just competitors either) can benefit you every single day. Thus, wherever you go, review what companies are doing to get your business; can you use or adapt them to your success?
Develop a "give-away" mentality.
Business, you have been told, is all about closing sales, in other words about "working" the customer. If you buy into this point of view, you're in for a lifetime of drudgery and hard work. STOP IT!
Instead, consider yourself in the business of crafting spectacular bonus offers that enable you to make sales the very easiest way: by so exciting customers about the freebies and great offers they get that they'll do anything to get them! Doesn't this sound a whole lot easier and more fun that "closing sales"?
Start today, review today, improve today
Right now you're probably still trying to get your head around the concept that the more you give away the richer you'll get. Fair enough. But don't wait because of that to get started.
Today is the perfect day to start... as well as the perfect day to review what occurred AND to make improvements (like giving away even more).
You see, as long as your objective is maximizing your wealth ... you're in the business of increasing the amount you give away and enhancing customer motivation. And if wealth is your goal, you must do what it takes to become a world-class expert in giving away, giving away, giving away. Because that is the sure-fire way to get wealthy.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com.
==> Check out Massive Passive Income
Tuesday, December 21, 2010
'I wonder who's kissing him now.' Marine Commandant General James Amos' inconvenient jeremiads on 'Don't ask, don't tell.'
By Dr. Jeffrey Lant
The winds of change are blowing through the military establishment. It is clear that openly gay service personnel are an inevitability and that "Don't ask, don't tell" is on its way out.
These days Defense Secretary Robert Gates, a man trusted by both political parties and the service chiefs, has a message for them all: if we are to manage the end of "Don't Ask, don't tell" the way we want it... we had best act quickly before the civilian courts step in and tell us what to do. Change is inevitable, he says, but handling it our way is not.
Right now, various judges, their itchy fingers and intrusive court orders at the ready, are giving the military time to sort out their own house. But the clock is ticking... ticking.
Secretary Gates reminds all that "Don't ask, don't tell", that invidious, unconstitutional, discriminatory policy that has kept military gays locked firmly in the closet since the Clinton Administration is moving inexorably into the scrap heap of history's lousy ideas. He aims to be on the right side as inevitability unfolds.
Chairman of the Joint Chiefs of Staff Admiral Mike Mullen knows it, too. He's on board with the new political realities as are all savvy officers who can see the way the wind blows.
But, conspicuously brand-new Marine Commandant James Amos is not. To the increasing embarrassment of the military establishment, General Amos has become a fountainhead of notoriously unpersuasive insipidities on the subject:
One by one, the panjandrums of the military have thrown in the towel and taken up the new party line, admitting that gays (imagine!) have been serving, are serving and will serve in every service with distinction... what is the big deal, after all?
General Amos, new kid on the block, Bourbon-like, has learned nothing and forgotten nothing. Bourbon-like he has now become the problem... and you know what happened to these clueless French monarchs.
If his military brethren have weakened and strayed, he most assuredly has not. Why just the other day he uncorked this sour vintage, designed to frighten Marine parents everywhere:
"I don't want to have any Marines that I'm visiting at Bethesda (Naval Medical Center) with no legs be the result of any kind of distraction."
This, of course, is demagoguery of the worst kind... seeking to support an outmoded policy through fear mongering. It defines the man's approach to this issue. If he cannot have victory, he can at least have the last word. (But there is that in him which feels that even now, against all odds, he can still have victory. After all he is a Marine... and that is enough.)
Should we abolish "Don't ask, don't tell," he emphasizes, your Marine son, who needs to focus on winning the engagement and staying alive, could well face and would have to respond immediately to unwanted sexual advances from deviate members of the corps who could use war to get sex. Thus, instead of moving against the enemy, your comely lad would be distracted... even unto the ultimate sacrifice.
"I wonder who's kissing him now."
In 1909 America danced to and hummed along with a catchy Gilded Age pop tune, "I wonder who's kissing her now." This lilting waltz, with changed gender, now appears to be running through General Amos' fetid mind:
"I wonder who's kissing him now, I wonder who's teaching him how? Wonder who's looking into his eyes? Breathing sighs! Telling lies! I wonder if he's got a boy? The boy who once filled me with joy, Wonder if he ever tells him of me? I wonder who's kissing him now."
Fascinated, revolted, the licentious scene is painfully clear to the general. As the enemy's attacks intensify, as the enemy moves in, as your son's full concentration is earnestly required... he has to fend off an amorous corpsman intent on nookie instead of self-protection... and victory. Oh, my.
Imagine, they sleep together. The general cannot forget.
The Marine Corps, unlike other services, houses a pair of people in a room, collegiate style. This, they say, promotes "unity." Perhaps, as the general worries, too much so. Here's what he said in November, 2010 in a statement that alerted the politically sensitive to the problem they faced in General Amos:
“There is nothing more intimate than young men and young women and when you talk of infantry we’re talking of our young men laying out, sleeping along side of one another and sharing death, fear and loss of brothers,” General Amos said. “I don’t know what the effect of that will be on cohesion. I mean, that’s what we’re looking at. It’s unit cohesion, it’s combat effectiveness.”
It's buncombe.
The general says, and no doubt believes with all the power of the last pterodactyl, that men of a certain sexual orientation will during combat do things other than everything they can to stay alive. Does anyone else concur with this lapse of insight and intellect?
Let's be clear: men, women, gay, straight during combat they will all focus on staying alive, then on achieving the objective. Sexual orientation does not change this truth one iota.
As a result, basing his case on a rancid fallacy, this general of antiquated views and big mouth lumbers on, embarrassing the president, the military establishment, and every thinking Marine; all of them with gay friends and colleagues and absolutely no problem serving with them worldwide.
Then what of General Amos? So newly installed, he has already committed political hara kiri, still walking and too much talking, but of no earthly consequence. The Marine Corps deserves better. Fortunately, in due course, as General Amos keeps talking, they will get it. For such a man with such views has besmirched Semper Fi. And that will never do.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice!
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com.
Check out UTube Plays
By Dr. Jeffrey Lant
The winds of change are blowing through the military establishment. It is clear that openly gay service personnel are an inevitability and that "Don't ask, don't tell" is on its way out.
These days Defense Secretary Robert Gates, a man trusted by both political parties and the service chiefs, has a message for them all: if we are to manage the end of "Don't Ask, don't tell" the way we want it... we had best act quickly before the civilian courts step in and tell us what to do. Change is inevitable, he says, but handling it our way is not.
Right now, various judges, their itchy fingers and intrusive court orders at the ready, are giving the military time to sort out their own house. But the clock is ticking... ticking.
Secretary Gates reminds all that "Don't ask, don't tell", that invidious, unconstitutional, discriminatory policy that has kept military gays locked firmly in the closet since the Clinton Administration is moving inexorably into the scrap heap of history's lousy ideas. He aims to be on the right side as inevitability unfolds.
Chairman of the Joint Chiefs of Staff Admiral Mike Mullen knows it, too. He's on board with the new political realities as are all savvy officers who can see the way the wind blows.
But, conspicuously brand-new Marine Commandant James Amos is not. To the increasing embarrassment of the military establishment, General Amos has become a fountainhead of notoriously unpersuasive insipidities on the subject:
One by one, the panjandrums of the military have thrown in the towel and taken up the new party line, admitting that gays (imagine!) have been serving, are serving and will serve in every service with distinction... what is the big deal, after all?
General Amos, new kid on the block, Bourbon-like, has learned nothing and forgotten nothing. Bourbon-like he has now become the problem... and you know what happened to these clueless French monarchs.
If his military brethren have weakened and strayed, he most assuredly has not. Why just the other day he uncorked this sour vintage, designed to frighten Marine parents everywhere:
"I don't want to have any Marines that I'm visiting at Bethesda (Naval Medical Center) with no legs be the result of any kind of distraction."
This, of course, is demagoguery of the worst kind... seeking to support an outmoded policy through fear mongering. It defines the man's approach to this issue. If he cannot have victory, he can at least have the last word. (But there is that in him which feels that even now, against all odds, he can still have victory. After all he is a Marine... and that is enough.)
Should we abolish "Don't ask, don't tell," he emphasizes, your Marine son, who needs to focus on winning the engagement and staying alive, could well face and would have to respond immediately to unwanted sexual advances from deviate members of the corps who could use war to get sex. Thus, instead of moving against the enemy, your comely lad would be distracted... even unto the ultimate sacrifice.
"I wonder who's kissing him now."
In 1909 America danced to and hummed along with a catchy Gilded Age pop tune, "I wonder who's kissing her now." This lilting waltz, with changed gender, now appears to be running through General Amos' fetid mind:
"I wonder who's kissing him now, I wonder who's teaching him how? Wonder who's looking into his eyes? Breathing sighs! Telling lies! I wonder if he's got a boy? The boy who once filled me with joy, Wonder if he ever tells him of me? I wonder who's kissing him now."
Fascinated, revolted, the licentious scene is painfully clear to the general. As the enemy's attacks intensify, as the enemy moves in, as your son's full concentration is earnestly required... he has to fend off an amorous corpsman intent on nookie instead of self-protection... and victory. Oh, my.
Imagine, they sleep together. The general cannot forget.
The Marine Corps, unlike other services, houses a pair of people in a room, collegiate style. This, they say, promotes "unity." Perhaps, as the general worries, too much so. Here's what he said in November, 2010 in a statement that alerted the politically sensitive to the problem they faced in General Amos:
“There is nothing more intimate than young men and young women and when you talk of infantry we’re talking of our young men laying out, sleeping along side of one another and sharing death, fear and loss of brothers,” General Amos said. “I don’t know what the effect of that will be on cohesion. I mean, that’s what we’re looking at. It’s unit cohesion, it’s combat effectiveness.”
It's buncombe.
The general says, and no doubt believes with all the power of the last pterodactyl, that men of a certain sexual orientation will during combat do things other than everything they can to stay alive. Does anyone else concur with this lapse of insight and intellect?
Let's be clear: men, women, gay, straight during combat they will all focus on staying alive, then on achieving the objective. Sexual orientation does not change this truth one iota.
As a result, basing his case on a rancid fallacy, this general of antiquated views and big mouth lumbers on, embarrassing the president, the military establishment, and every thinking Marine; all of them with gay friends and colleagues and absolutely no problem serving with them worldwide.
Then what of General Amos? So newly installed, he has already committed political hara kiri, still walking and too much talking, but of no earthly consequence. The Marine Corps deserves better. Fortunately, in due course, as General Amos keeps talking, they will get it. For such a man with such views has besmirched Semper Fi. And that will never do.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice!
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com.
Check out UTube Plays
Saturday, December 11, 2010
A Review of Steven Johnson’s Total Traffic Annihilation
If you’re looking for an in-depth treatment of free traffic generation methods then you should invest in Total Traffic Annihilation. I recently had the opportunity to enjoy a preview of this course, and the eBook alone makes it worth your while—it contained 114 pages of focused, step-by-step methods that were presented as a total marketing plan.
I especially enjoyed the sections on blog comment marketing and forum marketing. These sections really helped me understand the right way to use those tools and the strength of what they have to offer. I’d avoided them in the past, feeling as though they were somewhat artificial, but Total Traffic Annihilation showed me they did not have to be.
While I’m not certain all 28 of the strategies presented in the eBook are good fits for my business I was impressed to have so many options to choose from. Every one of the options was covered in a clear, understandable way that will make them easy for me to implement in the future.
The new software package also offers some exciting applications. For example, it allows me to specify RSS feeds to pull content from. It then automatically uses this content to create posts in the categories I specify. I enjoy having a way to comb through article directories for this freely available content. It even allows me to create a site that appears to have been around for awhile through the clever use of back-dating. My site doesn’t look at all automated as a result, which I appreciate given most people’s opinions of automated blogs.
That’s not to say the course is perfect. I found some of the information duplicated things I have tried and found ineffective in the past, such as submitting to directories like DMOZ. I would have liked to have seen some more in-depth troubleshooting in this area because I’ve simply never found success there. It may simply have been that my sites were a poor fit for the directories or because I was impatient.
All in all, however, I would happily recommend this course. It should be especially helpful to anybody who has struggled with getting enough website traffic. After all, no traffic means no sales, making this course the potential investment of a lifetime.
Republished with author's permission by Rahimah Sultan SureFireSuccessNow.com.
Check out Total Traffic Annihilation -> Total Traffic Annihilation
If you’re looking for an in-depth treatment of free traffic generation methods then you should invest in Total Traffic Annihilation. I recently had the opportunity to enjoy a preview of this course, and the eBook alone makes it worth your while—it contained 114 pages of focused, step-by-step methods that were presented as a total marketing plan.
I especially enjoyed the sections on blog comment marketing and forum marketing. These sections really helped me understand the right way to use those tools and the strength of what they have to offer. I’d avoided them in the past, feeling as though they were somewhat artificial, but Total Traffic Annihilation showed me they did not have to be.
While I’m not certain all 28 of the strategies presented in the eBook are good fits for my business I was impressed to have so many options to choose from. Every one of the options was covered in a clear, understandable way that will make them easy for me to implement in the future.
The new software package also offers some exciting applications. For example, it allows me to specify RSS feeds to pull content from. It then automatically uses this content to create posts in the categories I specify. I enjoy having a way to comb through article directories for this freely available content. It even allows me to create a site that appears to have been around for awhile through the clever use of back-dating. My site doesn’t look at all automated as a result, which I appreciate given most people’s opinions of automated blogs.
That’s not to say the course is perfect. I found some of the information duplicated things I have tried and found ineffective in the past, such as submitting to directories like DMOZ. I would have liked to have seen some more in-depth troubleshooting in this area because I’ve simply never found success there. It may simply have been that my sites were a poor fit for the directories or because I was impatient.
All in all, however, I would happily recommend this course. It should be especially helpful to anybody who has struggled with getting enough website traffic. After all, no traffic means no sales, making this course the potential investment of a lifetime.
Republished with author's permission by Rahimah Sultan SureFireSuccessNow.com.
Check out Total Traffic Annihilation -> Total Traffic Annihilation
Saturday, December 04, 2010
The lubricious dreams and lurid fantasies of Senator John McCain
The decrying goes on and on and on… ethnicity, religious belief and now the continuing saga of gays in the military. Here’s one author’s take on the latter.
To be blunt, Senator John McCain (R-Arizona) is making a fool of himself around the issue of gays in the military. His comments before the Senate Armed Services Committee the last few days have been an embarrassment, to himself and to the nation. In brief, his argument goes like this: 'We don't want 'em, we don't want 'em, we don't want 'em, see?'
McCain, of course, is on the wrong side of what is rapidly becoming a total and complete non-issue. As McCain should know (though he was a notoriously lazy student) the tides of history are determinant. And history is rapidly wrapping up the details on this issue.
Gays will serve in the military (as they always have from the time of the first army on this planet).
Gays will deliver good service. Many will be wounded. Many will die. Some will be dismissed... but dismissed for poor service, not bedroom gymnastics.
Gays will marry their same-sex partners in weddings which will feature snazzy uniforms and an arch of sabres. One day one such veteran will be Chairman of the Joint Chiefs of Staff... and she and her partner will get an engraved silver salver from the president on the occasion of their 50th wedding anniversary. They may even be designated the "People of the Year" by Time Magazine. Stranger things have happened.
Any sensible person can read these tea leaves. They are clear, certain, irrefutable.
So, why is Senator McCain so adamant? There is surely something going on here, something more than meets the eye. Could it be… Continue
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is a speaker, consultant, well known marketer and the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan SureFireSuccessNow.com
Check out Mobile Monopoly
The decrying goes on and on and on… ethnicity, religious belief and now the continuing saga of gays in the military. Here’s one author’s take on the latter.
To be blunt, Senator John McCain (R-Arizona) is making a fool of himself around the issue of gays in the military. His comments before the Senate Armed Services Committee the last few days have been an embarrassment, to himself and to the nation. In brief, his argument goes like this: 'We don't want 'em, we don't want 'em, we don't want 'em, see?'
McCain, of course, is on the wrong side of what is rapidly becoming a total and complete non-issue. As McCain should know (though he was a notoriously lazy student) the tides of history are determinant. And history is rapidly wrapping up the details on this issue.
Gays will serve in the military (as they always have from the time of the first army on this planet).
Gays will deliver good service. Many will be wounded. Many will die. Some will be dismissed... but dismissed for poor service, not bedroom gymnastics.
Gays will marry their same-sex partners in weddings which will feature snazzy uniforms and an arch of sabres. One day one such veteran will be Chairman of the Joint Chiefs of Staff... and she and her partner will get an engraved silver salver from the president on the occasion of their 50th wedding anniversary. They may even be designated the "People of the Year" by Time Magazine. Stranger things have happened.
Any sensible person can read these tea leaves. They are clear, certain, irrefutable.
So, why is Senator McCain so adamant? There is surely something going on here, something more than meets the eye. Could it be… Continue
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is a speaker, consultant, well known marketer and the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan SureFireSuccessNow.com
Check out Mobile Monopoly
Tuesday, November 30, 2010
Rules to blog by, for blog publishers and readers
by Dr. Jeffrey Lant
Maybe HE likes all the hubbub.
But will you?
The calm of my Cambridge, Massachusetts neighborhood was punctuated the other day by student protestors outside Harvard University's Science Center. There 1960's wannabees chanted "Harvard, Harvard, shame on you, honoring a racist fool."
The cause of this mayhem was Professor Martin Peretz and his latest blog post on his The New Republic website: "But, frankly Muslim life is cheap, most notably to Muslims." It was more than enough to stir up a reaction from the politically correct, who live to chant and picket.
They shouted... they taunted... they heckled... and HE, owner of The New Republic, the subject of so much fuss, got valuable, eye-catching full-page publicity in The Boston Globe, New England's paper of record.
Bingo!
One of America's most experienced provocateurs had succeeded, yet again, in using his blog to get even more publicity for his "take no prisoners" opinions.
Martin Peretz' blog had done its work and done it well.
Will yours? It most assuredly will... if you understand the true purpose of a blog, run it accordingly, and learn to be a responsible blog publisher and blog reader. Here are recommendations to assist you.
Bogs MUST be honest.
The purpose of a blog is to give ANYONE ANYWHERE in the world, whatever creed, class, station, nationality, or political position, the opportunity to be heard on any subject
whatsoever.
Thus, your task as a blogger is to open yourself up... to tell the truth, straightforwardly, honestly, bluntly. The blog is, first and foremost, about you, its publisher and focus. To write anything other than the whole truth, so help you God, is to demean the medium -- and yourself.
If you are new to blogging, you'll find this kind of openness difficult, challenging. Most people grow up adept at masking their true opinions. For fear of what the listener may say or do, we moderate and water down the way we really feel and what we say.
That will never do on a blog where truth is called for at all times.
Now, you may think you are a straightforward, honest person but blogging will show you soon enough that you, like all social beings, are considerably more adept at masking how we feel, our true views, rather than telling them.
In the novel "To Kill a Mockingbird", for instance, there is an incident that makes this point lucidly, succinctly. Atticus Finch is walking with his children past Miss DuBois' home. She is a notorious termagant and scold. Does he say that to her? Certainly not.
He lifts his hat cordially, saying "Good afternoon, Miss DuBois. You look pretty as a picture." Scout, his young daughter, says just loud enough "You notice he don't say a picture of what." Miss DuBois just catches a few words and wants to know what the impish Scout has said... but Atticus Finch is a wise man, a gentleman and knows the value of good relations, over the strict, unyielding truth. He lifts his hat again and moves his children along. Most of us would do the same.
But bloggers cannot. Bloggers must opt for candor, honesty at all times.
The more honest YOU are, the more reactions you will get. Take Professor Peretz, for example. Given that he is an experienced blogger, I take him at his word, when he writes his latest anti-Muslim diatribe.
Others, who feel differently, will abhor and detest what he has written... and propose such sanctions as having a speaking engagement at Harvard cancelled. But this is wrong.
Voltaire, that very clever fellow, said it best:
"I do not agree with what you have to say, but I'll defend to the death your right to say it."
Unfortunately, sanctimonious members of the Academy (usually the least intelligent on campus) have forgotten their true calling: facilitating free speech, not suffocating and penalizing it. Blogs, then, do the work academicians should do (the reason they are given tenure to do), but are now too often emasculated, self-protecting and lazy to do.
Thus, when you write, the objective is always to achieve Harvard's ultra clear motto: "Veritas", the pure and always unsimple truth.
Write regularly, consistently.
One of the major problems with most blogs is that they are not regularly produced. Remember, whatever else a blog may be it is also and always the story of your life. It is a window into your thoughts and occupations. Blogs must therefore be regularly undertaken. Don't start it.... unless you mean to do it.
Write regularly and consistently, being always aware that the first day you do not feel like writing your blog is the very day you must be sure to write it... or risk the ending of your blog altogether.
The more honest you are, the more and stronger reader reaction you should expect.
When Professor Peretz posted his incendiary opinions about Moslims (a subject on which he writes often), I suspect he knew that tea cups in Cambridge and beyond would be rattled. What's more, being a true provocateur, he probably relishes the instant, insistent responses of those he has provoked. He might not like being followed through Harvard Yard by hecklers... but he cannot truly have been awfully surprised by such a response. Relish, rather than alarm, was most probably his reaction.
You, too, need to reach this level of reaction and response as you achieve greater candor and honesty in your bog. Because as my grandfather used to say, some damned idiot is sure to protest; the stronger the opinions rendered, the stronger the response from those disagreeing. (He would have been a great blogger, grandfather Walt would have been.)
Prepare for the reaction... expect it... ignore it.
Blogging is one of the jewels of the Internet... treat it with care and consideration.
Millions and millions of folks have come and gone on this planet without leaving even a foot print in the dust. To our chagrin and detriment, we do not know them in any way at all. But blogging has changed all that, not merely for the potent and celebrated... but even
unto the lowest among us. At last they have a place for their opinions...not matter how alarming, uninformed, and (to the rest of us) silly they may be. And this is a very good thing... for our job is to cherish the bloggers, protecting and defending them, even at their most reprehensible and loathsome. And that includes you, too, Professor Peretz, as you sit in comfort and security here in Cambridge, spewing venom. I defend to the death your right to say it... and blog it worldwide. Defending you, I have done the right thing, while taking joy from the fact that every hostile word you blog drives down the certified circulation figures of your moribund rag, The New Republic. In the end the marketplace , not censorship, will determine your fate. So blog on....
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice!
Republished with author's permission by Rahimah Sultan Check out Mobile Monopoly
http://rsultan.mobimonop.hop.clickbank.net
by Dr. Jeffrey Lant
Maybe HE likes all the hubbub.
But will you?
The calm of my Cambridge, Massachusetts neighborhood was punctuated the other day by student protestors outside Harvard University's Science Center. There 1960's wannabees chanted "Harvard, Harvard, shame on you, honoring a racist fool."
The cause of this mayhem was Professor Martin Peretz and his latest blog post on his The New Republic website: "But, frankly Muslim life is cheap, most notably to Muslims." It was more than enough to stir up a reaction from the politically correct, who live to chant and picket.
They shouted... they taunted... they heckled... and HE, owner of The New Republic, the subject of so much fuss, got valuable, eye-catching full-page publicity in The Boston Globe, New England's paper of record.
Bingo!
One of America's most experienced provocateurs had succeeded, yet again, in using his blog to get even more publicity for his "take no prisoners" opinions.
Martin Peretz' blog had done its work and done it well.
Will yours? It most assuredly will... if you understand the true purpose of a blog, run it accordingly, and learn to be a responsible blog publisher and blog reader. Here are recommendations to assist you.
Bogs MUST be honest.
The purpose of a blog is to give ANYONE ANYWHERE in the world, whatever creed, class, station, nationality, or political position, the opportunity to be heard on any subject
whatsoever.
Thus, your task as a blogger is to open yourself up... to tell the truth, straightforwardly, honestly, bluntly. The blog is, first and foremost, about you, its publisher and focus. To write anything other than the whole truth, so help you God, is to demean the medium -- and yourself.
If you are new to blogging, you'll find this kind of openness difficult, challenging. Most people grow up adept at masking their true opinions. For fear of what the listener may say or do, we moderate and water down the way we really feel and what we say.
That will never do on a blog where truth is called for at all times.
Now, you may think you are a straightforward, honest person but blogging will show you soon enough that you, like all social beings, are considerably more adept at masking how we feel, our true views, rather than telling them.
In the novel "To Kill a Mockingbird", for instance, there is an incident that makes this point lucidly, succinctly. Atticus Finch is walking with his children past Miss DuBois' home. She is a notorious termagant and scold. Does he say that to her? Certainly not.
He lifts his hat cordially, saying "Good afternoon, Miss DuBois. You look pretty as a picture." Scout, his young daughter, says just loud enough "You notice he don't say a picture of what." Miss DuBois just catches a few words and wants to know what the impish Scout has said... but Atticus Finch is a wise man, a gentleman and knows the value of good relations, over the strict, unyielding truth. He lifts his hat again and moves his children along. Most of us would do the same.
But bloggers cannot. Bloggers must opt for candor, honesty at all times.
The more honest YOU are, the more reactions you will get. Take Professor Peretz, for example. Given that he is an experienced blogger, I take him at his word, when he writes his latest anti-Muslim diatribe.
Others, who feel differently, will abhor and detest what he has written... and propose such sanctions as having a speaking engagement at Harvard cancelled. But this is wrong.
Voltaire, that very clever fellow, said it best:
"I do not agree with what you have to say, but I'll defend to the death your right to say it."
Unfortunately, sanctimonious members of the Academy (usually the least intelligent on campus) have forgotten their true calling: facilitating free speech, not suffocating and penalizing it. Blogs, then, do the work academicians should do (the reason they are given tenure to do), but are now too often emasculated, self-protecting and lazy to do.
Thus, when you write, the objective is always to achieve Harvard's ultra clear motto: "Veritas", the pure and always unsimple truth.
Write regularly, consistently.
One of the major problems with most blogs is that they are not regularly produced. Remember, whatever else a blog may be it is also and always the story of your life. It is a window into your thoughts and occupations. Blogs must therefore be regularly undertaken. Don't start it.... unless you mean to do it.
Write regularly and consistently, being always aware that the first day you do not feel like writing your blog is the very day you must be sure to write it... or risk the ending of your blog altogether.
The more honest you are, the more and stronger reader reaction you should expect.
When Professor Peretz posted his incendiary opinions about Moslims (a subject on which he writes often), I suspect he knew that tea cups in Cambridge and beyond would be rattled. What's more, being a true provocateur, he probably relishes the instant, insistent responses of those he has provoked. He might not like being followed through Harvard Yard by hecklers... but he cannot truly have been awfully surprised by such a response. Relish, rather than alarm, was most probably his reaction.
You, too, need to reach this level of reaction and response as you achieve greater candor and honesty in your bog. Because as my grandfather used to say, some damned idiot is sure to protest; the stronger the opinions rendered, the stronger the response from those disagreeing. (He would have been a great blogger, grandfather Walt would have been.)
Prepare for the reaction... expect it... ignore it.
Blogging is one of the jewels of the Internet... treat it with care and consideration.
Millions and millions of folks have come and gone on this planet without leaving even a foot print in the dust. To our chagrin and detriment, we do not know them in any way at all. But blogging has changed all that, not merely for the potent and celebrated... but even
unto the lowest among us. At last they have a place for their opinions...not matter how alarming, uninformed, and (to the rest of us) silly they may be. And this is a very good thing... for our job is to cherish the bloggers, protecting and defending them, even at their most reprehensible and loathsome. And that includes you, too, Professor Peretz, as you sit in comfort and security here in Cambridge, spewing venom. I defend to the death your right to say it... and blog it worldwide. Defending you, I have done the right thing, while taking joy from the fact that every hostile word you blog drives down the certified circulation figures of your moribund rag, The New Republic. In the end the marketplace , not censorship, will determine your fate. So blog on....
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice!
Republished with author's permission by Rahimah Sultan Check out Mobile Monopoly
http://rsultan.mobimonop.hop.clickbank.net
Tuesday, November 23, 2010
Massive Passive Income: What is Autoblogging All About?
Autoblogging is simply a methodology for automating blog content. Traditionally, when you set up a blog you then either create the content by hand yourself, or you hire a freelancer to create the content for you. Either way it is both time consuming or expensive. But with autoblogging and the Massive Passive Profits system, you simply set up the blog once, set up the automated content stream and the blog updates itself on auto-pilot generating passive income for you while you focus on doing other things.
But isn't autoblogging a 'black hat' technique that will get your site banned? I can hear you asking that question and I will tell you that if you set up your blogs properly following a proven method such as Massive Passive Profits your sites will not get banned and you will finally start generating some real passive income from blogging.
What is Massive Passive Profits? It's a mass deploy autoblogging format that automates the creation of Wordpress multiuser sites and content. No longer do you have to sweat about your sites getting banned, and Wordpress multi-user platform saves time and effort of logging in and out of and maintaining multiple blogs. With this elegant solution, autoblogging becomes a complete no-brainer and you are free to point and click to create and launch new blogs on the fly and watch your bank account grow as you add new blogs.
With autoblogging your blogs will generate income in much the same way as a traditional, hand written blog, but because they are so quick to set up, and effortless to maintain you can focus on generating a large quantity of blogs and on generating traffic to those blogs.
You would begin by doing your keyword research to find profitable niches, install Wordpress, add then follow along with Massive Passive Profits to set up your niche blogging empire.
Now bear in mind that these are not going to be pretty, award-winning blogs that you'll be inviting your family members to visit. What you will be doing, is gathering up and providing useful content around your chosen topic to your blog visitors that are searching for information on your topic. You?ll choose ads and CPA offers that will appeal to those visitors and eventually these blogs will start generating cash for you automatically.
Setting up an autoblogging empire does not take a lot of time or effort, and once everything is set up and humming along you can move on to other projects while your little blog farm continues to produce month in and month out.
So, if you are willing to invest just a little bit of time to set up the Massive Passive Profits system you will soon see lifestyle-altering income streams flowing in from you ever growing autoblogging empire.
Ready to get the details about Massive Passive Profits? Check out our ready set go link below to get all of the details and sign up before the doors close and you lose out on a sweet opportunity to generate passive income from niche blogs that you can set up in a flash.
Republished with author's permission by Rahimah Sultan http://www.SureFireSuccessNow.com
Check out Mobile Monopoly
Autoblogging is simply a methodology for automating blog content. Traditionally, when you set up a blog you then either create the content by hand yourself, or you hire a freelancer to create the content for you. Either way it is both time consuming or expensive. But with autoblogging and the Massive Passive Profits system, you simply set up the blog once, set up the automated content stream and the blog updates itself on auto-pilot generating passive income for you while you focus on doing other things.
But isn't autoblogging a 'black hat' technique that will get your site banned? I can hear you asking that question and I will tell you that if you set up your blogs properly following a proven method such as Massive Passive Profits your sites will not get banned and you will finally start generating some real passive income from blogging.
What is Massive Passive Profits? It's a mass deploy autoblogging format that automates the creation of Wordpress multiuser sites and content. No longer do you have to sweat about your sites getting banned, and Wordpress multi-user platform saves time and effort of logging in and out of and maintaining multiple blogs. With this elegant solution, autoblogging becomes a complete no-brainer and you are free to point and click to create and launch new blogs on the fly and watch your bank account grow as you add new blogs.
With autoblogging your blogs will generate income in much the same way as a traditional, hand written blog, but because they are so quick to set up, and effortless to maintain you can focus on generating a large quantity of blogs and on generating traffic to those blogs.
You would begin by doing your keyword research to find profitable niches, install Wordpress, add then follow along with Massive Passive Profits to set up your niche blogging empire.
Now bear in mind that these are not going to be pretty, award-winning blogs that you'll be inviting your family members to visit. What you will be doing, is gathering up and providing useful content around your chosen topic to your blog visitors that are searching for information on your topic. You?ll choose ads and CPA offers that will appeal to those visitors and eventually these blogs will start generating cash for you automatically.
Setting up an autoblogging empire does not take a lot of time or effort, and once everything is set up and humming along you can move on to other projects while your little blog farm continues to produce month in and month out.
So, if you are willing to invest just a little bit of time to set up the Massive Passive Profits system you will soon see lifestyle-altering income streams flowing in from you ever growing autoblogging empire.
Ready to get the details about Massive Passive Profits? Check out our ready set go link below to get all of the details and sign up before the doors close and you lose out on a sweet opportunity to generate passive income from niche blogs that you can set up in a flash.
Republished with author's permission by Rahimah Sultan http://www.SureFireSuccessNow.com
Check out Mobile Monopoly
Tuesday, November 16, 2010
Pension Tips For The Self-Employed
"Hello, I'm from the government. I'm here to help you." Ordinarily, these words have a chilling effect on the self-employed, knowing as we do just how ironic they can be. However, every once in a while they are true and advantageous. This is the case with the tax-deferred pension options the U.S. government makes available to the self-employed, people like you and me.
1) Do YOU have a pension plan? It's crazy not to!
The sad fact is, a MAJORITY of the self- employed don't have a pension plan. Survey after survey documents the fact that millions of people -- each of whom wants to get old (it beats the alternative) -- are NOT using their business and the pension guidelines to arrange for a comfortable retirement. This is madness.
Don't wait another minute to do the necessary. Call your accountant today and listen carefully as he presents your pension options. Make sure you take notes and question him liberally until you really understand what you can do.
2) Be clear on how much you can invest in your tax-deferred pension account.
Your accountant should give you a precise figure to invest. Keep it close at hand. Knowing this figure, and doing what's necessary to achieve it are both crucial to your long-term comfort and security.
3) Know the next pension deposit deadline.
Ideally, you should deposit the full pension amount at the time you file your federal taxes. If not, your accountant should give you the date (generally six months after you've paid your taxes) that you can still pay into your pension plan. This date is VERY important
4) Once you know the figure you can deposit into your pension plan, make
achieving it your #1 goal.
Say you are authorized to deposit $5,000 into your tax-deferred plan. Say you have until September 1 to do so.
First, you want to deposit this amount in your pension plan just as early as possible. Today if possible. Why? Because you want to put time to work for you. All things being equal, it's better to make your pension payment on April 15 rather than September 15. It gives the funds just that much longer to grow. This makes a great difference over time.
5) Treat your pension payments like a bill, your #1 bill.
Most people pay into their pension accounts after they've paid all their other bills, when there may or may not be anything left. This is a mistake.
If you are unable to pay-off your pension balance at tax filing time and must make (say) monthly payments, then ensure you make these payments the very first thing each month, before you've depleted your available cash.
6) Cash windfall? Think pension!
Made a big sale? Had a bit of luck? Got some extra cash? Think PENSION!
Remember, deposit into your tax-deferred pension account as SOON as you can, and if a bit of extra cash comes your way pay off what you "owe" your pension account.
7) Pay your pension fund in advance whenever possible.
Had a good year? Made some extra money? Already paid the maximum into your pension account? Then deposit some more! The future is, by definition, murky and uncertain. That's why if you can deposit more, you should. Take any extra funds you can spare and make an early deposit into your pension fund. When a rainy day comes, you'll be glad you did!
8) Look but don't touch!
When that rainy day comes and you need extra cash, you may think longingly about the funds in your tax-deferred pension account. DON'T!
You must regard your pension funds as sacrosanct, not to be touched until commanded to do so by the federal regulations governing access and withdrawal. If you withdraw them now, you will ordinarily pay a hefty penalty. What's more you lose the benefits of time... and jeopardize the comfort and security of your golden years. Find another way to get the funds you need. Don't dip into this till.
Conclusion
We all hope to get old, but to get old without security and comfort is to be in a most unenviable situation. Use your business -- and the tax-deferred pension options provided by government --, to ensure your old age is as ample as you deserve and desire.
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., www.worldprofit.com where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Republished with author's permission by Rahimah Sultan http://www.SureFireSuccessNow.com>. Check out Mobile Monopoly -> http://rsultan.mobimonop.hop.clickbank.net
"Hello, I'm from the government. I'm here to help you." Ordinarily, these words have a chilling effect on the self-employed, knowing as we do just how ironic they can be. However, every once in a while they are true and advantageous. This is the case with the tax-deferred pension options the U.S. government makes available to the self-employed, people like you and me.
1) Do YOU have a pension plan? It's crazy not to!
The sad fact is, a MAJORITY of the self- employed don't have a pension plan. Survey after survey documents the fact that millions of people -- each of whom wants to get old (it beats the alternative) -- are NOT using their business and the pension guidelines to arrange for a comfortable retirement. This is madness.
Don't wait another minute to do the necessary. Call your accountant today and listen carefully as he presents your pension options. Make sure you take notes and question him liberally until you really understand what you can do.
2) Be clear on how much you can invest in your tax-deferred pension account.
Your accountant should give you a precise figure to invest. Keep it close at hand. Knowing this figure, and doing what's necessary to achieve it are both crucial to your long-term comfort and security.
3) Know the next pension deposit deadline.
Ideally, you should deposit the full pension amount at the time you file your federal taxes. If not, your accountant should give you the date (generally six months after you've paid your taxes) that you can still pay into your pension plan. This date is VERY important
4) Once you know the figure you can deposit into your pension plan, make
achieving it your #1 goal.
Say you are authorized to deposit $5,000 into your tax-deferred plan. Say you have until September 1 to do so.
First, you want to deposit this amount in your pension plan just as early as possible. Today if possible. Why? Because you want to put time to work for you. All things being equal, it's better to make your pension payment on April 15 rather than September 15. It gives the funds just that much longer to grow. This makes a great difference over time.
5) Treat your pension payments like a bill, your #1 bill.
Most people pay into their pension accounts after they've paid all their other bills, when there may or may not be anything left. This is a mistake.
If you are unable to pay-off your pension balance at tax filing time and must make (say) monthly payments, then ensure you make these payments the very first thing each month, before you've depleted your available cash.
6) Cash windfall? Think pension!
Made a big sale? Had a bit of luck? Got some extra cash? Think PENSION!
Remember, deposit into your tax-deferred pension account as SOON as you can, and if a bit of extra cash comes your way pay off what you "owe" your pension account.
7) Pay your pension fund in advance whenever possible.
Had a good year? Made some extra money? Already paid the maximum into your pension account? Then deposit some more! The future is, by definition, murky and uncertain. That's why if you can deposit more, you should. Take any extra funds you can spare and make an early deposit into your pension fund. When a rainy day comes, you'll be glad you did!
8) Look but don't touch!
When that rainy day comes and you need extra cash, you may think longingly about the funds in your tax-deferred pension account. DON'T!
You must regard your pension funds as sacrosanct, not to be touched until commanded to do so by the federal regulations governing access and withdrawal. If you withdraw them now, you will ordinarily pay a hefty penalty. What's more you lose the benefits of time... and jeopardize the comfort and security of your golden years. Find another way to get the funds you need. Don't dip into this till.
Conclusion
We all hope to get old, but to get old without security and comfort is to be in a most unenviable situation. Use your business -- and the tax-deferred pension options provided by government --, to ensure your old age is as ample as you deserve and desire.
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., www.worldprofit.com where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Republished with author's permission by Rahimah Sultan http://www.SureFireSuccessNow.com>. Check out Mobile Monopoly -> http://rsultan.mobimonop.hop.clickbank.net
Monday, November 08, 2010
5 Unexcelled Ways To Kill Your Business!
by Dr. Jeffrey Lant
The key to increasing your business profits is to get your existing customers to buy more faster. The key to this is simple: Make SURE what you do is fostering this vital relationship… not killing it.
Once Upon A Time…
The other day, I called what its owners think of as Boston’s “premier” silver business. You know the kind: in business since “my grandfather served your grandfather,” all simpering, condescending, and (fatal) above the doing of “business”. Their motto: “Business is inherited, never earned”, a tried and true prescription for dwindling profits… and ultimately a “business to let” sign in the window.
Lucky for you this owner’s self-defeating behavior inspired this article. As a result, even though the folks who inspired this article may not be saved… you will be!
1) Be personable and enthusiastic when you
speak with your customers
Is this “elementary, my dear Watson,” as Sherlock Holmes would have said? Absolutely not. Instead of presenting a bright, chipper persona, too many business owners and their representatives appear above your mere business, which they approach with disinterest, disdain, even dismissal. What’s worse, the higher you go in the hierarchy, the more of this you may see — and hear.
Your job, however exalted, is to give the customer a comfortable and serene experience. Your business is never merely about what you do; it’s always about how you do it, including the tone and temperament with which you approach each customer… the necessity to be pleasant even if you don’t feel like it.
2) Return Phone Calls
There is nothing that so infuriates customers (and rightly so) as failure to return calls in a prompt, professional manner.
In this scenario, the customer calls and leaves a detailed message which is then..,
ignored. Result? With every passing moment, the customer gets more and more indignant… while your chances of repeat business melt.
Cure: return EVERY pending call before the end of business EACH DAY. If necessary, put a note on your computer: “I cannot leave until every customer call has been returned.” There would be a lot less (justifiable) indignation all round if this was the rule. Make it yours!
3) Keep The Customer Updated
Rome wasn’t built in a day… but I bet Caesar Augustus was regularly updated on progress. If it was good enough for the Caesars, it ought to be good enough for you.
Thus, instead of making your customers chase you down for (usually rushed and inadequate) progress reports, be pro-active. Before you leave your office EVERY DAY, call or e-mail reports. These should include commentary on the most important pending items, especially those which may be most troubling and of greatest interest to the customer. Doing things this way, providing reports when least expected, make you the kind of business person people most like to work with.
4) Live Within The Budget — Or Promptly
Explain Why You Can’t
Want a sure-fire, unbeatable way to kill even the longest standing customer relationship? Then over spend a budget… and don’t bother to tell your customer beforehand, much less explain matters clearly.
Everyone is touchy about money. No one ever has enough. Thus, keeping your customer
scrupulously up-to-date on financial issues, especially where increased expenditure is necessary is vital. As soon as you have the facts, inform the customer. Where the sum in question is significant, call; otherwise, a prompt email will do.
The point is: it is the customer’s right to have this information in a timely fashion. And it is your responsibility to provide it… or else!
5) Thank Early, Sincerely, Tangibly
Have you ever watched the way some business people “thank” their customers for their life-(and profit) — making business? No eye contact, perfunctory words, a palpable wish to get it over — and you out — ASAP. Yikes!
Maybe this customer was difficult; maybe you’re just having one of those days when the milk of human kindness turns sour. Even so, you owe it both to customer and your prosperity to thank her properly. If you can do it with true sincerity so much the better; if not, simulate until you can.
More, whenever possible give your all-important customer a “little something” extra, the more so if you have not followed the crucial steps above. People like bonuses. Add one whenever you can.
Last Words
We all want repeat business. It’s the life blood of business success. Many people wrongly think that all you have to do to get it is be good at what you do. WRONG! You must attend to the “little things”, the things I’ve discussed in this article. After all, as the song says “little things mean a lot.” Your customer must always be treated with the greatest possible care and consideration. Empathy is required.
… which is why I decided to pass on taking my business to the silver smith mentioned above. He didn’t earn it.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant’s live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant’s 18 best-selling business books,
go to www.jeffreylant.com
by Dr. Jeffrey Lant
The key to increasing your business profits is to get your existing customers to buy more faster. The key to this is simple: Make SURE what you do is fostering this vital relationship… not killing it.
Once Upon A Time…
The other day, I called what its owners think of as Boston’s “premier” silver business. You know the kind: in business since “my grandfather served your grandfather,” all simpering, condescending, and (fatal) above the doing of “business”. Their motto: “Business is inherited, never earned”, a tried and true prescription for dwindling profits… and ultimately a “business to let” sign in the window.
Lucky for you this owner’s self-defeating behavior inspired this article. As a result, even though the folks who inspired this article may not be saved… you will be!
1) Be personable and enthusiastic when you
speak with your customers
Is this “elementary, my dear Watson,” as Sherlock Holmes would have said? Absolutely not. Instead of presenting a bright, chipper persona, too many business owners and their representatives appear above your mere business, which they approach with disinterest, disdain, even dismissal. What’s worse, the higher you go in the hierarchy, the more of this you may see — and hear.
Your job, however exalted, is to give the customer a comfortable and serene experience. Your business is never merely about what you do; it’s always about how you do it, including the tone and temperament with which you approach each customer… the necessity to be pleasant even if you don’t feel like it.
2) Return Phone Calls
There is nothing that so infuriates customers (and rightly so) as failure to return calls in a prompt, professional manner.
In this scenario, the customer calls and leaves a detailed message which is then..,
ignored. Result? With every passing moment, the customer gets more and more indignant… while your chances of repeat business melt.
Cure: return EVERY pending call before the end of business EACH DAY. If necessary, put a note on your computer: “I cannot leave until every customer call has been returned.” There would be a lot less (justifiable) indignation all round if this was the rule. Make it yours!
3) Keep The Customer Updated
Rome wasn’t built in a day… but I bet Caesar Augustus was regularly updated on progress. If it was good enough for the Caesars, it ought to be good enough for you.
Thus, instead of making your customers chase you down for (usually rushed and inadequate) progress reports, be pro-active. Before you leave your office EVERY DAY, call or e-mail reports. These should include commentary on the most important pending items, especially those which may be most troubling and of greatest interest to the customer. Doing things this way, providing reports when least expected, make you the kind of business person people most like to work with.
4) Live Within The Budget — Or Promptly
Explain Why You Can’t
Want a sure-fire, unbeatable way to kill even the longest standing customer relationship? Then over spend a budget… and don’t bother to tell your customer beforehand, much less explain matters clearly.
Everyone is touchy about money. No one ever has enough. Thus, keeping your customer
scrupulously up-to-date on financial issues, especially where increased expenditure is necessary is vital. As soon as you have the facts, inform the customer. Where the sum in question is significant, call; otherwise, a prompt email will do.
The point is: it is the customer’s right to have this information in a timely fashion. And it is your responsibility to provide it… or else!
5) Thank Early, Sincerely, Tangibly
Have you ever watched the way some business people “thank” their customers for their life-(and profit) — making business? No eye contact, perfunctory words, a palpable wish to get it over — and you out — ASAP. Yikes!
Maybe this customer was difficult; maybe you’re just having one of those days when the milk of human kindness turns sour. Even so, you owe it both to customer and your prosperity to thank her properly. If you can do it with true sincerity so much the better; if not, simulate until you can.
More, whenever possible give your all-important customer a “little something” extra, the more so if you have not followed the crucial steps above. People like bonuses. Add one whenever you can.
Last Words
We all want repeat business. It’s the life blood of business success. Many people wrongly think that all you have to do to get it is be good at what you do. WRONG! You must attend to the “little things”, the things I’ve discussed in this article. After all, as the song says “little things mean a lot.” Your customer must always be treated with the greatest possible care and consideration. Empathy is required.
… which is why I decided to pass on taking my business to the silver smith mentioned above. He didn’t earn it.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant’s live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant’s 18 best-selling business books,
go to www.jeffreylant.com
Saturday, October 30, 2010
Flower power. You never need a special reason to use it. Now will do just fine.
by Dr. Jeffrey Lant
I was at the grocery store the other day; you know, the Shaw’s Market at Porter Square, Cambridge. My helper Aime Joseph was doing his usual efficient job of unloading the groceries onto the conveyor belt. I was holding the flowers so they wouldn’t get crushed.
A tired looking lady was at the cash register, a woman…
Flower power. You never need a special reason to use it. Now will do just fine.
by Dr. Jeffrey Lant
I was at the grocery store the other day; you know, the Shaw’s Market at Porter Square, Cambridge. My helper Aime Joseph was doing his usual efficient job of unloading the groceries onto the conveyor belt. I was holding the flowers so they wouldn’t get crushed.
A tired looking lady was at the cash register, a woman…
Flower power. You never need a special reason to use it. Now will do just fine.
Thursday, October 21, 2010
Why your company must have a designated nudge to achieve maximum results.
by Dr. Jeffrey Lant
Did you know your company has a open position which needs to be filled at once?
The absence of this person is costing you money every single day. That’s why you cannot wait another minute to fill this vital post.
To help understand what this position is all about, let’s start at the dictionary:
Nudge (nuj) v. nudged, nudging. v. t. To touch or push gently as with the elbow, in order to attract attention, convey a meaning, etc. v.i. To give a nudge. n. The act of nudging; a gentle push as with the elbow. Norw. nugga, push.
Frankly, I think the original Norwegian ("nugga") has it right: push. The nudge is your company’s designated representative to push employees and associates for more and faster results.
Why you need a nudge
Let’s face it, you’re human. You try to set goals. You try to reach them in the time provided. You try to do more and better, right?
But somehow you fall behind, miss deadlines, bobble opportunities, trip and crash when you should be sprinting ahead. Isn’t that about the size of it?
Which is why you need a designated nudge.
In a nutshell the job of the nudge is to
* check progress on existing projects and objectives
* ask how you are getting on with what needs to be done
* remind you what needs to be done and when it must be done
* offer incentives for achievement
* make it clear what happens when achievement is not forthcoming
And, in general, spur, motivate, challenge, chide — and push.
The nudge must be organized, efficient, focused, indefatigable, with a thick skin
Only a person of the utmost efficiency, clarity and organization can be a nudge. After all, a nudge who falters and fails is hardly going to make a success of the position, much less deliver the benefits you have every right to expect.
Beyond such skills, the nudge must be a person who, above all, has a thick skin and who doesn’t take things personally.
Nudges are often regarded as people butting in where they are not wanted…
perfectionists in an imperfect world… annoying, interfering, pests; in short not the most welcome of creatures.
That’s why two things are absolutely necessary for the successful nudge: a thick skin and immunity for whatever they say.
The necessity for immunity
A nudge by definition pushes other employees… and must therefore be protected from the comments and reactions of all employees.
Consider this typical situation:
Nudge: Mary, as you know your monthly sales figures are a little off. What are you planning to do to get back on track?
I guarantee you that Mary is not likely to be very happy when the nudge drops by with this message. However, that is the nudge’s job: to get Mary back on track ASAP, to enable both Mary and the company to achieve their clearly understood goals.
Mary may well be inclined to respond with a "get out of here. I am fully capable of handling this matter myself" comment.
But she cannot and must not.
The nudge’s job is to remind Mary of what needs to be done, when it needs to be done, what Mary is doing to achieve the objective, and to give Mary all appropriate help and directions, right up to and including warnings and admonitions.
The nudge is constantly in motion and may appear anywhere, at any time.
By definition, a nudge cannot be a stationary object; the nudge must constantly be
* connecting with employees * reviewing their progress * making suggestions * focusing employees * recommending what must be done and when it must be done.
The nudge must be supremely well organized and must have a clear daily "to do" list.
This means
* knowing who must be contacted today
* calling and emailing such people (including follow-up e-mails after all meetings).
* re-focusing employees, tweaking, adjusting, reminding.
The nudge is a creature in constant motion…
* prodding Joe
* complimenting Neal
* chiding Sally
being clear on what each needs to achieve… and working with each and all to achieve those objectives.
Start today
There isn’t a company on this earth which wouldn’t be better off having a designated nudge on staff. That’s why you must start today.
* Review the nudge candidates you have. Who is best equipped to contact each and every employee and representative to improve results?
* The nudge must be in constant communication with employees AND with management.
* The nudge’s conduct and mode of operation must be reviewed at regular intervals. Remember your Lord Acton: "power corrupts. Absolute power corrupts absolutely." You must ensure that your nudge doesn’t develop arrogance and "big head" problems, which can easily occur without periodic intervention and oversight.
Review the nudge’s results
A nudge who understands and is good at this job is a godsend to any company. After all, nudges are clear on what is likely to deliver better results:
* allowing employees to go their own ways without regular oversight and reminding, or
* having to report progress (or lack of same) to a designated representative whose task is to get people to produce more in a designated period of time?
Obvious, isn’t it?
And so we come back to the original Norwegian word "nugga", meaning push. The nudge is your company’s secret weapon, who by simply showing up and pushing and prodding employees will achieve better results day after day.
Cherish nudges, for they are a source of endless benefits to you and your organization. Far too many employees are slow, slothful, disorganized, inefficient. Apply the magic of the nudge to the solution of these problems and deficiencies. The results will most assuredly please you!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc.,
www.worldprofit.com where small and home-based businesses learn how to profit online through automation. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! For details on Dr. Lant’s 18 best-selling business books, go to www.jeffreylant.com
by Dr. Jeffrey Lant
Did you know your company has a open position which needs to be filled at once?
The absence of this person is costing you money every single day. That’s why you cannot wait another minute to fill this vital post.
To help understand what this position is all about, let’s start at the dictionary:
Nudge (nuj) v. nudged, nudging. v. t. To touch or push gently as with the elbow, in order to attract attention, convey a meaning, etc. v.i. To give a nudge. n. The act of nudging; a gentle push as with the elbow. Norw. nugga, push.
Frankly, I think the original Norwegian ("nugga") has it right: push. The nudge is your company’s designated representative to push employees and associates for more and faster results.
Why you need a nudge
Let’s face it, you’re human. You try to set goals. You try to reach them in the time provided. You try to do more and better, right?
But somehow you fall behind, miss deadlines, bobble opportunities, trip and crash when you should be sprinting ahead. Isn’t that about the size of it?
Which is why you need a designated nudge.
In a nutshell the job of the nudge is to
* check progress on existing projects and objectives
* ask how you are getting on with what needs to be done
* remind you what needs to be done and when it must be done
* offer incentives for achievement
* make it clear what happens when achievement is not forthcoming
And, in general, spur, motivate, challenge, chide — and push.
The nudge must be organized, efficient, focused, indefatigable, with a thick skin
Only a person of the utmost efficiency, clarity and organization can be a nudge. After all, a nudge who falters and fails is hardly going to make a success of the position, much less deliver the benefits you have every right to expect.
Beyond such skills, the nudge must be a person who, above all, has a thick skin and who doesn’t take things personally.
Nudges are often regarded as people butting in where they are not wanted…
perfectionists in an imperfect world… annoying, interfering, pests; in short not the most welcome of creatures.
That’s why two things are absolutely necessary for the successful nudge: a thick skin and immunity for whatever they say.
The necessity for immunity
A nudge by definition pushes other employees… and must therefore be protected from the comments and reactions of all employees.
Consider this typical situation:
Nudge: Mary, as you know your monthly sales figures are a little off. What are you planning to do to get back on track?
I guarantee you that Mary is not likely to be very happy when the nudge drops by with this message. However, that is the nudge’s job: to get Mary back on track ASAP, to enable both Mary and the company to achieve their clearly understood goals.
Mary may well be inclined to respond with a "get out of here. I am fully capable of handling this matter myself" comment.
But she cannot and must not.
The nudge’s job is to remind Mary of what needs to be done, when it needs to be done, what Mary is doing to achieve the objective, and to give Mary all appropriate help and directions, right up to and including warnings and admonitions.
The nudge is constantly in motion and may appear anywhere, at any time.
By definition, a nudge cannot be a stationary object; the nudge must constantly be
* connecting with employees * reviewing their progress * making suggestions * focusing employees * recommending what must be done and when it must be done.
The nudge must be supremely well organized and must have a clear daily "to do" list.
This means
* knowing who must be contacted today
* calling and emailing such people (including follow-up e-mails after all meetings).
* re-focusing employees, tweaking, adjusting, reminding.
The nudge is a creature in constant motion…
* prodding Joe
* complimenting Neal
* chiding Sally
being clear on what each needs to achieve… and working with each and all to achieve those objectives.
Start today
There isn’t a company on this earth which wouldn’t be better off having a designated nudge on staff. That’s why you must start today.
* Review the nudge candidates you have. Who is best equipped to contact each and every employee and representative to improve results?
* The nudge must be in constant communication with employees AND with management.
* The nudge’s conduct and mode of operation must be reviewed at regular intervals. Remember your Lord Acton: "power corrupts. Absolute power corrupts absolutely." You must ensure that your nudge doesn’t develop arrogance and "big head" problems, which can easily occur without periodic intervention and oversight.
Review the nudge’s results
A nudge who understands and is good at this job is a godsend to any company. After all, nudges are clear on what is likely to deliver better results:
* allowing employees to go their own ways without regular oversight and reminding, or
* having to report progress (or lack of same) to a designated representative whose task is to get people to produce more in a designated period of time?
Obvious, isn’t it?
And so we come back to the original Norwegian word "nugga", meaning push. The nudge is your company’s secret weapon, who by simply showing up and pushing and prodding employees will achieve better results day after day.
Cherish nudges, for they are a source of endless benefits to you and your organization. Far too many employees are slow, slothful, disorganized, inefficient. Apply the magic of the nudge to the solution of these problems and deficiencies. The results will most assuredly please you!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc.,
www.worldprofit.com where small and home-based businesses learn how to profit online through automation. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! For details on Dr. Lant’s 18 best-selling business books, go to www.jeffreylant.com
Tuesday, October 12, 2010
How To Start Your Own Online Home Business
Author: Joel Broughton
If you want to start an online home business it's actually very easy to do. You can use a 4 Step Process to make sure that you do not fail. Worldwide there are literally 1000's of people that are starting a simple online home business, and now you can too. But what is the best online home business for you?
About the Author
Joel Broughton is a Home Based Business Coach and Loving Dad of 4. If you want to Start an Online Home Business you can learn how as his website: http://www.JoelBroughton.com
Author: Joel Broughton
If you want to start an online home business it's actually very easy to do. You can use a 4 Step Process to make sure that you do not fail. Worldwide there are literally 1000's of people that are starting a simple online home business, and now you can too. But what is the best online home business for you?
You can easily find the best online home business that suits your needs, personality and level of commitment if you are willing to just spend a little time and energy. As you were reading this article another person, somewhere in the world just started a new online home business. So, it's really not that tough for you to get started. You just have to first decide to do it, then take action.
Are you committed to yourself enough to succeed?
Most people that fail in a home business do so because they just don't realize WHY they wanted to start one in the first place. So let's take a few minutes right now to decide why you want an online home business. Do you want to travel? Do you want a huge bank account? Do you want that beachfront mansion and hot girls (or guys) chasing you?
Grab the keys to your Ferrari and let's take a drive down to the simple 4 Step Process that will help you get started. You can truly choose to live the lifestyle you want, once you decide why you are doing this in the first place.
This 4 Step Process has been used by 10,000's of people to successfully go from working full time at a job they hate, to owning a successful online home business. Let's get started:
Easy Action Step 1: Do you want a Business Coach or are you going to do all the research yourself? It's a lot of work to start a home based business online, so it's probably a good idea to find someone that can help you.
Easy Action Step 2: What do you want to sell? Yes, you will need a product or service to make your business work, but don't worry, with the power of the Internet, you won't be selling your products door to door, you just have to put them online.
Easy Action Step 3: Does anyone actually want to buy your stuff? This is the most important question to ask yourself as you are getting setup. If nobody wants you stuff...don't try to sell it to them. Okay?
Easy Action Step 4: Get started. There is no time like right now to get your website setup and start your marketing campaign. Set your own hours, but make sure you put in lots of work getting started, or your new business will never get off the ground.
Simple enough?
This is just an outline of what you need to get started, but the most important part really is whether or not you are willing to take action to get started. Most new online home based business owners get stalled just trying to come up with a product or service to sell. So why frustrate yourself with this? Locate a successful business mentor online that is willing to help you get an internet home based business up and running and just plug into what they are doing with them. Creating a partnership is easier than you think.
Get started right now in your own online home business and don't look back!
Article Source: http://www.articlesbase.com/business-ideas-articles/online-home-business-tips-how-to-start-your-own-online-home-business-3206505.htmlAbout the Author
Joel Broughton is a Home Based Business Coach and Loving Dad of 4. If you want to Start an Online Home Business you can learn how as his website: http://www.JoelBroughton.com
Monday, October 04, 2010
What to do when your customer says "NO!"
by Dr. Jeffrey Lant
It's sad, but it's going to happen to you today: a prospect is going to say no to your offer. That, however, is NOT important. What is, is knowing what to do when ithappens. That's what separates the men from the boys; the business people who will profit from those who won't!
1) Prepare for the decline
People who succeed in business do not expect every single prospect to purchase what they're selling immediately, effortlessly. No way!
Instead, they anticipate that while some will buy, many will not. Their job is to anticipate those declines and to prepare in advance what to do when they get them.
2) Write down every potential objection you
will hear. Then answer them.
The worst possible way to handle an objection is spontaneously, on the fly. To render the best reply, you must consider the best reply, crafting, improving it as you go.
Face it: some people are going to decline your offer. You should be prepared to respond immediately when it happens. This means brainstorming all possible objections... and coming up with the best, most telling responses. Your use of these responses must be swift and sure. There's no time for improvisation when your
sale hangs in the balance!
3) Ask customers why they've declined your offer.
Successful business people, people who get rich from business, are never daunted by hearing "No!" from a customer. They see this response, however adamant, as nothing but a milestone on the way to making that sale. Successful marketers know that any "no" means "tell me more", not "go away, get lost."
4) Ask why
The first step upon hearing the customer decline your offer... is to ask why.
Treat "why" as an essential tool in making the sale. The minute your prospect starts telling you why... you are on your way to a certain sale because the very act of answering this question means the prospect is willing to work with you to reverse the very answer they've just given you! Thus asking "why" is essential to getting to yes.
5) Listen carefully
While your customer is explaining why she declined your offer, LISTEN. The natural tendency is to barge ahead, overwhelming the customer. This is a mistake. Instead, ask the customer why she declined; then give her the time and courtesy to listen to her response without any interruption whatsoever.
6) Make sure the customer understands your original offer.
By asking the customer why she has declined your offer, you may discover that she doesn't really understand what you are offering. If she doesn't, present the offer again, making sure the customer understands absolutely everything you are offering and its substantial value and utility.
7) When your initial offer is not enough
If you have presented your offer clearly... if you feel the customer understands it but is still not willing to bite, it's time to IMPROVE YOUR OFFER!
Now hear this: before you ask a single customer for a sale, you must brainstorm every single thing you can offer prospects to induce them to buy.
You must NEVER try to improvise an offer when you are speaking to a customer. Instead, you should have at your finger tips the extra goodies you can offer a customer, goodies that will make the sale without breaking the bank!
"Ms. Prospect, I see you want to get our widget... and I want you to have it. I'm going to improve my original offer to make sure you get it! Let me show you what you can get if you purchase today!"
8) When money -- or lack thereof --is the problem
Be prepared to hear from customers over and over again that money is the problem. This may or may not be true. Your job is to be prepared either way.
Ask your customers if they would purchase your product if they had the money. If they say yes, then your job becomes improving the offer until the customer understands it would be foolish not to buy. Improving the offer may well induce the customer to 'fess up and buy... or risk losing the terrific offer you have made. Improve the offer and in a minute or two people who have just told you they're broke will magically "find" the funds. With improved offers, this happens time after time!
Note: make it clear to your prospect exactly what this improved offer contains. Also, be sure the customer understands that this is a limited-time offer and that it cannot and will not be repeated. Make sure the customers understands; this is essential in ensuring acceptance of this offer!
9) When lack of money really is the problem
Of course, some people -- particularly in our difficult economic days -- really are broke. They need a different approach. For this situation, too, you should have planned in advance. Can you offer
* improved payment terms
* readily available credit resources (like
those at www.paypal.com )
* details on how to secure a pre-paid credit
card, etc.
In short are you ready to be helpful when your interested, but cash challenged, customer is ready to act? That's mandatory... if you want this sale!
Turning a no into a yes is what determines your business success!
Let me be blunt: you cannot achieve maximum business success and the profits that go with it unless and until you can turn no into yes. Therefore, mastering the steps in this article is essential to your maximum well being.
Thus, start today. Never let a prospect go until you have exhausted every approach to securing his business. Treat this as a great game, a game constantly testing your skills and ingenuity; one with the greatest possible benefits to both your customer and yourself. For you, hearing the word no only focuses and concentrates your efforts. After all, YOU are prepared for this moment. You know what to do and when to it. You are more determined to make this sale than the prospect is to decline it. As a result, this is not just a sale you will wish for; it is a sale you will get!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant's live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant's 18 best-selling business books,
go to www.jeffreylant.com
by Dr. Jeffrey Lant
It's sad, but it's going to happen to you today: a prospect is going to say no to your offer. That, however, is NOT important. What is, is knowing what to do when ithappens. That's what separates the men from the boys; the business people who will profit from those who won't!
1) Prepare for the decline
People who succeed in business do not expect every single prospect to purchase what they're selling immediately, effortlessly. No way!
Instead, they anticipate that while some will buy, many will not. Their job is to anticipate those declines and to prepare in advance what to do when they get them.
2) Write down every potential objection you
will hear. Then answer them.
The worst possible way to handle an objection is spontaneously, on the fly. To render the best reply, you must consider the best reply, crafting, improving it as you go.
Face it: some people are going to decline your offer. You should be prepared to respond immediately when it happens. This means brainstorming all possible objections... and coming up with the best, most telling responses. Your use of these responses must be swift and sure. There's no time for improvisation when your
sale hangs in the balance!
3) Ask customers why they've declined your offer.
Successful business people, people who get rich from business, are never daunted by hearing "No!" from a customer. They see this response, however adamant, as nothing but a milestone on the way to making that sale. Successful marketers know that any "no" means "tell me more", not "go away, get lost."
4) Ask why
The first step upon hearing the customer decline your offer... is to ask why.
Treat "why" as an essential tool in making the sale. The minute your prospect starts telling you why... you are on your way to a certain sale because the very act of answering this question means the prospect is willing to work with you to reverse the very answer they've just given you! Thus asking "why" is essential to getting to yes.
5) Listen carefully
While your customer is explaining why she declined your offer, LISTEN. The natural tendency is to barge ahead, overwhelming the customer. This is a mistake. Instead, ask the customer why she declined; then give her the time and courtesy to listen to her response without any interruption whatsoever.
6) Make sure the customer understands your original offer.
By asking the customer why she has declined your offer, you may discover that she doesn't really understand what you are offering. If she doesn't, present the offer again, making sure the customer understands absolutely everything you are offering and its substantial value and utility.
7) When your initial offer is not enough
If you have presented your offer clearly... if you feel the customer understands it but is still not willing to bite, it's time to IMPROVE YOUR OFFER!
Now hear this: before you ask a single customer for a sale, you must brainstorm every single thing you can offer prospects to induce them to buy.
You must NEVER try to improvise an offer when you are speaking to a customer. Instead, you should have at your finger tips the extra goodies you can offer a customer, goodies that will make the sale without breaking the bank!
"Ms. Prospect, I see you want to get our widget... and I want you to have it. I'm going to improve my original offer to make sure you get it! Let me show you what you can get if you purchase today!"
8) When money -- or lack thereof --is the problem
Be prepared to hear from customers over and over again that money is the problem. This may or may not be true. Your job is to be prepared either way.
Ask your customers if they would purchase your product if they had the money. If they say yes, then your job becomes improving the offer until the customer understands it would be foolish not to buy. Improving the offer may well induce the customer to 'fess up and buy... or risk losing the terrific offer you have made. Improve the offer and in a minute or two people who have just told you they're broke will magically "find" the funds. With improved offers, this happens time after time!
Note: make it clear to your prospect exactly what this improved offer contains. Also, be sure the customer understands that this is a limited-time offer and that it cannot and will not be repeated. Make sure the customers understands; this is essential in ensuring acceptance of this offer!
9) When lack of money really is the problem
Of course, some people -- particularly in our difficult economic days -- really are broke. They need a different approach. For this situation, too, you should have planned in advance. Can you offer
* improved payment terms
* readily available credit resources (like
those at www.paypal.com )
* details on how to secure a pre-paid credit
card, etc.
In short are you ready to be helpful when your interested, but cash challenged, customer is ready to act? That's mandatory... if you want this sale!
Turning a no into a yes is what determines your business success!
Let me be blunt: you cannot achieve maximum business success and the profits that go with it unless and until you can turn no into yes. Therefore, mastering the steps in this article is essential to your maximum well being.
Thus, start today. Never let a prospect go until you have exhausted every approach to securing his business. Treat this as a great game, a game constantly testing your skills and ingenuity; one with the greatest possible benefits to both your customer and yourself. For you, hearing the word no only focuses and concentrates your efforts. After all, YOU are prepared for this moment. You know what to do and when to it. You are more determined to make this sale than the prospect is to decline it. As a result, this is not just a sale you will wish for; it is a sale you will get!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant's live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant's 18 best-selling business books,
go to www.jeffreylant.com
For more articles by Dr. Jeffrey Lant go to http://www.JeffreyLantArticles.com
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