Tuesday, May 29, 2007

Starting An E-Commerce Home Business
Copyright © Rahimah Sultan

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One of the biggest breakthroughs in the world of the Internet is e-Commerce business. What started out originally as a small time operation where each Internet provider partnered with certain companies and billed purchases to the customer's on the Internet has now exploded into an international operation where people can buy everything from music to clothing to food to cars and even houses. What does this mean for the would-be entrepreneur?

It opens up a new opportunity for you to own a home business without having to concern yourself with the expense of a brick and mortar store. And instead of walking into a business every day and being faced with irate customers, disgruntled employees, and much more, you can sit back and relax while people visit your website and purchase the products they want.

There is very little untapped territory, but that doesn't mean that the online market is saturated as in other cases because customers are fickle for the most part. There is no need for inventory, but you may choose to have the more popular items available for immediate delivery or you can partner with someone else and become a reseller so that you don't have to be concerned with shipping and handling. You can have items dropped-shipped by the company you purchase from. The advent of e-Commerce gives new entrepreneurs a choice in how they run their businesses, and that means more opportunities for everyone.

But, since customers are very fickle, unless you offer something unique, they will look for a better price, different color, or even different style. The inception of the Internet has created a world of Internet addicts who may spend hours just trying to find a particular purse in a color that is exactly what they want.

E-Commerce has created more competition for online sellers, and competition is good for business. Unlike with a brick and mortar business, online shoppers will keep searching other stores until the find exactly what they are looking for. With so many online stores, customers don’t feel the need to be loyal to one retailer or reseller. So if you want repeat business, you need to offer goods and services that are unique and pricing that is competitive.

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