What to do when your computer crashes. It will you know!
by Dr. Jeffrey Lant
It happened yesterday... "it" being the most frustrating thing that can happen nowadays...
"it" being the one eventuality absolutely certain to throw off your day and ensure you fall behind...
"it" being the event guaranteed to change you from someone calm, reasonable, the nicest of people, to a mad person whose blue words could make a sailor blush.
Your computer crashed... and you wondered what in God's green acre you had done to warrant such a malady and imprecation. It just wasn't fair...
That's what the computer crash does... and certain too. One of these days you are going to have "the crash"... the only real question is: will you be ready for it?
What every boy scout knows... be prepared.
Cambridge, Massachusetts satirist Tom Lehrer wrote a song (1953) when I was in first grade, a million years ago. It was called "Be Prepared!". I thought of it for the first time in years yesterday as I surveyed the most important machine in my life just sitting there, non functional, turning me from an acutely productive member of society to drone, in an instant.
"Be prepared! as through life you march along. Be prepared to hold your liquor pretty well, Don't write naughty words on walls if you can't spell".
Yes, I thought of Lehrer and his rollicking, rather sophomoric, school boy humor yesterday... as my world came to a screeching halt. Lehrer at least made me smile... Lehrer, that is, and the knowledge that I was prepared for The Crash. Here's how you can be prepared too and actually smile as you resolve one of life's most aggravating and irritating problems.
1) Make sure you copy your files.
The most avoidable problem when you work with computers is to lose files because you have not copied them in an organized, consistent fashion. This must be done completely, regularly -- not intermittently, casually, whenever you get around to it. That's the wrong way for sure, completely unsystematic.
Instead, as I write articles like these, I make a copy of each paragraph as I write it; to do less would be to turn me from copywriter into gambler. And there is absolutely no need for that. To write is silver; but to copy is gold.
2) Print out details of key data you will need when (not if) your computer crashes. For instance, I have in my computer a list of vital telephone numbers. That's just the thing you'll need when your computer crashes. Make sure to print out a copy (from time to time, too, so that you have readily available the most current details) and have it easily accessible.
3) Get an external hard drive. You just plug it in, back up your data, and then continue with the work at hand. It's affordable. Most people and businesses can get by for one in the $100 price range. That's peanuts compared to the actual and psychic costs of replacing data lost because of inadequate protection and preservation. Oh, yes, it's light weight and portable, too; easily connected to any computer where you have data to be copied.
4) Peruse notes of previous computer crises. You do have them, don't you?
Problems occur; the same problems may recur. Are you ready to solve them? You are if you wrote down the problem last time and clearly indicated what you did to solve it. These notes are vital, given the fact that the problem you have today may not recur for months, even years. Your notes, therefore, are necessary. Never assume you will remember the problem and what you did to solve it. As soon as you have a free minute after your computer is up and running, record the solution. This solution should not be left in the computer alone where some future crisis renders it inaccessible; you must print this and keep it in an off-computer file.
5) Don't sit in front of your computer and fret. That won't help.
One of my father's favorite expressions was "a watch pot never boils". Now I know what he meant... to sit in front of a non-functioning computer will only increase your unhappiness and discontent. Instead, if your computer remains on the fritz, turn your attention to other useful things you could be doing whilst you're waiting for help (see below).
If you spend as much time as I do on your computer (easily a consistent 12 hours a day), some other things in your life are bound to be neglected. Make "crash day" productive in other ways. I used the extra time to research a future article and while the computer on which I planned to write it was down, I made considerable progress, thereby infusing some necessary uplift into this "what a revolting development this is" situation. 6) Have a trusted computer consultant at the ready.
As soon as I knew yesterday's computer crisis was beyond my admittedly limited technical skills, I placed the necessary call to my computer consultant Justin Lyttle of Help Desk Services, Hanover, Massachusetts. I received what I have always received from Justin for many years: his prompt, full attention and (despite the fact it was Friday afternoon) the promise he would solve my problem promptly. This he did... arriving at about 6:00 p.m., getting down to business at once, solving my multi-part problem. Within an hour the problem was solved, I was back online, and Justin was on his way.
People like Justin Lyttle are a find. A critical component of what makes you and your business (including your computer operations) successful is ensuring you have just the right competent and sympathetic people like Justin on your team. Never wait to find them until you are frantic. Remember your Tom Lehrer and be prepared; ask business people from your neighborhood who they use... then call up to introduce yourself. Do ALL this before the pressing need arrives.
Last words.
Days of computer crisis are never pleasant, especially if you are technically challenged like I am. Still, if you follow these recommendations you'll get through them as comfortably as possible. Oh yes, just one more suggestion: keep ice cream in the refrigerator. It helps while away the time and makes you feel better until reinforcements arrive. Ice cream is like that.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com
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Saturday, May 14, 2011
Saturday, May 07, 2011
What you need to know and do to be a GREAT blog publisher!
by Dr. Jeffrey Lant
Have you noticed that blogs are popping up online everywhere? Yes, blogging is the phenomenon of the age. You just need to know how to profit from it. These suggestions will help.
1) Be clear on your objective.
The people who are successful with blogging, that is the people who are making money from it, all are very clear on what they are writing their blog to accomplish. If you're writing a business blog your objective is crystal clear: you blog to profit and for no other reason.
Too many (particularly new) blogsters have mixed objectives. Sure, they want to make money but, perhaps even more (and dangerously) they write to get their share of the limelight.
Don't make that mistake.
When you're in business your blog exists for one reason and one reason only: to put money in your pocket, as quickly and substantially as possible.
2) Never forget the deal you have with your readers.
People who run successful (that is to say money-making) blogs never lose sight of the implicit deal they have with their readers, viz.
Publisher: I will email you information of value and consequence. I shall also send you (in the same issue) ad copy for your earnest and honest consideration.
Reader: So long as you email me superior copy, I shall do two important things: I will read this copy, and I shall also (at least) glance at your ads.
This is the basis for a mutually satisfactory relationship.
3) Understand your role as a publisher.
Publishers become publishers for two major reasons: because they have something important to say and want to influence the world AND to make money. Thus in every issue you must offer superior content...and prospect-centered ad copy. The key here is keeping this equation balanced.
If you run nothing but superior content, your readers may be delighted... but you'll make no money and, in short order, give up the enterprise.
If you run nothing but (or even too many) ads, your reader will immediately get bored...and punish you not just by trashing your current issue but trashing all future issues without even a glance.
Publishing, then, is all about balance.
4) Study the great publishers and their empire-building methods and procedures.
The minute you have a blog, you have become a publisher... and the minute you become a publisher you become a card-carrying member of the greatest professional association on earth: publishering. Now you are part of a grand tradition. Make it a point to understand what that means by studying the great practitioners of your business. This includes people like Gutenberg and his Bible (1455)... Canadian Lord Beaverbrook who seized English newspapers the better to manipulate ministries and imperial politics and his tenacious rival Viscount Rothermere... and the great publishing families of America whose names alone remind us of what publishers can do to generate wealth for themselves while shaping the course of a great nation starting with William Randolph Hearst...
The Taylors of Boston... the McCormicks of Chicago... the Chandlers of Los Angeles.... and their counterparts in every significant city on earth.
You, you!, are now one of their number, and I can tell you this about such people, they were all, to a person,
* big thinkers
* people who meant to shape events, not just witness them
* determined to have their point of view not just seen but dominant.
The small, the trivial, the inconsequential and insignificant had absolutely no place in their publications or their lives. These are the people, your professional ancestors, it behooves us all to study and emulate.
These were people of amazing, irrepressible energies and imaginations. They didn't moan and groan about their "work", the time it took, the sacrifices they had to make to do it. They were grateful for the opportunity to create vehicles of wealth and influence, thrilled to get up each and every day and set about their work, stamping the world with their mark... and eager, too.
Is this how you approach the business of your blog? If it isn't, re-examine your reasons for creating and publishing a blog and once you have done so absorb these home truths about the business:
* Say something significant in every issue. We all want to "make a difference" with our lives. When you're a with-it publisher, this is easy to do. Make it clear that yours is a blog designed to make this a better world; there is no higher calling than that.
* Always ask your readers to respond. "Bribe" them, if necessary, to do so... offer them something of value that induces them to respond quickly and meaningfully. Such people become your best customers.
* Publish to a schedule. The best way to blog is daily. If you aspire to significance and substantial rewards no other schedule should even be considered.
* Talk directly, frankly to your readers. Be for them what every great publisher must be: a candid, direct, honest to a fault advocate of humane and progressive change. Publishing, you see, is never merely about transmitting information; it is about seizing minds and changing lives... about throwing down gauntlets and taking up causes... and always informing, motivating, energizing, enthusing and transforming.
Make today the day you rethink and recreate your blog.
The most stimulating game on earth is influencing others and so shaping the world you want. This is the gift all (good) blog publishers get... but you get it if and only if you focus on providing people with blog posts of interest, significance, and value. Nothing less can or should be set before the most important people in your business life: your blog readers.
From now on, focus each day on what you want to share with them; what you know that can change and improve their lives... and how you will present it to them for maximum impact and long-lasting effect. They must see you for what you are: their great and valued friend and counselor, operating through and touching their lives in your blog.
When you are producing a blog of value and influence, your entire outlook on life shifts; no problem is too big, too oppressive, over powering: problems are merely challenges which you can help your readers surmount and conquer, one step at a time.
You see, publishing, all publishing, is about the business of improving lives. That is what publishers do; that is what you as a publisher must do... with your ever-improving and life-transforming blog the vehicle to hand. Do this and the golden benefits of blogging, not least the systematic and continuing improvement of lives, will all be yours.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com
Check out Rapid Mass Traffic
Facebook and all things social online
If you really want a work-at-home opportunity that’s worthwhile visit: http://www.surefiresuccessnow.com/?rd=fk4if8jz
by Dr. Jeffrey Lant
Have you noticed that blogs are popping up online everywhere? Yes, blogging is the phenomenon of the age. You just need to know how to profit from it. These suggestions will help.
1) Be clear on your objective.
The people who are successful with blogging, that is the people who are making money from it, all are very clear on what they are writing their blog to accomplish. If you're writing a business blog your objective is crystal clear: you blog to profit and for no other reason.
Too many (particularly new) blogsters have mixed objectives. Sure, they want to make money but, perhaps even more (and dangerously) they write to get their share of the limelight.
Don't make that mistake.
When you're in business your blog exists for one reason and one reason only: to put money in your pocket, as quickly and substantially as possible.
2) Never forget the deal you have with your readers.
People who run successful (that is to say money-making) blogs never lose sight of the implicit deal they have with their readers, viz.
Publisher: I will email you information of value and consequence. I shall also send you (in the same issue) ad copy for your earnest and honest consideration.
Reader: So long as you email me superior copy, I shall do two important things: I will read this copy, and I shall also (at least) glance at your ads.
This is the basis for a mutually satisfactory relationship.
3) Understand your role as a publisher.
Publishers become publishers for two major reasons: because they have something important to say and want to influence the world AND to make money. Thus in every issue you must offer superior content...and prospect-centered ad copy. The key here is keeping this equation balanced.
If you run nothing but superior content, your readers may be delighted... but you'll make no money and, in short order, give up the enterprise.
If you run nothing but (or even too many) ads, your reader will immediately get bored...and punish you not just by trashing your current issue but trashing all future issues without even a glance.
Publishing, then, is all about balance.
4) Study the great publishers and their empire-building methods and procedures.
The minute you have a blog, you have become a publisher... and the minute you become a publisher you become a card-carrying member of the greatest professional association on earth: publishering. Now you are part of a grand tradition. Make it a point to understand what that means by studying the great practitioners of your business. This includes people like Gutenberg and his Bible (1455)... Canadian Lord Beaverbrook who seized English newspapers the better to manipulate ministries and imperial politics and his tenacious rival Viscount Rothermere... and the great publishing families of America whose names alone remind us of what publishers can do to generate wealth for themselves while shaping the course of a great nation starting with William Randolph Hearst...
The Taylors of Boston... the McCormicks of Chicago... the Chandlers of Los Angeles.... and their counterparts in every significant city on earth.
You, you!, are now one of their number, and I can tell you this about such people, they were all, to a person,
* big thinkers
* people who meant to shape events, not just witness them
* determined to have their point of view not just seen but dominant.
The small, the trivial, the inconsequential and insignificant had absolutely no place in their publications or their lives. These are the people, your professional ancestors, it behooves us all to study and emulate.
These were people of amazing, irrepressible energies and imaginations. They didn't moan and groan about their "work", the time it took, the sacrifices they had to make to do it. They were grateful for the opportunity to create vehicles of wealth and influence, thrilled to get up each and every day and set about their work, stamping the world with their mark... and eager, too.
Is this how you approach the business of your blog? If it isn't, re-examine your reasons for creating and publishing a blog and once you have done so absorb these home truths about the business:
* Say something significant in every issue. We all want to "make a difference" with our lives. When you're a with-it publisher, this is easy to do. Make it clear that yours is a blog designed to make this a better world; there is no higher calling than that.
* Always ask your readers to respond. "Bribe" them, if necessary, to do so... offer them something of value that induces them to respond quickly and meaningfully. Such people become your best customers.
* Publish to a schedule. The best way to blog is daily. If you aspire to significance and substantial rewards no other schedule should even be considered.
* Talk directly, frankly to your readers. Be for them what every great publisher must be: a candid, direct, honest to a fault advocate of humane and progressive change. Publishing, you see, is never merely about transmitting information; it is about seizing minds and changing lives... about throwing down gauntlets and taking up causes... and always informing, motivating, energizing, enthusing and transforming.
Make today the day you rethink and recreate your blog.
The most stimulating game on earth is influencing others and so shaping the world you want. This is the gift all (good) blog publishers get... but you get it if and only if you focus on providing people with blog posts of interest, significance, and value. Nothing less can or should be set before the most important people in your business life: your blog readers.
From now on, focus each day on what you want to share with them; what you know that can change and improve their lives... and how you will present it to them for maximum impact and long-lasting effect. They must see you for what you are: their great and valued friend and counselor, operating through and touching their lives in your blog.
When you are producing a blog of value and influence, your entire outlook on life shifts; no problem is too big, too oppressive, over powering: problems are merely challenges which you can help your readers surmount and conquer, one step at a time.
You see, publishing, all publishing, is about the business of improving lives. That is what publishers do; that is what you as a publisher must do... with your ever-improving and life-transforming blog the vehicle to hand. Do this and the golden benefits of blogging, not least the systematic and continuing improvement of lives, will all be yours.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com
Check out Rapid Mass Traffic
Facebook and all things social online
If you really want a work-at-home opportunity that’s worthwhile visit: http://www.surefiresuccessnow.com/?rd=fk4if8jz
Friday, April 22, 2011
Advice on what makes business blogs work by three who know: George Kosch, Sandi Hunter and Dr. Jeffrey Lant.
by Dr. Jeffrey Lant
Today , April 19, 2011, is a special day for the three members of the Worldprofit blog writing team. Today we completed writing 200 business blog articles, a project which began in June, 2010. The response to these articles has been nothing short of spectacular, so we decided to discuss the reasons why this has occurred and what it means for you and your business blog.
1) Be clear on the objective
.
We are focusing this article on blogs created by businesses. Their objective is simple: make money. No business blog should ever be created which has some supposedly "better" purpose. It's easy to forget this purpose; it doesn't take much to unfocus a blog. That's why we suggest posting this message prominently in your office: "It's the money, silly." A variation of this message helped Bill Clinton (a notoriously diffuse individual) from going off theme and was influential in putting him in the Oval Office. This message will also work for you.
2) Designate a good writer to produce your blog's content.
Business blog copy must be clean, clear, accurate. That means designating a writer with business writing experience. An experienced copywriter is perfect. They know how to write copy that sells... which is just the copy you need.
3) If you cannot find a copywriter, become that copywriter yourself.
Successful copy is based on just 4 important words:
YOU GET BENEFIT NOW.
The "you" is your reader, the person you need your blog copy to motivate to contact you.
"get" is there to remind you that copy is always about what the reader (your past, present and future customer) gets from you.
"benefit" is the specific thing they get from each article you publish.
"now" is when you want the reader to respond, reminding yourself that there must always be one or more offers in each blog issue, such offers being intended to stimulate the immediate reader response which must always be your objective.
4) Master search engines.
Writing business blogs means finding and using a never ending supply of data, information, research findings, quotations of note, etc. Blogs eat up lots and lots of information.
This means becoming expert at finding pertinent data from search engines. Surprisingly we discovered that many business blog writers do not use and therefore do now know how to ensure best results from search engines. That problem must be recognized and overcome ASAP.
Successful business writers know how to write articles with data "holes" in them, "holes" they can quickly fill by accessing search engines... without ever leaving the computer. Given the fact that not so many years ago, business writers had to use specialized business libraries, a cumbersome process at best, search engines have made all the difference in getting important data quickly and easily, all at your fingertips.
5) Always have a lead article, the focus of each individual issue.
We have found in practice that each blog issue should be anchored by a major article. The length we recommend is 1,500 words.
This article should be divided into two distinct parts; first, the actual content itself. Second, pertinent follow-up details which advise your reader what is available, its benefits, and how to get it. These follow-up details are crucial and must follow each article. (See below for an example.)
How long does it take for such an article to be researched, written, edited, etc.? Obviously that depends on the amount of research you must do, how quickly you find it, your own skills and speed as a writer, etc. However, we have found that this "anchor" article takes on average 4-8 hours.
6) Always have a "new uses" feature.
You've all heard the old adage, "sell the sizzle, not the steak". That's why you need a "new uses" feature. Select any of your products and services; then provide at least one detailed blog article on how to get the great results from its use. Remember, people buy products too achieve results; the more practical uses you detail, the more sales you make.
7) Always include customer testimonials, particularly testimonials that provide details on what individual customers did and their positive results.
Customer testimonials work. Thus, make sure you always include one or more in each blog issue. And always make a point in each blog of asking your customers to provide more.
8) Have a "new product" feature... and, as above, ensure the copy focuses on what it does, that "sizzle" again.
Remember, blog copy is about making money by generating reader inquiries and sales. Your readers are glad to read about new products to the extent that the copy introducing them focuses on what the customer gets.
9) Set and keep a fixed blog publishing schedule.
Your readers should expect to see your blog, like clock work, on a published schedule. They should be trained to look forward to it and respond. But if your publishing schedule is erratic, unpredictable, then your reputation will not be enhanced and your sales will definitely suffer. Ouch!
Once you've set the schedule, treat it religiously.
10) Always include a very special offer in every issue.
Make it a truly spectacular offer... one available to blog readers only.
Position this offer prominently. It is, after all, eye-popping.
Last words.
Blogs in general and business blogs in particular are here to stay. Businesses without them are businesses that suffer, having thereby circumscribed sales and growth. Make sure that isn't you.
One last piece of advice: Make your blog fun read and ALWAYS easy to respond to. If you follow these instructions, your blog will steadily grow in importance as a readily available source of customers and profits. As we can tell you from personal experience, what blogs deliver will truly delight, excite, and enthuse you. A steady stream of new customers and enhanced profits tend to do that.... Get started today and see for yourself.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com/?rd=re5Z8Kr7
Check out Rapid Mass Traffic
If you really want a work-at-home opportunity that’s worthwhile visit: http://www.surefiresuccessnow.com/?rd=fk4if8jz
by Dr. Jeffrey Lant
Today , April 19, 2011, is a special day for the three members of the Worldprofit blog writing team. Today we completed writing 200 business blog articles, a project which began in June, 2010. The response to these articles has been nothing short of spectacular, so we decided to discuss the reasons why this has occurred and what it means for you and your business blog.
1) Be clear on the objective
.
We are focusing this article on blogs created by businesses. Their objective is simple: make money. No business blog should ever be created which has some supposedly "better" purpose. It's easy to forget this purpose; it doesn't take much to unfocus a blog. That's why we suggest posting this message prominently in your office: "It's the money, silly." A variation of this message helped Bill Clinton (a notoriously diffuse individual) from going off theme and was influential in putting him in the Oval Office. This message will also work for you.
2) Designate a good writer to produce your blog's content.
Business blog copy must be clean, clear, accurate. That means designating a writer with business writing experience. An experienced copywriter is perfect. They know how to write copy that sells... which is just the copy you need.
3) If you cannot find a copywriter, become that copywriter yourself.
Successful copy is based on just 4 important words:
YOU GET BENEFIT NOW.
The "you" is your reader, the person you need your blog copy to motivate to contact you.
"get" is there to remind you that copy is always about what the reader (your past, present and future customer) gets from you.
"benefit" is the specific thing they get from each article you publish.
"now" is when you want the reader to respond, reminding yourself that there must always be one or more offers in each blog issue, such offers being intended to stimulate the immediate reader response which must always be your objective.
4) Master search engines.
Writing business blogs means finding and using a never ending supply of data, information, research findings, quotations of note, etc. Blogs eat up lots and lots of information.
This means becoming expert at finding pertinent data from search engines. Surprisingly we discovered that many business blog writers do not use and therefore do now know how to ensure best results from search engines. That problem must be recognized and overcome ASAP.
Successful business writers know how to write articles with data "holes" in them, "holes" they can quickly fill by accessing search engines... without ever leaving the computer. Given the fact that not so many years ago, business writers had to use specialized business libraries, a cumbersome process at best, search engines have made all the difference in getting important data quickly and easily, all at your fingertips.
5) Always have a lead article, the focus of each individual issue.
We have found in practice that each blog issue should be anchored by a major article. The length we recommend is 1,500 words.
This article should be divided into two distinct parts; first, the actual content itself. Second, pertinent follow-up details which advise your reader what is available, its benefits, and how to get it. These follow-up details are crucial and must follow each article. (See below for an example.)
How long does it take for such an article to be researched, written, edited, etc.? Obviously that depends on the amount of research you must do, how quickly you find it, your own skills and speed as a writer, etc. However, we have found that this "anchor" article takes on average 4-8 hours.
6) Always have a "new uses" feature.
You've all heard the old adage, "sell the sizzle, not the steak". That's why you need a "new uses" feature. Select any of your products and services; then provide at least one detailed blog article on how to get the great results from its use. Remember, people buy products too achieve results; the more practical uses you detail, the more sales you make.
7) Always include customer testimonials, particularly testimonials that provide details on what individual customers did and their positive results.
Customer testimonials work. Thus, make sure you always include one or more in each blog issue. And always make a point in each blog of asking your customers to provide more.
8) Have a "new product" feature... and, as above, ensure the copy focuses on what it does, that "sizzle" again.
Remember, blog copy is about making money by generating reader inquiries and sales. Your readers are glad to read about new products to the extent that the copy introducing them focuses on what the customer gets.
9) Set and keep a fixed blog publishing schedule.
Your readers should expect to see your blog, like clock work, on a published schedule. They should be trained to look forward to it and respond. But if your publishing schedule is erratic, unpredictable, then your reputation will not be enhanced and your sales will definitely suffer. Ouch!
Once you've set the schedule, treat it religiously.
10) Always include a very special offer in every issue.
Make it a truly spectacular offer... one available to blog readers only.
Position this offer prominently. It is, after all, eye-popping.
Last words.
Blogs in general and business blogs in particular are here to stay. Businesses without them are businesses that suffer, having thereby circumscribed sales and growth. Make sure that isn't you.
One last piece of advice: Make your blog fun read and ALWAYS easy to respond to. If you follow these instructions, your blog will steadily grow in importance as a readily available source of customers and profits. As we can tell you from personal experience, what blogs deliver will truly delight, excite, and enthuse you. A steady stream of new customers and enhanced profits tend to do that.... Get started today and see for yourself.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com/?rd=re5Z8Kr7
Check out Rapid Mass Traffic
If you really want a work-at-home opportunity that’s worthwhile visit: http://www.surefiresuccessnow.com/?rd=fk4if8jz
Monday, April 11, 2011
The Concept Of A Free Home-Based Internet Business
Copyright © Rahimah Sultan
http://MarketingSuccessReview.com
Can there really be an Internet business that is free? We are taught all through life that nothing worthwhile is free, and that holds true for almost everything in life, especially for business. That doesn’t mean that there are no free home-based Internet businesses; however, there are other costs involved that are not start up capital. In any business advertising is necessary to make people aware of its existence. There are sites that offer free advertising, but you may wish to choose advertising that is more effective, depending on the concept of your business and what you hope to gain from it.
There are many free home-based Internet business opportunities available, but you have to consider more than cash outlay when you use the term “free.” Even if the capital expenditure for start up is non-existent, and you locate some free advertising sites that work well for you, you are still expending your time and energy to develop the marketing plan and doing the advertising. Though it’s indirect, the time involved is still a contribution to the business operation. After all, you are not making money during the time you spend developing a client base and advertising your business. So, although you’re not spending money, you will have to wait longer for the income to start.
Before getting involved in a free home-based Internet business, you must understand that a “free” business may not be the one that is going to allow you to earn the kind of money you desire. So, if you are looking to replace your full-time job and if you want a business that is going to provide you with financial freedom, it will be well worth your while to invest some money. If you are not willing to do this, then you are not serious about building a profitable business.
About the Author: See Profile
http://MarketingSuccessReview.com
Check out the #1 home business on the Internet
Copyright © Rahimah Sultan
http://MarketingSuccessReview.com
Can there really be an Internet business that is free? We are taught all through life that nothing worthwhile is free, and that holds true for almost everything in life, especially for business. That doesn’t mean that there are no free home-based Internet businesses; however, there are other costs involved that are not start up capital. In any business advertising is necessary to make people aware of its existence. There are sites that offer free advertising, but you may wish to choose advertising that is more effective, depending on the concept of your business and what you hope to gain from it.
There are many free home-based Internet business opportunities available, but you have to consider more than cash outlay when you use the term “free.” Even if the capital expenditure for start up is non-existent, and you locate some free advertising sites that work well for you, you are still expending your time and energy to develop the marketing plan and doing the advertising. Though it’s indirect, the time involved is still a contribution to the business operation. After all, you are not making money during the time you spend developing a client base and advertising your business. So, although you’re not spending money, you will have to wait longer for the income to start.
Before getting involved in a free home-based Internet business, you must understand that a “free” business may not be the one that is going to allow you to earn the kind of money you desire. So, if you are looking to replace your full-time job and if you want a business that is going to provide you with financial freedom, it will be well worth your while to invest some money. If you are not willing to do this, then you are not serious about building a profitable business.
About the Author: See Profile
http://MarketingSuccessReview.com
Check out the #1 home business on the Internet
Wednesday, March 30, 2011
Does your dead dog smell? Reflections on marketing myths and realities from one who knows.
by Dr. Jeffrey Lant
In the days when I taught university level marketing, I set my eager-beaver students a task.
Write a classified or space ad... and report on how it draws and what you did to handle any responses you received. In short, this project, like my teaching in general, was never merely theoretical, detached from reality. It was real! Vital! Truthful... and often, as a result, jolting. In other words, your class project either made money... or it didn't. Much more than your grade depended on it.
The scene of the crime...
All my students were adult practitioners, that is people who were already employed in professional positions or worked in home-based businesses or on the Internet. These were people who had a strong and pressing interest in mastering marketing. These students came because they needed to learn the ins and outs of marketing... or else. To such people one had an obligation, a sacred responsibility, to speak honestly, speak candidly, and address their real world concerns.
And I did.
On one occasion, a bright professional woman (I had lots of them in my classes) had the task of presenting her classified ad to the class... explaining why she wrote the ad she wrote, where she ran it, what the results were, how she followed up the respondents, and (and it was the all-important and) how much money this ad generated.
In other words, it was all real-life stuff.
She wrote her ad, as instructed, on the chalk board, the better for us to see the words which would shortly be shown as either golden, or dross. Then I became the Joe Friday ("facts, ma'am, just the facts") of the marketing drag-net.
"When did you start running this ad?" (Specific date required.)
"Where do you run this ad?" (Specific publication or venue required.)
"How many responses did you get?" (Specific number required.)
And then the kicker...
"How much money did you make... after deducting all actual costs of running the ad and responding to respondents?" (Exact dollar figures required.)
The lady squirms...
Now the moment of high truth and full disclosure had arrived. What had started as merely a class project had become for the person reporting a matter of life and death. The ad copy, you see, would show whether she had mastered the marketing essentials that either produced bucks... and all that those bucks could buy... or not.
Everything was riding on what she reported. And she knew it...
Bad, bad, tormentingly bad.
I an inveterate reader of body language, and this student's was typical of those who wish they were in any other place on earth rather than here, the cynosure of every eye in this most unrelenting of classes. Of course I knew she was squirming, mulling over how to disclose and deliver facts which (from that all important body language) were sure to be uncongenial. So... along with every member of the class.... I waited to see what the lady would say and do.
And we waited....
Then, at last, she admitted the truth, the whole truth, and nothing but the truth... and it wasn't pretty. She had run her classified ad six times... had not had a single response... and, of course, and worst of all, hadn't made a single penny.
Now, the lady, this aspiring marketer, stood before her classmates.... abashed, humiliated, at rock bottom, a total marketing failure.
Then I told her the first essential truth of marketing: does your dead dog smell? And does it, day by day, smell worse... until the nauseating stench overpowers everything else?
The ad copy you produce is like a dog. Its job is to go out, your servant, finding and bringing home what it captures; the quarry that sustains you and gives you comfort, even excess.
No dead dogs do this... neither do ads which fail to produce responses.
The student began to get the picture.
Her ad hadn't pulled and yet she continued to use it, paying good Yankee dollars to do so.. despite the fact she KNEW the dog was dead, stinking.
Why had she done this?
First, because she was sure, absolutely sure, Her Ad Was Brilliant, the stuff of legend... she was invested in the words... certain that given a chance they would produce the desirable results; aged to perfection, like a fine vintage.
But that is a huge mistake... and now she was willing, and the entire class with her, to find the essential nubbin of truth, that made everything she had done worthwhile.
1) Marketing copy doesn't improve with age. It either works at once, immediately, or it never works at all. Dead dogs never become quick and agile again... they just stink the more.
2) ALL marketing copy, at ALL times must be evaluated, starkly , by results and nothing but results.
3) You must never, ever re-run marketing copy without knowing its previous results.
4) The entire business of marketing is about writing copy, testing copy, evaluating the results produced by this copy, then tweaking the copy to improve it and your overall results.
Marketing is and always will be an action sport... it is not for the slothful, lazy, or unassertive.
More tips
** Never, ever become invested in, beguiled by the marketing copy you create. It either works (producing responses and money), or it doesn't. Success isn't everything here... it's the ONLY thing.
** Never re-run ANY marketing copy until you are certain it works; that is, until you have money in hand.
** Trash your erroneous but deeply felt belief that you can find marketing copy which is so good, so responsive that you never have to change it, never have to do anything else with it than run it and reap perpetual rewards.
Such copy doesn't exist, never existed, and will never exist.
Marketing is the most active sport in the world. Those who win at this sport, and the rewards can be staggering, are, to a person, people who are bold, active, engaged... not sleepy-heads hoping against hope that they will find and eternally profit from a few magic words artfully strung together. Those words have never been written.
Thus, energize yourself for the marketing you must do today, for if you want the rewards of marketing you must master and remain focused on and dedicated to the unrelenting truths of marketing.
Otherwise you are hunting with a dead dog... a dog that will never produce results. It will simply stink to high heaven. And that will never do.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. He is happy to give all readers, 50,000 free guaranteed visitors for attending his live webcast today.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com
Road Map toMarketing Success
by Dr. Jeffrey Lant
In the days when I taught university level marketing, I set my eager-beaver students a task.
Write a classified or space ad... and report on how it draws and what you did to handle any responses you received. In short, this project, like my teaching in general, was never merely theoretical, detached from reality. It was real! Vital! Truthful... and often, as a result, jolting. In other words, your class project either made money... or it didn't. Much more than your grade depended on it.
The scene of the crime...
All my students were adult practitioners, that is people who were already employed in professional positions or worked in home-based businesses or on the Internet. These were people who had a strong and pressing interest in mastering marketing. These students came because they needed to learn the ins and outs of marketing... or else. To such people one had an obligation, a sacred responsibility, to speak honestly, speak candidly, and address their real world concerns.
And I did.
On one occasion, a bright professional woman (I had lots of them in my classes) had the task of presenting her classified ad to the class... explaining why she wrote the ad she wrote, where she ran it, what the results were, how she followed up the respondents, and (and it was the all-important and) how much money this ad generated.
In other words, it was all real-life stuff.
She wrote her ad, as instructed, on the chalk board, the better for us to see the words which would shortly be shown as either golden, or dross. Then I became the Joe Friday ("facts, ma'am, just the facts") of the marketing drag-net.
"When did you start running this ad?" (Specific date required.)
"Where do you run this ad?" (Specific publication or venue required.)
"How many responses did you get?" (Specific number required.)
And then the kicker...
"How much money did you make... after deducting all actual costs of running the ad and responding to respondents?" (Exact dollar figures required.)
The lady squirms...
Now the moment of high truth and full disclosure had arrived. What had started as merely a class project had become for the person reporting a matter of life and death. The ad copy, you see, would show whether she had mastered the marketing essentials that either produced bucks... and all that those bucks could buy... or not.
Everything was riding on what she reported. And she knew it...
Bad, bad, tormentingly bad.
I an inveterate reader of body language, and this student's was typical of those who wish they were in any other place on earth rather than here, the cynosure of every eye in this most unrelenting of classes. Of course I knew she was squirming, mulling over how to disclose and deliver facts which (from that all important body language) were sure to be uncongenial. So... along with every member of the class.... I waited to see what the lady would say and do.
And we waited....
Then, at last, she admitted the truth, the whole truth, and nothing but the truth... and it wasn't pretty. She had run her classified ad six times... had not had a single response... and, of course, and worst of all, hadn't made a single penny.
Now, the lady, this aspiring marketer, stood before her classmates.... abashed, humiliated, at rock bottom, a total marketing failure.
Then I told her the first essential truth of marketing: does your dead dog smell? And does it, day by day, smell worse... until the nauseating stench overpowers everything else?
The ad copy you produce is like a dog. Its job is to go out, your servant, finding and bringing home what it captures; the quarry that sustains you and gives you comfort, even excess.
No dead dogs do this... neither do ads which fail to produce responses.
The student began to get the picture.
Her ad hadn't pulled and yet she continued to use it, paying good Yankee dollars to do so.. despite the fact she KNEW the dog was dead, stinking.
Why had she done this?
First, because she was sure, absolutely sure, Her Ad Was Brilliant, the stuff of legend... she was invested in the words... certain that given a chance they would produce the desirable results; aged to perfection, like a fine vintage.
But that is a huge mistake... and now she was willing, and the entire class with her, to find the essential nubbin of truth, that made everything she had done worthwhile.
1) Marketing copy doesn't improve with age. It either works at once, immediately, or it never works at all. Dead dogs never become quick and agile again... they just stink the more.
2) ALL marketing copy, at ALL times must be evaluated, starkly , by results and nothing but results.
3) You must never, ever re-run marketing copy without knowing its previous results.
4) The entire business of marketing is about writing copy, testing copy, evaluating the results produced by this copy, then tweaking the copy to improve it and your overall results.
Marketing is and always will be an action sport... it is not for the slothful, lazy, or unassertive.
More tips
** Never, ever become invested in, beguiled by the marketing copy you create. It either works (producing responses and money), or it doesn't. Success isn't everything here... it's the ONLY thing.
** Never re-run ANY marketing copy until you are certain it works; that is, until you have money in hand.
** Trash your erroneous but deeply felt belief that you can find marketing copy which is so good, so responsive that you never have to change it, never have to do anything else with it than run it and reap perpetual rewards.
Such copy doesn't exist, never existed, and will never exist.
Marketing is the most active sport in the world. Those who win at this sport, and the rewards can be staggering, are, to a person, people who are bold, active, engaged... not sleepy-heads hoping against hope that they will find and eternally profit from a few magic words artfully strung together. Those words have never been written.
Thus, energize yourself for the marketing you must do today, for if you want the rewards of marketing you must master and remain focused on and dedicated to the unrelenting truths of marketing.
Otherwise you are hunting with a dead dog... a dog that will never produce results. It will simply stink to high heaven. And that will never do.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. He is happy to give all readers, 50,000 free guaranteed visitors for attending his live webcast today.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com
Road Map toMarketing Success
Wednesday, March 23, 2011
How to research and write the cleanest, clearest, most persuasive blog copy on earth -- fast, too!
by Dr. Jeffrey Lant
Millions of people worldwide are waking up to the fact that they are going to have a blog -- no ifs, ands, or buts. That a blog -- a personal marketing and communications device -- is no longer a luxury. If you expect to stay on the cutting edge of the 'net, you're going to be a blog publisher, or else.
If you've accepted this fact, you're on the right road. If you haven't, you're already a dinosaur... but let's, for purposes of today's discussion, suppose that you have decided to produce a blog... and want the results to be superb, meaning to create a blog that's timely, well-written, persuasive and that delivers the cash, too.
Here are some key recommendations to produce this necessary result:
1) The most effective blogs are published on a regular, announced schedule, not just when you feel like it.
This point should need no discussion... but it does. One of the major problems I see in my work with blog publishers (I write their articles for them) is that these folks still see the business of blogging as something casual, episodic, to be done when and if they have the time.
Whoa!
That's completely wrong. Blogs, like every other periodical on earth, must have a regular date and time they will be written and released. This gives your readers something solid to hold on to, to look forward to. You want your readers to know that you are a person of deadlines and schedules; someone they can rely on.
Stop thinking of your blog as something you can do whenever you feel like it, catch as catch can. Is this how you want your customers, your readers to see you? Not if you value their business.
2) Resolve to say Something Important in every issue of your blog.
When you see most blogs, you have to wonder why their "publishers" ever got out of bed to do them. Trivia! Drivel! Published so that their publishers can say they have a blog... rather than to say something timely! Significant! Motivating!
Now hear this: if you're one of these myopic blogsters, you're sabotaging your success. Blogs work because they deliver useful information that informs, persuades, excites and enthuses your readers... just the way all great publishers have from the very first day of the very first publisher.
Publishers present stories that lift up the readers.... and do everything in their power to create, develop, and maintain the crucial link between publisher and reader, creating prosperity for both.
3) Create the all-important blog article idea file.
Visit my office in Cambridge, Massachusetts, and you see an assembly line for the creation of intellectual property. The first crucial link in this production process is the article idea file. It's a must.
Start with a pair of good scissors and the most important newspaper in your area. Supplement this material with the most important newspaper(s) in your country. Add other specialty publications to this list, publications which follow developments in your given field.
Go through these publications regularly and cut out articles that contain information of value and interest to your readers. Make sure every one of these articles is dated... then file for future use. As you become more and more proficient at your essential blog business, you will realize the crucial significance of this article "compost heap"... and you will make it a key part of your day to add to it by wielding your scissors and cutting out the crucial story ideas and information you need.
4) Each Monday, brainstorm the articles you will need for the week.
Post your draft titles and the date you intend to do them. Remember, your blog should have a format; your articles should fit into this format. My articles, for instance, (including this one) are 3 single-spaced pages in length, about 1,500 words. A lively, timely article of this length and substance anchors your blog and gives it "heft", the feeling of importance and "must read" value.
5) Do a subject search in the major search engines.
To gather necessary background information and to see what others may have said on the topic, use the search engines assiduously. This is vital. Search engines not only post critical information on any given topic, but tell you when this information was posted. In tracking a developing story, such data are vital.
6) Always, always, always search Wikipedia (founded 2001).
Frankly, for blog publishers and researchers of every kind, Wikipedia takes the cake. As a very active blog content writer, I can confirm that I visit it every single day, and not once either. You will, too -- if you want your articles to be informative, grounded by fact and not just your opinions.
7) Write your article copy.
Articles, as noted above, should be of a particular length and format, just like various departments in other publications. These should be written in the second person ("you").
Paragraphs should be limited to 6-8 lines for easy readability; line length should be limited to 10-14 words, again for easy reading. If you bury your readers under a mountain of intimidating text, they will repay your efforts by.. skipping the arduous task you have assigned them.
8) Edit, proofread, post.
Your blog copy production line should be chugging along nicely at this point. Now's the time to polish with the finishing touches that transform a good article into a great one.
Read your article aloud. This will help you determine whether your sentences are balanced, or not; your construction difficult to comprehend, or mellifluous.
Make sure you have checked your spelling and any facts of which you're uncertain. Proofreading is a must for your credibility and the value of what you've written and will present to the world.
To conclude the production process, post the article on your website and in your blog. You are not merely a blog publisher, you are, better, a publisher, part of the great tradition. Enjoy a moment of joyful reverie, but only a minute. After all, your next deadline already looms, and you must and shall be ready.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses. Dr. Lant is happy to give all readers, 50,00 free guaranteed visitors for attending his live webcast today. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com
Check out Traffic Travis
http:// www.SureFireSuccessNow.com/?rd=na8DW4St
Jaw Dropping Crazy Face Book Course
Need A Road Map For Marketing Strategies?
by Dr. Jeffrey Lant
Millions of people worldwide are waking up to the fact that they are going to have a blog -- no ifs, ands, or buts. That a blog -- a personal marketing and communications device -- is no longer a luxury. If you expect to stay on the cutting edge of the 'net, you're going to be a blog publisher, or else.
If you've accepted this fact, you're on the right road. If you haven't, you're already a dinosaur... but let's, for purposes of today's discussion, suppose that you have decided to produce a blog... and want the results to be superb, meaning to create a blog that's timely, well-written, persuasive and that delivers the cash, too.
Here are some key recommendations to produce this necessary result:
1) The most effective blogs are published on a regular, announced schedule, not just when you feel like it.
This point should need no discussion... but it does. One of the major problems I see in my work with blog publishers (I write their articles for them) is that these folks still see the business of blogging as something casual, episodic, to be done when and if they have the time.
Whoa!
That's completely wrong. Blogs, like every other periodical on earth, must have a regular date and time they will be written and released. This gives your readers something solid to hold on to, to look forward to. You want your readers to know that you are a person of deadlines and schedules; someone they can rely on.
Stop thinking of your blog as something you can do whenever you feel like it, catch as catch can. Is this how you want your customers, your readers to see you? Not if you value their business.
2) Resolve to say Something Important in every issue of your blog.
When you see most blogs, you have to wonder why their "publishers" ever got out of bed to do them. Trivia! Drivel! Published so that their publishers can say they have a blog... rather than to say something timely! Significant! Motivating!
Now hear this: if you're one of these myopic blogsters, you're sabotaging your success. Blogs work because they deliver useful information that informs, persuades, excites and enthuses your readers... just the way all great publishers have from the very first day of the very first publisher.
Publishers present stories that lift up the readers.... and do everything in their power to create, develop, and maintain the crucial link between publisher and reader, creating prosperity for both.
3) Create the all-important blog article idea file.
Visit my office in Cambridge, Massachusetts, and you see an assembly line for the creation of intellectual property. The first crucial link in this production process is the article idea file. It's a must.
Start with a pair of good scissors and the most important newspaper in your area. Supplement this material with the most important newspaper(s) in your country. Add other specialty publications to this list, publications which follow developments in your given field.
Go through these publications regularly and cut out articles that contain information of value and interest to your readers. Make sure every one of these articles is dated... then file for future use. As you become more and more proficient at your essential blog business, you will realize the crucial significance of this article "compost heap"... and you will make it a key part of your day to add to it by wielding your scissors and cutting out the crucial story ideas and information you need.
4) Each Monday, brainstorm the articles you will need for the week.
Post your draft titles and the date you intend to do them. Remember, your blog should have a format; your articles should fit into this format. My articles, for instance, (including this one) are 3 single-spaced pages in length, about 1,500 words. A lively, timely article of this length and substance anchors your blog and gives it "heft", the feeling of importance and "must read" value.
5) Do a subject search in the major search engines.
To gather necessary background information and to see what others may have said on the topic, use the search engines assiduously. This is vital. Search engines not only post critical information on any given topic, but tell you when this information was posted. In tracking a developing story, such data are vital.
6) Always, always, always search Wikipedia (founded 2001).
Frankly, for blog publishers and researchers of every kind, Wikipedia takes the cake. As a very active blog content writer, I can confirm that I visit it every single day, and not once either. You will, too -- if you want your articles to be informative, grounded by fact and not just your opinions.
7) Write your article copy.
Articles, as noted above, should be of a particular length and format, just like various departments in other publications. These should be written in the second person ("you").
Paragraphs should be limited to 6-8 lines for easy readability; line length should be limited to 10-14 words, again for easy reading. If you bury your readers under a mountain of intimidating text, they will repay your efforts by.. skipping the arduous task you have assigned them.
8) Edit, proofread, post.
Your blog copy production line should be chugging along nicely at this point. Now's the time to polish with the finishing touches that transform a good article into a great one.
Read your article aloud. This will help you determine whether your sentences are balanced, or not; your construction difficult to comprehend, or mellifluous.
Make sure you have checked your spelling and any facts of which you're uncertain. Proofreading is a must for your credibility and the value of what you've written and will present to the world.
To conclude the production process, post the article on your website and in your blog. You are not merely a blog publisher, you are, better, a publisher, part of the great tradition. Enjoy a moment of joyful reverie, but only a minute. After all, your next deadline already looms, and you must and shall be ready.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses. Dr. Lant is happy to give all readers, 50,00 free guaranteed visitors for attending his live webcast today. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com
Check out Traffic Travis
http:// www.SureFireSuccessNow.com/?rd=na8DW4St
Jaw Dropping Crazy Face Book Course
Need A Road Map For Marketing Strategies?
Tuesday, March 15, 2011
Four things successful business people will do today... that you won't!
by Dr. Jeffrey Lant
Friend, let's get one thing straight from the get-go. Successful people are going to do things today that you won't. Read this, and you'll discover what they are.
1) Successful people don't just let today happen.... they plan for today... yesterday!
What did you do before you left your office yesterday? If you're successful, you planned your success for today, determining your clear objectives and laying out the documents, materials, and other things you need.
In other words, you knew what you'd need, and you had it readily at hand so you could, without special effort, pick up first thing today what you so carefully planned.... yesterday.
Organization, a constant focus on time management and efficiency, not caffeine, are what the successful bring to the table. They cannot and do not consider yesterday concluded... until it is organized as the spring board to a successful today.
2) Email a stupendous offer just before you leave your work.
Want to walk in tomorrow to sales? To lots of great prospect leads?
Then email a terrific offer BEFORE you leave.
Most people, bushed, fatigued, tired, upon leaving their offices are contemplating the pleasures of the rest of today. But not the successful.
Successful people are mad keen on organization and efficiency... and constant bank account pleasing cash flow. They know that today's dollars are the result of yesterday's offers. Successful business people force themselves to stay, no matter how tired they are, no matter how pleasurable the day's forthcoming events, until they have crafted the stunning offer that ensures cash flow throughout the hours they are not present.
This offer must be a lollapalooza... the best yet.
As I write, much of the United States, much of the rest of the world is mired in an anaemic economic recovery that is, at best, just limping along.
Yet, by staying focused at all times on the main event, successful business people will flourish and achieve even the most ambitious of business and financial goals.
The key is having cash readily at hand.... and the means to generate more.... at will.
This means offers, better offers, the best offers, never-ending offers.
Because you will be tired at the end of the day, craft your end-of-day offers earlier. To ensure that it delivers the big success you insist upon, shape that offer when your mind is fresh and your abilities keen. Aim to make your offer better than you have ever made before; aim to make it a stunner, head turning, a cash gusher.
What the most successful business people know is that cash is king, especially when other people, people who do not have and do not use such offers, don't have it. If you focus as on your #1 Priority the shaping and constant sending of eye-popping offers you will have the cash, and thus the freedom, your less focused and clever colleagues lack and will always lack.
3) Call three prospects who have been hanging on the fence, uncertain about buying, and tell them you have the talking turkey offer of all times... if they will act now.
Offers come in many shapes and sizes... but one thing they all have in common is the "act now" factor. Offers to work must have deadlines... and the very best offers mean prompt, immediate response... no dithering allowed.
Most people, you see, even most business people, dither, offering excuses when decisive action is called for. In fact most people are not decision makers; rather, they are decision avoiders. The offer is made for such people, for only a truly superior offer will get these torpid ones to act at all, much less act on your speedy schedule.
Now, be honest. Did you, before leaving your office yesterday, call at least three people with a special, once-in-a-lifetime, knock 'em, sock 'em offer?
Or did you just turn off the lights and lock the door?
Want money?Then outline a "for my best customers" offer... and call them to discuss it. (You may also use email to send the offer... but never expect such an email to close the deal. For that the phone is the key).
Pick up the phone, I say, and, upon reaching these prime (if delaying) prospects, verbally embrace them, "Mary, you and I have been in contact for many years. I was thinking of you and wanted to make you a spectacular offer. Have you got a minute?" Then deliver the offer of offers, tellingly delivered, resoundingly delivered, convincingly delivered. This is a Special Offer.... for a Special Person. Deliver it accordingly.
4) Select 5 customers and give them a special unexpected gift.
People have always liked and will always like to get presents. It makes us feel wanted, warm inside. The most important people in your business are your customers; we all know that. However, what have you done lately to warm the cockles of their hearts? Not much, right? Change that today.
Pick a few customers, 5 is a good number, and give them a special gift, report, some free product, any kind of emolument... something that says simply, honestly, "I value you!" Then send it out.
Your customers will be pleased, gratified, impressed. No wonder. In our busy world, too few take even a little time to do the right thing; that thing that identifies you as a quality individual, well deserving of such customers. Out of the enhanced good will such valued offerings engender will come business, lots of business. You deserve it.
Are you going to be the business success you say you want?
You now know what to do. The question, therefore, is whether you will do it,and when.
24 hours from now, as you reflect upon this day, you will know just how successful you will be, based on what you have (or have not) done. It won't take any longer than that to see how well you're going to do. You see, now as always, the success you get (or forego) will be upon the actions you take and how well you do them. In short, it's all about you.
Bon voyage.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant's is also the author of best-selling business books.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com
Check out Copy Paste Systems
Make ClickBank Money with Iphone
Roadmap For Marketing Strategies
If you really want a work-at-home opportunity that’s worthwhile visit: http://www.surefiresuccessnow.com/?rd=fk4if8jz
by Dr. Jeffrey Lant
Friend, let's get one thing straight from the get-go. Successful people are going to do things today that you won't. Read this, and you'll discover what they are.
1) Successful people don't just let today happen.... they plan for today... yesterday!
What did you do before you left your office yesterday? If you're successful, you planned your success for today, determining your clear objectives and laying out the documents, materials, and other things you need.
In other words, you knew what you'd need, and you had it readily at hand so you could, without special effort, pick up first thing today what you so carefully planned.... yesterday.
Organization, a constant focus on time management and efficiency, not caffeine, are what the successful bring to the table. They cannot and do not consider yesterday concluded... until it is organized as the spring board to a successful today.
2) Email a stupendous offer just before you leave your work.
Want to walk in tomorrow to sales? To lots of great prospect leads?
Then email a terrific offer BEFORE you leave.
Most people, bushed, fatigued, tired, upon leaving their offices are contemplating the pleasures of the rest of today. But not the successful.
Successful people are mad keen on organization and efficiency... and constant bank account pleasing cash flow. They know that today's dollars are the result of yesterday's offers. Successful business people force themselves to stay, no matter how tired they are, no matter how pleasurable the day's forthcoming events, until they have crafted the stunning offer that ensures cash flow throughout the hours they are not present.
This offer must be a lollapalooza... the best yet.
As I write, much of the United States, much of the rest of the world is mired in an anaemic economic recovery that is, at best, just limping along.
Yet, by staying focused at all times on the main event, successful business people will flourish and achieve even the most ambitious of business and financial goals.
The key is having cash readily at hand.... and the means to generate more.... at will.
This means offers, better offers, the best offers, never-ending offers.
Because you will be tired at the end of the day, craft your end-of-day offers earlier. To ensure that it delivers the big success you insist upon, shape that offer when your mind is fresh and your abilities keen. Aim to make your offer better than you have ever made before; aim to make it a stunner, head turning, a cash gusher.
What the most successful business people know is that cash is king, especially when other people, people who do not have and do not use such offers, don't have it. If you focus as on your #1 Priority the shaping and constant sending of eye-popping offers you will have the cash, and thus the freedom, your less focused and clever colleagues lack and will always lack.
3) Call three prospects who have been hanging on the fence, uncertain about buying, and tell them you have the talking turkey offer of all times... if they will act now.
Offers come in many shapes and sizes... but one thing they all have in common is the "act now" factor. Offers to work must have deadlines... and the very best offers mean prompt, immediate response... no dithering allowed.
Most people, you see, even most business people, dither, offering excuses when decisive action is called for. In fact most people are not decision makers; rather, they are decision avoiders. The offer is made for such people, for only a truly superior offer will get these torpid ones to act at all, much less act on your speedy schedule.
Now, be honest. Did you, before leaving your office yesterday, call at least three people with a special, once-in-a-lifetime, knock 'em, sock 'em offer?
Or did you just turn off the lights and lock the door?
Want money?Then outline a "for my best customers" offer... and call them to discuss it. (You may also use email to send the offer... but never expect such an email to close the deal. For that the phone is the key).
Pick up the phone, I say, and, upon reaching these prime (if delaying) prospects, verbally embrace them, "Mary, you and I have been in contact for many years. I was thinking of you and wanted to make you a spectacular offer. Have you got a minute?" Then deliver the offer of offers, tellingly delivered, resoundingly delivered, convincingly delivered. This is a Special Offer.... for a Special Person. Deliver it accordingly.
4) Select 5 customers and give them a special unexpected gift.
People have always liked and will always like to get presents. It makes us feel wanted, warm inside. The most important people in your business are your customers; we all know that. However, what have you done lately to warm the cockles of their hearts? Not much, right? Change that today.
Pick a few customers, 5 is a good number, and give them a special gift, report, some free product, any kind of emolument... something that says simply, honestly, "I value you!" Then send it out.
Your customers will be pleased, gratified, impressed. No wonder. In our busy world, too few take even a little time to do the right thing; that thing that identifies you as a quality individual, well deserving of such customers. Out of the enhanced good will such valued offerings engender will come business, lots of business. You deserve it.
Are you going to be the business success you say you want?
You now know what to do. The question, therefore, is whether you will do it,and when.
24 hours from now, as you reflect upon this day, you will know just how successful you will be, based on what you have (or have not) done. It won't take any longer than that to see how well you're going to do. You see, now as always, the success you get (or forego) will be upon the actions you take and how well you do them. In short, it's all about you.
Bon voyage.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant's is also the author of best-selling business books.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com
Check out Copy Paste Systems
Make ClickBank Money with Iphone
Roadmap For Marketing Strategies
If you really want a work-at-home opportunity that’s worthwhile visit: http://www.surefiresuccessnow.com/?rd=fk4if8jz
Tuesday, March 08, 2011
Seven things you must NEVER say to yourself if you want MAXIMUM business and personal success
by Dr. Jeffrey Lant
You've heard it and said it since you were a kid: "Sticks and stones may break my bones, but words will never hurt me." That's definitely true if you are the recipient of the words... but absolutely wrong if you are the sender. You see, language completely defines who you are, what you will do, and the level of success you can achieve. If "you are what you eat," it is also absolutely true "You are what you say."
That's why I've identified 7 key phrases that are holding you back, 7 phrases which you must IMMEDIATELY eradicate from your speech as they threaten your success!
1) "I'll do it tomorrow."
Want success? Then understand that "tomorrow" is the enemy of "today." How many people do you know who have a "manana" mentality, always willing to put off until tomorrow that which could so easily be done today.
People who succeed in life are people who do today what can be done today, never allowing themselves the luxury of postponement. These words, then, must be the first to expunge ... and never allow your brain to think. "Carpe diem" must forever be your guide.
2) "I'll make do."
Now hear this: successful people never "make do." Making do is for people who have convinced themselves that they will be happy with less. This, of course, is the direct opposite of what truly successful people think, say, and do.
To the successful, "making do" means imposing restrictions on who you are and what you could achieve if you made achievement, rather than its opposite, your objective. No great thing, no worthy thing, no meaningful or awesome thing has ever emerged when the person in charge said these words. So banish them at once from your vocabulary; if you keep them you will surely get the less you say satisfies and nothing more. Is that what you want?
3) "I'm a survivor."
Initially this may seem positive, but upon further thought you will come to see how invidious this phrase really is. No successful person is merely a survivor; such people do not merely continue to exist (which is what survival means). Instead, they ascend beyond mere existence to the superior state of flourishing.
Thus, instead of touting the mere ability to get by, give yourself a better objective by saying: "I am not merely a survivor. Instead I flourish." (Note: Floreat Etona is the motto of England's most prestigious and influential school, the school that has provided generations of leaders. Let the slogan work its magic for you, too.)
4) "I'm fixing to do it."
Take a close look at these words.
They do not say "I am doing it."
They say "I'm thinking about getting around to doing it."
Now, it should be obvious that truly successful people don't brag about how they are "about" to do something. No, indeed. These people, the people we want to be like and emulate, are people who are masters of "do". And you must be, too. Drop "fixin" from your vocabulary forthwith.
5) "Working on it."
Here's another deceptive phrase which makes non English speakers scratch their heads in bafflement. The phrase, you see, seems to mean one thing, but actually means quite another.
"Working on it" means the complete reverse. It does not mean that a thing is being attended to, completion in sight. It means, instead, that the thing in question is not being attended to, has not been started, and that no completion date can be seen because none has been set. Oh, my!
"Working on it" is a phrase beloved of procrastinators, the slothful and slow-walkers worldwide because it gives them cover for the work they are assuredly are not doing and the success they will not achieve because of it.
6) "It's good enough for me."
This potent phrase has destroyed success for millions worldwide, generation after generation. Success means constant application, work, a vivid striving after success and the thrill that comes from having achieved it.
By contrast, the minute you utter the word "enough" you have signalled an end to absolutely everything necessary to achieve success, including success itself.
"It's good enough" could hardly be worse for your aspirations, strangling success in its cradle and leaving you with crumbs. "There is nothing quite so bad," wrote the insightful Oscar Wilde, "as that which is good enough." This is why you must banish this corrosive phrase at once. Only the good can be good enough for you!
*7) "I could never do that."
Are you one of the legions of people who use these killer words? Be advised: success cannot flourish in this inhospitable terrain.
People who demand success empower themselves by creating an environment where the goal of success is never undercut by the words they use and the thoughts they think. For such people, the keynote is positive potential, not instantaneous death by your own hand.
You see, if you say you cannot do the thing in question, then most assuredly you will not achieve that thing. As Henry Ford, master of the practical, the richest man of his time, rightly said: "You think you can. You think you can't. Either way you're right."
Last Words
Success at the best of times is generally difficult to achieve. Why, then, make it even more difficult by sabotaging yourself, diminishing success by empowering failure? Your thoughts, your words are your realities. Negative words, restricting words, words that sabotage rather than improve and inspire must be rooted out and destroyed.
YOU must create for yourself an environment where the total focus, including every word you utter, facilitates achievement and does not handicap it. Start by eradicating these 7 invidious phrases, replacing them with those that enrich, improve... and never impede. At once, your trek to success becomes decidedly easier. Yes, you are on your way!
This astonishing phrase is dynamite, a sure-fire indicator that the person who thinks and utters it will have the most meager portion of success. In short, it undermines, sabotages and otherwise strangles the very possibility of success.
What stimulates success is the keen desire to be better, to have better, to live better.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice. Dr. Lant is the author of 18 best-selling books.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com
Check out Mobile Monopoly
Your Road Map To Marketing Success
by Dr. Jeffrey Lant
You've heard it and said it since you were a kid: "Sticks and stones may break my bones, but words will never hurt me." That's definitely true if you are the recipient of the words... but absolutely wrong if you are the sender. You see, language completely defines who you are, what you will do, and the level of success you can achieve. If "you are what you eat," it is also absolutely true "You are what you say."
That's why I've identified 7 key phrases that are holding you back, 7 phrases which you must IMMEDIATELY eradicate from your speech as they threaten your success!
1) "I'll do it tomorrow."
Want success? Then understand that "tomorrow" is the enemy of "today." How many people do you know who have a "manana" mentality, always willing to put off until tomorrow that which could so easily be done today.
People who succeed in life are people who do today what can be done today, never allowing themselves the luxury of postponement. These words, then, must be the first to expunge ... and never allow your brain to think. "Carpe diem" must forever be your guide.
2) "I'll make do."
Now hear this: successful people never "make do." Making do is for people who have convinced themselves that they will be happy with less. This, of course, is the direct opposite of what truly successful people think, say, and do.
To the successful, "making do" means imposing restrictions on who you are and what you could achieve if you made achievement, rather than its opposite, your objective. No great thing, no worthy thing, no meaningful or awesome thing has ever emerged when the person in charge said these words. So banish them at once from your vocabulary; if you keep them you will surely get the less you say satisfies and nothing more. Is that what you want?
3) "I'm a survivor."
Initially this may seem positive, but upon further thought you will come to see how invidious this phrase really is. No successful person is merely a survivor; such people do not merely continue to exist (which is what survival means). Instead, they ascend beyond mere existence to the superior state of flourishing.
Thus, instead of touting the mere ability to get by, give yourself a better objective by saying: "I am not merely a survivor. Instead I flourish." (Note: Floreat Etona is the motto of England's most prestigious and influential school, the school that has provided generations of leaders. Let the slogan work its magic for you, too.)
4) "I'm fixing to do it."
Take a close look at these words.
They do not say "I am doing it."
They say "I'm thinking about getting around to doing it."
Now, it should be obvious that truly successful people don't brag about how they are "about" to do something. No, indeed. These people, the people we want to be like and emulate, are people who are masters of "do". And you must be, too. Drop "fixin" from your vocabulary forthwith.
5) "Working on it."
Here's another deceptive phrase which makes non English speakers scratch their heads in bafflement. The phrase, you see, seems to mean one thing, but actually means quite another.
"Working on it" means the complete reverse. It does not mean that a thing is being attended to, completion in sight. It means, instead, that the thing in question is not being attended to, has not been started, and that no completion date can be seen because none has been set. Oh, my!
"Working on it" is a phrase beloved of procrastinators, the slothful and slow-walkers worldwide because it gives them cover for the work they are assuredly are not doing and the success they will not achieve because of it.
6) "It's good enough for me."
This potent phrase has destroyed success for millions worldwide, generation after generation. Success means constant application, work, a vivid striving after success and the thrill that comes from having achieved it.
By contrast, the minute you utter the word "enough" you have signalled an end to absolutely everything necessary to achieve success, including success itself.
"It's good enough" could hardly be worse for your aspirations, strangling success in its cradle and leaving you with crumbs. "There is nothing quite so bad," wrote the insightful Oscar Wilde, "as that which is good enough." This is why you must banish this corrosive phrase at once. Only the good can be good enough for you!
*7) "I could never do that."
Are you one of the legions of people who use these killer words? Be advised: success cannot flourish in this inhospitable terrain.
People who demand success empower themselves by creating an environment where the goal of success is never undercut by the words they use and the thoughts they think. For such people, the keynote is positive potential, not instantaneous death by your own hand.
You see, if you say you cannot do the thing in question, then most assuredly you will not achieve that thing. As Henry Ford, master of the practical, the richest man of his time, rightly said: "You think you can. You think you can't. Either way you're right."
Last Words
Success at the best of times is generally difficult to achieve. Why, then, make it even more difficult by sabotaging yourself, diminishing success by empowering failure? Your thoughts, your words are your realities. Negative words, restricting words, words that sabotage rather than improve and inspire must be rooted out and destroyed.
YOU must create for yourself an environment where the total focus, including every word you utter, facilitates achievement and does not handicap it. Start by eradicating these 7 invidious phrases, replacing them with those that enrich, improve... and never impede. At once, your trek to success becomes decidedly easier. Yes, you are on your way!
This astonishing phrase is dynamite, a sure-fire indicator that the person who thinks and utters it will have the most meager portion of success. In short, it undermines, sabotages and otherwise strangles the very possibility of success.
What stimulates success is the keen desire to be better, to have better, to live better.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice. Dr. Lant is the author of 18 best-selling books.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com
Check out Mobile Monopoly
Your Road Map To Marketing Success
Tuesday, March 01, 2011
How to get thousands and thousands of responses to your blog... and what to do when you get 'em.
by Dr. Jeffrey Lant
Of course you already have a blog, right? You are, I mean, on the cutting edge of the Internet, yes?
Well, if you are still blog-less today is indeed your lucky day, because I am going to show you right here, right now how to use your blog to get not a few but a positive avalanche of the best prospect leads on earth. And the great thing is, you can start today, this very minute.
Now affirm and reaffirm this: when you're in business, running a business blog, the objective is and always will be to generate terrific prospect leads... and follow them up to make money.
It's easy to forget the objective when you're publishing a blog which can all too easily be seized by the shear joy and vanity of seeing your name in print. Folks, if you need lovin' and crave adulation get a dog. They give unqualified affection. But don't subvert the purpose of your blog.
Nothing sells itself, absolutely nothing.
I have amongst my marketing students some of the very brightest people around... and when they make a mistake, I know the pedestrian run of mankind and marketers are making it, too, in spades.
One of the most rooted errors of these folks is the pernicious, invidious notion that their blog and its contents will sell themselves; that what they are promoting and selling in their blogs needs no introduction, nor powerful words of recommendation; it's good enough on its lonesome.
In a word: rubbish! In two words: complete rubbish!
Dear friend, there is nothing in this world, not the policies and messages of presidents, popes, and sovereign kings; not the very finest example of the most potent of salubrious medications; not the safest swiftest modes of transportation.... absolutely nothing sells itself.
Once you have realized this essential truth of business, you enter a new, higher level of commerce and marketing... for you are now a puffer in the Great Age of Puffery.... and your daily objective is clear: to puff better, more artfully, more carefully, more successfully than any other puffers on this planet. He (or she) who puffs the most, the best, reaps the most.
Thus, say you intend tomorrow to publish a jim dandy article on some subject of note and significance. The duffer puffer, the one on the bottom of the marketing heap, merely publishes the article, with this unvoiced sentiment: "Here's the article. Make of it what you will. I can't be bothered to tell you why you should read it... perhaps I don't even know."
And some dare call this marketing.
Now, try this instead...
(puff the day before you publish the article.)
Tomorrow, you readers have an incredible gift coming. I persuaded internationally known author and commentator Dr. Jeffrey Lant to let me have, in advance of publication, his latest article. It details the truth about the relationship of Snow White with those with-it guys, the 7 Dwarfs. You won't believe what one of the most perceptive commentators around has discovered about Snow... and those Dwarfs. Can you say 'Happy.' You certainly will tomorrow...."
With these fast-moving words, you are keeping your audience, your present and future customers all, on the very edge of their seats. You want them in a pother of anticipation and excitement about What Happens Next. You, cleverkins, are ascending in the crucial business of puffery; selling the sizzle, not the steak. And you're frolicking all the way to the bank.
Remember, puffing is not something occasional or episodic. It is not merely one essential thing in marketing; it is the essential thing and it must be regarded accordingly... from this moment on. Let me make this point absolutely, crystal clear:
If you want to sell a product, you must puff it.
If you want to sell your service, you must puff it.
If you want a person to read your blog, you must puff it.
If you want that same person to read an article in that blog, you must puff it.
Get the picture?
A few more hints
Your puffs must appear prominently in your blog, at least 1 at the top of the first page.
They must be short, enticing, action oriented. They must radiate a single imperative message: Look at all you get, look how delicious it is, grab it, grab it now...'
Here's another example.
"Wow! I'm ecstatic to tell you that I've snagged another one of Dr. Lant's superb articles. Yesterday nearly 400 of you smarties emailed me with your thanks, congratulations, and sincere appreciation for his last insightful article. Now I've got another for you. Stay tuned... you'll have it in just HOURS. Make sure to email me at once with your reactions and compliments... it's another winner!!! You can reach me by email (email address here); cell phone (number here)... or land line (number here.) And I want to hear from each and EVERY one of you!"
You must get on with the essential business of puffing each and every day, without exception, that you want money.
And, I guarantee you, that as you improve in your puffery, you will improve your prospect responses, dramatically.
And your bottom line? Why that will improve, too, and dramatically so if and only if you follow up each and every response, as quickly as possible, with a special offer. In other words, thank the respondents, thank them as soon as possible... and always give them a thing (or two) which makes you money. Thus are you benefited as you benefit your fast-responding prospects.
There are many things, of course, which factor into consummate blog success. They include
* having good content, interesting, practical, timely;
* publishing according to a schedule, never missing a deadline;
* writing directly to your readers, always using "you";
* keeping every word of text short, peppy, upbeat,
* and, always and forever, every single day, puffing.
Because if you don't puff, if you do not encourage, recommend, admonish, excite, and motivate you are leaving the crucial act of marketing in the hands of those least able to discern for themselves what to do. That decision must be yours. You and only you must advance the necessary reasons for acting as you want them to act. That crucial aspect of marketing belongs to you... and you must do this every time you want results. Like today.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com
Check out My Free Money Formula
http://MarketingSuccessReview.com
by Dr. Jeffrey Lant
Of course you already have a blog, right? You are, I mean, on the cutting edge of the Internet, yes?
Well, if you are still blog-less today is indeed your lucky day, because I am going to show you right here, right now how to use your blog to get not a few but a positive avalanche of the best prospect leads on earth. And the great thing is, you can start today, this very minute.
Now affirm and reaffirm this: when you're in business, running a business blog, the objective is and always will be to generate terrific prospect leads... and follow them up to make money.
It's easy to forget the objective when you're publishing a blog which can all too easily be seized by the shear joy and vanity of seeing your name in print. Folks, if you need lovin' and crave adulation get a dog. They give unqualified affection. But don't subvert the purpose of your blog.
Nothing sells itself, absolutely nothing.
I have amongst my marketing students some of the very brightest people around... and when they make a mistake, I know the pedestrian run of mankind and marketers are making it, too, in spades.
One of the most rooted errors of these folks is the pernicious, invidious notion that their blog and its contents will sell themselves; that what they are promoting and selling in their blogs needs no introduction, nor powerful words of recommendation; it's good enough on its lonesome.
In a word: rubbish! In two words: complete rubbish!
Dear friend, there is nothing in this world, not the policies and messages of presidents, popes, and sovereign kings; not the very finest example of the most potent of salubrious medications; not the safest swiftest modes of transportation.... absolutely nothing sells itself.
Once you have realized this essential truth of business, you enter a new, higher level of commerce and marketing... for you are now a puffer in the Great Age of Puffery.... and your daily objective is clear: to puff better, more artfully, more carefully, more successfully than any other puffers on this planet. He (or she) who puffs the most, the best, reaps the most.
Thus, say you intend tomorrow to publish a jim dandy article on some subject of note and significance. The duffer puffer, the one on the bottom of the marketing heap, merely publishes the article, with this unvoiced sentiment: "Here's the article. Make of it what you will. I can't be bothered to tell you why you should read it... perhaps I don't even know."
And some dare call this marketing.
Now, try this instead...
(puff the day before you publish the article.)
Tomorrow, you readers have an incredible gift coming. I persuaded internationally known author and commentator Dr. Jeffrey Lant to let me have, in advance of publication, his latest article. It details the truth about the relationship of Snow White with those with-it guys, the 7 Dwarfs. You won't believe what one of the most perceptive commentators around has discovered about Snow... and those Dwarfs. Can you say 'Happy.' You certainly will tomorrow...."
With these fast-moving words, you are keeping your audience, your present and future customers all, on the very edge of their seats. You want them in a pother of anticipation and excitement about What Happens Next. You, cleverkins, are ascending in the crucial business of puffery; selling the sizzle, not the steak. And you're frolicking all the way to the bank.
Remember, puffing is not something occasional or episodic. It is not merely one essential thing in marketing; it is the essential thing and it must be regarded accordingly... from this moment on. Let me make this point absolutely, crystal clear:
If you want to sell a product, you must puff it.
If you want to sell your service, you must puff it.
If you want a person to read your blog, you must puff it.
If you want that same person to read an article in that blog, you must puff it.
Get the picture?
A few more hints
Your puffs must appear prominently in your blog, at least 1 at the top of the first page.
They must be short, enticing, action oriented. They must radiate a single imperative message: Look at all you get, look how delicious it is, grab it, grab it now...'
Here's another example.
"Wow! I'm ecstatic to tell you that I've snagged another one of Dr. Lant's superb articles. Yesterday nearly 400 of you smarties emailed me with your thanks, congratulations, and sincere appreciation for his last insightful article. Now I've got another for you. Stay tuned... you'll have it in just HOURS. Make sure to email me at once with your reactions and compliments... it's another winner!!! You can reach me by email (email address here); cell phone (number here)... or land line (number here.) And I want to hear from each and EVERY one of you!"
You must get on with the essential business of puffing each and every day, without exception, that you want money.
And, I guarantee you, that as you improve in your puffery, you will improve your prospect responses, dramatically.
And your bottom line? Why that will improve, too, and dramatically so if and only if you follow up each and every response, as quickly as possible, with a special offer. In other words, thank the respondents, thank them as soon as possible... and always give them a thing (or two) which makes you money. Thus are you benefited as you benefit your fast-responding prospects.
There are many things, of course, which factor into consummate blog success. They include
* having good content, interesting, practical, timely;
* publishing according to a schedule, never missing a deadline;
* writing directly to your readers, always using "you";
* keeping every word of text short, peppy, upbeat,
* and, always and forever, every single day, puffing.
Because if you don't puff, if you do not encourage, recommend, admonish, excite, and motivate you are leaving the crucial act of marketing in the hands of those least able to discern for themselves what to do. That decision must be yours. You and only you must advance the necessary reasons for acting as you want them to act. That crucial aspect of marketing belongs to you... and you must do this every time you want results. Like today.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com
Check out My Free Money Formula
http://MarketingSuccessReview.com
Monday, February 21, 2011
How to stay focused and make money on days you DON'T feel like it!
by Dr. Jeffrey Lant
Did you lay in bed this morning unwilling, unable to get up? Did every fibre of your body demand more time in the sack? Was it a struggle to open an eye... and get up?
Sure enough, if today wasn't like this, some of your many tomorrows will be. You need to be prepared for such inevitabilities... because they can and will occur and can and will sabotage your ability to make money. Here are some suggestions that'll help you rise and shine... suggestions I use myself when getting up and getting going are most decidedly NOT my first priority!
1) Create a "to do" list before you go to bed.
The key to making tomorrow organized, efficient, and profitable is what you do today. Make it a rule before you retire for the night to draw up a clear, clean, specific "to do" list. Write it, read it over, put it next to the bed... then turn off the lights.
While you're sleeping your subconscious mind will be busily at work helping you organize and implement the items on your list. Even when your body is screaming for more sleep and all the creature comforts it can get, the brain -- and your crucial "to do" list -- will be helping you get up and at 'em.
2) Take a cold shower.
The British empire, the largest the world has ever known, was practically built on a cascade of frigid water. Its young men, pillars of the imperium, were shipped off to prep schools and immediately subjected to the jarring temperatures which will work for you as well as it worked for them. Don't stand there and debate.... turn up the cold tap and plunge! You're about to be invigorated, rejuvenated, primed to run your empire.
3) Do some exercise.
Are you huddling in a corner of your kitchen, hands gripping a cup of joe, comfy in your bunny slippers? Whoa! This isn't helping getting your act together. You need some brisk, bracing exercise... the kind guaranteed to send vital oxygen to that all- important brain.
Put the steaming liquid down and kick up your heels... or quick-step around your back yard or up and down your street. With every step your brain will exult. The key isn't coffee... it's oxygen. Move bristly and infuse it where it must go for maximum good.
4) Give yourself an easy, immediate success.
Don't feel like doing anything? Then give yourself an easy, immediate success. This should, of course, have been indicated on your "to do" list. Before you go to bed be sure to post on your list an easy thing, a thing that will start today's sequence of successes. Once begun, as we say in New England, is half done.
What could this "easy" thing be?
It could be calling a long-time customer to get a nice re-order or following up with a new customer to whom you've already sent a proposal and quote.
One success engenders another. Even a small success is sufficient. Start successful, remain successful. It all begins when you least feel like it.
5) Put on your head phones and engage with some stirring music.
Still need help getting into gear? Go to the play list on your computer and choose something rousing. What? You don't have such a play list? Start it today. I can assure you, you are going to need it. Here are some of my sure-fire upbeat selections, guaranteed to get you going:
Wake up Little Suzie by the Everly Brothers (most appropriate, don't you think?)
Think by Aretha Franklin.
Natalie Cole's version of Pink Cadillac, and
J.P. Rameau's always motivating Tambourins I-II from Dardanus.
Your list may well be different from mine; the important thing is to have a list you can access at once. Turn up the sound... and move your body. Your uplifting selections are moving you towards another successful day.
6) Visualize what you'll get when you turn this day into a success.
All too often we work without conceptualizing why. We work today because we worked yesterday. This is not nearly good enough.
Remind yourself just why you're working and what special thing today's successes will help create.
In my case, for instance, I have a pile of auction catalogs stacked high next to my computer. I motivate myself on days when such motivation is needed by looking at the things I want from auctions coming up quickly. Getting myself focused and together is a precondition for maximum acquisition. Visualize success; then do what's necessary to achieve it.
7) Still not alert and moving? Then take the day off formally and properly.
Like most people these days, you are working more and longer than either your parents or grand parents. We are the most leisure-challenged generation ever.
The plain fact is, you may be unable to get up and resolutely face the day because you're just worn out. If so, take the day off... sleep in, sleep properly, sleep, relax and goof off without guilt. You'll be the better tomorrow if you take what is necessary and do not regard it as an indulgence but physical need. Enjoy!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com
Check out Affiliate Traffic Cash
Your Road Map to Marketing Success
by Dr. Jeffrey Lant
Did you lay in bed this morning unwilling, unable to get up? Did every fibre of your body demand more time in the sack? Was it a struggle to open an eye... and get up?
Sure enough, if today wasn't like this, some of your many tomorrows will be. You need to be prepared for such inevitabilities... because they can and will occur and can and will sabotage your ability to make money. Here are some suggestions that'll help you rise and shine... suggestions I use myself when getting up and getting going are most decidedly NOT my first priority!
1) Create a "to do" list before you go to bed.
The key to making tomorrow organized, efficient, and profitable is what you do today. Make it a rule before you retire for the night to draw up a clear, clean, specific "to do" list. Write it, read it over, put it next to the bed... then turn off the lights.
While you're sleeping your subconscious mind will be busily at work helping you organize and implement the items on your list. Even when your body is screaming for more sleep and all the creature comforts it can get, the brain -- and your crucial "to do" list -- will be helping you get up and at 'em.
2) Take a cold shower.
The British empire, the largest the world has ever known, was practically built on a cascade of frigid water. Its young men, pillars of the imperium, were shipped off to prep schools and immediately subjected to the jarring temperatures which will work for you as well as it worked for them. Don't stand there and debate.... turn up the cold tap and plunge! You're about to be invigorated, rejuvenated, primed to run your empire.
3) Do some exercise.
Are you huddling in a corner of your kitchen, hands gripping a cup of joe, comfy in your bunny slippers? Whoa! This isn't helping getting your act together. You need some brisk, bracing exercise... the kind guaranteed to send vital oxygen to that all- important brain.
Put the steaming liquid down and kick up your heels... or quick-step around your back yard or up and down your street. With every step your brain will exult. The key isn't coffee... it's oxygen. Move bristly and infuse it where it must go for maximum good.
4) Give yourself an easy, immediate success.
Don't feel like doing anything? Then give yourself an easy, immediate success. This should, of course, have been indicated on your "to do" list. Before you go to bed be sure to post on your list an easy thing, a thing that will start today's sequence of successes. Once begun, as we say in New England, is half done.
What could this "easy" thing be?
It could be calling a long-time customer to get a nice re-order or following up with a new customer to whom you've already sent a proposal and quote.
One success engenders another. Even a small success is sufficient. Start successful, remain successful. It all begins when you least feel like it.
5) Put on your head phones and engage with some stirring music.
Still need help getting into gear? Go to the play list on your computer and choose something rousing. What? You don't have such a play list? Start it today. I can assure you, you are going to need it. Here are some of my sure-fire upbeat selections, guaranteed to get you going:
Wake up Little Suzie by the Everly Brothers (most appropriate, don't you think?)
Think by Aretha Franklin.
Natalie Cole's version of Pink Cadillac, and
J.P. Rameau's always motivating Tambourins I-II from Dardanus.
Your list may well be different from mine; the important thing is to have a list you can access at once. Turn up the sound... and move your body. Your uplifting selections are moving you towards another successful day.
6) Visualize what you'll get when you turn this day into a success.
All too often we work without conceptualizing why. We work today because we worked yesterday. This is not nearly good enough.
Remind yourself just why you're working and what special thing today's successes will help create.
In my case, for instance, I have a pile of auction catalogs stacked high next to my computer. I motivate myself on days when such motivation is needed by looking at the things I want from auctions coming up quickly. Getting myself focused and together is a precondition for maximum acquisition. Visualize success; then do what's necessary to achieve it.
7) Still not alert and moving? Then take the day off formally and properly.
Like most people these days, you are working more and longer than either your parents or grand parents. We are the most leisure-challenged generation ever.
The plain fact is, you may be unable to get up and resolutely face the day because you're just worn out. If so, take the day off... sleep in, sleep properly, sleep, relax and goof off without guilt. You'll be the better tomorrow if you take what is necessary and do not regard it as an indulgence but physical need. Enjoy!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com
Check out Affiliate Traffic Cash
Your Road Map to Marketing Success
Monday, February 14, 2011
These Landing Page Mistakes Will Cost You Sales! Know Them. Avoid Them!
By Sandi Hunter
A landing page is a powerful way to generate leads for a product, service or company. Landing pages are a far more effective way of getting leads than promoting your website.
To get those Leads your Landing page must adhere to these sure-fire rules of marketing. Here's what you need to know to get the maximum results from your landing pages.
Most Common Mistakes
1. Boring headline.
Your headline must POP off the page with motivating words that will get the viewer's attention. You want to get their attention then draw them in to keep them reading. Headlines should be bold, easy to read, colorful and make an IMMEDIATE eye-grabbing impact.
2. Too fancy.
Fire your designer if they rely heavily on graphics and flash. Even video is sometimes not appropriate. You do not need your landing page to match your website. Landing pages do not need to be animated, blinking, jumping or annoying. Simple is best. Your Landing page has one purpose, and one purpose only - to generate a lead. It should be colorful, eye catching and use compelling rich copy.
3. No focus.
Effective landing pages are focused. Focused on purpose (lead generation) and focused on telling the reader exactly what they get and why they need to act now. Don't include any reason for distraction on your landing page. Make your marketing message ultra-clear.
4. No Offer.
If you want to generate a lead you MUST include an offer . People don't give away their contact information unless you give them VERY good reasons to do so. Make your pitch, and make it a great one - something for free, include a bonus, an incentive - something of value.
5. Forgetting about who the Landing Page is for!
Your Landing Page is for your Viewers. Yes, it's to market your company or product, but the page itself is about the viewer. Yes, your potential customers don't forget this. View your Landing pages from THEIR eyes. Is it obvious what you are offering? Is your offer enticing? Is your page focused or is it annoying to the point of distraction. Respect the experience and impression of your viewers. Make sure the page is not too long, the fonts are appropriate, the graphics not overdone and your opt-in form is quick and easy to complete.
To conclude, here is an Easy 1-2-3 Formula for creating effective Landing Pages.
1. Start with a powerful benefit-laden attention-grabbing headline.
2. Follow with compelling copy that motivates ACTION. Here is what you get, here is why you need it, here is how to get it RIGHT NOW!
3. Opt-in Form. Conclude with an easy to complete, simple form requesting contact details, being sure to list the bonuses/offer included. If you can add a value to these bonuses it makes your offer even more appealing.
Final words: Everything on your landing page should focus and compliment these things; simple theme-related graphics, well-written punchy copy, an irresistible offer, and an opt-in form. Your goal on a Landing page is to get the lead!
About the Author:
Sandi Hunter is the Director of Website Development at Worldprofit Inc., a Canadian company specializing in resources for small and home based business.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com
Check out The List Edge
By Sandi Hunter
A landing page is a powerful way to generate leads for a product, service or company. Landing pages are a far more effective way of getting leads than promoting your website.
To get those Leads your Landing page must adhere to these sure-fire rules of marketing. Here's what you need to know to get the maximum results from your landing pages.
Most Common Mistakes
1. Boring headline.
Your headline must POP off the page with motivating words that will get the viewer's attention. You want to get their attention then draw them in to keep them reading. Headlines should be bold, easy to read, colorful and make an IMMEDIATE eye-grabbing impact.
2. Too fancy.
Fire your designer if they rely heavily on graphics and flash. Even video is sometimes not appropriate. You do not need your landing page to match your website. Landing pages do not need to be animated, blinking, jumping or annoying. Simple is best. Your Landing page has one purpose, and one purpose only - to generate a lead. It should be colorful, eye catching and use compelling rich copy.
3. No focus.
Effective landing pages are focused. Focused on purpose (lead generation) and focused on telling the reader exactly what they get and why they need to act now. Don't include any reason for distraction on your landing page. Make your marketing message ultra-clear.
4. No Offer.
If you want to generate a lead you MUST include an offer . People don't give away their contact information unless you give them VERY good reasons to do so. Make your pitch, and make it a great one - something for free, include a bonus, an incentive - something of value.
5. Forgetting about who the Landing Page is for!
Your Landing Page is for your Viewers. Yes, it's to market your company or product, but the page itself is about the viewer. Yes, your potential customers don't forget this. View your Landing pages from THEIR eyes. Is it obvious what you are offering? Is your offer enticing? Is your page focused or is it annoying to the point of distraction. Respect the experience and impression of your viewers. Make sure the page is not too long, the fonts are appropriate, the graphics not overdone and your opt-in form is quick and easy to complete.
To conclude, here is an Easy 1-2-3 Formula for creating effective Landing Pages.
1. Start with a powerful benefit-laden attention-grabbing headline.
2. Follow with compelling copy that motivates ACTION. Here is what you get, here is why you need it, here is how to get it RIGHT NOW!
3. Opt-in Form. Conclude with an easy to complete, simple form requesting contact details, being sure to list the bonuses/offer included. If you can add a value to these bonuses it makes your offer even more appealing.
Final words: Everything on your landing page should focus and compliment these things; simple theme-related graphics, well-written punchy copy, an irresistible offer, and an opt-in form. Your goal on a Landing page is to get the lead!
About the Author:
Sandi Hunter is the Director of Website Development at Worldprofit Inc., a Canadian company specializing in resources for small and home based business.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com
Check out The List Edge
Sunday, February 06, 2011
Article Writing and Submission to Directories—A Mini Lesson
Copyright © Rahimah Sultan
Roadmap For Marketing Strategies?
Facebook Fan Pages Done Right
Article writing, article marketing, is a very good method for getting targeted prospects to your websites. However, there are some common mistakes that people make before submitting content to directories.
They focus on getting backlinks to their sites from directories as opposed to giving good content that helps their readers, and they don’t maximize the promotional opportunities of article marketing.
You shouldn’t just plan for your article to be accepted by directories for the sake of a backlink, but to be used by publishers/webmasters who search the directories for website content. Don’t underestimate the potential that this can have on your promotional efforts, as many of these publishers may have hundreds of regular visitors who could view your article.
Even if a poorly written, non-informative article does get into a directory the potential , for being picked up by webmasters looking for beneficial content is, decreased. You want to get massive exposure from submitting a quality article. Then, that article will not only generate links back to your site from the article directories themselves, but it will also generate links from any sites that publish it from these directories.
Writing and effectively marketing your articles helps you position yourself as the expert in your field. So, take advantage of this fact by providing relevant keywords in strategic places throughout the article. Search Engines love article content. If yours are good and distributed properly, they can spread virally.
Your articles can later become content for newsletters, blogs and online networking groups or you can combine them into an eBook or info-product that can be sold or given away for your prospects contact information. You can also use them as free giveaways to those who purchase your products.
Remember, the main reason for writing an article is to inform your audience about a particular subject. It takes time, skill, and effort to write and effectively use articles. That’s why many people won’t do it. But, if you’re looking for an advantage, this is a way to share your knowledge and to draw prospects to you.
Roadmap For Marketing Strategies?
Facebook Fan Pages Done Right
About the Author: See Profile
-----------------------------------------------------
If you really want a work-at-home opportunity that’s worthwhile visit: http://www.surefiresuccessnow.com/?rd=fk4if8jz
Copyright © Rahimah Sultan
Roadmap For Marketing Strategies?
Facebook Fan Pages Done Right
Article writing, article marketing, is a very good method for getting targeted prospects to your websites. However, there are some common mistakes that people make before submitting content to directories.
They focus on getting backlinks to their sites from directories as opposed to giving good content that helps their readers, and they don’t maximize the promotional opportunities of article marketing.
You shouldn’t just plan for your article to be accepted by directories for the sake of a backlink, but to be used by publishers/webmasters who search the directories for website content. Don’t underestimate the potential that this can have on your promotional efforts, as many of these publishers may have hundreds of regular visitors who could view your article.
Even if a poorly written, non-informative article does get into a directory the potential , for being picked up by webmasters looking for beneficial content is, decreased. You want to get massive exposure from submitting a quality article. Then, that article will not only generate links back to your site from the article directories themselves, but it will also generate links from any sites that publish it from these directories.
Writing and effectively marketing your articles helps you position yourself as the expert in your field. So, take advantage of this fact by providing relevant keywords in strategic places throughout the article. Search Engines love article content. If yours are good and distributed properly, they can spread virally.
Your articles can later become content for newsletters, blogs and online networking groups or you can combine them into an eBook or info-product that can be sold or given away for your prospects contact information. You can also use them as free giveaways to those who purchase your products.
Remember, the main reason for writing an article is to inform your audience about a particular subject. It takes time, skill, and effort to write and effectively use articles. That’s why many people won’t do it. But, if you’re looking for an advantage, this is a way to share your knowledge and to draw prospects to you.
Roadmap For Marketing Strategies?
Facebook Fan Pages Done Right
About the Author: See Profile
-----------------------------------------------------
If you really want a work-at-home opportunity that’s worthwhile visit: http://www.surefiresuccessnow.com/?rd=fk4if8jz
Saturday, January 29, 2011
Superior blog content makes you money. Here's how to write it like a pro.
by Dr. Jeffrey Lant
Blogs have swept the Internet. EVERY smart person either has one or is working hard to create one asap. This means you!
I'm here to deliver the blog content you must have and are (right now) clueless about creating. Let's dig in and solve that problem right now.
A blog is not a soliloquy, a tirade, or a soap box.
A blog is a conversation started by you. And like all conversations it takes two to tango.
Sadly, most people are lousy conversationalists. They do not converse, back and forth. Rather, they talk at people, mistaking the fact that they are pumping out words to beat the band for a keenly felt desire to hear what the other person has to say. These are selfish communicators... and they can never produce the results you must have to make your blog worthwhile.
Blogs work because they are interactive... and this means creating content that gets results while always urging your readers to respond.
But let's be honest with each other. You're not at all sure how to write blog content that'll do what every blog must do: generate leads and make money. Isn't that about the size of it?
For make no mistake, there is ABSOLUTELY NO point in creating and publishing a blog that doesn't generate good leads and make you money, every single day.
To achieve this objective RSVP must become the 4 most important letters in your profit alphabet.
Repondez s'il vous plait.
1) Always talk to your readers in the second person; always speak to them directly with an implicit or explicit "you". Your reader must know you are talking to her, personally, directly.
2) Make it clear you want to hear from your readers. Readers of your blog need to be told, often and clearly, that you WANT to hear from them; that you are standing by to hear from them... and that hearing from them, now, is the one essential you must have to make your day.
3) Make it easy to respond to you. Include your land line phone number, cell, skype, email, etc. If you want responses, make it supremely easy to respond to you.
4) Keep the tone of your blog intimate, as if you were having a private conversation with your best friend. People always want to know secrets and revealing information, especially about you. Oblige them.
5) Publish reader comments in your blog. What's one tried and true feature that's sure to rivet the full and immediate attention of your readers? Put their name in your blog; their name and any interesting and constructive comments they have made.
Hint: if a blog reader criticizes you, print the criticism... and your (always) cool, calm and collected response. People love reading such exchanges... and your stature is sure to grow by showing your readers how well you handle them. Ole!
"Content is king," saith Bill Gates... and he surely knows.
Billionaire Bill said, many years ago, that online "content is king." Truer words have ne'er been spoke. The key is knowing how to get it.
Start with a pair of scissors.
Each day I sit down with the publications I receive, including the Boston Globe, New England's paper of record. Over my Cheerios I proceed to read... not just for immediate information but for topics of interest about which I can write blog content.
Such topics are easy to find, ranging as they to from current Congressional high jinx to the faux pas of kings and presidents; from economic prognostications to items of human interest and insight.
If you want to run an effective, useful blog, keep such publications -- and scissors -- near at hand.
The wire services are key.
All day, every day the essential, usually unsung heroes of international incident and instant communications -- the wire services of the Associated Press, Reuters, etc -- pump out the factual information every single commentator on earth relies on and must be grateful for. In short, they do the grunt work that enables you to appear at all times knowledgeable, intelligent, omniscient. Without them such poses would be fatuous, ridiculous., unsustainable.
Similarly, check places inhabited by news junkies like me; you know, the major search engines and, always, CNN, Fox News, etc. Remember, a blog is a place of commentary... and commentators (with you now amongst them) must ALWAYS have something on which to comment.
Another hint: you need to open an "idea" folder, into which you can file, on a regular, daily basis, all the good subjects (funny, tragic, infamous, informative) that come your way. Never rely upon memory. Remember your scissors (and for online information your printer.) Gather this information and put it away. For this is the pure gold of the commenting business, and of your so well informed blog.
Timely blog posts; timeless blog posts. You need both
All blog content falls into two main categories: timely and timeless.
Timely means things of the moment; actions, events that are breaking news. You must be on top of these stories with valuable content and timely comment. Your aim must always be to be in advance of the developing story... at the very least on top of the current news cycle. This can easily be done on the 'net... if you stay abreast of story developments, as reported in the spots inhabited by news junkies and blogsters like you.
But all your posts need not be timely; much invaluable content can and should be timeless -- meaning it can be used and reused... again and again -- either as is, or updated. Such "evergreen" content has always been the friend of folks like us with a deadline... and the need for immediate content... but not an idea to be had. We rely on such worthy content, as on a good friend. (By the way, this article goes firmly into that category... for it has legs and can be read -- and published -- with profit for years to come.)
Your blog is your future
Right now, yet again, the Internet is being reshuffled. Those with blogs of consequence are emerging as the very sovereigns of cyberspace. Believe me, you wish to be amongst them... for to them will fall all the loaves and fishes.
These remarks will help. Print them, save them, savour them, for they come from an old hand at this fast-moving business.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also a syndicated writer and author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com
Check out Push Button Cash Site
Get your road map for marketing strategies today!
by Dr. Jeffrey Lant
Blogs have swept the Internet. EVERY smart person either has one or is working hard to create one asap. This means you!
I'm here to deliver the blog content you must have and are (right now) clueless about creating. Let's dig in and solve that problem right now.
A blog is not a soliloquy, a tirade, or a soap box.
A blog is a conversation started by you. And like all conversations it takes two to tango.
Sadly, most people are lousy conversationalists. They do not converse, back and forth. Rather, they talk at people, mistaking the fact that they are pumping out words to beat the band for a keenly felt desire to hear what the other person has to say. These are selfish communicators... and they can never produce the results you must have to make your blog worthwhile.
Blogs work because they are interactive... and this means creating content that gets results while always urging your readers to respond.
But let's be honest with each other. You're not at all sure how to write blog content that'll do what every blog must do: generate leads and make money. Isn't that about the size of it?
For make no mistake, there is ABSOLUTELY NO point in creating and publishing a blog that doesn't generate good leads and make you money, every single day.
To achieve this objective RSVP must become the 4 most important letters in your profit alphabet.
Repondez s'il vous plait.
1) Always talk to your readers in the second person; always speak to them directly with an implicit or explicit "you". Your reader must know you are talking to her, personally, directly.
2) Make it clear you want to hear from your readers. Readers of your blog need to be told, often and clearly, that you WANT to hear from them; that you are standing by to hear from them... and that hearing from them, now, is the one essential you must have to make your day.
3) Make it easy to respond to you. Include your land line phone number, cell, skype, email, etc. If you want responses, make it supremely easy to respond to you.
4) Keep the tone of your blog intimate, as if you were having a private conversation with your best friend. People always want to know secrets and revealing information, especially about you. Oblige them.
5) Publish reader comments in your blog. What's one tried and true feature that's sure to rivet the full and immediate attention of your readers? Put their name in your blog; their name and any interesting and constructive comments they have made.
Hint: if a blog reader criticizes you, print the criticism... and your (always) cool, calm and collected response. People love reading such exchanges... and your stature is sure to grow by showing your readers how well you handle them. Ole!
"Content is king," saith Bill Gates... and he surely knows.
Billionaire Bill said, many years ago, that online "content is king." Truer words have ne'er been spoke. The key is knowing how to get it.
Start with a pair of scissors.
Each day I sit down with the publications I receive, including the Boston Globe, New England's paper of record. Over my Cheerios I proceed to read... not just for immediate information but for topics of interest about which I can write blog content.
Such topics are easy to find, ranging as they to from current Congressional high jinx to the faux pas of kings and presidents; from economic prognostications to items of human interest and insight.
If you want to run an effective, useful blog, keep such publications -- and scissors -- near at hand.
The wire services are key.
All day, every day the essential, usually unsung heroes of international incident and instant communications -- the wire services of the Associated Press, Reuters, etc -- pump out the factual information every single commentator on earth relies on and must be grateful for. In short, they do the grunt work that enables you to appear at all times knowledgeable, intelligent, omniscient. Without them such poses would be fatuous, ridiculous., unsustainable.
Similarly, check places inhabited by news junkies like me; you know, the major search engines and, always, CNN, Fox News, etc. Remember, a blog is a place of commentary... and commentators (with you now amongst them) must ALWAYS have something on which to comment.
Another hint: you need to open an "idea" folder, into which you can file, on a regular, daily basis, all the good subjects (funny, tragic, infamous, informative) that come your way. Never rely upon memory. Remember your scissors (and for online information your printer.) Gather this information and put it away. For this is the pure gold of the commenting business, and of your so well informed blog.
Timely blog posts; timeless blog posts. You need both
All blog content falls into two main categories: timely and timeless.
Timely means things of the moment; actions, events that are breaking news. You must be on top of these stories with valuable content and timely comment. Your aim must always be to be in advance of the developing story... at the very least on top of the current news cycle. This can easily be done on the 'net... if you stay abreast of story developments, as reported in the spots inhabited by news junkies and blogsters like you.
But all your posts need not be timely; much invaluable content can and should be timeless -- meaning it can be used and reused... again and again -- either as is, or updated. Such "evergreen" content has always been the friend of folks like us with a deadline... and the need for immediate content... but not an idea to be had. We rely on such worthy content, as on a good friend. (By the way, this article goes firmly into that category... for it has legs and can be read -- and published -- with profit for years to come.)
Your blog is your future
Right now, yet again, the Internet is being reshuffled. Those with blogs of consequence are emerging as the very sovereigns of cyberspace. Believe me, you wish to be amongst them... for to them will fall all the loaves and fishes.
These remarks will help. Print them, save them, savour them, for they come from an old hand at this fast-moving business.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also a syndicated writer and author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan
http://SureFireSuccessNow.com
Check out Push Button Cash Site
Get your road map for marketing strategies today!
Friday, January 21, 2011
Massive Passive Income: Does Autoblogging Really Work?
Autoblogging is quite a hot topic these days in the Internet Marketing social circles. In case you have not heard all of the recent buzz and are scratching your head about what autoblogging is, it's a method for creating blogs in a 'set it and forget it' kind of way that have plugins in place to automatically post content daily. This essentially takes much of the labor out of creating unique content and posting daily or even every few days. But, the question of the moment is, does autoblogging work? Can you really generate a ton of passive income just from setting up these little niche blogs and then leaving them to fend for themselves?
Here are some things that you might hear about autoblogging:
Autoblogging is nothing but a scam
Most likely written either by folks who have tried it and failed, or who simply dismiss the concept out-of-hand because they firmly believe that the only way to blog is by creating unique content daily.
Autoblogging is your gateway to untold Internet Marketing riches
At the other end of the spectrum you might here claims that autoblogging is your ticket to riches and fame. Those messages are most often promulgated by those who are selling an autoblogging product.
The truth about autoblogging
Somewhere in between the idea that autoblogging is a black hat scam, and the idea that you can auto-blog your way to untold wealth is the truth that falls somewhere in between those extremes.
With autoblogging you use automated plugins that grab content based on your keywords from RSS feeds, article directories, your own stash of PLR content, and videos. You are aggregating all of this content and presenting it under your chosen category along with adverts that would appeal to the particular audience that you are targeting with your content.
You also need the tools and technology to make setting up and maintaining multiple blogs simple and straightforward. Wordpress is the perfect platform for your auto-blogs because it allows you to host multiple, individual blogs with their own domain names on a single installation of the Wordpress software on your server.
Autoblogging has many moving parts, so it's good to have a proven system to follow to help ensure your chances for success. Trying to patch together a solution and work through trial and error on your own can cost you valuable time and money.
If you follow a proven system and if you are willing to invest some time, thought and strategy on the front end, you can set up an empire of auto-blogs that will generate a healthy stream of passive income for you.
If you are serious about getting started building your own autoblogging empire, you must check out Massive Passive Profits, which is a mass deploy autoblogging format that completely automates the creation of Wordpress multi-user blog and feeds them with tons of content.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com
Check out Rapid Cash Tactics
Here’s Your Roadmap For Marketing Strategies
Autoblogging is quite a hot topic these days in the Internet Marketing social circles. In case you have not heard all of the recent buzz and are scratching your head about what autoblogging is, it's a method for creating blogs in a 'set it and forget it' kind of way that have plugins in place to automatically post content daily. This essentially takes much of the labor out of creating unique content and posting daily or even every few days. But, the question of the moment is, does autoblogging work? Can you really generate a ton of passive income just from setting up these little niche blogs and then leaving them to fend for themselves?
Here are some things that you might hear about autoblogging:
Autoblogging is nothing but a scam
Most likely written either by folks who have tried it and failed, or who simply dismiss the concept out-of-hand because they firmly believe that the only way to blog is by creating unique content daily.
Autoblogging is your gateway to untold Internet Marketing riches
At the other end of the spectrum you might here claims that autoblogging is your ticket to riches and fame. Those messages are most often promulgated by those who are selling an autoblogging product.
The truth about autoblogging
Somewhere in between the idea that autoblogging is a black hat scam, and the idea that you can auto-blog your way to untold wealth is the truth that falls somewhere in between those extremes.
With autoblogging you use automated plugins that grab content based on your keywords from RSS feeds, article directories, your own stash of PLR content, and videos. You are aggregating all of this content and presenting it under your chosen category along with adverts that would appeal to the particular audience that you are targeting with your content.
You also need the tools and technology to make setting up and maintaining multiple blogs simple and straightforward. Wordpress is the perfect platform for your auto-blogs because it allows you to host multiple, individual blogs with their own domain names on a single installation of the Wordpress software on your server.
Autoblogging has many moving parts, so it's good to have a proven system to follow to help ensure your chances for success. Trying to patch together a solution and work through trial and error on your own can cost you valuable time and money.
If you follow a proven system and if you are willing to invest some time, thought and strategy on the front end, you can set up an empire of auto-blogs that will generate a healthy stream of passive income for you.
If you are serious about getting started building your own autoblogging empire, you must check out Massive Passive Profits, which is a mass deploy autoblogging format that completely automates the creation of Wordpress multi-user blog and feeds them with tons of content.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com
Check out Rapid Cash Tactics
Here’s Your Roadmap For Marketing Strategies
Friday, January 14, 2011
Ted Williams, his golden voice, and the cost of second chances.
by Dr. Jeffrey Lant
Millions of people worldwide are now familiar with the first "feel good" story of the year. Here are the facts.
Ted Williams was one of a small army of panhandlers with a plum spot along a well-traveled Ohio highway. You know the type, camouflage jacket, scruffy to a degree, odoriferous.
All these folks carry handwritten signs with their message of special pleading, a message designed for maximum pathos and heart-rending effect. Ted's said, in part, "God-given gift of a voice."
Through a tip, the Columbus Dispatch paper heard about Williams and, on a slow news day, sent a reporter to hear this phenomenon say something, anything. It didn't matter what.
Finding Williams wasn't difficult. Like most homeless people, his habits were pretty consistent. After all, there's no place like home, even if you're domiciled in a cardboard box under the interstate.
Ted, an affable fellow, was glad to oblige.... and so he made like the radio announcer he used to be and did the "Coming up at 10 pm tonight...." kind of voice overs, where intonation is everything.
The effect was immediate, electric, the real mccoy, and thanks to the Columbus Dispatch and Utube it went viral, fast -- the bedraggled Williams and that oh-so-perfect voice.
In the way of these things, stuff started to happen for the big-smile Williams right away. He immediately went on Ohio radio and the "Today" show.,(where he cried when discussing the mother he had neglected for so long.
He got job offers and expressions of initial interest from a host of companies and organizations including the Cleveland Cavaliers, the National Football League, the Oho Credit Union League, and ESPN, to name a fraction. Kraft (the cheese people) didn't just offer... they paid him good American greenbacks to do a voice over that only increased his renown and appeal.
There was even immediate speculation that Ted would be invited by the President of these United States to be his personal guest at the upcoming State of the Union Address. There Ted would be mentioned by name so the president could launch a telling phrase in his honor and derive the satisfaction of benevolence.
Ted was eager, grateful, overwhelmed. In an instant the people of America had shed their grace on this man of the streets. It was picture perfect... heart warming... a made for tv movie.
A handsome down and outer who cleaned up well
his golden voice
generous America taking him to its bosom
a soul redeemed
kudos and self-satisfaction all round.
And all in a couple of news cycles.
The reality, of course, was different... gritty, complicated, not quite so perfect but utterly predictable. Ted Williams at 53 was a man with a past.... booze, drugs, women... and a host of people who had Something To Say about this man of charm and irresponsibility.
His 90 year old mother stepped forward and had her say-so. Her voice was resolute, too... she looked the camera squarely in the eye and said her piece. Ted had done well in the military, had a good job, a solid life and had thrown it all away, inexplicably on drugs. He was long gone and seldom called; when he did he wanted something. Always to take, never to give. Each call fed her disgust.
In this woman there was a true hint of steel and substance. Old, but not elderly... she had no qualms about saying what she had to say. It was clear she'd been thinking about Ted and all he did wrong for many, many years. Her focus was where it needed to be: not on that golden voice... but on the man who shucked off his responsibilities to find fulfillment in something his mother could never understand or approve. Yes, there was steel in her voice, not just precise articulation and distinct diction.
Then there was his ex-wife Patricia Kirtley. Twenty three years ago he had deserted her and their 4 girls... and a 5th child he had with another woman. Kirtley, in the best tradition of strong black women, weak black men, had brought them all up throughout difficult days and lonely nights... when this partially blind woman of poise, grace, and determination had decisions to make, problems to solve all without the man who should have been present, helping, understanding, comforting.
She says, mildly, the kids feel "some resentment" about a father in the area but so focused on his own needs that he was never there for any of them. If they only felt "some resentment" they were rare children indeed. Rage would have become them better.
And had this long-gone father called Patricia and in that deep baritone now known to the world offered her and his life neglected children even some of his new found riches and promising future?
What do you think?
He had other fish to fry, places to go, people to meet, a golden future sustained by that golden voice. Old hostages to fortune, ex-wives, ex-girl friends, children, mother. They were all part of the past... with no claim to his future.
Ted, after all, was the darling of the media... a likely guest of the President of the United States, a spokesman for that most American of meals, mac and cheese. He had a future in which there was no place for his past.
And so, today, while Ted's smile and famous voice circle the globe in story after story, picking up speed and viewers as it proceeds, Ted's mother and former wife (now with 16 grandchildren) will go about the business of their lives, keeping hope and family alive and together. And they will do it, as they have done it, without Ted and his never-to-be forgotten voice.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com.
Check out Copy Paste Traffic
by Dr. Jeffrey Lant
Millions of people worldwide are now familiar with the first "feel good" story of the year. Here are the facts.
Ted Williams was one of a small army of panhandlers with a plum spot along a well-traveled Ohio highway. You know the type, camouflage jacket, scruffy to a degree, odoriferous.
All these folks carry handwritten signs with their message of special pleading, a message designed for maximum pathos and heart-rending effect. Ted's said, in part, "God-given gift of a voice."
Through a tip, the Columbus Dispatch paper heard about Williams and, on a slow news day, sent a reporter to hear this phenomenon say something, anything. It didn't matter what.
Finding Williams wasn't difficult. Like most homeless people, his habits were pretty consistent. After all, there's no place like home, even if you're domiciled in a cardboard box under the interstate.
Ted, an affable fellow, was glad to oblige.... and so he made like the radio announcer he used to be and did the "Coming up at 10 pm tonight...." kind of voice overs, where intonation is everything.
The effect was immediate, electric, the real mccoy, and thanks to the Columbus Dispatch and Utube it went viral, fast -- the bedraggled Williams and that oh-so-perfect voice.
In the way of these things, stuff started to happen for the big-smile Williams right away. He immediately went on Ohio radio and the "Today" show.,(where he cried when discussing the mother he had neglected for so long.
He got job offers and expressions of initial interest from a host of companies and organizations including the Cleveland Cavaliers, the National Football League, the Oho Credit Union League, and ESPN, to name a fraction. Kraft (the cheese people) didn't just offer... they paid him good American greenbacks to do a voice over that only increased his renown and appeal.
There was even immediate speculation that Ted would be invited by the President of these United States to be his personal guest at the upcoming State of the Union Address. There Ted would be mentioned by name so the president could launch a telling phrase in his honor and derive the satisfaction of benevolence.
Ted was eager, grateful, overwhelmed. In an instant the people of America had shed their grace on this man of the streets. It was picture perfect... heart warming... a made for tv movie.
A handsome down and outer who cleaned up well
his golden voice
generous America taking him to its bosom
a soul redeemed
kudos and self-satisfaction all round.
And all in a couple of news cycles.
The reality, of course, was different... gritty, complicated, not quite so perfect but utterly predictable. Ted Williams at 53 was a man with a past.... booze, drugs, women... and a host of people who had Something To Say about this man of charm and irresponsibility.
His 90 year old mother stepped forward and had her say-so. Her voice was resolute, too... she looked the camera squarely in the eye and said her piece. Ted had done well in the military, had a good job, a solid life and had thrown it all away, inexplicably on drugs. He was long gone and seldom called; when he did he wanted something. Always to take, never to give. Each call fed her disgust.
In this woman there was a true hint of steel and substance. Old, but not elderly... she had no qualms about saying what she had to say. It was clear she'd been thinking about Ted and all he did wrong for many, many years. Her focus was where it needed to be: not on that golden voice... but on the man who shucked off his responsibilities to find fulfillment in something his mother could never understand or approve. Yes, there was steel in her voice, not just precise articulation and distinct diction.
Then there was his ex-wife Patricia Kirtley. Twenty three years ago he had deserted her and their 4 girls... and a 5th child he had with another woman. Kirtley, in the best tradition of strong black women, weak black men, had brought them all up throughout difficult days and lonely nights... when this partially blind woman of poise, grace, and determination had decisions to make, problems to solve all without the man who should have been present, helping, understanding, comforting.
She says, mildly, the kids feel "some resentment" about a father in the area but so focused on his own needs that he was never there for any of them. If they only felt "some resentment" they were rare children indeed. Rage would have become them better.
And had this long-gone father called Patricia and in that deep baritone now known to the world offered her and his life neglected children even some of his new found riches and promising future?
What do you think?
He had other fish to fry, places to go, people to meet, a golden future sustained by that golden voice. Old hostages to fortune, ex-wives, ex-girl friends, children, mother. They were all part of the past... with no claim to his future.
Ted, after all, was the darling of the media... a likely guest of the President of the United States, a spokesman for that most American of meals, mac and cheese. He had a future in which there was no place for his past.
And so, today, while Ted's smile and famous voice circle the globe in story after story, picking up speed and viewers as it proceeds, Ted's mother and former wife (now with 16 grandchildren) will go about the business of their lives, keeping hope and family alive and together. And they will do it, as they have done it, without Ted and his never-to-be forgotten voice.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com.
Check out Copy Paste Traffic
Tuesday, January 11, 2011
Article Writing and Submission to Directories—A Mini Lesson
Copyright © Rahimah Sultan
http://MarketingSuccessReview.com
Article writing/article marketing, is a very good method of getting targeted prospects to your websites. However, there are a couple of common mistakes that people make when submitting content to directories.
They focus on getting backlinks to their sites from directories as opposed to giving good content that helps their readers, and they don’t maximize the promotional opportunities of article marketing.
You shouldn’t just plan for your article to be accepted by directories for the sake of a backlink, but to be used by publishers/webmasters who search the directories for website content. Don’t underestimate the potential that this can have on your promotional efforts, as many of these publishers may have hundreds of regular visitors who could view your article.
Even if a poorly written, non-informative article does get into a directory the potential, for being picked up by webmasters looking for beneficial content is, decreased. You want to get massive exposure from submitting a quality article. Then, that article will not only generate links back to your site from the article directories themselves, but it will also generate links from any sites that publish it from these directories.
Writing and effectively marketing your articles helps you position yourself as the expert in your field. So, take advantage of this promotional fact by providing relevant keywords in strategic places throughout the article. Search Engines love article content. If yours are good and distributed properly, they can go viral.
Your articles can later become content for newsletters, blogs and online networking groups or you can combine them into an eBook or info-product that can be sold or given away for your prospects contact information. You can also use them as free giveaways to those who purchase your products.
Remember, the main reason for writing an article is to inform your audience about a particular subject. It takes time, skill, and effort to write and effectively use articles. That’s why many people won’t do it. But, if you’re looking for an advantage, this is a way to share your knowledge and to draw prospects to you.
About the Author
I am an Entrepreneur
http://MarketingSuccessReview.com
Copyright © Rahimah Sultan
http://MarketingSuccessReview.com
Article writing/article marketing, is a very good method of getting targeted prospects to your websites. However, there are a couple of common mistakes that people make when submitting content to directories.
They focus on getting backlinks to their sites from directories as opposed to giving good content that helps their readers, and they don’t maximize the promotional opportunities of article marketing.
You shouldn’t just plan for your article to be accepted by directories for the sake of a backlink, but to be used by publishers/webmasters who search the directories for website content. Don’t underestimate the potential that this can have on your promotional efforts, as many of these publishers may have hundreds of regular visitors who could view your article.
Even if a poorly written, non-informative article does get into a directory the potential, for being picked up by webmasters looking for beneficial content is, decreased. You want to get massive exposure from submitting a quality article. Then, that article will not only generate links back to your site from the article directories themselves, but it will also generate links from any sites that publish it from these directories.
Writing and effectively marketing your articles helps you position yourself as the expert in your field. So, take advantage of this promotional fact by providing relevant keywords in strategic places throughout the article. Search Engines love article content. If yours are good and distributed properly, they can go viral.
Your articles can later become content for newsletters, blogs and online networking groups or you can combine them into an eBook or info-product that can be sold or given away for your prospects contact information. You can also use them as free giveaways to those who purchase your products.
Remember, the main reason for writing an article is to inform your audience about a particular subject. It takes time, skill, and effort to write and effectively use articles. That’s why many people won’t do it. But, if you’re looking for an advantage, this is a way to share your knowledge and to draw prospects to you.
About the Author
I am an Entrepreneur
http://MarketingSuccessReview.com
Tuesday, January 04, 2011
Wicked Cool: The hubris and high jinks of Captain Owen Honors, United States Navy, sometime captain of the USS Enterprise.
by Dr. Jeffrey Lant
Let me introduce you to a cool dude, cute too, who knows how to party and had the perfect place to do it. I'm talking about U.S. Navy Captain Owen Honors, only just relieved as commander of America's only nuclear-powered aircraft carrier, the proud USS Enterprise.
Honors, who never met a camera he didn't like, a man determined to please his crew, liked to spend his week preparing videos -- starring, guess who -- Captain Owen Honors, 49 year old Top Gun pilot and decided off-color video star.
Honors had at his disposal the very best video equipment generous U.S. taxpayers could buy. His effects were right up-to-the-minute, like having three separate screens in which (guess who?) appeared as three different (all cool) characters. Wow!
Honors, each week determined to outdo himself on week-end XO nights (when his latest videos were shown), somehow found time in his very busy days. The USS Entereprise, after all, was deployed supporting the wars in Iraq and Afghanistan. A man of dedication, energy, imagination he somehow found the time to work on video ideas, plots, film venues, and a dazzling array of really cool outfits perfectly tailored. This caring captain was determined to give his eagerly expectant 6000-person crew the very best . He certainly did, particularly in 2006-2007 when his bold ideas and still bolder presentations took the Enterprise by storm and riveted every eye on the ship. What, they all wondered, would their daring executive officer, then Captain Honors do next?
They never had long to wait.
There was that hot video when their cutting-edge commander simulated masturbation at his desk. As Paris Hilton would say, "That's hot!"
What about the never-to-be-forgotten episode of two naked guys soaping each other off in the shower. Honors was a nut for saving water... and wanted to drive home the point with eye-popping visuals. And, to be completely politically correct, he did the same scene with two of the women of his crew.
There was more, much more since Honors was an indefatigable guy with an unceasing appetite for more and better; ambitious videos of which he soon became the master with the help of designated members of his command.
There was the anal probe episode... and all the "fag" plots, pratfalls and plays. That commander... what a cut-up.
There were the in jokes, like writing "little XO" on his you-know-what. It was hilarious, pure camp, what a guy.
And just think, he did it all while on deployment in not one, but two war zones. How did the guy do it, inquiring minds wanted to know.
Alas, there was irritating criticism from small minds.
It's hard to imagine... but disgracefully true... that there were members of the Enterprise crew who found their commander's hard work and dazzling results offensive. Small minded, picayune, uptight... these folks made a fuss and criticized the coolest guy in the fleet. This rankled with Honors, for he was working so hard. Why his bravura video on the "f-bomb" was pure poetry. Really, who could object?
In a rare outburst, this commander of poise and sensitivity lashed out at his anonymous accusers: "Over the years I've gotten several complaints about inappropriate material during these videos, never to me personally but, gutlessly, through other channels." Gutless, indeed! If there'd been a plank aboard the Enterprise, Honors would have been well within his rights to put the snivelers on it.
Instead, he opened one of his last videos with these mild, entirely justified words: "This evening, all of you bleeding hearts... why don't you just go ahead and hug yourself for the next 20 minutes or so, because there's a really good chance you're gonna be offended."
That's the man in a nutshell, empathetic, soft spoken.
Still one of these snivelers (probably gay), not yet identified by name, took (inexplicable) offense... go figure... sending the (to him) offending tapes to the Navy Inspector General.
Where all hell broke lose.
Despite the fact that Owen Honors was well-known throughout the Navy, despite the fact that he had a high visibility command; despite 3,400 flight hours in 31 types of aircraft... despite a chestful of bona fide awards and medals... the Navy moved expeditiously because it knew it had a real hot potato on its hands.
Navy media releases quickly went from "the videos were intended to be humorous" to "inappropriate"... to the announcement Captain Honors was relieved of his command as the Navy initiated, behind the scenes, the steps required to cashier him from the service he loved and had served throughout his life. My how the mighty had fallen!
Certain Navy personnel and those persons wedded to the good old days of fag baiting and the humiliation and degradation of women, predictably launched a campaign to save the Captain and his wayward views. They tried to convince by asking what was the big deal after all; the views advanced in the Captain's high tech videos were commonplace, nothing to write home about, the way "everyone" thought.
Exactly.
This is why the Navy Department is to be commended on taking (reasonably) prompt action to lance the infection and proclaim zero tolerance for mocking good sailors, their sexuality and gender.
The Navy is moving fast now to get just-suspended Captain Honors out of public view, to bury this still young officer with talent and skills to burn and ensure that he becomes the complete non-person, He is, after all, a total embarrassment... the story breaking at the worst possible time, as the Navy shows that it can, with good humor and in good order, nimbly move into the post "don't ask, don't tell" era.
There is, the Navy signals, no place in this new order for Captain Honors, once absolute lord of all he surveyed. Such a man so powerful and so lacking in judgement is now an inconvenient artifact of an age and state of mind the Navy wants firmly, irrevocably behind it.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com.
Check out Blog Cash
http://marketingsuccessreview.com
by Dr. Jeffrey Lant
Let me introduce you to a cool dude, cute too, who knows how to party and had the perfect place to do it. I'm talking about U.S. Navy Captain Owen Honors, only just relieved as commander of America's only nuclear-powered aircraft carrier, the proud USS Enterprise.
Honors, who never met a camera he didn't like, a man determined to please his crew, liked to spend his week preparing videos -- starring, guess who -- Captain Owen Honors, 49 year old Top Gun pilot and decided off-color video star.
Honors had at his disposal the very best video equipment generous U.S. taxpayers could buy. His effects were right up-to-the-minute, like having three separate screens in which (guess who?) appeared as three different (all cool) characters. Wow!
Honors, each week determined to outdo himself on week-end XO nights (when his latest videos were shown), somehow found time in his very busy days. The USS Entereprise, after all, was deployed supporting the wars in Iraq and Afghanistan. A man of dedication, energy, imagination he somehow found the time to work on video ideas, plots, film venues, and a dazzling array of really cool outfits perfectly tailored. This caring captain was determined to give his eagerly expectant 6000-person crew the very best . He certainly did, particularly in 2006-2007 when his bold ideas and still bolder presentations took the Enterprise by storm and riveted every eye on the ship. What, they all wondered, would their daring executive officer, then Captain Honors do next?
They never had long to wait.
There was that hot video when their cutting-edge commander simulated masturbation at his desk. As Paris Hilton would say, "That's hot!"
What about the never-to-be-forgotten episode of two naked guys soaping each other off in the shower. Honors was a nut for saving water... and wanted to drive home the point with eye-popping visuals. And, to be completely politically correct, he did the same scene with two of the women of his crew.
There was more, much more since Honors was an indefatigable guy with an unceasing appetite for more and better; ambitious videos of which he soon became the master with the help of designated members of his command.
There was the anal probe episode... and all the "fag" plots, pratfalls and plays. That commander... what a cut-up.
There were the in jokes, like writing "little XO" on his you-know-what. It was hilarious, pure camp, what a guy.
And just think, he did it all while on deployment in not one, but two war zones. How did the guy do it, inquiring minds wanted to know.
Alas, there was irritating criticism from small minds.
It's hard to imagine... but disgracefully true... that there were members of the Enterprise crew who found their commander's hard work and dazzling results offensive. Small minded, picayune, uptight... these folks made a fuss and criticized the coolest guy in the fleet. This rankled with Honors, for he was working so hard. Why his bravura video on the "f-bomb" was pure poetry. Really, who could object?
In a rare outburst, this commander of poise and sensitivity lashed out at his anonymous accusers: "Over the years I've gotten several complaints about inappropriate material during these videos, never to me personally but, gutlessly, through other channels." Gutless, indeed! If there'd been a plank aboard the Enterprise, Honors would have been well within his rights to put the snivelers on it.
Instead, he opened one of his last videos with these mild, entirely justified words: "This evening, all of you bleeding hearts... why don't you just go ahead and hug yourself for the next 20 minutes or so, because there's a really good chance you're gonna be offended."
That's the man in a nutshell, empathetic, soft spoken.
Still one of these snivelers (probably gay), not yet identified by name, took (inexplicable) offense... go figure... sending the (to him) offending tapes to the Navy Inspector General.
Where all hell broke lose.
Despite the fact that Owen Honors was well-known throughout the Navy, despite the fact that he had a high visibility command; despite 3,400 flight hours in 31 types of aircraft... despite a chestful of bona fide awards and medals... the Navy moved expeditiously because it knew it had a real hot potato on its hands.
Navy media releases quickly went from "the videos were intended to be humorous" to "inappropriate"... to the announcement Captain Honors was relieved of his command as the Navy initiated, behind the scenes, the steps required to cashier him from the service he loved and had served throughout his life. My how the mighty had fallen!
Certain Navy personnel and those persons wedded to the good old days of fag baiting and the humiliation and degradation of women, predictably launched a campaign to save the Captain and his wayward views. They tried to convince by asking what was the big deal after all; the views advanced in the Captain's high tech videos were commonplace, nothing to write home about, the way "everyone" thought.
Exactly.
This is why the Navy Department is to be commended on taking (reasonably) prompt action to lance the infection and proclaim zero tolerance for mocking good sailors, their sexuality and gender.
The Navy is moving fast now to get just-suspended Captain Honors out of public view, to bury this still young officer with talent and skills to burn and ensure that he becomes the complete non-person, He is, after all, a total embarrassment... the story breaking at the worst possible time, as the Navy shows that it can, with good humor and in good order, nimbly move into the post "don't ask, don't tell" era.
There is, the Navy signals, no place in this new order for Captain Honors, once absolute lord of all he surveyed. Such a man so powerful and so lacking in judgement is now an inconvenient artifact of an age and state of mind the Navy wants firmly, irrevocably behind it.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com.
Check out Blog Cash
http://marketingsuccessreview.com
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