Friday, October 28, 2011

3 Ways to Refresh Old Topics

Author: Darren Olander

Have you ever heard the expression that, "There is nothing new under the sun"? If you are looking for new ways to refresh old topics, you are going to have to put your Thinking Cap on and find a way to give them a different treatment so that you don't get stuck in a rut. Consider these suggestions for keeping a topic you have dealt with in the past relevant in the present.

Update Your Topic for the Current Season or Year

If the basic premise for your niche hasn't changed, find some way to update it to make it more current. Women's magazines have been doing this for years. The types of stories tend to be along a few themes which have proved popular with readers.

For example, the magazine may run articles around a broader theme, such as the Holiday Season. The stories may focus on decorating techniques, preparing special meals, shopping, budgeting, etc. Each year's stories have an element which is meant to make them timely for that particular year. When you are looking to update your own website content or blog articles, find some way to hook the reader's interest by making it relevant to something which reflects a question or a concern they are currently dealing with.

Use a News Story to Capture Your Reader's Interest

One way to update your content is to use current events as a lead in to whatever you would like to share with your reader. This strategy immediately makes your niche content timely and interesting, but news stories can be a great source of statistics and other pertinent information which you can use to refresh your old topics.

Sharing the results of an annual survey or discussing which person or company won an award is a great lead-in to a topic. It immediately provides your audience with something new to consider and you can follow up the first paragraph or two with some further information to flesh out the topic some more.

Find a New Angle

When you are updating your content or website, resist the urge to reinvent the wheel. If your niche topic is truly an evergreen one, use this fact to your advantage. You already have a bare bones topic to work with, but what if you considered your topic from the point of view of different age groups, men v. women, or how people living in different part of the country could relate to it?

Get Google Alert updates on specific terms that deal with your niche topic. You can get email updates and RSS feeds that have relevant results. They will give you some different ideas about how you can share information about your niche topic with your audience. Viewing other people's content on the same topic can open up new avenues to explore with your own marketing.

Article Source: http://www.articlesbase.com/marketing-tips-articles/3-ways-to-refresh-old-topics-5346591.html

About the Author

Darren Olander is dedicated to teaching others how to create a success online through internet network marketing strategies. He is a site owner, article writer, coach & marketing consultant enjoying the benefits of working full time from home. You can learn more about him at DarrenOlander.com.

Thursday, October 20, 2011

The Importance of Privacy on Facebook (or any other Online Network)

Author: Maria Elena Duron

Social networking sites have definitely changed the way people connect with each other, both online and off. Though some still believe that the best connections you create are those in the physical world, others have embraced Facebook, Twitter, along with other social sites, as a way to build relationships and communicate with people.

Today, instead of calling up all your friends to invite them to a party, you can now simply invite them all on Facebook with just one fell swoop. If you want to impart some exciting news, you can simply tweet about it and you can have hundreds of your friends responding to it in an instant.

Social networking sites have even changed the way businesses work. More and more companies are using their Facebook page to promote their brand and serve as part of their customer support department, and many are using Twitter to keep their clients updated about the latest news, deals, and offerings they have.

But there is one thing you should be careful of when it comes to social networking – your privacy. Though you may not really care what you reveal about yourself since you consider it a form of self-expression, this may just come back and bite you on the back in the future. And do you really want most of your personal information revealed to the world, such as your civil status, your sexual preference, and even your birth date?

Most social networking sites offer different privacy settings for its users. Facebook has recently made some improvements on its site, making it easier for users to choose what they want to share and which people they want to share it with. This has led to some people speculating that this is to compete with the Google+ Circles feature, which most users have been raving about.

Actually, Facebook has had these settings even in the past, but they just recently made it easier for people to use and understand. But this recent update by Facebook and the popularity of Google+ Circles has really made it evident that privacy is very important to many people, even in the online world.

People want to control what they reveal to the public and what they reveal only to their friends. Honestly, do you really want that picture of you looking sloshed to be seen by your boss? Or what about that update that you just skipped work to play hooky? But even more than these things, most people like knowing that they can control who exactly sees their information, updates, posts, links, pictures, videos, and so on. Doesn't the idea of someone randomly stalking your page to see your pictures and updates sound incredibly creepy?

This is why it's very important that you review all the privacy settings of all your social media accounts. With Facebook recently updating its platform, you need to make sure that the settings you have in place are still what you want them to be – you can't really be too sure that this recent update hasn't messed up the current settings you have.

Here's a rundown of what you can do on the current Facebook site: On the upper right corner of the site, there's a small arrow next to the word "Home." Click on it, and a drop down menu will appear, and there's one row that says "Privacy Settings." Make sure to review what your default is set to, to ensure that you still have the settings you want and that you're not inadvertently revealing private information.

The recent update has also made it easier for you to choose which privacy setting you want for any content you plan to put up. Each post has a dropdown menu on the side that offers you three basic privacy settings to choose from: public, friends, or custom. With custom, you can choose specific friends, as well as what degree in your network you want your update to be open to.

Honestly, the online world is so vast, that it's very important that you know how to protect yourself and the information that's revealed about you online. With stalkers, stolen identities, hackers, and others out there, there's a lot that can potentially be dangerous , so you really want to make sure that your privacy settings are set the way you want them to be.

Don't be complacent when it comes to your privacy. Make sure that only the things you want revealed about you are out there. Truly, when it comes to social media, the best thing to remember is actually not to post anything that you don't want the world to see. Because even if you make the update for your friends only, you can't really predict if your friends will share that information with other people, since you don't really control them. The only thing you really have control over is what you choose to post online, so remember to always think before you post.

Article Source: http://www.articlesbase.com/social-marketing-articles/the-importance-of-privacy-on-facebook-or-any-other-online-network-5322000.html

About the Author

"Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks "work" and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops – taking companies and professionals from buzz-worthy to bucks-worthy, http://buzz2bucks.com."

Thursday, October 13, 2011

Internet Marketing Guide - 4 Content Marketing Miscues
  • Internet marketing campaigns revolve around 3 things - search engine optimization, social media and content marketing.
  • These marketing efforts are referred to as pull strategies. These are the marketing efforts that are designed to "pull in" your target clients, instead of pushing them to make favorable buying decisions.
  • The oft-repeated adage in Internet marketing - content is king - remains as relevant as ever. After all these emerging developments and shifts, the content of your Webpage remains to be the lynchpin of Internet marketing. Search engines scour the pages of your Website to assess if such pages measure up to the search query. On the other hand, your target readers will follow the content of your blogs, whitepapers, articles, etc. in order to get a clear picture of the product or services that you are offering.
  • This means that you need to generate quality content to build your reputation online. You have to exert extra effort to show that you are a trusted and reliable source of information. Thus, if you want to hit the jackpot in your Internet marketing campaign, you have to work on your content.
  • There are 4 common pitfalls that you must avoid in your Internet marketing campaign. These are the following:
  • Inadequate Fresh Content
  • Fresh content is the lifeblood of content marketing. This may appear to be a perfect case of redundancy. How would you perceive a blog site where the latest post is already a few weeks old? Blogs that are generally stagnant are considered by readers as fairly useless and won't waste their time reading through the content. You are losing out on the opportunity to rank well at Google since each of the posts in your blog can target various keywords and these can help improve your online presence.
  • Connecting with the Wrong Audience
  • Follow the basic rule in marketing - profile your potential clients. You must monitor who are reading your blog posts regularly. Carefully assess if you are missing out on some earning opportunities from other segments of the market. Determine what your priorities are. Do you want to build your reputation as an expert in a particular field or niche? Or do you want to share information with your target clients? You must also get a good grip of the online behavior of your target readers and find out what they are looking for when they browse the Web.
  • Coming Off as a Hard Sell
  • You will surely mess up your Internet marketing campaign if you treat your content marketing as your medium in selling your product or service. You have to remember that your primary objective is not to sell but to market your product or service. You are into content marketing to "help" your potential clients. Your readers will surely not appreciate it if you sound a bit too "promotional" when you provide content for your blog.
  • Producing Content without Promotional Value
  • On the opposite end of the spectrum, you should find ways to promote your product or service without going overboard and appear to be a hard sell. Learn of the "stealth" techniques so that you can get the desired response from your readers. When you produce a great article or white paper, you can get positive response from your target audience. This puts you closer to your main objective of developing a potential business through higher CTRs. Make yourself visible on the Web. Get those posts on your social profiles, company newsletters and social bookmarking sites. Of course , don't forget to put share buttons on your blogs so that your target audience can republish or link to them.
  • Source: Free Articles from ArticlesFactory.com
  • ABOUT THE AUTHOR
  • For more resources about internet marketing check out Choose Income program. There is also a great program called Niche Conqueror that can be very successful.
  • Thursday, October 06, 2011

    Learn to Turn both Negative and Positive Events into Success
  • Author: Andrew Horton
  • It is not possible or even desirable to live a one sided life, where everything just goes smoothly, without any challenge. The early Chinese cultures recognised that it was impossible to experience anything from only one perspective, many thousands of years ago and introduced the concept of Yin and Yang to help people understand and utilise this concept to their advantage. If we lived only one sided, positive lives as depicted in a popular movie a few years ago, there would be little incentive to expand and grow. It is very often the very challenges that cross our paths that highlight new possibility or force us to stretch ourselves onto new planes of development and growth.

    After accepting this universal law and understanding that most of the stress we face in our lives, is a direct result of our unrealistic expectation that everything should just go smoothly and that nothing should cross our path to challenge or stretch us. We have discovered a tool that will allow us to live a life that is filled with far less stress and we are able to explore any challenges far sooner, discover the opportunity they hold or unlock the learning they bring. I have asked many people that have attended one of my presentations, whether they are better or worse off after facing any challenge. After sufficient time has passed and they have learnt all they can learn from the process of overcoming any challenge, they have become more and in every case they have attracted more into their lives. Everyone I have asked this question, has unanimously stated that challenges were always one of the best things that happened to them.

    So what are you waiting for, expect challenges, plan for them and search and discover the opportunities that each challenge holds, as quickly as possible. You always get to choose how you respond to any challenge that crosses your path, so the sooner you choose to learn from any challenge and to discover how to turn them into an opportunity for you to become more, as a result of the challenge, the faster you will attract the success you desire and deserve.

    After accepting this universal law and embracing all the benefits that this new understanding will bring, it is time to add one additional tool into the mix. Find a way to bring a little more Yin or a softer approach into your life. Stop expecting to be able to outsmart, outwit and outdo everyone around you. Accept that we are all part of the same whole and the more we learn to co-operate and work together the better the results we will enjoy.

    Work to build great personal relationships, become an effective connector and build as many support structures around you as possible. This softer approach in which you are always looking for ways to help others get what they want, supporting as many people as possible, will see you have exactly the same reflected back to you. Take sincere interest in other people's lives and strive to connect with people on a deep level, where there is always mutual benefit to be had by all parties.

    It is time to get out of your head and to begin to trust your gut. As you learn to trust your intuition, you connect and support people the right people, who will support and assist you in return, you have discovered a pathway to master your life. It is time to accept that we cannot live a one-sided positive life only and that if we cultivate and demonstrate more yin energy, compassion, sensitivity, insightfulness and connection, with everyone around us, we have created a solid foundation for building the future we desire.

    http://www.andrewhorton.co.za

    Article Source: http://www.articlesbase.com/self-help-articles/learn-to-turn-both-negative-and-positive-events-into-success-5282613.html

    About the Author

    Hi my name is Andrew Horton; I am an inspirational Speaker, Master Teacher, Radio and TV Host, Global Traveler and Author. My area of focus is in the field of human behavior, expanded awareness and enlightenment. I travel the planet constantly researching, learning and seeking ways to unlock the mysteries of the human mind. I delve into the inner workings of the universe, always looking for ways to understand my role in making things better and contributing to the improvement of the human experience. Please visit my website to sign up for a daily inspirational message by following this link Daily Inspirational Message. This is your daily call to action, a reminder to do things better each day. Visit my website at http://www.andrewhorton.co.za

  • Thursday, September 29, 2011

    The Top 10 Ways to Build Backlinks

    Author: C. Rambo

    Backlinks are incoming links to a website or a webpage. They are also commonly referred to as incoming links, inbound links, inlinks and inward links.

    Why are backlinks so important?

    Backlinks are the most important factor for determining a website's search engine ranking. The number of backlinks is an indication of popularity – the links themselves are synonymous to votes. The website with the most votes is the most important, and these websites rank higher on organic search queries in Google, Yahoo!, Bing and other search engines.

    The backlinks themselves must meet several criteria. The links must be placed on relevant pages that hold a good search engine rank. Also, search engines do not just care about the number of backlinks, but how these links were achieved. If a website builds too many backlinks within a month, for example because they used a backlink purchasing service, then the search engine may discredit these links and the importance of the website because the backlinks were not created organically.

    For these reasons, the quality of backlinks is more important than the quantity of links.

    One of the best strategies to achieve more backlinks is a geometric link building strategy that requires a website to gradually build backlinks over time. Listed below are the top ten ways to attain more backlinks in order to improve the website's overall page rank and SEO.

    1. 1. Website Directories
      Submit company information and website URL to online directories. These sites typically offer two options: users can submit basic information for free, or create an enhanced listing for a low monthly or annual cost.

      2. RSS Directories
      Submit feeds to company blogs and websites to RSS (Really Simple Syndication) directories for free or at a cost. Directory visitors can explore blogs and articles in specific industries and niches.

      3. Press Release Distribution Sites
      Submit news articles and press releases to free and/or paid news distribution websites. Depending on the website, services can include distributing articles to every major news site and search engine on the web, and giving detailed analytics of the press release.

      4. Article Marketing/Article Directories
      Post articles and other content to these sites for more exposure, credibility and targeted traffic. A membership is typically required (for free or at a price).

      5. Build Company Blog
      Create a company blog (if it does not exist already) and publish more content and posts. This will increase the probability of the articles being reiterated. Also, notable individuals could be interviewed in order to build readership.

      6. Blog/Forum Commenting
      Comment on blogs and forums that are relevant to a niche and have good page rank. Add a backlink in the signature line. Make sure that the website allows URL posting in the comments.

      7. Guest Blogging
      Offer to write free content for a website that is relevant to industry. In exchange, add a backlink in the byline of the article.

      8. Social Bookmarking Sites
      Utilize bookmarks that reference and share online resources on social media and other bookmarking sites. These communities allow people to discover and share content relevant to their interests.

      9. Testimonials
      Write testimonials for clients, suppliers and other collaborators and ask them to post it to their websites.

      10. Joint Ventures/Partnerships
      Ask friends, acquaintances, partners and the like to post the backlink URL to their webpage. Be sure to offer to reciprocate the favor.

    Collectively, these ten recommendations will create an efficient and effective backlink building strategy. It is important to differentiate the links; use deep links that navigate to other pages on the website apart from the homepage. The most important takeaway concept is that quality beats quantity. Create backlinks that are relevant to an industry or niche. In the long-term this will boost search engine page rank.

    About Modern Mail

    Since 2004, Modern Mail has maintained strong capabilities in its three divisions: integrated direct marketing, collateral management and transaction processing. Based in Newark, Delaware, the company utilizes multiple channels to deliver cutting edge campaigns to its clients that increase both response rates and return on investment. For further information, Caitlin Rambo can be reached by way of email at caitlin.rambo@modernmail.com, or visit the Modern Mail website athttp://www.modernmail.com.

    Article Source: http://www.articlesbase.com/link-popularity-articles/the-top-10-ways-to-build-backlinks-5253746.html

    About the Author

    Thursday, September 22, 2011

    3 Cutting-Edge MLM Lead Generation Secrets the Guru's Won't Tell You about!

    Author: Tyler Pratt

    Have you been searching around looking for the secrets to network marketing lead generation? Well your not alone, and this is the reason lead generation companies make huge profits from selling leads. Why would these lead generation companies not just take the leads and build a huge downline in an mlm company? Because they make more money selling the leads to desperate business owners or new people looking to build a downline in there own mlm company.

    Companies that sell leads are never any good because they are sold way to many times and are not targeted. You may have seen the commercials on TV that show people making all kinds of money online and then ask you to call a phone number. People will call in and give there information. This is a new lead and will be sold out to 20 or more people. Then this poor person who is looking for an opportunity gets hammered by 20 marketers all trying to get them into there opportunity. And all the leads sold are never targeted, they are usually home based business seekers and those are not the Network Marketing leads you seek.

    So what is the answer to generating quality leads. The answer is very simple and may be a surprise.

    I'm going to give you 3 simple online marketing techniques you can use today to generate more leads for your business.

    1. The first is to create your own blog. This will be your central hub for training others looking for success in network marketing. You can build your blog using wordpress and have an autoresponder on the sidebar collecting leads. Put together a small "how to" pdf that you will then give away for Free in exchange for a name and email. The back end autoresponder will then send out other training materials to your new leads. This will help you build a relationship with the leads and hopefully you can then present your opportunity.

    2. The second marketing technique is to write articles and send the traffic to a lead capture page. Setup your articles to give out tips and other marketing secrets instructing people to click on the link for more information. Articles are very popular with search engines because its valuable fresh content. Search engines will then rank the articles high targeted keyword searches. If you give high quality information in your article then people will want to visit your page and enter in there email. This will give you a constant stream of high quality targeted leads.

    3. The 3rd marketing technique to generate leads is with video marketing. Videos a great way to show others that your a leader and truly do care about there success. After you get done writing your article go create a video with the information in that article. What this does is capture those that may not want to read your article and will then watch your video. In the description of the video add your link back to your lead capture page. If your video is of high quality, giving huge value, people will have no problem entering in there name and email for more information.

    I'm not sure if you noticed this but all 3 of these marketing techniques are FREE. You get to generate all the leads you want without spending one dime. And all the leads are targeted, so when you call them they are ready to join your opportunity.

    If you want Big success with your primary network marketing company it requires first branding yourself and lead generation. Learn to become and Alpha Networker and build your MLM downline faster both online and offline.

    Get online training to help you Sponsor more Reps is now available with Tyler Pratt

    Article Source: http://www.articlesbase.com/mlm-articles/3-cutting-edge-mlm-lead-generation-secrets-the-gurus-wont-tell-you-about-5225327.html

    About the Author

    Wednesday, September 14, 2011

    7 Ways To Stop Procrastinating

    Author: Amuro Wesley

    Let me ask you a question. Are you a victim of procrastination? Do you often find yourself putting off or delaying things that you should get done immediately? Though you may draw comfort from the fact that there are others like you, you must realize that you need to stop procrastinating if you really want to achieve success in life. Here are 7 ways to help you stop procrastinating.

    1. Plan Out Your Daily Must-Do Activities

    By doing so, you will have a clearer mind of what you should and must do before taking action immediately.

    2. Prioritize Your Activities

    Other than planning, you need to prioritize your activities by starting with the most important ones and ending with the least important.

    The general rule of success is that 80 per recent rewards usually accrue from 20 per cent or more effort on the most important tasks.

    3. Estimate The Time Required For Each Activity

    Avoid underestimation as you may not have enough time to do every task well. Likewise, avoid overestimation for that may leave some activities unattended without enough time.

    A realistic budgeting of time is a must. Time allocation is a skill that is acquired with experience. So keep reviewing and revising your time schedule as you progress.

    4. Organize Your Life

    Organizing your life helps you to avoid spending your precious time on things that will benefit you on long run.

    Remember that indiscipline causes confusion and even chaos in life.

    For instance, leave your personal belongings of daily use like your glasses, your clothing, your mobile phone, laptop etc in the same place. By doing this, you do not need to waste time looking for them all over the place.

    Also apply the principle of doing work first and then taking time for pleasure and relaxation later. This is not just what you and I should do but also what all successful people do.

    5. Start Working Bit By Bit

    You may see a mountain initially. But mountains can be moved. Especially if you move just a small stone from it. Though you know you cannot move the entire mountain at once, do not be overwhelmed by the immensity of the task before you. For that will put you off.

    Just begin by taking one small step and you will invariably accomplish your goal.

    6. Put First Things First Early In The Day

    Remember procrastination grows into a habit every minute. Begin your day by focusing on the most important task needing to be done.

    7. Learning To Cope With Anxiety, Depression And Stress

    Keep yourself fit.

    Not just physically but mentally. Learn and practice appropriate relaxation exercises like mediation.

    Article Source: http://amurowesley.articlesbase.com/goal-setting-articles/7-ways-to-stop-procrastinating-5218631.html

    About the Author

    Discover how you can unlock your full potential and take it to new soaring heights the same way Adam Khoo did with his Neutro-Linguistic Programming or NLP here.

    Tuesday, September 06, 2011

    The Advantages of Having A Great Domain Name Author: robertcorinadam

    Think about the first thing that you notice when browsing through listings of search engines. What is the first thing you notice about the website you are about to click on? The page layout, content, images? That's unlikely ? we are most likely to look at the domain name and title of the web page before clicking on the link, so that we can filter out the junk websites from what we are actually looking for.

    There's a reason why websites such as Google, Amazon and Facebook all receive millions of hits per day. Is it because their owners put in a lot of time and effort into the company? Yes, certainly; but one of the other reasons is due to the unique and catchy domain names that their creators bought for them. The success of a new website is based on a few factors, one of which is the relevance and uniqueness of the domain name.

    Dare to be different and get noticed

    Education domain names do not have to be part of the same regurgitated nonsense. We've all seen domain names that lack creativity and are very bland, and really want to see domain names that tell us exactly what the website is about. By telling your users exactly what you are going to offer (advice on education, employment opportunities within schools, financial aid for education, school reviews etc.) you can maximise your level of exposure on search engines. Simple search engine optimisation and a good domain name can lead to your website becoming ranked much higher than if you did not spend the extra money securing that desirable domain name.

    It's an investment - truly

    You really need to think about your domain name as a crucial investment for your business. People can spend hundreds of pounds on the website layout and employ content writers for thousands of pounds per year, but the reality is that if your domain name is not up to a good standard (perhaps uses a free extension host or a cheap one unrelated to the country of origin) then you are spending the money on a layout and content for nothing ? it's the domain name that will secure you visitors!

    Coming across as a professional can be very difficult for a completely online business. You have very few tools at your disposal to show that you are a credible business, but one of the most effective ways to do so is through securing a good domain name. Education domain names that have clearly been engineered to save money (using a low-level extension) or lack originality can be detrimental to your credibility.

    Self perpetuating marketing tool

    One thing that you should remember is that domain names will not cost you a lot of money once you have secured it for your site. The renewal price of your new domain name is usually fairly low (especially compared to the expensive server web hosting) when compared to its effectiveness at bringing visitors and custom. A domain name as an investment is crucial if you bear in mind the other factors that you will be spending money on, potentially reaping you fewer visitors. With a combination of reliable hosting, a good domain name and good knowledge of search engines, you can guarantee business.

    Education domain names offer a great opportunity for getting a domain name that is specific and desirable. Domains with the words 'degree', 'teaching' and 'school' can help to tie-in with the keyword search engine optimisation that you can employ with your website to really boost the number of hits that you receive one thing that you should never underestimate is the power of what a domain name can do for your business.

    Article Source: http://www.articlesbase.com/domain-names-articles/the-advantages-of-having-a-great-domain-name-5193668.html

    About the Author

    For an outstanding selection of buy domains visit amazingdomains.co.uk/

    Friday, August 26, 2011

    6 Great Tips Writing Articles for Readers
    Author: fred holt

    Are you a writer? Would you like to increase the effectiveness of your articles? Are you feeling unsure about your audience or your ability to reach them? In order to build self confidence, the more you know, the more you can grow.

    The clearer you can be about your reader and your message, the more widely your work will be accepted. So, will you take a few minutes and make some notes (either mentally or on the printed paper.)

    Who

    Who are you writing for?

    Who is your target audience?

    How do they learn information?

    What

    Is the problem they want they are having?

    Do you want them to feel?

    Action do you want them to take after reading the article?

    When

    Will your piece be out before, while, or after the problem occurs?

    Can you tie the article to a national event to get more coverage?

    How

    Can you help them solve that problem?

    Empower them to solve their own dilemma.

    Assist them to identify with the article

    Trust you and want to build a relationship?

    Where will they be reading it?

    Online, article, blog, post, forum

    Offline print magazine (national or local)

    Side bar, opinion page

    Why

    Should they believe and trust you?

    Should they agree/disagree with you?

    Should they buy from you?

    Are you a writer? Would you like to increase the effectiveness of your articles? Are you feeling unsure about your audience or your ability to reach them? In order to build self confidence, the more you know, the more you can grow.

    Why

    Should they believe and trust you?

    Should they agree/disagree with you?

    Should they buy from you?

    Are you a writer? Would you like to increase the effectiveness of your articles? Are you feeling unsure about your audience or your ability to reach them? In order to build self confidence, the more you know, the more you can grow.

    Fred Holt, M.A. (English) from University of New Jersey, specialized in teaching content writing, business, and technical communication. He is skilled in MLA, APA, and Chicago manuals of style. His work included writing, editing and proofreading Seo writing and write articles. He has also written many other documents, including resumes, application letters, bibliographies and also buy articles service.

    Article Source: http://www.articlesbase.com/article-marketing-articles/6-great-tips-writing-articles-for-readers-5164528.html

    About the Author

    Fred Holt, M.A. (English) from University of New Jersey, specialized in teaching content writing, business, and technical communication. He is skilled in MLA, APA, and Chicago manuals of style. His work included writing, editing and proofreading Seo writing and article writing services. He has also written many other documents, including resumes, application letters, bibliographies and also buy articles service.

    Monday, August 15, 2011

    Niche Research - Essential For Success
    Author: Rachel Marx

    Whenever you create a website or blog, the first step is always niche research. Not only is it the most important step in the process, it's also one that you cannot change once you've created the website. If you choose a bad product to promote, switching it with another product is relatively easy to do. The same can't be said for the niche. When performing niche research, there are a few criteria that you should keep in mind. Failing to follow these criteria can render a campaign useless or yield very low profits at most.

    Is It Really That Vital?

    In short, yes. If you have ever created a website where you had followed all the steps correctly, had it ranking well on the search engines, and wondered why it wasn't generating the profits that it was supposed to, then there's a good chance that you didn't do niche research properly. It can be very easy to overlook this step, since most people tend to focus on building their website and then getting ranked highly for their keywords. Once their site gets some traffic, they wonder why it isn't converting. The likely reason is that the niche within their website is not one where there are lots of "buyers." Niche marketing can be tough to figure out, but it does get easier with experience.

    So How Do You Do It?

    When performing niche research, there are a few characteristics that the niche should have:

    • It should be an "evergreen" niche. Avoid short-lived niches that are trends or fads.
    • Make sure that there is a large enough audience or your site will suffer from lack of traffic.
    • Try to target a niche with a passionate audience. Niches with highly passionate visitors are more likely to generate money.
    • Don't run from competition. In fact, competition can be a good indicator that the niche is profitable.
    • Ask yourself the question, "How can I make an offer?" Avoid niches where you cannot think of a way to make an offer to your visitors.

    If you do niche marketing research with these points in mind, you are much more likely to find a market that is profitable. When you do your keyword research, you should also be using long tail keywords, which are more targeted. Depending on the type of keywords you choose, conversions can be very low or very high. In general, you will want to go for "buyer" keywords or any keywords that are clearly seeking to solve a problem. I personally find that using software can help a lot with researching your niche and keywords, and cut down on a lot of time. My favourite software for niche research is Niche Finder, which is an excellent application. It gives you just enough information, unlike some software that tend to overload you with (unnecessary) information. When you search for a keyword, it will return an extremely helpful list of long tailed keywords related to your search query. You can tell exactly how competitive a keyword will be with this software, which has saved a ton of time and headache. Regardless of whether or not you use software for niche research, you should still devote a reasonable amount of time to it - the results that you get back from good niche research will be tenfold.

    Concluding Thoughts

    By now, it should be clear that niche marketing research is crucial to the success of your website. This is one of the most important decisions that you will make for your campaign. Once you pick your niche, it cannot be changed after you've built your site. Focus on picking potentially profitable niches with a large audience. Niches where people are trying to solve a problem or where there is a lot of passion are usually the ones that make the most money. Once you've done niche marketing research properly and selected a profitable niche, you will have taken the first step towards success.

    Article Source: http://www.articlesbase.com/internet-marketing-articles/niche-research-essential-for-success-5126258.html

    About the Author

    For more information on niche research, please visit Niche Research.

    Saturday, August 06, 2011

    5 Ways to Get Better Response From Your Email Messages

    by Darren Olander

    Email marketing messages are still one of the most effective ways to reach your audience. Despite the rise of social media, industry wide reports show that email marketing is dollar for dollar one of the most effective ways to move your leads from warm leads to buyers who are ready to purchase from you. If you're currently using email marketing and are less than impressed with the results, it's time to do an audit of your messages and your strategy. By making a few important tweaks to your campaigns and messages you can get all that there is to get out of email marketing practices.

    1. Make sure that you have a complete follow up sequence once new people join your list.

    Email marketing is all about building relationships and there's no better time to do that than right when someone new joins your list. You should be sure to have at least seven follow up messages for new subscribers. Seven messages give your audience enough familiarity with you to be memorable. It will also give you the opportunity to show off your value as a source of information.

    2. Work on your subject lines.

    Your open rate is one of the biggest indicators that your email marketing messages are getting through to your intended audience. The biggest way to affect your open rate is to make sure your subject lines are engaging and interesting. For example, if you send out a weekly newsletter use a subject line that hints at the content of the newsletter rather than "Newsletter #22."

    3. Give a bonus now and then.

    Keep your email list members on their toes by sending out a special bonus now and then. Be sure to emphasize this is the subject line in order to get them to click open. Not only will it endear you to your list members, but it will also train them to open your emails more regularly. By sending occasional bonuses - like special discounts, reports and ebooks, you can increase your open rates and clickthroughs.

    4. Be consistent.

    Sending regular messages helps your audience get to know you. They'll come to expect your messages and you'll be able to get better open and response rates. There's nothing worse than sending a message out once and then dropping out of sight for several months. When you do decide to send more messages after a break like that, your audience may not remember who you are or why they signed up for your list. An autoresponder sequence can help with staying consistent but after the sequence is done, you need to have a plan to follow up regularly.

    5. Ask them what they'd like to read.

    Giving your audience exactly what they want to read is a key part of getting them to open and respond to your messages. Conducting a survey will give you important insight into the type of information your audience wants to read. Use the results of the survey to help you create stellar content and special bonuses that speak directly to the needs of your audience.

    Darren Olander is dedicated to teaching others how to create a success online through internet network marketing strategies. He is a site owner, article writer, coach & marketing consultant enjoying the benefits of working full time from home. You can learn more about him at DarrenOlander.com

    Monday, July 25, 2011

    Deadbeat Super Affiliate - Can You Make Money With Amazon?

    By: Cortney Yoder

    Deadbeat Super Affiliate may sound like an odd name for a product and it may not seem apparent exactly what the content of the training is from the title of the course. The creator, Dan Brock, is an affiliate marketer who generates a lot of money on the Internet. By creating different income streams that in many instances run on autopilot, he lives a lifestyle that is maybe the inspiration behind the name of the course. Amazon's affiliate program is the primary focus of this course and how you can make money as an associate.


    Basically, the reasons you can earn commissions as an associate of Amazon are rather straightforward. If buyers are doing a search at Amazon's site, in many cases they are searching to buy and if you can place yourself into that ordering process, you can make comparatively good commissions. If you send someone to Amazon, this should not trigger any concerns with consumers because their website is a household name. It should also not be too hard to identify a niche to generate money from because there are so many goods available in their marketplace.


    Since there are so many items and niches to promote, one of the harder things to do as an affiliate is to select the right ones to promote. Luckily, Dan came up with a system as to how you can do this to ensure you generate a nice income with your selections. There are videos that demonstrate to you how to accomplish this and you will see him going through the Amazon marketplace for the right product. One objection people sometimes have with the Amazon affiliate program is the dismal commission rates. Nonetheless, it is the actual cost of the product you should consider. You will be helped to decide on a market by the measures Dan shows you.


    So the initial part of the training is all about which goods to promote and keyword research. Now that you know the products you wish to make money from, it is time to discover how you actually do this. The starting point of registering a domain and finding a web host is perhaps something you already know how to do. Nonetheless, the way to pick out your domain is crucial so it is recommended that you do watch all the steps. The websites you are going to create are basically Wordpress blogs which you are shown how to do although once again this is may be something you already have experience of.


    The web site you put up will obviously need content and here Dan will show you everything you need to know about the structure of articles for your web site. Articles are based on the work you did earlier in terms of product keywords. The last phase, is then to begin getting valuable links back to your web sites so that they start ranking in the various search engines.


    This is an extensive course taking you from researching your niche to creating your websites to maximize sales. Written notes with useful resources accompany the videos and to elucidate important points.


    There are a lot of opportunities to earn commissions with Amazon and Deadbeat Super Affiliate can show you how.



    Author Resource:-> How dedicated are you to Best GPS? Ok, cool... so you're truly serious - then read about garmin gps. Oops... you will be wanting something else... garmin gps.

    Article From Base Articles

    Sunday, July 17, 2011

    What Is Social Media Marketing?
    Author:
    Socialfactory

    If you fall into any one of the following categories, like:

    • the ones who don\'t know much or anything about social media,
    • the ones who are interested but don\'t know how to use it and
    • those who don\'t believe in the value that a social media strategy can bring to any site or business

    you must read this article to know how big a deal is social media and the enormous benefits of social media marketing.

    Social media is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications, influence and interaction with peers and with public audiences. This is typically done via the Internet and mobile communications networks. Today this practice is being enjoyed by executives and professionals for brand exposure and marketing.

    Do you make these mistakes to market your brand or services?

    • Use Yellow page ads that cost thousands of dollars, yet bring in little new business?
    • Spend money on direct mailers that also have limited results.
    • How about money spent on print advertising. How effective is it?
    • Are you spending lots of money optimizing your website but still have little traffic.
    • Spend money on Pay Per Click Advertising Campaigns, with limited results.

    Can you improve your business if you know:

    • What is being said about you.
    • What your customers think about your product or service.
    • What your customers really want.
    • What your competitors are doing.
    • How to stay up to date with the latest trends and developments.
    • How to make your business more profitable.

    Nothing provides a better return on investment than having a network of people raving about you and it doesn\'t matter what product or service you sell. So let\'s have a look onto the benefits of social media viral marketing.

    The value of Marketing through Social Media Channels

    Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships. It is a powerful strategy that will get you links, attention and massive amounts of traffic.

    What are the benefits?

    It\'s natural. No doubt you get natural links, your website is exposed to a large number of people. This differs from paid advertising which has overt commercial overtones.

    It\'s defensible. Social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can\'t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.

    It\'s low-cost/high returns. Costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer/designer. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.

    It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn\'t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.

    There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again. If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

    Article Source: http://www.articlesbase.com/smo-articles/what-is-social-media-marketing-841087.html

    About the Author

    So this is the high time to consider the importance of this emerging trend of social media applications . If you really want to get benefits from this massive channel look nowhere than http://www.inkatechnology.co.uk

    Wednesday, July 06, 2011

    Advantages Of Twitter Advertising For Business

  • Author: Steve

    The concept of twitter advertising means online product promotion. It is just one of the many social networking sites that are gaining popularity to every businessman all over the world. The fact that every update input on a twitter account is limited to only 140 words signifies concise thoughts, short comments, and catchy advertising. There are clients who are not inclined into reading long ads thus, the shorter the ad the better.

    The very basic advantage of the social network compared to the other modes to promote a business, is that it has a global market. Businessmen situated from one area can promote their company products worldwide. This only proves that social media platforms are an efficient marketing tool especially for marketing personnel who have hectic working schedules.

    The fact that these sites are an open forum makes it more beneficial to foster conversation from one end of the globe to the other end. The degree of connection between the prospective customers and the business company is necessarily elevated to a higher degree. Although, a given account can limit the number of people whom it wishes to connect, this does not alter the fact that people will eventually follow every business ad they like.

    As a social networking site, one can effectively facilitate speedy and quick advertising rather than dialing the telephone numbers of every client and sending emails to all potential buyers. The process of doing telephone calls and emailing can be more expensive and time consuming than posting an update in the tweet box. Besides, marketing experts cannot possibly have all the numbers and email addresses in the world only promote a newly developed product.

    Announcing grand business events like special sales and big discounted sales is best done in social platforms. The need to update a and post to an account regularly is very important in order to keep the followers all the time. Customers have the tendency to look for fresh updates. When they are used to seeing new posts, they shall keep track on it.

    There are times that business managers need reset their appointments to another schedule because of work exigencies. In order not to disappoint the people expecting the meeting, your user account can be used to inform them about the changes made even up to the very last minute. It becomes certain then that all concern is able to read such changes.

    Both owners and business managers on the go can perfectly make use of their twitter accounts to monitor, instruct, guide, and update their personnel wherever they are. In like manner, confidential employees and high ranking workers can always communicate with their managers on urgent matters such business decision-making. This promotes open and quick communication between and among parties.

    Article Source: http://www.articlesbase.com/online-promotion-articles/advantages-of-twitter-advertising-for-business-4989863.html

  • About the Author

    Twitter advertising allows the business person to increase the traffic to the business website through social media. You can make the capturing of information easier with Tweet Adder .

  • Wednesday, June 29, 2011

    How to Write Powerful and Niche Relevant Articles in Less Than an Hour

    What follows in this Article is a simple “Step-By-Step” formula for writing powerful niche relevant articles in less than 1 hour. It might take you a little while to get to grips with it, but once you've got the hang of it and got yourself over the learning curve, you will be able to produce keyword rich, search engine optimised articles at the drop of a hat. I say this from experience, because I used to be terrified about the thought of writing an article, but, once I understood and applied this formula, I found that they seem to come together quite easily now.

    The benefits of writing articles far out-weigh the fear of having to write them, so when reading this article, keep an open mind and ensure you understand it thoroughly, if you have to read it more than once, then so be it.

    Writing articles is very powerful and in my opinion, the best way to build trust and credibility with your brand, and within your niche. If people see you as an expert then your views and opinions (expressed through your articles) are seen as valuable pieces of information. So, without further ado, let’s go to Step 1.

    Step 1. Targeting Your Audience.

    The first thing you need to establish is which audience (target market) are you trying to reach. This is critical to the overall outcome of your article and what actions your reader/customer is to do next, once they’ve read your article. So, make sure you know who you want to target.

    Step 2. Your Attention Grabbing “Headline”/"Title".

    The "Headline" is probably the single most important step/part when it comes to writing your article because this is what’s used to “entice” your potential reader/customer in to read your article. Let’s use the “Headline” for this article as an example:

    "How to Write Powerful and Niche Relevant Articles in Less Than an Hour"

    Notice how the main benefit you’ll receive from reading the article, is all contained within the title, this is an absolute MUST, as this is what you want to convey to your potential reader/customer.

    Step 3. Explain Your Position Regarding the Article Topic.

    This next step is where you Clearly and Completely introduce your article with a couple of sentences that explain your position on the topic contained within the “Headline” of your article. At this point make sure you don’t leave people hanging, but, at the same time, don’t hand them the keys to the store either. Give them the "sizzle" not the "steak" Take a look at how I started out this article as an example.

    Step 4. List off the Main Points you Want to Cover.

    This is where you list off your main BULLET points. You don’t have to come up with a lot… IT really depends on what you INTEND TO COVER.

    Step 5. Elaborate on each point you wrote down.

    After you’ve finished writing down your main bullet points, the next step is to elaborate on each of them with a couple of sentences.

    Step 6. Finish With a Conclusion.

    You’ve established who your target audience is, You’ve created your attention grabbing “Headline” to entice your readers, and you’ve bulleted and elaborated on your main points with a few sentences. Now… it’s time for the “Conclusion”, put simply, your “Conclusion” is your chance to tell your readers why this article is important and to get them to take action.

    Step 7. Put Together a Compelling “Resource Box”.

    Your “Resource Box” is where you put your copyright info and website contact information. There are many styles of resource box layout so, a good idea is to visit some article directories and have a look at other articles to see how others are putting their resource boxes together or have a look at mine at the end of this article, up to you.

    Well, there you are, “How to Write Powerful and Niche Relevant Articles in Less Than An Hour”.

    Jon Leuty is a successful Internet Marketer dedicated to helping others achieve online success. To find out more about Jon and to grab some amazing FREE Training go to:-
    http://whoisjonleuty.com

    Read more at href=http://www.articlealley.com/how-to-write-powerful-and-niche-relevant-articles-in-less-than-an-hour-2303865.html?ktrack=kcplink

    Thursday, June 23, 2011

    Blogging is booming. Look who's blogging... and why.

    By Dr. Jeffrey Lant

    I feel lucky to be alive and on the cutting edge of what is fast becoming The Age of Blogging... and you should feel the same way.

    And if, by some chance, you don't know what a blog is and how it works for your benefit, you are lucky again; I'm going to reveal the true importance of blogs and some key observations on how to derive maximum benefit from them.

    Why blogging is sweeping the 'net and the globe.

    Consider this.

    The history of machine publishing begins in 1454 with the preparation of what became known as the Gutenberg Bible. It took over a year before finished copies were available. This was thought to be -- and was -- a great advance; hitherto books had to be copied by hand, a process that resulted in many errors, of omission and commission.

    Printing the Gutenburg Bible was a laborious process; as a result today just 21 copies are known.

    Over the centuries publishing developed.

    Books were easier to print... there were many more publishers to print them (thereby increasing the number of opinions and points of view available).... and in due course publishing advanced to where books could be universally distributed and available.

    But all this, important as it was, was as nothing compared to the most signal advance since Gutenburg himself.

    This is the blog.

    A blog is the publishing marvel which enables any person anywhere to post and distribute any message they want any time they want. It expunges the middle man, called the publisher, from the publishing equation and enables the new publishers -- you! -- to set their own agenda and make sure that their message is written just so... and distributed worldwide within minutes.

    The implications of this development are staggering. Until just the other day (in historical terms), to get your message out to the world, you either had to persuade a publisher or his designated representative (an editor) to publish your article... or you had to establish your own publication with all the expense and uncertainty that entailed.

    These days the process is radically different.

    Subscribe to a blogging service. Write your message. Update your message as necessary and desirable, even daily.

    And, always and forever, keep building your subscriber lists so that more and more people see what you have written.

    No longer must writers cringe like Uriah Heap before publishers; you, not they, control your content and can shape and refine it to the satisfaction of a single individual -- you! This has never happened before in the history of mankind and is an event of the highest significance for our species as a whole and the crucial availability and distribution of information.

    So, who's blogging?

    Powerful institutions are not always known for their ability to move quickly, understanding change and working at once to use such change to their advantage. But the advent of the blog has caused many to leap into this brave new world. One of many examples is Cardinal Sean P. O'Malley, Archbishop of Boston, Massachusetts, a prince of the Church, beloved of the Pontiff.

    O'Malley has become one of his Church's "go to" guys in the pedophile priest scandal and its related sexual issues. Like other Church leaders, I suspect O'Malley has been grievously unhappy about the constant drumbeat of terrible press his beloved church has attracted. You can imagine his eminence's eyes popping as he learned about the blog and grasped its implications. He probably jigged about his office...

    O'Malley no longer needs to submit to the impertinent, probing questions of pesky reporters and their insistent editors. Instead, he can shape and nuance his message just the way he wants it, to the very last comma. This is an unadulterated benefit for O'Malley... though not necessarily for truth since those pesky reporters authority figures do not like... are the means of digging, digging and digging some more; now they would be, to a significant degree, cut out of the process. The O'Malley's of the world can breathe easier.

    Recently (June, 2011), O'Malley used his blog to deal with a nasty issue that had parishioners of every hue very angry indeed. A liberal priest (no, not a tautology) had announced a "liturgy to commemorate Boston Pride 2011," an annual celebration of the city's gay, lesbian, and transgendered community. Conservative Catholics were enraged, many of them blogging their anger.

    This, then, had the result of having the mass "postponed" (church-speak for "it won't happen until hell freezes over, if then"). This, of course, had the predictable result of angering the liberals... and causing their blogs to erupt in a frenzy of vituperation.

    What's a poor prince to do?

    In years past, his eminence would have been forced by the hostilities of his brethren to go before the media and submit to questioning. That is not a thing princes like to do; in fact they abhor this profoundly irritating and degrading event of lese majeste'.

    Now they blog... now no one ever sees them sweat... because they no longer sweat at all!

    O'Malley, thanks to his growing proficiency as a frequent blogger, dealt with this more than tempest-in-a-tea-cup when HE wanted, how HE wanted... his blog carefully nuanced to his liking. In due course, working behind the scenes, with the message completely his without having to bother with reporters, the matter was solved.... at least this time.

    Not as smart: the Archbishop of Canterbury, Rowan Williams.

    Whereas Cardinal O'Mallley got the point about blogs and their utility, the Archbishop of Canterbury, senior cleric in the Church of England, did not. In the most recent (June, 2011) issue of the "New Statesman" magazine, his grace lashes out at the Conservative - Liberal Democrat coalition, which came to power 13 months ago. Williams was appointed in 2002 by Labor Prime Minister Tony Blair.

    Willams, way behind the technology curve, missed a grand opportunity not merely to get his message out to a worldwide audience far larger than the readership of a single magazine, but to grow his list (something no serious blogger can overlook).

    He opted for the traditional paper method... and that instantly limited the effectiveness of what he had to say. Had he, instead, set up a blog and posted his message there... his readership would have exploded and he would have added a host of new readers to his blog... where he could have worked early and late to convert them to his often irritating point of view.

    His grace will learn, however; he really has no choice. No "leader" of any kind does. For all, for each, it's "blog or atrophy and die." The same applies to you... which is why you must blog today, tomorrow, forever, or create your own irrelevance and obsolescence, a state of affairs you would really not relish.

    About the Author

    Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books.
    Republished with author's permission by Rahimah Sultan http://SureFireSuccessNow.com
    Check out Traffic Travis
    If you really want a work-at-home opportunity that’s worthwhile visit: http://www.surefiresuccessnow.com/?rd=fk4if8jz

    Wednesday, June 15, 2011

    How to write the kind of blog copy that turns readers into fans who cannot live without you!

    by Dr. Jeffrey Lant

    This is an article for people who want to be smart bloggers! Bloggers who change lives! Bloggers who get people to sit up, take notice and say, "Wow! That guy is right! That guy is on the money!" Bloggers who don't just want readers...

    ... but fans who sit next to their computers waiting for your next blog post.

    In this article I am going to show you the secret to becoming a producer of "must read" copy.... and becoming, in the process, a person who goes way beyond having readers... instead creating fans.

    400,000+ words in the last year.

    This article celebrates achieving a "personal best" goal for me... a goal I challenged myself to make one year ago.... and which I have, with the publication of this article, now achieved. I wanted to see if I could write at least 400,000 words of copy in 365 days; not just drab, undistinguished, pedestrian copy either, but copy that's timely! Intellectually distinguished! Lyric! Insightful! Yes, the kind of copy that stops people worldwide in their tracks and forces them to sit up! Take notice! And pay attention... because they just couldn't bear to miss a single word!

    And I am pleased to tell you that this is precisely what has happened! My blog, where you can find all my articles, now generates millions of hits and a stream of gratifying comments from people worldwide who feed my ego and make my day.

    This is me!

    And it can be you!

    1) Tell stories.

    The greatest communicators on earth -- Jesus! Abraham Lincoln! Mark Twain! were story tellers. They used the power of stories to make things easy for their audience to understand... and to drive home their points, no matter how difficult and complicated.

    You must become a story teller, too, not just a finder and disseminator of facts. Facts alone don't move people. Mere facts don't capture minds. Facts, no matter how important, don't touch hearts. But stories do... they always do... and that is why your blog posts must rely on stories that capture people and leave them begging for more...

    2) Today's successful article starts with yesterday's motivating "heads up".

    If you want readers today, titillate them yesterday. You see, the power of yesterday is to entice readers today.

    People will only be moved to the extent that you move them. If you want readers tomorrow... the crucial process of exciting them starts today.

    "Tomorrow! A story of love! Power! Treachery and despair! A story that will move you! Outrage you! And, if there's a tear in you, cause it to fall! All coming tomorrow to a computer near you!"

    This'll get 'em!

    3) Write short sentences where every word counts.

    Thanks to the marvelous technical tools writers have nowadays, most don't write; they "typewrite", in the withering phrase of Truman Capote. He was masterful, and he knew that writers could kill their points, their stories and their readers by pouring out too many words and sentences straining to digest them.

    Don't make this mistake.

    Look at the sentence length in this article... short, punchy, easy to take in at a glance...

    Your sentences should move accordingly.

    Moreover, prune your articles mercilessly. A sentence that exceeds just a few words is a sentence smothering itself. And dead sentences will never move live people.

    4) Short paragraphs give a story the air and space they need.

    Today's readers are restless readers. They are overwhelmed with information... but have the same number of hours in a day as Caesar. In short, they are looking for a reason to put your copy down... never to be picked up again.

    Short paragraphs and airy lay-out forestall this tragedy.

    Look at this article... short, often real short, paragraphs with pages that look inviting, easy, not prolix and hard.

    Contemporary readers demand ease... and if you don't give it to them, they walk... fast.

    5) Make your people real, not caricatures.

    The reason volumes of commentary don't work is because its authors create card board characters. They then laud the characters they like and demolish the ones they don't. Not only is this unfair... but it makes for lousy copy.

    What distinguishes the best commentary is the way you handle people whose opinions you may not only dislike, but actually abhor. Do you give them the courtesy of presenting their point of view fairly, objectively, honestly... or do you want just a cheap shot that not only misrepresents the people you're writing about... but proves you're a writer not worth reading?

    This point is worth elucidating because it's one too many commentators miss.

    One reason writers like writing commentary is because it turns them from word peddlers into gods, omniscient, all-powerful, always right, never wrong, with the ability to access every human heart and brain at will.

    Such people of course become insufferable in short order.

    Your job as a commentator is to be sure you have done everything possible to ensure that all the people you write about are presented without prejudice, honestly, completely, with sincerity and with care.

    This does not mean you necessarily agree with their positions or actions. It means you intend to give your readers the truth, the whole truth, and nothing but the truth... even if you strenuously disagree.

    Only when you have done this can you in good conscience and to best effect proceed to your opinion. Because only if you have allowed even your most pernicious characters their say... can your say be meaningful, insightful, and worth reading.

    Use these recommendations.

    The best commentators can have enormous influence... which is why you must use your commentating position wisely, not least by producing copy that moves your readers, with every word you write.

    These suggestions will help.

    By using them you will produce copy -- starting today -- that changes your readers' outlook, opinion, point of view, one apt word at a time. When you do this not only will you have a legion of readers, followers and fans.... but you'll deserve them!

    About the Author

    Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. He is also the author of 18 best-selling business books.
    Republished with author's permission by Rahimah Sultan
    http://SureFireSuccessNow.com
    Check out Copy Paste Systems
    SEO Professionals Use This
    If you really want a work-at-home opportunity that’s worthwhile visit: http://www.surefiresuccessnow.com/?rd=fk4if8jz

    Tuesday, June 07, 2011

    It's time for your bonfire of excuses. Reflections on getting out of your own way, seizing success today

    by Dr. Jeffrey Lant

    One way and another I have been in business for, what, over 40 years.

    I have created and run businesses, right up to the present.

    Taught thousands of business students of every age.

    Written 18 business books and thousands of business articles.

    Had a nationally syndicated radio program on business.

    But you get the point. Having now established, I trust, my bone fides, I am going to have my say about why so many people who say they want to be entrepreneurs will never, ever succeed in business.

    Hint: it's something millions of entrepreneurs do daily that keeps them firmly amongst the also-rans.

    It's the matter of excuses. The better you are at making them, the less good you are at making money and the less success overall.

    Thus, today I want to propose a new and absolutely essential project for yourself... retiring your characteristic excuses, one at a time, and then burning them in the most important fire of your life, the bonfire of excuses.

    First, hear what you say and perceive how deeply ingrained excuses are in your conversation.

    Language is made up of building blocks, starting from letters of the alphabet, through words, phrases, etc. By the time we're adults most of us have long since stopped paying attention to the building blocks of communication; we talk, we hope others listen to what we say because we're not listening to it ourselves. Why should we? We know what we mean, right?

    Your first task today is to put yourself and your daily attempts to communicate under a microscope. To root out excuses you must first know you make them. Are you aware, for instance, how often you blame lack of time to invest in your business for your failure get ahead?

    This is a classic excuse, with innumerable variations.

    Here excuse means to cite as a cause for failure or inaction an event, person, or thing which in point of fact has absolutely nothing to do with the matter; to excuse yourself from responsibility and provide a spurious reason for lack of progress, growth, success. In the process you deceive all and sundry; most importantly you deceive yourself.

    Let's look at one crucial area where your facility with making excuses is killing your profits and growth: ad copy. When was the last time you reviewed each and every ad you're paying good money to run? I bet it's been a long, long time (if at all). Instead of reviewing your ads, keeping track of all your responses and profits, knowing how much these ads cost, and then retiring the losers, you instead say "I would have done it, but I was too busy."

    This is, of course, rubbish.

    The long and short of the matter is that you

    1) didn't budget time;

    2) let lesser activities take precedence, in part because you were slothful and they were easier;

    3) therefore let unresponsive, unremunerative ad copy continue without a plan for reviewing, removing, re-doing.

    If you are to stop and permanently eradicate from your business life the crippling excuses which are so damaging to your success, you must be willing to see yourself as the clear problem... and do what it takes to radically change your ways.

    As regards the above matter of reviewing ad copy, you need to scrutinize your current daily activities (how many hours did you say you took for "breaks"?) and ruthlessly drop the activities which aren't paying and rigorously substitute those that either save you money, make you money, or both.

    "I don't have the money."

    Think of the machines, the personnel, the training, the marketing and advertising, the research and development your business requires. It can be, and for many is, daunting.

    Thus when asked why you have an outmoded computer or Internet services, etc. you offer without thinking that you "don't have the money". More rubbish.

    The truth is you most likely have not reviewed each and every dollar you spend, to determine (with the most severe scrutiny) just where it all goes... and, taking the matter one step further, to where it ought to go.

    Thus, your knee-jerk response, offered over and over again, is that you lack the funds.

    "My computer is old, but I just don't have the money..."

    "My delivery van needs to be traded in for a new one and the correct, updated advertising information painted on it, but I just don't have the money..."

    "I know I look like a homeless person, but I just don't have the money for suitable clothes..."

    Each and every one of these commonly-used excuses spurns the truth in favor of this very popular excuse. And so, daily, you hobble your business... by your own failure to review your situation, see things as they are, and make the necessary decisions accordingly. You don't need an excuse... you need a psychiatrist.

    Why do you do it? Whatever your reasons, excuses are anathema... the bane of business success... the root of diminished expectations and realities.

    Fortunately, you can start the necessary changes.... today!

    You now have a choice: to continue making excuses, passing them off as facts when they are anything but... or ruthlessly eradicating them, from this moment. Some of you, through inaction, will keep your current situation; making excuses, not money.

    But if you're determined to grasp maximum success, you'll thank me for this necessary wake-up call and follow these steps to the letter:

    1) As stated, review what you say and how you say it.

    2) Don't create excuses which attempt to pass off as facts your faulty suppositions, unproven deductions, and general inaccuracies.

    3) Put the harshest light on what you do and say; determine whether it makes you money, or not, and reform accordingly.

    4) Beginning today, now, keep a pad with you at all times, and as you hear yourself making an excuse, any excuse, write it on your pad as a configuration of words due to be expunged.

    5) Try to remove at least one excuse from your speech every day. As you do so, write the inhibiting phrase on a page. Then take it out to your barbecue and burn it.... burn it completely, thoroughly, until absolutely nothing is left. This marks your transition from excuse maker to problem solver. You are already on the heady road to... MORE of what you want, rather than excuses for what you didn't have and could never get under your old regime. Happily, you are about to be a better and a richer person. Let me be the first to congratulate you.

    About the Author

    Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses.
    Republished with author's permission by Rahimah Sultan
    http://SureFireSuccessNow.com
    Check out Traffic Travis

    Monday, May 30, 2011

    There is only one thing worse than not achieving a goal and that is achieving it.

    by Dr. Jeffrey Lant

    Are you a goal-driven individual?

    First, do you regularly set goals for yourself?

    Do you then plan just how you'll achieve them... and once having planned your work you work your plan?

    If this is you, congratulate yourself. You are literally one in a million and the world is your oyster.

    In theory.

    People who set goals... people who achieve goals are a precious minority of any community, for-profit, or not-for- profit organization.

    They are the people who live the celebrated epigram, "Lead, follow, or get out of the way." When they lead, they perform the leader's task with efficiency, organization, and, yes, joy.

    When they follow, they listen to the designated leaders, making sure they know their task, then doing it.

    It is a thrill and a privilege to know such people, not least because they create an environment conducive to success.

    Why then have I said that there is only one thing worse than not achieving a goal... and that is achieving it?

    In this article I shall make clear the problems that afflict the special people, the performance oriented people, the movers and shakers. Keeping successes coming, greater successes, important successes, more magnificent successes is never inevitable. And here's the rub, just because you were successful today, by no means ensures you will be successful tomorrow.

    Indeed, the world is awash in one-time successes who once were the center of attention, the golden boy or girl. They had what everyone else wanted... but having didn't mean keeping. That proved to be not only elusive... but, after a time, impossible.

    There is nothing sadder than listening to an individual once undeniably successful... now talk and live exclusively in that past; the success they had was fleeting and its continuing absence noticeable and glaring.

    I am here to ensure that you do not become that sad individual, the person for whom the calendar always says yesterday.

    1) Successful people aim for a sequence of successes, not just successful episodes and incidents.

    Review the history of the prevalent "once-upon-a-time" successes and you will see that their success was limited to a particular time, place, and thing. It was isolated, unique in their experience, non-recurring. The situations of successful people are radically different.

    They do not succeed one or twice and live off their decaying laurels forever; instead, they aim to have success after success after success, until the very idea of failure is unthinkable.

    2) Successful people see life as a gigantic planning opportunity; an unequalled opportunity to bring home the bacon time after time after time.

    The successful lead lives where what they do and how they do it is always linked to the master plan that they have worked on for their entire lives. No incident can be viewed in isolation, because every incident is a step towards larger goals and greater successes. For such people any success is nothing more than a step to ever greater success.

    3) Successful people analyze what went right and what went wrong in each success they attain. Every success is not a conclusion, but a necessary learning opportunity.

    By definition successful people place each and every success under a microscope giving it a full and complete scrutiny. Successful people study success; it is in fact their constant endeavor to turn each success into a learning laboratory.

    4) Successful people have a succession of goals. Moreover these sequential goals are written down, regularly reviewed and updated... and always represent more challenge and responsibility. For the successful, life is a step ladder, never a sofa and easy chair.

    Do you have such goals? Are they written down? Do you constantly consider just what goals achieved today mean in terms of more substantial goals and achievements tomorrow? As successful people grow and mature they become masters of such questions and answers.

    More things successful people do.

    5) Successful people are all about the future. They focus is on now, of course, because it is in this now they must learn the essentials of success and achieve each individual success.

    But successful people always keep an eye on the future. They focus on what they want in that future, vividly aware that what they do today and how well they do guarantees the future of their desire.

    6) Successful people make mistakes.

    There isn't a person alive who doesn't make errors of commission and omission. Successful people know that reviewing today's errors ensures tomorrow's victories. And as it is victory they want and insist upon above all, each error is analyzed, understood, turned into part of the primer on success.

    7) Successful people are not defensive.

    The characteristic response of the unsuccessful to areas where they have erred and need a different, improved response is defensive. Such responses will be of the "no one told me. I'm innocent. It's her fault, it's her fault" variety. These responses are a clear indication that the person in question has little or no idea what successful people say in such circumstances.

    "Thank you for pointing this out to me. I have made written notation of what you want."

    Bingo, with such a response you are no longer defending the indefensible, you are instead turning an error, a misunderstanding, a questionable act into a valuable learning experience. 8) Successful people keep journals, diaries, etc.

    So long as you live you can become a success story all your own. One thing you need is the most detailed and thorough notes about yourself. Remember, every single thing you do either assists success... or retards, even destroys it. That is where detailed personal journals are mandatory.

    In such documents, you put yourself under a keen scrutiny which never ends and which must be both complete and honest.

    The extent to which you fail to have and keep such personal information is the extent to which you are prepared to jettison intensely valuable information... and all the successes which might have hinged on their existence and use.

    9) Successful people thank the people who helped them.

    Successful people are people who are beneficiaries of constant assistance from parents, other family members, teachers, clergy, coaches, etc., a process that only ends with death.

    Successful people feel privileged to acknowledge and recognize the hard work and sincere assistance provided by many, many others. Unsuccessful people feel diminished by such help; not enhanced by it.

    The avoidable tragedy of The Void where there are no new goals to take the place of old goals achieved.

    The worst thing that can happen to a person who wants true, continual success is to finish a goal... and not know what he/she should be doing next. As indicated above you must always have goals that go beyond even the most major goals you are working on now. There must never, ever be a gap... for that is an opportunity for losing track of your objectives and becoming directionless.

    Now that you have read this article with its admonitions and recommendations, you will never have this problem. With clockwork regularity you will always conclude a goal, knowing just what major goal follows.

    Your job is to turn the achievement of success into an unrelenting, never ending system. And now you know how to do it.

    About the Author

    Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books.
    Republished with author's permission by Rahimah Sultan
    http://SureFireSuccessNow.com
    Marketing StrategiesAnyone?
    Check out Rapid Mass Traffic
    If you really want a work-at-home opportunity that’s worthwhile visit: http://www.surefiresuccessnow.com/?rd=fk4if8jz

    Saturday, May 21, 2011

    Top 25 Search Engine Optimization Companies

    The Internet is filled with so-called marketing experts and Search Engine Optimization (SEO) agencies. It's a speeding train in a changing marketplace. Some agencies have kept up to the times by integrating social media strategies, others haven't.

    The SEO world has evolved rapidly in recent years with social media quickly gaining a much stronger foothold than most experts originally thought. . Social media was once believed to be a waste of time by many, SEO experts now realize the power of social media to reach new markets and generate new revenue opportunities. Paid search and mobile applications cannot be ignored and have changed the SEO landscape. It's a relatively new field of expertise constantly in flux. As experts learn more clever ways to improve site ranking, the major search engines react by updating their indexing procedures. Just recently Google announced major changes to how they index sites in direct response to what they call content-farms that create skewed search results.

    Here is a compiled list of 25 Search Engine Optimization Agencies who will create and manage your SEO campaigns.

    Spend some time at these sites, you will learn a lot and can make a comparative analysis.

    1. WeBuildPages.com
    2. SEO.com
    3. bluegrass.com
    4. fathomseo.com
    5. OrangeSoda.com
    6. icrossing.com
    7. 360i.com
    8. SEOLogic.com
    9. Blurbpoint.com
    10. SEOInc.com
    11. MainStreetHost.com
    12. crexendo.com
    13. bestrank.com
    14. vastvision.com
    15. iProspect.com
    16. ThinkBigSites.com
    17. ThesearchAgency.com
    18 BigMouthMedia.com
    19 7Strategy.com
    20. evisibility.com
    21. 97thfloor.com
    22. FreshRank.com
    23. PrimeVisibility.com
    24. 1stonthelist.ca
    25. slingshotseo.com

    SEO is not a task for the faint of heart. It takes time, money and a lot of patience to build a successful SEO campaign. Large companies hire staff just to create online content for social media sites.

    For those of you without deep pockets, there are a number of do-it yourself software programs many of which are used by professional SEO companies. If you have the desire and time to learn, you can create and manage your own SEO campaigns. Training companies like Worldprofit Inc., offer software, guided instruction with live and video training on SEO and other online business strategies. With access to the best resources, you can get really good at it for your business purposes, then offer these services as a consultant. SEO experts and Social Media Content Managers are and will continue to be a highly paid profession.

    About the Author:

    Sandi Hunter is the Director of Website Development at Worldprofit Inc., where small and home-based businesses learn how to profit online. The company offers a free Associate membership.

    Republished with author's permission by Rahimah Sultan
    http://SureFireSuccessNow.com
    Check out Rapid Mass Traffic
    Grow Your Business Worldwide
    Need Marketing Strategies?
    If you really want a work-at-home opportunity that’s worthwhile visit: http://www.surefiresuccessnow.com/?rd=fk4if8jz