Improve Your Bottom Line With Affiliate Marketing Income
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One of the easiest ways to generate money and improve your bottom line is through affiliate marketing. Essentially, you can add links from your site to other people’s sites and when one of your visitors clicks on the link and makes a purchase, you get credit for the sale and receive a commission that has been predetermined by you and the owner of the store or company.

There are different types of affiliate pay scales, which include pay per click, pay per lead and pay per sale, but the bottom line is that your visitors have to click through your Web site in order for the commission structure to work. Pay per click is a set amount charged every time one of your visitors clicks through to another site and has a sustained visit. Many times a visitor is required to remain on the page for a certain number of seconds in order to qualify as a click through.

Pay per impression counts the number of times a store’s link is displayed and pays a few cents per thousand clicks, and the most widely accepted and preferred method of payment is through pay per sale, or registration. When one of your visitors signs up for a service or makes a purchase you receive a percentage of the amount spent. If the offering is just for registering, then a set amount per sign up is paid to you. Many times there is a minimum amount that has to be accumulated before payment is made to you, which can vary from $10 to $50.

When a person becomes an affiliate for another website, they are assigned a tracking number that is used in every link from their site to their affiliate’s. When a person clicks on that link, a cookie is dropped on the visitor’s computer to track their future visits. Each time that visitor returns to the online store, the cookie lets the company know to credit you for the activity, regardless of whether the visitor arrives through your site or another location. However, if that visitor frequently deletes cookies from their computer and accesses the website directly, you will not receive credit for the sale.

So, if you have an active website that receives a lot of traffic, you can add to your income by adding affiliate links to your site. It is recommended that you offer affiliate sites that are related to your own, as visitors will be more likely to look at the links being recommended if they are related to the focus of your site. You have already gained their interest in what you’re offering and the links are simply expanding on that.

You should steer clear of gambling or adult oriented sites that may be considered inappropriate by many businesses. Although these sites usually generate a higher commission level, if your visitors are offended by this type material, they may stop visiting your site all together.

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