Responsibilities In Affiliate Marketing
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An affiliate marketing program benefits both parties involved as the company receives additional exposure and sales while the affiliating site owner receives commissions on sales or referrals. Affiliates also rely on the companies, with which they offer their promotion, to provide the customer service their visitors expect along with a secure shopping experience. Companies that cannot provide this will eventually be dropped by their affiliates, and also have the potential of being dropped by any third-party affiliate marketing provider.

Having a successful affiliate marking program for your company requires more than offering your site as a link destination. It requires constant updating of your links, heeding information from those sites affiliated with your company and being open to feedback from other site owners on how to improve the appearance and functionality of your links.

Depending on the type of product or service you provide, you can choose the types of sites you want to allow to link to you. You can also control the types of links that you allow, which can be important in protecting your branded appearance. By developing your own graphic links, you can control the color being used and the graphic-based text that appears on the reciprocal sites.

While you may control the color and content of provided links, many Web site owners will want some control over the sizes you make available. Whether it is a small 88x30 button, a text link or a half-page banner, the affiliate should be able to place your link on their page so that it fits into their marketing layout. They are helping you as well by placing your Ad on their site and by being able to maintain the integrity of their site. If they don’t have options of banner Ads or text Ads from which to choose that will fit on their page view, they most likely will not place your Ad on their site.

Of course, failure to pay earned commissions to your affiliates will negatively affect your reputation; affiliates do communicate through forums and online discussions. Once you have earned a reputation for not paying, it will take a long time to recover. While many may not believe it is a big deal, most understand the importance that affiliate marketing plays in their future.

Some of the larger sites on the Internet use affiliate marketing and credit affiliates with up to 40 or even 50 percent of their sales. Additionally, having quality Web sites linking to your Web site will have a positive impact on your search engine ranking. This is especially true if the affiliate’s site offers quality text information that is related to the information available on your site.

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